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Sports Direct Reviews

3.7 Rating 746,460 Reviews
100 %
of reviewers recommend Sports Direct
3.7
Based on 746,460 reviews
Shipping & Delivery
Delivery Methods
Courier
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 70%
Accurate And Undamaged Orders
Greater than 89%
Customer Service
Communication Channels
Email, Telephone, Live Chat
Queries Resolved In
Under An Hour
Customer Service
3.6 out of 5
Returns & Refunds
Refunds Process
Difficult
Returns Process
Could Be Better
Read Sports Direct Reviews

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Is very good shoes, way comfortable. Good for day usage and for sports.
Helpful Report
Posted 5 years ago
I’m sharing this so people don’t end up in the same situation I did. I placed an order with Sports Direct expecting several clothing items (the most expensive part of my order) along with a pair of shoes. What I received was only the shoes, and to make it worse, they even packed a cheap pair of shoes I never ordered instead of the clothing items I actually paid for. So in the end, I received: • 1 pair of the correct shoes • 1 pair of cheap shoes I did NOT order • ZERO of the 4 clothing items, which made up the bulk of the cost When I contacted customer service, instead of helping, they insisted everything was “picked, packed, and delivered” — as if that magically made the missing items appear in my parcel. They refused to refund me, refused to replace the missing items, and showed absolutely no concern about the fact they shipped the wrong products. Their “investigation” felt like a scripted response with no real intention to solve the problem. I’m now having to escalate this through my credit card provider, Trading Standards, and am prepared to take it to small-claims court if necessary. A company that: 1.Sends the wrong items 2.Fails to deliver the items you paid for 3.Refuses refunds or replacements 4.Blames the customer instead of fixing their mistake …is not trustworthy. I strongly warn anyone considering buying from Sports Direct, shop somewhere that actually values its customers and delivers what you order.
Helpful Report
Posted 6 days ago
I’m sharing this so people don’t end up in the same situation I did. I placed an order with Sports Direct expecting several clothing items (the most expensive part of my order) along with a pair of shoes. What I received was only the shoes, and to make it worse, they even packed a cheap pair of shoes I never ordered instead of the clothing items I actually paid for. So in the end, I received: • 1 pair of the correct shoes • 1 pair of cheap shoes I did NOT order • ZERO of the 4 clothing items, which made up the bulk of the cost When I contacted customer service, instead of helping, they insisted everything was “picked, packed, and delivered” — as if that magically made the missing items appear in my parcel. They refused to refund me, refused to replace the missing items, and showed absolutely no concern about the fact they shipped the wrong products. Their “investigation” felt like a scripted response with no real intention to solve the problem. I’m now having to escalate this through my credit card provider, Trading Standards, and am prepared to take it to small-claims court if necessary. A company that: 1.Sends the wrong items 2.Fails to deliver the items you paid for 3.Refuses refunds or replacements 4.Blames the customer instead of fixing their mistake …is not trustworthy. I strongly warn anyone considering buying from Sports Direct, shop somewhere that actually values its customers and delivers what you order.
Helpful Report
Posted 6 days ago
So unbeknownst to me sports directs return policies are you can only have a refund if you purchased online but if you purchased in store you can only get a credit note which I find a little bit strange and I've never had that in my 57 years, but what is actually even worse is the inept customer service that refuses to help you and just returns you back to the store where you come from, I can comfortably say I will never ever use sports direct again and I will encourage as many people as I possibly can to do the same
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Posted 6 days ago
Always calm, focused, and professional under pressure.
Sports Direct 5 star review on 16th November 2025
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Posted 1 week ago
“I usually like to take care of things myself, but I hit a point where I really needed some expert help. That’s when a friend told me about xwaxt.com, and honestly, reaching out to them was one of the best choices I’ve made. From the very beginning, their team was responsive, understanding, and truly dedicated to finding the right solution. They made everything so much easier and handled the situation with great care and professionalism. I’m genuinely thankful for their support and the excellent results they delivered.
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Posted 1 week ago
💫 A Remarkable Experience with RANGEPRO.ORG 💫 After struggling for weeks with poor support elsewhere, I was almost ready to give up. Then I connected with RANGEPRO.ORG, and things finally changed. They took time to understand my case, communicated clearly, and worked with genuine dedication. Every update showed progress and professionalism. In the end, they didn’t just solve the issue — they restored my trust and peace of mind. ⭐ RANGEPRO.ORG truly stands out for their honesty, consistency, and care.
