The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,210 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,210 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 9th March 2026

577

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“Im so happy with my colour. I used the colour consultant for the first time and they absolutely nailed what i wanted. Thank you The Shade.”

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“Going grey is not fun and very expensive at the hairdresser. Love the shade to be able to touch up whenever I want and space out colour appointments to just a few times a year.”

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“I had highlights and I hated the rewrite, I kept asking my hairdresser to go darker but it always ended up the same. I completed the survey in shade and they recome beige blonde and I love it! My hair feels fabulous I have very curly hair but now I have healthy looking hair and not that horrible regrowth. Highly recommend”

The Shade 5 star review on 4th March 2026

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“I’ve tried so many hair colors, but they always seemed to turn brassy way too fast. That changed when I chatted with a colorist from The Shade. She nailed the recommendation for my hair's specific needs! The initial kit (brush, bowl, and cape included) made the DIY process so easy and mess-free. I’m obsessed with the final look—finally, a rich color with zero brassy tones!"”

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“Too dark....my hair turned black.”

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“First time using this product. I used 1 1/2 tubes of 8.1 Ash Blonde with 1 1/2 pouch of 10% developer. My hair was a mix of greys, orange blonde and natural ash blonde. Pleased with the even coverage, shine & richness. Be interesting to see how it washes out over the coming weeks. No nasty smell, burning or staining. Very happy.”

The Shade 4 star review on 3rd March 2026

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“Really happy with the kit, colour came out lovely. Really easy to use and made it fun at home!!”

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“I am so beyond happy with your product. My first purchase was a perfect colour match and ive used it 4-5 times since. I use your semi-permanent colour and honestly i love how long it lasts me and how beautiful it looks as it slowly fades out. It still gives me reasonable grey coverage and it leaves my hair feeling very healthy and smooth. Also i love how everything is included in your colour kits. It's no fuss and easy to use. Thank you”

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“I enjoy receiving my shade in the mail, automatically every 6 weeks, I like that I get a heads up and can move the subscription date as needed. The product has no frills or unnecessary expense, just good stuff! Seems to cover my greys pretty well!”

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“Obsessed with VENETTO toner. 3rd year hairdresser who does my own scalp bleaches , have used and mixed so many various high end toner brands to try achieve this colour with no success . None of them diminish the brassiness of the scalp bleach regrowth . VENETTO THE SHADE 10/10 removes the brassy yellow and deposits a glossy perfect shade”

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“Amazing product, easy to use I have recommended to family and friends”

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“Love it!!! First product that actually covers grey and lasts.”

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“I love The Shade. Love the colour range and products. Shampoo and conditioner make my hair so soft. Definitely recommend.”

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“Was a little hesitant ordering hair dye on the internet. I first contacted the Shade about what I wanted and they suggested what I got. After a few weeks now the colour is still amazing and still no signs of fading. Im very happy with what I go.”

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“Hi there im sorry to be giving not such a positive review. Im afraid i wont be using your product again as i found it did not cover my greys as well as i excpected.”

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Hi Wanda, So sorry to hear that you didn't get the grey coverage you were after. We can help improve your grey coverage and I am happy to send you a free Colour Kit with a new developer which will deliver better grey coverage for you. Overall, were you happy with Toscano 4.1 Dark Ash Brown in the lengths of your hair? If so, then I will arrange to ship a Toscano Colour Kit, but please confirm if you are happy that colour. Please reply to support@theshade.com.au In terms of grey coverage, as you may know, grey hair often has a different texture, because along with the loss of pigment there are also changes to the outer cuticle layer of greys which can make them resistant to colouring. The outer cuticle layer of greys is thicker and more tightly packed and it can be more difficult for the colour to be absorbed resulting in insufficient colour coverage. Our new 27 vol developer is specifically formulated to cover resistant-greys. It is stronger than our standard 20 vol developer and it will lift the cuticle on your greys, allowing the colour to be successfully deposited within the hair. I am happy to arrange a free Colour Kit for you to try the product again with the 27 vol developer - please just let me know your preferences on the colour. I am sure you will be happier with the grey coverage with the 27 vol. Best Regards, Marco The Shade

“I was very disappointed with the colour remover. It didn’t do anything except make my hair smell horrible! The new colour I applied didn’t really change my overall colour. It did cover the greys though. I’m not sure how to go lighter now. I guess it will have to be a salon visit $$$$”

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“My first time using colour products. Loved the ability to chat to a colourist for advice. The colour I purchased is perfect and covered grey with stronger developer. Hair is very soft after colour also. Definitely recommend and will continue to use. Tania”

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“the first time I bought my shade it was great but the second time it was not the colour i wanted. I was wanting ash blonde and it came out a bit more brown/orange”

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Hi Heather, Sorry you didn't get the result you were looking for. Please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ Best Regards, Marco The Shade

“The shades fantastic ive been dyeing my hair since i was 13 and this is the best do it yrself dye on market colour is great easy and no toxins or smell great”

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“Fantastic product! No allergic reaction, no itching.”

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The Shade is rated 4.5 based on 2,210 reviews