The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,123 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,123 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

573

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“Still had bits in it wasn’t stirred properly”

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“Very happy with the result. Usually i have a bad reaction to hair dyes, and they leave a lasting chemical smell for days, but not with this one. No headache or lingering smell and the colour is a very close match to my regrowth, which was my goal to match it as close as possible. I also really liked the conditioner it came with, it made my hair feel so soft. I would definitely recommend trying this if you have sensitivities.”

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“Was trying to colour match from copper colour my hairdresser did for me . Was recommended a colour from the colour experts and it’s absolutely perfect ! My natural colour is light brown .”

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“I have a lot of hair and was sceptical, the Result is natural and my hair looks good!”

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“I have been using The Shade now for around 6 months. I would not purchase any other product, as The shade has excepitonal grey coverage and coour”

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“I really loved this product. Being an eczema sufferer with most hair dye, salon and home colouring, my scalp stings. I did a patch test and no sting and after fully applying the hair dye still no sting, so I'm very happy about that. The colour was great too. I am not sure how long the colour will last as I am only 3 weeks into my first colour, but so far so good.”

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“I LoVe the Color, LoVe Everything about the product, What i don't like is the fact that your signed up to get your color sent out each month, i don't need a color monthly And i like to change my colors, this put me off so i sadly cancelled out”

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Hi Fiona, We're thrilled that you love The Shade! Sorry for the confusion when you ordered. When you place an order for our Colour Kits, you have the following choices: 1) One-time purchase 2) Membership I can see that you selected our membership option which gave you a discounted Colour Kit and a free Salon Set (Tint bowl and brush, alligator clips, protective cape and storage bag). I confirm that your membership has been cancelled. Next time, please select the One-time purchase option when you purchase. I hope this helps! Craig Ford CEO - The Shade

“This product is amazing! no drip, no smell and the colour was bang on, tempted to try another colour! My hair after was shiny and better yet covered grey suberbly. Waiting for how long it last's but so far excellent.”

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“I have recently gone from blonde highlights with my natural grays to my natural colour coming through and the ash blonde shade covered my grays really well and gave me a colour closer to my darker natural colour. |”

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“I recently decided to try The Shade hair dye that I could use at home, and I am absolutely in love with the results. The application was incredibly easy, and the color covered my hair evenly without any mess. The shade looks completely natural, and I’ve noticed no damage to my hair—no dryness or breakage, just soft, silky strands. It’s amazing to see such professional results without stepping foot in a salon. This product not only delivered on color but also left my hair feeling nourished and smooth. I’m so impressed that I’ll definitely be purchasing another round when it’s needed.”

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“The colour came up a bit darker and warmer than what I was hoping for but happy with the result. It’s a very pretty, rich shade. After using toner it was much better. Some greys didn’t take but not a big deal. Love how it didn’t feel or smell toxic. No irritation at all - I have very sensitive skin & scalp.”

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“Love the Shade! Everything about the colour toner shampoo conditioner, curl cream serum and accessories is fantastic. So happy, my hair condition and the colour are fantastic. Am a customer for good now!”

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“I love the Ash Brown such a beautiful colour. I'm very happy with this product”

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“Amazing coverage - no harsh smells - colour that lasts. Highly recommend The Shade!”

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“Very easy to use with good instructions. The colour doesn’t seem to last many washes unfortunately”

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“I honestly don't often do reviews but I'm happy to for this product! Love having the subscription so I don't have to think about it, love that it's a vegan product, and my hair feels lovely plus a super natural colour :)”

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“Have been using this for a while now and I love how well it works and how soft and shiny my hair is afterwards! I don’t need to go to the hairdresser anymore and it’s vegan which I love!”

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“The Shade Colour Kit is a fantastic organic option for hair dyeing. Unlike many conventional dyes, it has no harsh chemical odour, making the experience much more pleasant. The creamy texture ensures the colour stays put—no messy drips down your neck or face. And if any stray colour does happen to escape, the kit thoughtfully includes a barrier oil and dye remover to clean up easily. The included shampoo and conditioner are a standout feature, leaving your hair soft, shiny, and lightly scented with a fresh fragrance. Overall, it’s a gentle, effective, and well-designed kit that delivers beautiful results without compromise.”

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“I am recommending this to many people. I love everything about you. The online consultation, the ammonia free colours, the package you deliver, containing everything. Thank you”

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“Love Love Love Totally exceeded my expectations in application ease and duration of colour stay. Will definitely remain a loyal customer”

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The Shade is rated 4.5 based on 2,123 reviews