The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,241 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,241 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	99%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025

576

Anonymous

Anonymous // 01/01/2019

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“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“I purchased Demi permanent Ash Brown . The grey coverage is excellent , but the colour is too dark . I will purchase again in a lighter colour”

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“Honestly so easy, perfect colour and easy application when you get the whole kit to do it with made it so much easier and cheaper for me to do at home. No more salon visits!”

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“Fantastic find! This will definitely be my go-to for colour going forward. Great value for money, and it works brilliantly on stubborn greys. It was always so frustrating leaving the salon after spending over $140 on a root touch-up, only to notice the same grey patches reappearing just days later. Such a relief to have found something that actually holds. I also appreciated that the colourist recommended 27 vol developer for a higher lift — a really helpful tip. Highly recommend Shade!”

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“I didn’t expect to love at-home hair colour this much, but the Shade has made it so easy that I actually keep up with it now. I’ve never really dyed my hair myself before, but the instructions are super clear and easy to follow, so it didn’t feel intimidating at all. My hair comes out really glossy and shiny every time, and I’ve had heaps of compliments. People are always surprised when I say I did it at home. I also have sensitive skin and usually react to salon dyes, so I was a bit nervous, but I haven’t had any reactions with this at all. Plus it’s way cheaper than the salon and still looks just as good.”

The Shade 5 star review on 12th April 2026

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“I love the colour of my hair and the product. It was so easy to use and didn’t drip at all. I would love it if I could buy it in a smaller quantity to be able to just do my roots in between toning. Really looking forward to the next time when I tone. The colour I used was Trento -Ash Brown”

The Shade 5 star review on 9th April 2026

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“Hair dye that actually sticks and lasts! I have to dye my hair every 2 weeks because my regrowth is super quick but this dye makes it last a little longer which is so convenient. Even my mum is on it now :)”

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“Love the Shade product because it covers my regrowths really well and it lasts for a couple of months. And the best part is it is very affordable.”

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“Great coverage of my now stubborn greys with the option of developer vol. product has a subtle pleasant fragrance. Love that there is less plastic wastage /refuse than chemist brands. Mahogany shade is vibrant and even on my long hair. Bravo”

The Shade 5 star review on 5th April 2026

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“Super easy! Great instructions great extras. Really like the colour”

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“Any query I have had about the Shade has been answered promptly and in detail by a colourist. Not only that, the advice is right on point and extremely knowledgeable. Plus super pleasant and friendly. Account queries ditto. P.s. the colour recommended for my hair was exactly what I wanted.”

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“The colour is perfect and instructions easy to understand - could not be happier with my results!”

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“I bought the Dark Golden Blond because it seemed the closest to my natural colour and would cover the grey. It did cover the grey but now I'm a red head. I had no previous colour in my hair and my initial reaction was 'Oh No' but it's growing on me, thanks to the many compliments I've received. The product was easy to use, didn't smell bad and didn't give me eye burn like fumes from toxic products do. I'll be buying it again.”

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“Wonderful result as always, I used Imola this time (Dark Golden Blonde)and mixed in a few drops of Light Brown colour. Wonderful colour, rich dark "Bronde" with nice red and caramel high;ights, the perfect colour. Very shiny, soft and just looks and feels great. After experimenting with many hair colours over the years - including many salon visits, The Shade is my go-to for perfect, no surprises, great looking and feeling hair.”

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“Out of all the permanent hair dyes I have tried, The Shade is by far the most natural looking hair color. I had a lot of compliments, the difference is definately noticeable. I now keep a extra packets at home, to make sure I never run out.”

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“Very happy with the excellent result. My grey hair was completely cover by the really nice colour. At first, I was in doubt about the product but now I can highly recommend it to anyone who would like to try it. The photos show my colour after five washes”

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“This was my first time using The Shade and I was skeptical but it has provided the most coverage of any dye I've used in the last few years - either at home services or paying a fortune at the hairdresser. I used the semi-permanent brown and was very impressed. I've received many compliments since doing it. I'm yet to wash my hair to see how the colour fades but am very happy with the initial results of such a rich colour.”

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“Excellent colour. Gentle on hair. I'll never need a hair dresser again. No strong smell if they is any at all. My hair feels beautiful and looks healthy. I mix 10.1 and 9.2 and my colour blonde is perfection. Covers grey perfectly. I'll never go else where”

The Shade 5 star review on 25th March 2026

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“So happy with the results! I've tried what feels like everything to remove the brassy, orange tone my hair keeps fading to. Went with dark ash blonde shade and love it! The reusable colouring kit (mixing bowl, sectioning clips, clothing protector cape etc) is perfect! SO happy!”

The Shade 5 star review on 24th March 2026

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“I'ts fantastic the colour is beautiful and there's no skin irritation. Thank you”

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“Very happy with the colour and everything that came in the pack, all bases covered. My hair looks great and feels beautiful.”

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The Shade is rated 4.5 based on 2,241 reviews