The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,085 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,085 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 18th September 2025

567

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

Helpful Report

“First time experience using The Shade . I have been extremely surprised at the blonde range , I have used a single color once which I was very happy with and my second time I used two blonde colors together . I will never go back to a hairdressers again the color was perfect . I love the colors ,its easy and simple instructions to follow . great work The Shade you have made a long term customer out of me and I will share with all my friends how good you are . I love the blondes and they are PERFECT for me. No irritations ,no burning no issues at all .”

Helpful Report

“I couldn’t believe it when I found you guys online ! Sooo happy - great website and great product and value for money. My hair was so soft afterward - my go to moving forward - thank you !”

Helpful Report

“Using The Shade's subscription service has been a game changer for me. I live in a small country town and the knowledge that I will have my colour of choice in my hot little hand on schedule is so fantastic I can't even put it into words. I have thick, shoulder length hair and there is plenty of colour in one pack for good coverage. I use a demi permanent and it is gentle on my hair and gives good grey coverage (of which I have many). The mix is gentle on my hair, and the Dark Ash Blonde colour I have chosen doesn't fade to orange like many other colours I have used, or leave a horrid build up on the ends of my hair. So, so happy. If you are a home "colourist" I cannot recommend the shade enough.”

Helpful Report

“Fast delivery and such a diffrent smell than the normal chemicals i am used to. Smells amazing and the colour is great!”

Helpful Report

“The consultation process was amazing. I was very excited to get the box. The box was very exciting too, lots in it and great instuctions. But I had the consultation and ordered the Sorrento 9.1 Light Ash Blonde with vol. 10 developer as directed to counteract orange tone in my hair and after following the instructions to the letter my hair is... exactly the same. Very disappointed. Was trying to avoid going back to the hairdresser, but now I'll have that expense in addition to this one.”

Helpful Report

“I was doubtful about covering greys coming through at first as tried colour shampoo that doesn’t really work. Saw Shade on facebook and decided to try. Results amazing 🤩 very happy!!”

Helpful Report

“Loved the prompt help I got from choosing the colours. The colour feels luxurious and has covered my greys! Thank you.”

Helpful Report

“I absolutely love using The Shade hair colouring at home! It’s so easy and completely hassle-free. I really appreciate that it’s free from harsh chemicals – there’s no strong smell and no stinging on my scalp when I apply it. The instructions are super clear, and I love that I can just pop it on and carry on with my day without spending hours at the salon. Best of all, the results are amazing – my hair is shiny, my greys are fully covered, and it looks so natural. Highly recommend!”

Helpful Report

“I have been using The Shade at home colouring products for a couple of years now. And I have never been disappointed they always deliver on time. The website is very easy to use, and consultants are there anytime I need them.”

Helpful Report

“Great coverage - I have hairline greys that pop out every 2 weeks (due to pregnancy and fast hair growth) and watching the greys whilst waiting for a salon appointment was unbearable. Purchased the Ash Brown kit to try on advice from my hair dresser and now I am grey free, I use the kit to top up the roots and it blends perfectly to the end colour. Easy to apply and no smell which is great.”

Helpful Report

“My daughter & I use the same colour and are happy with the results each time we use it.”

Helpful Report

“Unfortunately, it gave me scalp irritation and rashes which had to be treated with medication. Attched photos which is after 3 days of steroid medication. I kept the colour only for 10 mins and had to wash off due to reaction. So I couldn't speak much of colour though. When i checked with the colour consultation i have mentioned about the scalp condition yet this was suggested to me.”

Helpful Report

Hi Saroja, Sorry to hear that you have had a reaction to our products. We do strongly recommend that all new customers perform an Allergy Alert Test prior to applying to your hair. Full instructions for this test are found on the Instruction Card in the Colour Kit. We only hear of that reaction very rarely, but it generally is because of an allergy to an ingredient in our colour. Our colour formula has eliminated some of the key ingredients in permanent colour which can trigger allergic reactions (such as PPD) but there are lots of other ingredients in our colour and you may be allergic of any of them. Some of our colours have slightly different ingredients than others, so we have listed the ingredients for each colour separately, which you can find here: https://theshade.com.au/ingredients/ , together with the ingredients for all our other products including the developer which you mix with the colour. So the best thing to do is select a specific colour and check its ingredients. We advise that you do not use our products if you have had an allergic reaction to them and that you see a GP. It would be useful to know exactly what ingredient you are allergic too, and your doctor should be able to help with that, which will then help you avoid products with that ingredient in the future. Wishing you the best!

“I can't recommend The Shade highly enough, I requested a colour consult via email and wothin an hour had recieved a detailed recommendation of the colours, how to prepare them etc. Mynorder arrivwd promptly and the starter kit meant I had everything I needed to get the job done including apron, gloves, bowl and colpuring brush. I am an amateur ar home haor dying and usually go to the salon, the process was simple and my hair looks amazing. Perfect colour, greys vanished and I'm getting lots of comments about how good it looks. Finally the customer service is prompt and friendly. I somehow accidentally paid for two subscriptions, contacted The Shade and they processed the refund immediately.”

Helpful Report

“Great product, easy to follow instructions, I just need more practice but turned out good for my first attempt.”

Helpful Report

“Impressed with the result! I throw a lot of warmth as my colour washes out and I use an all over semi on my balayage to tone it down every 4 weeks. After my hairdresser went on maternity leave I thought I would give The Shade a go. Pleasantly surprised with result and will continue using! Did exactly what I wanted. Easy to use, recommend getting bowl/brush and cape kit for first time. Super handy. Love all the extras of the barrier cream, colour remover wipes and shampoo/conditioner included as well. Great value for money. I used a semi permanent 7 level Ash. Could easily use a 6 level ash as well to add a bit more depth. Will be trying that next.”

The Shade 5 star review on 1st September 2025

Helpful Report

“Great product! easy to use and apply. Very affordable”

Helpful Report

“Very professional kit and very easy to use.”

Helpful Report

“Loved the colour. Covered my few greys really well and my hair felt really soft after. Only thing I wish is that you can add as many additional colour tubes and developer as required as I have long thick hair the add on tube was still not enough and left me with a quarter of my hair undyed (I ordered more express). This made it on the more expensive side when i didn’t need any more of the shampoo/conditioner and oil ect. For this reason alone I will still be on the hunt for a more affordable (but still good quality) alternative .”

Helpful Report

“Amazing and affordable! Helps get rid of unwanted brassy tones in my hair.”

The Shade 5 star review on 27th August 2025

Helpful Report

“I love the Shade , no nasty smell or any irritation.Easy to apply and the colour is great. Thank you and I recommend it to anyone that uses home colouring it is really the best I’ve used. Xx”

Helpful Report

The Shade is rated 4.5 based on 2,085 reviews