Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,545 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,545 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 5 star review on 23rd May 2026

561

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Is very good shoes, way comfortable. Good for day usage and for sports.”

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Posted 5 years ago

“North End Road Branch in Fulham. Staff member Salvatore spent time and was very patient when talking to me about the trainers. He looked up other stores for product stock. It was great to have 1:1 customer experience with someone.”

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Posted 18 hours ago

“Their surveillance service was handled with real professionalism, discreet, and very efficient from start to finish. The results were exactly what I needed. Highly recommended.”

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Posted 1 day ago

“Their surveillance service was handled with real professionalism, discreet, and very efficient from start to finish. The results were exactly what I needed. Highly recommended.”

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Posted 1 day ago

“Thanks to their dedication and expertise, the issue was resolved smoothly, and I felt confident every step of the way.”

Sports Direct 3 star review on 1st June 2026

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Posted 1 week ago

“Thanks to their dedication and expertise, the issue was resolved smoothly, and I felt confident every step of the way.”

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Posted 1 week ago

“I sincerely appreciate Mrs. Zamora Lisette for her dependable support. She resolved my withdrawal issue promptly and ensured the entire process was smooth and stress-free.”

Sports Direct 1 star review on 1st June 2026

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Posted 1 week ago

“Ordered custom shirt, promised Friday collection, let down at every turn — now stranded in South Africa with no refund Ordered a custom Manchester United shirt on 22 May for click-and-collect at this store. Was clearly told it would be ready no later than Friday 29 May. I am an international visitor from South Africa and this was my last opportunity to collect before flying home. The shirt did not arrive until Saturday 30 May — after I had already left. I did everything I could to resolve this in person. I came into the store on both Thursday 28 and Friday 29 May to ask for help — could they track the order, contact the warehouse, do anything at all? Both times staff refused to assist with tracking and were unfriendly and dismissive. No effort whatsoever to help a customer in a clearly difficult situation. From Wednesday 27 May I also tried customer support by phone and online, requesting either a redirect to another address or a cancellation and refund. Refused every time. I am now back in South Africa, out of pocket, with a paid-for item sitting in this store that I cannot collect. The shirt was custom, so I cannot reorder elsewhere. Terrible service at every level — in store, online, and by phone. If you are visiting Edinburgh and thinking of ordering for collection here, please think twice.”

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Posted 1 week ago

“After encountering challenges with other providers, IGRINC.org offered the guidance and expertise I had been searching for. Their proactive communication and structured approach helped move things forward smoothly and successfully.”

Sports Direct 4 star review on 26th May 2026

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Posted 2 weeks ago

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Posted 2 weeks ago

“Buy in store and BEWAEE you cannot get a refund they lost me and my family as a customer”

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Posted 2 weeks ago

“Absolutely terrible customer service. I received the wrong size for an anniversary gift for my boyfriend, which already ruined the surprise, and since then this company has done nothing but waste my time. First I was told to return the item myself, then told a courier would collect it. I stayed home waiting for the collection — and nobody showed up. After multiple emails, excuses, and confusion from their support team, I still don’t have the correct item or a proper solution. The entire process has been stressful, unprofessional, and exhausting. Customers should not have to chase a company for weeks just to fix a mistake that wasn’t theirs in the first place. I would never recommend ordering from this company unless you want to deal with poor communication, broken promises, and terrible customer support.”

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Posted 2 weeks ago

“I am extremely satistied with the service I received. Their team was attentive and very responsive from start to finish. I would not hesitate to recommend them to anyone in need of professional and dependable support.”

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Posted 2 weeks ago

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Posted 2 weeks ago

“I was under a lot of pressure before connecting with IGRINC.ORG. After seeing positive online reviews, I contacted them and immediately noticed their dedication and professionalism. Their guidance helped me feel hopeful again.”

Sports Direct 4 star review on 23rd May 2026

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Posted 2 weeks ago

“No matter the reason they make you pay for returns- damaged, wrong item, wrong size!”

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Posted 2 weeks ago

“From start to finish, the team maintained excellent communication and structure, making the process straightforward and successful.”

Sports Direct 4 star review on 15th May 2026

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Posted 3 weeks ago

“From start to finish, the team maintained excellent communication and structure, making the process straightforward and successful.”

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Posted 3 weeks ago

“Prompt wonderful service I highly recommend this company awesome customer service replied quickly to all my questions!! Thank You!”

Sports Direct 5 star review on 15th May 2026

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Posted 3 weeks ago

“I’m really impressed with the level of expertise and professionalism from their support team. From my first inquiry about their cloning services, every question I had was handled clearly and efficiently. Once I got started, the process was smooth, and communication remained quick and reliable throughout. The outcome exceeded my expectations, and I’m genuinely satisfied with the experience. Highly recommended.”

Sports Direct 5 star review on 13th May 2026

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Posted 4 weeks ago

“Everything was resolved smoothly without unnecessary delays or complications.”

Sports Direct 4 star review on 13th May 2026

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Posted 4 weeks ago

Sports Direct is rated 3.7 based on 746,545 reviews