I felt like the information was illustrated well, with that being said I felt like it went long and could have been just as powerful in a shorter more direct presentation. Overall very good, just a little too long. If the question is, "Did the video entice me to sign up for the program?" My answer would be, to a point. I think if that was the intent of this video that perhaps a more detailed breakdown may be given as to what some of those mentioned costs are; such as editing, cover design, illustration, printing, etc. so that the viewer could wrap their brain around those cost and see that when you commit to the Author Incubator those types of costs are being covered with your upfront investment.