Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,566 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,566 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 5 star review on 15th July 2026

562

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Is very good shoes, way comfortable. Good for day usage and for sports.”

Helpful Report

Posted 6 years ago

“This is no attack on the in-store staff who are always pleasant and operated with military grade precision. But the online ordering experience has been painful. My usual Dunlop work trousers were only in store in 3xl and 4xl, so attempted to buy online from their site. First attempt to order didn't appear to process, no confirmation email or bank notification, so repeated order, only for both to go through at once. Mildly annoying, but managed to cancel one order, just waiting patiently for my refund still 3 days later. The other order arrived today. Not the same trousers as pictured online, so to return them has cost me 4.99. so now I'm down a fiver and still without trousers. And waiting on 2 refunds. Will definitely never use their website again”

Helpful Report

Posted 13 hours ago

“Disgusting customer service – paid for an item I never received and Sports Direct refuse to help! Absolutely appalling experience with Sports Direct. I would give zero stars if I could. I placed an order for three items: two pairs of trainers and an adidas children's water and wind-resistant rain anorak. When my parcel arrived on 16 October, it contained only the two pairs of trainers. The anorak I had paid for was completely missing. I contacted Sports Direct on the very day the parcel arrived to report the missing item. There was no delivery note inside the package and no notification that the missing item had been dispatched separately. Instead of resolving what should have been a straightforward complaint, Sports Direct dragged the matter out for almost a week. On 22 October, they claimed their records showed the missing item had been scanned and packed. However, in the very same email, they acknowledged that the delivery bag appeared smaller than usual. They then requested photographs of the packaging almost a week after delivery, despite having been informed of the problem immediately. I provided the photographs I had, showing damage to the corner of the parcel and that it contained just two shoeboxes. Their response was astonishing. They refused to take the claim any further because, in their opinion, the damage to the packaging was not severe enough to explain the missing item. How does that prove I received the item? The parcel contained two shoeboxes, not three items. I reported this immediately, cooperated with their investigation and provided the evidence available to me. Yet Sports Direct have effectively dismissed my complaint without supplying the packing evidence they claim to be relying on. I have now had to submit a formal complaint, requesting either the missing item or a refund. What makes this particularly unacceptable is the complete lack of accountability. As a paying customer, I should not have to fight to receive goods I have already paid for. Under the Consumer Rights Act 2015, retailers generally remain responsible for goods until they reach the customer's possession. Simply claiming something was scanned and packed does not, by itself, establish that I received it. My advice: think very carefully before ordering from Sports Direct online. If something is missing from your delivery, my experience suggests you could face an extremely frustrating battle to get anyone to take responsibility. I certainly won't be shopping with Sports Direct again unless they fundamentally change how they treat customers. One star. Absolutely unacceptable customer service.”

Helpful Report

Posted 15 hours ago

“I ordered two items, but only one arrived. I filed a complaint, but it was rejected with the explanation that everything had been packed properly on their end. This implies that someone took the item out of the bag during transit and then resealed it to look original. Now it seems like I’m the one lying just to get a refund for a missing item. I will never shop at this store again. Scammers.”

Helpful Report

Posted 2 weeks ago

“Sports Direct is the most irresponsible company. I placed an online order and paid for the footwear and delivery; they sent the wrong item. When I contacted them, they refunded the cost of the shoes but not the €14 delivery fee. They are scammers who send you the footwear they can't sell, and on top of that, they keep your money for delivery! SHAME!”

Helpful Report

Posted 1 month ago

“Thankyou to Ahtsham Al Zaman 680765 in the Skipton branch who went above and beyond in order to get the pair of shoes that I wanted.”

Helpful Report

Posted 1 month ago

“Working with ERF gave me a level of clarity I had been missing. They were professional, responsive, and took the time to explain everything clearly. I appreciated their patience and consistent communication throughout the process. It was a reassuring experience, and I’m grateful for the support I received”

Sports Direct 1 star review on 14th September 2026

Helpful Report

Posted 1 month ago

“Thurmaston store. My son’s expensive football boots literally fell apart after less than 4 months (predator with soles that have come away). So started the dreaded walk into the Thurmaston store to ask for help. I met with the store manager (Amy) - who put her stall out immediately as to why she would not help! 1) speak to adidas directly 2) i think they have been used too much 3) receipt only / no back statement 4) need to be purchased from this store .. No doubt these fobs off a good chunk of people and she was not interested in consumer rights obligations. After an uncomfortable exchange i passed to one of her team who did finally exchange them (as if they were doing me a favour). Shameful from the manager and an embarrassment. Sports direct - train your staff !”

