The aim of this company is fantastic, and the latest issue (#29) which I read was very good, but with one setback which almost made me put the whole thing down: mixed in with the great, well written, coffee-based articles, are opinion pieces with little basis in coffee giving platform to someone to write about their views. This isn’t problematic in and of itself, but it takes away from the quality of this magazine. I didn’t know whether the next article would be a genuinely well written and interesting piece on coffee cultivation in a different country, or about how coffee shops have a responsibility to provide menstruation products in the bathrooms, or about how bespoke queer suit-tailoring is underrepresented and holds long hours, weak pay, and a difficult learning curve, (insert more complaints about said industry here). Is this really the place for that? It’s up to standart to decide what they want to be, but the latter two examples felt like quite a departure from what they advertised to be. Personally, I really enjoyed certain articles on the subjects of cultivation, brewing process, barista skills, etc; but I had to force myself to not put it down as I flipped over the unnecessary unfocused highly charged opinion pieces. This isn’t to bring up values, or moral arguments, just to say I felt the magazine wasn’t well focused on the subject of coffee throughout, but rather used something mildly involved/related to coffee to speak on whatever the writer wanted.
2 years ago
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