Based on my recent purchase ,i must say that it was so disappointing as the fabric colour that shown in the site and what i have received is different in terms of shade as i expect much brighter one as in the picture.Indeed i agree that there may be colour variation,but didnt expect this much .And when comes to the cost it was quite pricey for this mercerized cotton fabric as other sites and local shops near me offers reasonable rate for that you have charged exorbitant price especially for this dull colour.so disappointed with the last time purchase and feeling trust issues with this site and have to think twice to continue to purchase your product or not.