I’ve been an LOYAL Southwest person.. not just for flights but also for hotel booking and vacations etc. saving up points The Whole thing. They have made changes.. unpopular changes.. I’ve rolled with it.. seeing the positive.. customer service is everything to me! I’ve been treated great but slowly small things started to go down hill.. until finally I booked a hotel for an August date and they booked it for October instead.. I show up to the hotel and there was no booking obviously! I called Southwest hotels.. they would not help. NON REFUNDABLE EVEN THOUGH I DID NOT BOOK THAT DATE!!!! I’ve never asked for help! I’m diligent with my travel for work and personal! And the only time I REALLY needed the help they don’t help AT ALL? Really? I’m in sales and customer service.. I’m mortified on this! Don’t waste your loyalty on this company.. THEY DO NOT CARE?!!!!!! I’m so sad but it’s time I switch obviously. :(