The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,996 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,996 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 28th May 2025

550

Anonymous

Anonymous // 01/01/2019

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“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“Easy to order. Great packaging and easy to read instructions. Results of colour are fabulous. Very impressed.”

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“Couldn’t be happier as first time I’ve used a colour which hasn’t stained my bedding. No horrible smell and wonderful lasting colour which covers greys and doesn’t leave hair feeling like straw.”

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“My hair has never felt softer or healthier! The colour I chose was spot on and I’ll definitely be using The Shade again. First time I’ve dyed my hair myself and it was so easy - I wish I started doing it years ago!”

The Shade 5 star review on 22nd June 2025

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“Great product, great service, great customer support. I wanted to lift the natural red tones of my dark blonde hair and the colorist gave me advice on blending 2 colors. I absolutely love the result and my hair is shiny and soft like never before. I'll never use another brand of colour now. Thanks so much 💜”

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“Love the colours and online advise.”

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“Having previously used another more natural tint, it did not hold on my grey regrowth. So I am trialing The Shade & so far it is holding colour on my greys. I chose Ferrara 10.1 which tinted a nice ash, as I’m now mid 50’s I wanted to try the Catania 902 as a toner a week after applying Ferrara & I’m impressed with the result. Having tried Catania which is a little warmer without the ash, I will swap to this shade for my permanent colour…Thank you The Shade I feel great moving into my late 50’s with the right shade of colour!!💫👱🏻‍♀️”

The Shade 5 star review on 19th June 2025

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“I LOVE LOVE LOVE this product. I initially reached out to the colourist before ordering and she suggested a duo colour 7.2 and 8.2 - it is just fabulous. The team at The Shade are very prompt in helping and getting back to any queries. I also love that there is so much less damage to my hair than grabbing something off the supermarket shelf. I have used this colour twice and I don't think there is as much fade as the other supermarket colour I had been using. I have also started using one of their serums and the volume conditioner which I also really like. This is a great company and I highly recommend”

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“was easy to apply, i love the color”

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“Absolutely Happy! I used the Shade for the first time just one day before my wedding day, and wooooow — the results were incredible! My hair turned out even better than I expected. The colour was vibrant, rich, and full of life. Even my hairstylist mentioned how easy it was to work with - the texture, shine, and softness made styling a dream. I truly felt radiant on my big day. Highly recommended!”

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“I took the quiz and a colourist emailed me suggestions which was really helpful! The colour is gorgeous, I may order one shade lighter but it’s covered my greys beautifully and I’m so happy with the how much money I’m saving and that I can touch up my own hair as needed. So happy! Leanna Mcneil”

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“Loving The Shade, have used it a couple of times now and referred family and friends who love it too. The home salon kit is great with the mixing bowl and four clips however the cape could be longer especially if your hair is longer than a bob or shoulder length. I have sensitive skin and react to lots of things but haven’t had any issues with The Shade at all. Ash Brown is my go to colour, not too dark or light and no brassy tones! 😊”

The Shade 5 star review on 18th June 2025

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“The Dark ash blonde turned my hair red. I am beyond dissapointed and won't use the product again.”

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Hi Melanie, We have an Online Colour Consultation and a team of colourists who can give you personalised colourist advise. I can see that you didn't use either of these services. Dark Ash Blonde is a cool-based colour, it has zero warm tones. Any warmth you are seeing is natural warmth which is in excess to the warmth that the cool tones can balance. There are a number of reasons why you would have received a warm result including having existing colour pigments in your hair and not removing the colour pigments prior to lightening, and/or attempting to lighten by too many levels. Please don't hesitate to contact one of our colourists here who can assist you: https://theshade.com.au/colourist/ I hope this helps!

“I used the pigment colour remover on some build-up from previous semi-permanent dye. It did a good job of bringing out the old pigment, but didn't quite get all of it. Unfortunately the toner I bought for afterwards was too light for my hair and didn't really work. Will be trying again with the next colour level down!”

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“Second time I've purchade hair colour - went for a slightly different shade. Once again, was excellent, easy to use, smells nice, great colour and coverage. I'd always used L'Oreal Castings as my go to as it was not permament and suited me, but after trying The Shade I'll be using their colours now for sure. I also purchased a shampoo and conditioner, which are both excellent.”

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“I loved the root touch up with my recent purchase! Thank you for a great product!”

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“Honestly, I was super skeptical after coming across The Shade on social media. I've never been able to find a beautiful copper that wasn't straight orange. Well, the copper blonde has blown me away and I am now a loyal customer. 100 out of ten recommend. Amazing quality and vibrant colour!”

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“FANTASTIC REDULTS EVERYTIME”

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“I have been colouring my hair since I was fifteen, I have also paid NZ$400-NZ$600 to sit in the salon for 5 hours having a colour applied. So fed up with this I stripped the colour and allowed my natural grey to shine through during all of the Covid "stuff". Although I was complimented on my natural grey/white colour it never felt like ME so I started to do a bit of research as I prefer a temporary colour which fades so the grey root growth is not so obvious over the 6 weeks, and there are virtually no colours that give this option (unless I want bright pink, purple or blue hair!) Then I found The Shade which offers different levels of colour depending on what you want so I went with volume 5 as a one off first-liked the colour but didnt quite cover those pesky grey roots so chnaged it to Volume 10 as a subscription and it is great-so natural looking and a good friend of mine recently said dont ever change that hair colour it is so perfect for you. My hair feels so much softer, also have scalp psoriasis and there is no stinging/burning or irritation at all. Since finding The Shade I am much more confident in getting a consistently great colour at home and have gone on to purchase the peppermint shampoo, leave in curl cream (I love the smell and texture without stickiness) and protect and perfect spray. I have not been disappointed with any of the products and my hair is in the best condition it has even been in. Take the chance you will not regret it :)”

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“Very good colour the best I have purchased online.”

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“I love this product. No nasty smells, lasts forever, great range of shades, decent prices and fast delivery.”

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The Shade is rated 4.5 based on 1,996 reviews