Helpful Report

Posted 1 month ago

“Absolutely disgusting company deal with them at your peril.I ordered one item from them for £189.98 they then duplicated the order twice more.i asked them to cancel the two duplicate orders.Customer service lied to me they cancelled genuine order and one duplicate.The genuine order was a birthday gift and they cancelled it 30 minutes from my house.Ten days later the three orders are still on my account.The third order was delivered and i rejected it and videoed it a good job they asked me to prove i had sent it back.11 phone calls and 50 messages later still in a mess.No customer service,Not interested in customers and you can not ring them and some messages were answered three days later.Still want to buy from them ?????”

Helpful Report

Posted 1 month ago

“They sent wrong items and I had to return it and got charged for £6”

Helpful Report

Posted 1 month ago

“Very very disappointed with sport direct online, £4,99 shipping and £4,99 return. This is absurd, ridiculous and a scam. Probably not going to shop online anymore.”

Helpful Report

Posted 1 month ago

“I have been into the Babylon Hill, Yeovil store and found the sales assistant, Toby, to be extremely helpful and courteous. He’s a great asset to your company.”

Helpful Report

Posted 1 month ago

“Don't get me wrong. I shop on sports direct. But I don't like the fact that I also have to pay for delivery even when I am collecting in store. This is an aberration and needs to be corrected”

Helpful Report

Posted 1 month ago

“I ordered Everlast Adults 61 Weighted Body Weights from sports direct originally listed for £79.99 i paid £24.00 not including postage, the item arrived a day early the tracking was great and the item was in great condition and it'll help get into shape faster”

Helpful Report

Posted 2 months ago

“I wholeheartedly recommend this exceptional team, whose unwavering integrity and genuine dedication to customer satisfaction are reflected in every interaction.”

Sports Direct 5 star review on 28th July 2026

Helpful Report

Posted 2 months ago

“I wholeheartedly recommend this exceptional team, whose unwavering integrity and genuine dedication to customer satisfaction are reflected in every interaction.”

Helpful Report

Posted 2 months ago

“A massive company like sports direct have taken my money TWICE and sent me incorrect items, one of the orders they had the cheek to send me an item of lesser value. I only made a second order to rectify their mistake as their resolution was insufficient and they have managed to get that wrong too. Their customer services are ignoring me. I have 2 items I didn't ask for and they have my £140. Unethical. Disgusting service. Personally I would avoid this company completely as they cannot get the basics right and they do not care about their customers.”

Helpful Report

Posted 2 months ago

“Sports direct halifax teresa store manager helped me when I went into store, I have plantar fasciitis and helped me so much finding the correct insoles and trainers 😀 thank you”

Helpful Report

Posted 2 months ago

“Shaw gave me good advices and helped me a lot, taking time for me.”

Helpful Report

Posted 3 months ago

“Shaw gave me good advices and helped me a lot, taking time for me.”

Helpful Report

Posted 3 months ago

“I’m extremely grateful to have contacted TrovTrace for assistance. From the outset, they took the time to thoroughly understand my situation, ensuring they listened attentively to all my concerns. It was clear they approached my case with genuine care, treating me as more than just another customer. They patiently guided me through each stage of the process, providing clear explanations at every step to ensure I never felt confused or overwhelmed. Whenever a new issue arose, they took the time to explain it in simple, concise terms, so I always understood what was happening and why. Their willingness to address all my questions, regardless of size, truly put my mind at ease. Their consistent support, clear communication, and commitment to keeping me informed made the entire experience far less stressful than I anticipated. I sincerely appreciate the assistance, reassurance, and expertise they provided throughout the process. If you are seeking a team that is not only reliable but also genuinely dedicated to supporting you, I would highly recommend reaching out to them. They far exceeded my expectations.”

Helpful Report

Posted 3 months ago

Sports Direct is rated 3.7 based on 746,566 reviews