Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,427 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,427 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 1 star review on 29th August 2025

WhatsApp (+ 4 4 73 88 6 97 9 58.) Email Harrylucy977 (at) Gmail . Com Retrieve My Funds From Scam

Sports Direct 5 star review on 28th August 2025

551

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Is very good shoes, way comfortable. Good for day usage and for sports.”

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Posted 5 years ago

“My assets are now fully restored and safe.”

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Posted 2 days ago

“Thank you”

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Posted 2 days ago

“Thank you”

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Posted 2 days ago

“They made me feel stronger about my choices.”

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Posted 1 week ago

“They executed tasks with precision and speed.”

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Posted 1 week ago

“Do not order a @ManUtd football shirt from @SportsDirectUK they don’t use official numbers or lettering and when they don’t use accents above names they will not refund”

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Posted 1 week ago

“Absolutely appalling experience with Sports Direct – a complete disaster from start to finish! I ordered shoes (Order SDNL50001001096021) on 16 May 2025 for €46.99, unaware that the shipment would come from the UK, as this was conveniently omitted from their website. When I realized I’d face long delivery times and customs fees, I immediately requested to cancel the order. What followed was an infuriating saga of incompetence and empty promises. I contacted their helpdesk multiple times – 31 May, 2 June, 21 June, 4 July, and 24 July – each time being assured that my case was "escalated" and someone would contact me within 14 days. Spoiler alert: no one ever did. On 19 August 2025, I had another frustrating exchange with a rude consultant who demanded a screenshot of my banking app, which my bank (ING Netherlands) doesn’t allow for security reasons. I sent a payment statement instead, only for the consultant to dismiss it and hang up. I even double-checked with my bank, who confirmed they never blocked any refund – Sports Direct’s claim was simply a lie. This company’s customer service is an absolute disgrace. They dodge accountability, make false promises, and treat customers with utter disrespect. I’ve been chasing my €46.99 refund for months with no resolution, despite providing all necessary proof. I’ve now escalated this to the European Consumer Centre because enough is enough. Avoid Sports Direct at all costs – they’re untrustworthy and unprofessional. One star is too generous!”

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Posted 1 week ago

“I ordered a gym shirt, its been three weeks now and no sign of my order. I first emailed them and apparently my order got lost in the warehouse so the dispatcher never received it. the dispatcher finally gets it and I find out my order has been cancelled and being sent back to Sports Direct. Worst experience I have had and this isn't even made up.”

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Posted 2 weeks ago

“So grateful, Mercy — you recovered every cent for me!”

Sports Direct 1 star review on 10th August 2025

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Posted 2 weeks ago

“Bringing restoration”

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Posted 3 weeks ago

“Truth Bridge.”

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Posted 3 weeks ago

“Truth Tank.”

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Posted 3 weeks ago

“Thank you”

Sports Direct 5 star review on 6th August 2025

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Posted 3 weeks ago

“Finances turnover”

Sports Direct 1 star review on 6th August 2025

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Posted 3 weeks ago

“I went into sports direct confused and flustered, and I was assisted by a caring member of staff, from the Kingston sports direct branch called Adelaide She was super attentive and made it very comfortable for me to shop. I’ve honestly never experienced customer service like that before, and felt it was important for me to share that here”

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Posted 3 weeks ago

“Truth Villa.”

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Posted 3 weeks ago

“Truth Post.”

Sports Direct 5 star review on 4th August 2025

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Posted 3 weeks ago

“Thank you”

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Posted 3 weeks ago

“I ordered my parcel and the address was very clear it was 49. My house number is big and bold you can’t miss it. The said I got my parcel and it has been delivered but I didn’t have it. Then I seen the photo proof and it was at the house across the street. Also has a bold ‘48’ not 49. That house wouldn’t have given me my parcel if they had got it but luckily I got it before they came back. Very disappointed. Pay more attention.”

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Posted 1 month ago

“⭐ 1 Star Avoid Sports Direct (Sports Soccer) – shocking customer service and zero accountability. I wouldn’t even give them one star if I could help it. I ordered items and never received them — yet they claim they were delivered. Here's the problem: they left it in a “secure location.” Newsflash — there is no secure location. I never gave permission for anything to be left without signature, and there’s zero proof anyone accepted it. I contacted customer service, thinking they’d be helpful. Wrong. I was met with generic copy-paste responses and complete avoidance of responsibility. They refused to refund or replace the items and basically told me to chase the courier myself. That’s not how customer service works — the contract is with them, not the delivery company. Their terms and conditions say parcels must be left safely — yet mine’s vanished and apparently that’s fine by them. No effort to investigate. No care given. Absolutely disgraceful experience. I will never buy from them again and wouldn’t recommend anyone else take the risk either. There are plenty of other retailers out there who respect their customers — this lot clearly don’t.”

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Posted 1 month ago

Sports Direct is rated 3.7 based on 746,427 reviews