As a laundry snob, i've been on the hunt for quite some time trying to find an economical and environmentally friendly product alternative to the chemical-based expensive options you find at the supermarket. I was beginning to give up hope when I stumbled across Dirt. I read through many reviews which all for the most part seemed to be favourable. Some complained of clothes not coming out clean and smelling bad, but when the good outweighed the bad I thought I would give it a shot and I am SO glad I did. I am an immediate convert. I use the advanced wash formula and I LOVE the scent. Usually I douse my clothes in fabric softener so they smell lovely and clean but there is really no need now with the delightful scent. And more so than the scent, the products just actually work, plain and simple. There is no going back for me. Selfishly I am hoping the Dirt laundry line gets rolled out into other cleaning products so I can cover my house in Dirt ;-)