Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,555 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,555 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 5 star review on 15th July 2026

562

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Excellent service from start to finish. I was consistently kept informed about every update, and everything was handled accurately and delivered promptly.”

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Posted 5 months ago

“I went through a very challenging situation that left me feeling frustrated and unsure of where to turn. After trying a few options without success, I started searching online for a team that truly understood what they were doing. That’s when I came across ERF. From the moment I reached out, their response was quick and professional. They took the time to understand my situation in detail and explained the process clearly so I knew exactly what to expect. Their calm and confident approach immediately made me feel like I was in the right hands. What stood out the most was their commitment to keeping me informed and making sure I felt comfortable throughout the entire process. It’s rare to find a team that combines professionalism, patience, and genuine care the way they do.”

Sports Direct 1 star review on 21st March 2026

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Posted 5 months ago

“Great price but delivery time are ridiculous, been sat with courier for 3 days, £9.99 for delivery so not exactly cheap either.”

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Posted 5 months ago

“Cancel policy is garbage. I had to chat with some Random person named senzo. I purchased a pair of golf shoes. It cost me $79.99. They didn’t not send me a price for customs until a week later saying I owe another $25 for shipping it. I asked to cancel but he said there is nothing he can do and that he’s ending the chat. Terrible customer service. Don’t buy from them. Trust me”

Helpful Report

Posted 5 months ago

“I had a wonderful experience with this company and remain very thankful for the commitment they showed while assisting me.”

Sports Direct 1 star review on 18th March 2026

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Posted 5 months ago

“I had a wonderful experience with this company and remain very thankful for the commitment they showed while assisting me.”

Helpful Report

Posted 5 months ago

“Don't know what Sports Direct are playing at. Now selling fake stuff?! I just received a Pretty Green bucket hat and it's not even by Pretty Green but by a cheap brand called Beech field with a cheap printed Pretty Green logo. Ok I got it for £5 (originally £39.99) but online it clearly saying it's Liam Gallagher's Pretty Green. I've often had a gripe with Sports Direct for the fact they charge you for delivering to their own store but selling moody gear now just tops it off. I'm done with them.”

Helpful Report

Posted 5 months ago

“I had a wonderful experience with this company and remain very thankful for the commitment they showed while assisting me.”

Helpful Report

Posted 5 months ago

“I had a wonderful experience with this company and remain very thankful for the commitment they showed while assisting me.”

Sports Direct 1 star review on 12th March 2026

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Posted 5 months ago

“It was a great experience working with this company, and I’m truly grateful for the effort they put into achieving such a great result for me.”

Helpful Report

Posted 5 months ago

“I have never come across any business which has very unfriendly customer service like sports direct. You want to buy something online, no matter how much you spend they charge £4.99. Even if you chose the option collect from store they still charge you the same which is very bizarre! Then if you want to return the product YOU CANNOT TAKE IT BACK TO THE STORE! You have to pay again £4.99 to return it online and God knows if they actually do it in 14 days. Let’s say one of the product you bought was £20 worth for delivery and return cost you already £10. I will never buy anything online with them.”

Helpful Report

Posted 5 months ago

“I ordered a gift from Sports Direct online based on the product description and photographs, having already seen the item in store. What arrived was an old, superseded version with materially different design and colour features. It was not the product that was advertised. Customer service refused a refund or exchange, relying on small-print terms stating that “style may vary.” In practice, this means you cannot rely on receiving the item shown on their website, and they take no responsibility when the product supplied is materially different from what you ordered. If you expect to receive the product that is advertised, do not order from Sports Direct online.”

