Sockshop seems rather innocuous as few people go online thinking "I need socks". From my own experiences socks are mostly gifts. Yet, I felt the urge to treat myself on a number of quliaty socks from Pantherella, John Smedley and T.Hilfiger. The large but organized array of socks hit the spot between choice anxiety and individualism. Minor point are the shipping costs and the poor return process for countries not in the UK. But who returns socks anyway?
