Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,527 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,527 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

Visit Website

Write Your review

Tell us how Sports Direct made you happy

Minimum 10 characters

Would you like to add a photos or videos?

Strengthen your review by uploading photos & videos.

Drag files here or browse

(Supported files: jpg, png, mpeg, ogg, mp4 & webm)

What's your name?

Leave this blank if you'd like to publish your review anonymously.

(Optional)

Whats your email?

We need your email address to verify that your review is genuine

Please note that we may share your email with the company to verify your order.

Sports Direct 5 star review on 13th May 2026

562

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Is very good shoes, way comfortable. Good for day usage and for sports.”

Helpful Report

Posted 5 years ago

“I’m really impressed with the level of expertise and professionalism from their support team. From my first inquiry about their cloning services, every question I had was handled clearly and efficiently. Once I got started, the process was smooth, and communication remained quick and reliable throughout. The outcome exceeded my expectations, and I’m genuinely satisfied with the experience. Highly recommended.”

Helpful Report

Posted 1 day ago

“Everything was resolved smoothly without unnecessary delays or complications.”

Helpful Report

Posted 1 day ago

“Equally commendable was their proactive mindset. Potential challenges were addressed in advance, preventing unnecessary delays and ensuring steady progress from start to finish. This forward-thinking approach greatly contributed to the ease and success of the experience.”

Sports Direct 2 star review on 10th May 2026

Helpful Report

Posted 4 days ago

“I remain sincerely grateful for the team’s support, quick response, and structured approach that led to a successful outcome.”

Sports Direct 4 star review on 6th May 2026

Helpful Report

Posted 1 week ago

“Everything was just as stated! Exceptional quality and service!”

Sports Direct 5 star review on 4th May 2026

Helpful Report

Posted 1 week ago

“Everything was just as stated! Exceptional quality and service!”

Helpful Report

Posted 1 week ago

“Absolutely rubbish,i ordered a tikki bar online and my order came uncomplete.I can't return the item for free and we can't contact the sellers online or get a telephone number either so I have to either accept my incomplete order or pay at the very least £5 to return it.I can't contact any customer service and there is no email provided,there is no choice.0 stars.”

Helpful Report

Posted 1 week ago

“Absolutely appalling service from their online store. Send out defective products that makes you jump through hoops to get a refund”

Helpful Report

Posted 2 weeks ago

“I was especially grateful to have received a full refund last week. The team showed a clear sense of responsibility and a sincere commitment to supporting their clients.”

Sports Direct 1 star review on 29th April 2026

Helpful Report

Posted 2 weeks ago

“Sport Direct in Oxford Street The manager and the security staff working in this place are racist and call themselves “police officers.” They are determined to catch “thieves” and label everyone who enters this Sports Direct as “thieves.” They follow customers around the aisles while talking on earpieces. When you make a complaint, who is supposed to investigate their suspicious behaviour? They only pretend to investigate and shamelessly “cover” for them. They were probably trained to behave like this towards customers and to go beyond the law, believing they are “undercover police officers.” Shame on you, because possibly, before working there, they were thieves themselves and later changed their job, and now they follow customers who go there to shop. So be careful of these suspicious individuals who seem like a “clan” in the making, and shame on those who support them.”

Helpful Report

Posted 2 weeks ago

“Great support and problem- solving . Thank you , Shaw . You were very helpful”

Helpful Report

Posted 2 weeks ago

“The team showed a clear sense of responsibility and a sincere commitment to supporting their clients.”

Sports Direct 1 star review on 27th April 2026

Helpful Report

Posted 2 weeks ago

“The main problem is sports direct uses " Evri" as their delivery service formally known as "Hermes" but are no better for the face lift ! It should be named " Evri parcel has a problem " as this has been my experience and most of whom I speak with on the subject... I ordered from sports direct to pick up my parcel from a locker but Evri couldn't deliver the parcel as they needed a "specialist" whatever that is 🤦... Sports direct will now not issue me a refund until the parcel( that I never seen) is returned to them then I'll have to wait 14 days ..... Id say folks if you can't go into one their stores use Amazon as Sports direct online service is abysmal!”

Helpful Report

Posted 3 weeks ago

“Great Customer support (Shaw) provide and suggest me to get right package and list of feature supported.”

Helpful Report

Posted 3 weeks ago

“Great Customer support (Shaw) provide and suggest me to get right package and list of feature supported.”

Helpful Report

Posted 3 weeks ago

“From the very beginning, they handled my situation with genuine care and understanding.”

Sports Direct 1 star review on 17th April 2026

Helpful Report

Posted 3 weeks ago

“I bought an item online and I received a faulty one. I've been trying to contact the customer service without any luck.”

Helpful Report

Posted 1 month ago

“The interface is clean and user-friendly. Operations are smooth and uninterrupted. Customer service is reliable and responsive. A very satisfying experience.”

Helpful Report

Posted 1 month ago

“David was really helpful. I was struggling to find swimwear for my triplet boys, but he took the time to help me find the right sizes. I really appreciated that his response wasn’t the usual ‘this is all we have’, he went above and beyond. Very good customer service.”

Helpful Report

Posted 1 month ago

“They ensured I was always informed and comfortable with each step being taken.”

Sports Direct 1 star review on 8th April 2026

Helpful Report

Posted 1 month ago

Sports Direct is rated 3.7 based on 746,527 reviews