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Posted 1 week ago
I had been trying to figure things out by myself, but I kept running into more confusion. I eventually stumbled on RecoupAgency.com while browsing reviews online and thought I’d reach out. Their quick response honestly surprised me. Instead of brushing me off or giving me vague answers, they actually took the time to let me explain. They showed patience and asked thoughtful questions, and I could tell they wanted to understand before suggesting anything.
Sports Direct 1 star review on 13th November 2025
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Posted 1 week ago
Love sports clothes And good prices
Helpful Report
Posted 1 week ago
“I usually like to take care of things myself, but I hit a point where I really needed some expert help. That’s when a friend told me about xwaxt.com, and honestly, reaching out to them was one of the best choices I’ve made. From the very beginning, their team was responsive, understanding, and truly dedicated to finding the right solution. They made everything so much easier and handled the situation with great care and professionalism. I’m genuinely thankful for their support and the excellent results they delivered.
Helpful Report
Posted 1 week ago
I usually like to take care of things myself, but I hit a point where I really needed some expert help. That’s when a friend told me about xwaxt.com, and honestly, reaching out to them was one of the best choices I’ve made. From the very beginning, their team was responsive, understanding, and truly dedicated to finding the right solution. They made everything so much easier and handled the situation with great care and professionalism. I’m genuinely thankful for their support and the excellent results they delivered.
Helpful Report
Posted 2 weeks ago
I bought some Nike joggers online which turned out to be a bigger size than we wanted. The stores would not accept returns and I had to pay about £4.99 for them to accept my return via inpost. I think it very unfair that I had to loose so money to return my items. In total I had to pay 4.99 for the delivery of my order then paid another 4.99 for returns, which is £9.98 for just trying to buy from sports direct. It is not worth it. I will never buy on their website again and would warn others to stay away, as their after sales service is horrific.
Helpful Report
Posted 2 weeks ago
The entire transaction process was seamless from start to finish. Every step was handled with care, clarity, and precision, giving me full confidence throughout. What I appreciated most was the sense of reliability — everything happened exactly as expected, without delays or confusion. It’s rare to find such consistency and attention to detail, and this experience truly reflected both trust and excellence.
Sports Direct 1 star review on 2nd November 2025
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Posted 3 weeks ago
T shirts delivered in ripped packaging and had been tried on. Not suitable to give as presents.
Sports Direct 1 star review on 2nd November 2025
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Posted 3 weeks ago
From my very first contact with their team, I was met with professionalism, empathy, and genuine care. They took the time to truly understand my concerns, responded with impressive speed, and provided clear, thoughtful direction every step of the way. What stood out most was their commitment to delivering solutions tailored specifically to my needs — not just quick fixes. Their expertise, patience, and consistency transformed what began as a stressful situation into one filled with reassurance and trust.
Sports Direct 1 star review on 28th October 2025
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Posted 4 weeks ago
The withdrawal has been processed
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Posted 1 month ago
Shocking !!!!! Need to talk to someone about terrible delivery, lack of communication and missing items , can’t put a photo up as I haven’t the items to show !!!
Helpful Report
Posted 1 month ago
Exceptional at what they do and even better people to work with.
Sports Direct 1 star review on 13th October 2025
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Posted 1 month ago
Solid store with good deals and wide product range. Delivery usually works, and prices are competitive. Sometimes customer service is unhelpful and the sizing or quality can feel inconsistent, but overall I’m happy with my purchases.
Helpful Report
Posted 1 month ago
Incorrectly labelled and described goods with a terrible credit only return policy. Ordered these: https://www.sportsdirect.com/karrimor-run-5-inch-shorts-mens-453096#colcode=45309603 and they did not list an interior lining that completely messes up when wearing anything else. Also £5 minimum shipping for a week, or £5 for click and collect is crazy, especially for 2025 and with how many brands the fraser group now own....
Helpful Report
Posted 1 month ago
Shop was clean and tidy. The staff were helpful. What more could you ask for
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Posted 1 month ago
Sports Direct is rated 3.7 based on 746,460 reviews