Helpful Report

Posted 5 months ago

“Very poor service you pay £9.99 for next day delivery but it comes 3 days later this is not the first time its happened get your act together instead of taking people money for a service you can't honour”

Helpful Report

Posted 5 months ago

“Ordered a gift online based on the photos, an video and description shown. The item sent was an older stock design, materially different in colour and appearance from what was advertised. Customer service hid behind their “styles may vary” T&Cs and refused to resolve it. Stores are stocked with the updated version shown online, but they won’t exchange online purchases. Very disappointing. If you are expecting to receive what is advertised and clearly pictured on the website, think twice before ordering online from Sports Direct”

Helpful Report

Posted 6 months ago

“DO NOT PURCHASE ANYTHING FROM THEIR WEBSITE. To be fair, the Sports Direct experience is okay for cheap sportswear IF you can get it in store, but their online service is an absolute disgrace; still to be confirmed, but in my opinion what their lack of ownership of this issue is either being complicit in outright theft or criminal negligence. They are now being completely boycotted and I cannot warn enough people about how terrible the all-round experience has been and genuinely hope that the company fails given how negligent and unhelpful they have been given the failure is in their returns process: DO NOT PURCHASE ANYTHING FROM THEIR WEBSITE Full story: We ordered my son's fairly expensive (~£150) trainers as his main birthday present. When they arrived, they were not at all like the ones in the photo, so we requested a return. Initially we tried to return this in-store, but they insisted it had to go via their Evri returns process (costs us an extra ~£6), but fair enough, we should have gone to Amazon if we wanted a slick, free returns process. 5 days later we're told that they received a dirty polo shirt and would be sending it back to us. The items has presumably been stolen in transit, but Sports Direct won't raise the theft with Evri (the courier company), even though the contract for the delivery is between Sports Direct and Evri and a process that they insisted we use. Given the extent to which they have completely ignored the theft and are unwilling to either take responsibility for it themselves or hold Evri to account, I cannot see the situation getting better, hence: DO NOT PURCHASE ANYTHING FROM THEIR WEBSITE”

Helpful Report

Posted 6 months ago

“Don't order from these idiots . Sent me a kids cap then tried to tell me it wasn't. YOU HAVE TO PAY FOR RETURNS absolute joke of customer service too”

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Posted 6 months ago

“Bad shoes bad customer service”

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Posted 6 months ago

“I eventually reached a point where trying to manage everything on my own was no longer possible. The pressure kept building, and even though I tried my best to figure things out, nothing seemed to get better. That was when someone encouraged me to try xwaxt.com, and honestly, it turned out to be one of the most reassuring decisions I’ve made in a long time. Right from the moment I contacted them, their team handled my situation with a level of attention and professionalism that immediately put me at ease. They didn’t just give quick answers—they patiently went through every detail, made sure they understood exactly what I was facing, and explained each step in a way that was easy to follow. What stood out the most was how calm and consistent they were throughout the entire process. Instead of feeling lost and overwhelmed like before, I finally felt guided, supported, and informed. They broke down every confusing part, offered solutions that made sense, and stayed with me until everything was properly resolved. Looking back now, reaching out to xwaxt.com was truly the turning point. Their dedication, clarity, and genuine willingness to help transformed a stressful situation into something I could manage with confidence. I’m sincerely grateful for the way they handled everything and the peace of mind they helped me regain.”

Sports Direct 1 star review on 27th January 2026

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Posted 6 months ago

“This service promotes responsible digital checks. Relationship transparency was clearly explained. Phone usage was reviewed professionally. iPhone compatibility worked well. WhatsApp activity reports were accurate. Facebook insights were unbiased. Surveillance stayed controlled. It helped calm a tense situation. Respectful approach. Highly professional.”

Helpful Report

Posted 7 months ago

“I realized that continuing without professional guidance was no longer an option, so I decided to seek experienced support. That decision led me to Xwaxt.com, where Xwaxt team handled my situation with patience, professionalism, and clear direction from the very start. I was facing a financial matter involving $115,000, and they took the time to carefully review my concerns and explain the process in a way that was clear and reassuring. Their consistent communication and well-organized approach made a challenging situation much easier to navigate. I was kept informed at every stage and always felt supported and respected. Xwaxt team remained reliable, attentive, and fully committed throughout the entire process. With the expertise and dedication of Xwaxt team, the matter was resolved successfully. I moved forward with confidence and peace of mind, and I sincerely appreciate their honesty, transparency, and professional support.”

Sports Direct 1 star review on 16th January 2026

Helpful Report

Posted 7 months ago

Sports Direct is rated 3.7 based on 746,555 reviews