The worst customer service I have ever experienced. Today I visited the Brent cross branch where I wanted to return an item I had bought 10 minutes earlier and I was told in very rude way by a someone in charge called Jasmine that you can not have a refund because this is a company policy and you get a voucher to spend at Sport Direct no refund. As a customer I feel very sorry for for Sport Direct as a company that have implemented this kind of policy to maximize its profit. As a customer point of view my advice is to think twice before you by something at Sport Direct.