The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,288 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,288 reviews

Shipping & Delivery
Delivery Methods	Courier, Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	Under An Hour

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025

576

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“Really good results. The shade as I expected to be or even better”

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“Pleasantly surprised by this product. I have naturally dark hair but going grey on top along the parting. I have always gone to a salon that offers Davines products (Italian) and have a demi colour as I prefer the way the demi colour fades without leaving a strong demarcation line. I thought I would give The Shade a go as I noticed that they offer a demi option. I bought the Montecristo Light Ash Brown. I have long hair so received two tubes and two sachets. I only used one of each as I'm really only focusing on my roots and then I blend it through the lengths. I am very impressed with the colour and how it makes my hair feel. I think it looks just as good as if I went to the salon and paid nearly $200! I will defintely continue to use this product and have recommended The Shade to my friends.”

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“Excellent product. Easy to use. The ordering is very easy.”

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“Since I started doing my grey roots nearly every fortnight, I’ve been using The Shade colours, are absolutely stunning. It feels like I’ve had a professional job done at a hairdresser, but without the high cost. I will definitely be using this product going forward and highly recommend it!”

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“I love this product! it is simply the best. the colours are amazing. my hair has never feltor looked better.”

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“Hello, why I like the products, I don’t like that the developer end conditioner come in single use bags. I only dye my root so I don’t use the entire product in one application and would’ve good to have something I ca close and use the following time.”

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“Absolutely beautiful! Have been coloring my hair for years and suffered with scalp irritation but not anymore The Shade is perfect no irritation and my hair is soft and beautifully colored Thank you”

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“I was hesitant in trying to change my colour via the colour consultation, but I am glad I did!! They were so informative and helpful and I love my colour even more now.”

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“Perfect colour match and great grey coverage. After care shampoo and conditioner is really moisturising.”

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“So impressed, all you need for successful home haircare colouring.”

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“Started off really liking the Shade. It was gentle on my scalp and didn’t irritate my head at all and the colour was nice and natural. However, my last 3 orders, the colour has not been sticking on my hair at all, despite following all the insurrections and recently made my roots go many shades lighter. I went to a hair dresser and she said I had “hot roots” and the 27 developer was actually lifting my natural colour and making it too light.”

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“Lifesaver for people who have any irritation with hair colour. Thank you The Shade - I can now sleep without itching my scalp raw after colouring”

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“I’ve been using The Shade to colour my hair since Covid lockdowns. I’ve continued to use you despite hairdressers being accessible for years as I’m not only saving around $800 a year on hair colouring services at my hairdresser but my scalp has stopped being irritated. My hairdresser had advised it was my shampoos causing dermatitis but once lockdowns started, my search for a reliable home colour product led me to discover that it wasn’t my shampoos but the hair colour used at my salon! I found the advice from your colourists, despite not seeing me in person but only reading the information I gave online (remember this was during Covid lockdowns) was amazing and spot on that they helped me find a colour that is pretty much the colour of my hair before I started going grey. Now I just use it to colour my regrowth every 3-4 weeks at around $25 a pop. Also my hairdresser is more than fine with me colouring my own hair at home. He does a lovely cut and recently put some blonde highlights and gave me advice how to keep using The Shade for my regrowth without removing the highlights. Highly recommend to anyone to use. No itchy scalp and honestly saving hundreds of dollars a year. Also my hair always looks glossy and healthy as it deeply conditions every time I use it.”

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“Beautiful colour shiny and blended well. Love the shampoo and conditioner too that comes with it.”

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“This product should not be marketed as hypoallegenic - this is dishonest and shame on you - a belated google of the product ingredients is illuminating - let me know if you want me to share the extreme reaction on my inside elbow? Recorcin and TOLUENE-2,5-DIAMINE SULFATE - seriously? Beware this product”

Helpful Report

Hi Belinda, I'm sorry you had a reaction, and I'm glad that you performed an Allergy Alert test according to our instructions. We have removed the main irritants from our hair colour such as ammonia, PPD, parabens and SLS. We have replaced PPD with Toluene-2,5-Diamine Sulfate which has a far less incidence of allergic reaction compared to PPD. All our ingredients are clearly stated on our website. Once again, I'm sorry you had a reaction but I'm glad that you tested it. Wishing you well! The Shade team

“I totally recommend Shade hair color to all my friends, it's organic, doesn't damage your hair, and lasts at least 5 weeks without fading.”

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“I was very nervous packet dying my hair on my own. The shade provide everything to make doing it yourself very easy they send tutorials talking you through the steps and send a complete kit. The results were amazing salon quality. 2 weeks on and it still looks fresh and my hair is really healthy. I used dark brown.”

The Shade 5 star review on 17th May 2026

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“I purchased from The Shade a few times now. Very happy the hair products . Easy to use and no strong smells from the hair colourants, which was important to me.”

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“Fool proof hair colour. Easy to use and produces a lovely colour without itchiness. My only wish is that they had real images of the hair colour on models rather than AI, as the colours displayed in the AI images, don’t necessarily give a true colour representation. Lucky I still liked the colour though!”

The Shade 4 star review on 17th May 2026

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“Very easy to use. So many compliments on my colour, everyone was surprised that I did it myself.”

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The Shade is rated 4.5 based on 2,288 reviews