The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,371 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,371 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Live Chat, Email
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 23rd August 2026

582

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“This home colour is the best I’ve ever used The advice from your team was spot on for me to choose the best colour Even my husband commented on the sevice and what a subtle colour it was Just about to order my 2nd lot and see if I get a good hair restored”

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“Easy to use, great with grey coverage. Overall good product, would recommend. I purchased the intense dark red ✅”

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“Love this color. My hair is so shiny. I’ve had many compliments. I will only use The Shade hair color. I used the colour light ash brown.”

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“I would never be without my The Shade regular delivery. It js the best for colouring my roots each time they need doing.”

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“I'm expecting my second delivery this week. I've tried a colour kit (intense light ash brown) and the scalp oil, have to say both exceeded expectations! My hair feels great and has more volume, the colour covers evenly and is has a natural look. I love the concept. I like to "experiment" with hair colour and I’ve had some accidents with developer and bleach 😬 With The Shade I can colour using professional colour whenever I want, blend colours, change often and will always have the right developer and ratio... Perfect!”

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“The hair colour is really good as it has reduced hair loss, but the permanent colour doesn’t last for over 2-3 weeks. Also, the price has increased significantly since I first subscribed.”

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Hi Vidya, Thanks for your review. If the permanent colour doesn't last 2-3 weeks, it indicates that you have an issue with porosity. The cuticles on the hair shaft are not closing sufficiently, which is causing colour fade. Please see the following article for some advice: https://theshade.com.au/how-hair-porosity-affects-hair-colour/ I hope this helps!

“First time user but going to be a long time user! Loved the colour and coverage of my silvers aka greys at the roots. I found the duration that the colour stayed in was longer than any other brands I've used. Look forward to my next colour. Thank you The Shade.”

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“I have had some health issues lately and have been unable to attend my hairdresser appointments. This brand was recommended to me and absolutely suits my needs, the color is the same, and is just so easy to apply. Sorry hairdresser, will only be going back for highlights. This produce is wonderful.”

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“Love The Shade, Most helpful service in selecting a colour that suits fine hair and stubben greys. Got the application kit first order, makes it so easy to apply and no mess. Colour pack comes with everything else you need. My hair is soft and healthy after colouring with The Shade, not dry and breaking. I dont need to get my hair cut everytime I colour my hair. Highly recommend.”

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“I am very impressed with the 9.1 Light Ash Blonde Toner. I wanted something to even out my natural blonde and greys and it achieved this result beautifully. I actually can't think of anything that wasn't positive about my experience with The Shade, from the order process, delivery and then quality of the products I received. A well deserved 5 Stars from me.”

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“The colourist was amazing, very knowledgeable & quick to reply, website easy to use & setting up frequency for delivery is a great feature. Arrived quickly, the colour itself and finish was really lovely, covered my greys and the exact colour I was wanting. I followed the tutorial & instructions to a T, roots first left longer before applying the rest to my hair. I’m only 2 weeks however and already seeing regrowth. It’s a shame because I’m also certain when I was getting my hair coloured at a salon my regrowth didn’t start showing till at least week 4. I use Kerastase colouring specific shampoo & conditioner so it can’t be using crappy after care products. I’ve decided to try 1 more time but if that proves to be a short regrowth time also, I may as well go back to box dye.”

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“I purchased hair colour from The Shade Hair Colour Company and was surprised how good the colour was compared to other hair colour I’ve used. The colour was exactly like the colour on the website and my hair hasn’t looked this good in years colouring my hair at home. Will definitely be purchasing again and recommending to friends and family.”

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“Good quality, easy to use. Color came out super vibrant and lasted months.”

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“very happy with the colour it provides my hair without any harsh chemicals. My hair holds the colour well too and it is easy to apply. Very happy with the product.”

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“used th blonde colour over dark blonde, gey. hair - came out bit brassy a light mousy brown. Followed direction to a tee.”

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Hi Angela, Thanks for getting in touch, and sorry you didn't get the result you were looking for. I can see our colourist recommended Sorrento 9.1 Light Ash Blonde, while you purchased and used Amalfi 9 Light Blonde. The ash in Light Ash Blonde neutralises warmth, which is why our colourist recommended Sorrento 9.1 I would suggest you try Sorrento 9.1 I hope this helps! Craig Ford CEO - The Shade

“Very happy with the results of my first colour with The Shade. Will continue to use it.”

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“I am always worried when I colour my hair at home encase it has a yellow tone. The Shade is great. I bought light ash blonde and I LOVE the colour and it is so gentle on my hair doesn't feel damaged or dry from colouring.”

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“I love using the shade colour kits on my hair. They colour beautifully with no damage to my hair. Use the toner in between colours and my hair looks amazing. Definitely recommend highly”

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“it ate down loved it perfect order on repeat.”

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“The colour was exactly as pictured, and I loved the personalised touch of having my name written on the card. It made the experience feel extra special. I'll definitely be ordering again!”

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The Shade is rated 4.5 based on 2,371 reviews