The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,293 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,293 reviews

Shipping & Delivery
Delivery Methods	Courier, Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	Under An Hour

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 4th June 2026

577

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“I love these products my is so amazing after using them. Colours last soooo long which I love”

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“Bought a kit to cover my roots and extra for the lengths of my hair. In the end I didnt need to use both as there was more than enough to cover it all! So so sooooo happy with the outcome! Much better than paying $150 every 6 weeks for a root touch up! Worked so well on my greys too!”

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“Not overly impressed with the product after a week of having to keep resubmitting to speak with a colour consultant I was given a colour option that just didn’t work. I have copper base in my hair and used intense ash but it just made my blonde dark and left the copper. Super annoying that you can’t go back and forth with a consultant you have to resubmit every time and they don’t remember what you just told them. Now I need to go over with about 6 highlight kits to get my hair back to what I wanted but I’m scared they also won’t work. Inspo photos were creamy honey blonde and now it’s basically brunette.”

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“So massively impressed with your consultation after sending a pic of my heavily bleached hair and now returned to my shiny chocolate brown hair ...Greys covered well and lots of after-care product. Will be ordering my Grey touch up soon”

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“The colour was spot on the pictures. Very gentle on my hair, easily to use. Very happy!”

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“Really good results. The shade as I expected to be or even better”

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“Pleasantly surprised by this product. I have naturally dark hair but going grey on top along the parting. I have always gone to a salon that offers Davines products (Italian) and have a demi colour as I prefer the way the demi colour fades without leaving a strong demarcation line. I thought I would give The Shade a go as I noticed that they offer a demi option. I bought the Montecristo Light Ash Brown. I have long hair so received two tubes and two sachets. I only used one of each as I'm really only focusing on my roots and then I blend it through the lengths. I am very impressed with the colour and how it makes my hair feel. I think it looks just as good as if I went to the salon and paid nearly $200! I will defintely continue to use this product and have recommended The Shade to my friends.”

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“Excellent product. Easy to use. The ordering is very easy.”

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“Since I started doing my grey roots nearly every fortnight, I’ve been using The Shade colours, are absolutely stunning. It feels like I’ve had a professional job done at a hairdresser, but without the high cost. I will definitely be using this product going forward and highly recommend it!”

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“I love this product! it is simply the best. the colours are amazing. my hair has never feltor looked better.”

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“Hello, why I like the products, I don’t like that the developer end conditioner come in single use bags. I only dye my root so I don’t use the entire product in one application and would’ve good to have something I ca close and use the following time.”

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“Absolutely beautiful! Have been coloring my hair for years and suffered with scalp irritation but not anymore The Shade is perfect no irritation and my hair is soft and beautifully colored Thank you”

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“I was hesitant in trying to change my colour via the colour consultation, but I am glad I did!! They were so informative and helpful and I love my colour even more now.”

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“Perfect colour match and great grey coverage. After care shampoo and conditioner is really moisturising.”

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“So impressed, all you need for successful home haircare colouring.”

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“Started off really liking the Shade. It was gentle on my scalp and didn’t irritate my head at all and the colour was nice and natural. However, my last 3 orders, the colour has not been sticking on my hair at all, despite following all the insurrections and recently made my roots go many shades lighter. I went to a hair dresser and she said I had “hot roots” and the 27 developer was actually lifting my natural colour and making it too light.”

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“Lifesaver for people who have any irritation with hair colour. Thank you The Shade - I can now sleep without itching my scalp raw after colouring”

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“I’ve been using The Shade to colour my hair since Covid lockdowns. I’ve continued to use you despite hairdressers being accessible for years as I’m not only saving around $800 a year on hair colouring services at my hairdresser but my scalp has stopped being irritated. My hairdresser had advised it was my shampoos causing dermatitis but once lockdowns started, my search for a reliable home colour product led me to discover that it wasn’t my shampoos but the hair colour used at my salon! I found the advice from your colourists, despite not seeing me in person but only reading the information I gave online (remember this was during Covid lockdowns) was amazing and spot on that they helped me find a colour that is pretty much the colour of my hair before I started going grey. Now I just use it to colour my regrowth every 3-4 weeks at around $25 a pop. Also my hairdresser is more than fine with me colouring my own hair at home. He does a lovely cut and recently put some blonde highlights and gave me advice how to keep using The Shade for my regrowth without removing the highlights. Highly recommend to anyone to use. No itchy scalp and honestly saving hundreds of dollars a year. Also my hair always looks glossy and healthy as it deeply conditions every time I use it.”

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“Beautiful colour shiny and blended well. Love the shampoo and conditioner too that comes with it.”

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“This product should not be marketed as hypoallegenic - this is dishonest and shame on you - a belated google of the product ingredients is illuminating - let me know if you want me to share the extreme reaction on my inside elbow? Recorcin and TOLUENE-2,5-DIAMINE SULFATE - seriously? Beware this product”

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Hi Belinda, I'm sorry you had a reaction, and I'm glad that you performed an Allergy Alert test according to our instructions. We have removed the main irritants from our hair colour such as ammonia, PPD, parabens and SLS. We have replaced PPD with Toluene-2,5-Diamine Sulfate which has a far less incidence of allergic reaction compared to PPD. All our ingredients are clearly stated on our website. Once again, I'm sorry you had a reaction but I'm glad that you tested it. Wishing you well! The Shade team

The Shade is rated 4.5 based on 2,293 reviews