cherry pick reviews to publish on their website I purchased Tefal Actifry Black 1kg 268-4217 on Tesco Direct website for £109.00 in May 2016. The very next day I saw it at Tesco Handforth SK9 being sold for £89.00. I rang customer service and they agreed but they said that they do not do price match even though it is still the same company which is fair enough. I wrote a review on tesco direct highlighting the fact that I was overcharged so other people don't fall in the same trap. Tesco refused to publish my review because it does not fall within their guidelines. This means that Tesco cherry pick the reviews to publish and all the reviews on their website are not honest and true representation of their feedback. This is cheating. This is a disgrace. Will be contacting the fair trading standards.