The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,436 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,436 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 1st November 2026

582

Anonymous

Anonymous // 01/01/2019

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“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“I thought this was great value. My shade was true and excellent coverage left my hair feeling shiny and silky. I used 50/50 and only did my roots leaving a bit left for next time full coverage. Would I buy again ….. definitely loved it”

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“I thought I'd try The Shade after reading others reviews. I didn't want to go a permanent colour as wanted something less harsh on my hair but wanted a product that would still give good grey coverage. Supermarket semi permanent colour just wasn't great with covering the greys well so thought I'd give a Demi permanent hair colour a try through The Shade. It was amazing, and will definitely be buying again. I got the colour COMO which is a dark brown. The colour is lovely & rich and the grey coverage was impressive. The only thing I was puzzled with was only 1 glove is provided, not 2 as with all other hair colour brands. Not sure if this is the usual or an error, so I had to find a second glove to use to be able to colour my hair. I also purchased & used the curl shampoo, conditioner & curl cream and am happy with the results. Overall, I'd definitely recommend The Shade for your next hair colour & products as my experience has been positive.”

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“I absolutely love this hair colour. Its better than in a salon and I get so many compliments on the colour. Highly recommend”

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“Love the products and supports. Haven’t been to a hairdresser for over 12 months now”

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“Great product! the colour was great, there was plenty of mixture for the length of hair we applied it to. it covers the greys really well too. it will be good to see in the nerf”

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“My first order had everything I needed to put the product on my hair. I am very happy with the results.”

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“Great product , my normal colour only lasts less than 2 weeks as greys starts showing but this product lasted me 4 weeks and just small amounts of grey hair showing plus I have been washing my hair daily due to a treatment iam having otherwise Iam pretty confident the colour would last longer. Ordering my second lot now.”

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“Instructions, packaging and application were very easy. But the result is WAY darker than the image. I ordered Siena brown, but it is almost a black it is so dark. I had ombre brown to blonde hair previously, but the blonde ends looking black now.”

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“The colour turned out darker then i wanted but it would be hard to help by just a photo”

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“I’ve been using The Shade for a few years now and absolutely love it! Living with a chronic illness can make getting to the hairdresser quite challenging, so being able to colour my hair at home has been a game-changer for me. The ordering process is so easy, the team is incredibly helpful when it comes to choosing the right colours, and I love knowing that the products avoid many of the harsh chemicals found in traditional hair dyes. It makes the whole experience so much better! Over time, I’ve successfully transitioned from a very light blonde to a beautiful dark brown, and my hair has never looked healthier. I’m constantly getting compliments on my hair colour, which is always lovely! I honestly couldn’t be happier with The Shade and highly recommend it to anyone looking for gorgeous colour, healthy-looking hair and a convenient, more enjoyable way to colour their hair at home.”

The Shade 5 star review on 20th October 2026

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“I've been using The Shade for a while now, blending Napoli and Palermo with 10 Vol, and I'm really happy with the results. The colour looks natural, gives great coverage and leaves my hair feeling lovely and soft. So easy to do at home and much more affordable than going to the salon. Would definitely recommend!”

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“It's excellent and look natural. The only thing is, next time I will order one tone darker as this one wasn't matching the current shade of my hair colour.”

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“Dear Craig….. I started using ‘The Shade’ during covid ! It is such a perfect colour for me as I have a sensitive scalp … your colours make my hair shine AND they cover my greys as well 👏🏻👏🏻👏🏻👏🏻👏🏻🙏🏻😁”

The Shade 5 star review on 18th October 2026

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“I purchased the dark ash brown, the only product that hasn’t made my hair go red or warm. The dye and the kit are so easy to use, and the kit is so luxe. I also adore the shampoo and conditioner that came with it so I went back and purchased it myself.”

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“I have tried salons, box dyes & home hairdressers, but The Shade is the first one that has covered my greys and so easy to apply. Most of all salon quality and cost effective. It’s a 5 ⭐️ for me. Jodie ❤️”

The Shade 5 star review on 13th October 2026

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“Absolutely amazing hair colour and brand. I started using this a couple of years ago and have never looked back. If you want great colour, great price, fast shipping, and soft, healthy hair, then The Shade is the one for you.”

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“I have had so many compliments on my colour and left ppl in shock in my response that I do it myself at home with the help of The Shade, thank you its a game changer in hair care ♡”

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“I’m so grateful l found The Shade products . Really happy with the results of my hair , colour is beautiful . The products are gentle and best of all no chemical smell . Get lovely comments on my hair . Highly recommend.”

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“So happy with my colour, I don’t have time to spend hours at the hairdresser. This is great as I can do it myself and the colour is perfect- it develops while I do my housework (:”

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“Beautiful! Colour was perfect and easy to apply. Love the full kit. Highly recommend The Shade for colouring. Condition of my hair has improved.”

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The Shade is rated 4.5 based on 2,436 reviews