I purchased the shade Torino Golden Blond 8.3. Found the application quite easy though a bit more required to my usual shop bought product but this probably reflects the quality of this product. The colour went on easily and I loved that there was no ammonia smell. After washing and drying my hair, I was happy with the colour although it seemed to have a slight red tinge to it. This may be because it was covering over a previous colour so will see how it goes next time. I also am curious to see how well the colour lasts or if it fades like shop bought brands. My hair was beautifully soft and shiny after washing and overall I’m happy with this product. Would rather wait and see how well this product last over time before writing a review but so far am very happy.