I can only assume that it is his aggressive marketing strategy and to a lesser degree Scottish patriotism that is driving his sales and not the artwork itself. I know art is subjective but to my eyes these look like paintings done by a year 9 student, a cascade of jarring colours and amateur brush strokes set against tacky gradients. It saddens me that these laughable paintings are selling so well when there are so many truly talented artists out there struggling. I know I sound resentful but I am just sick to death of his smug face repeatedly popping up in my social media feeds alongside his abysmal artwork, he must be spending a small fortune on targeted ads.