The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,187 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,187 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025

576

Anonymous

Anonymous // 01/01/2019

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“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“I was looking for an alternative to hair colouring products aside from noxious off the shelf varieties and other "subscribe" home colouring services that focus more on product than glossy marketing/spamming and came across The Shade. It's getting pretty desparate in this economy and I took a punt and was cautiously optimistic. I was really impressed with the shade range, particularly in the darker shades as it gets really problematic when greys with darker tones tend to get "brassy". Picked Salento and not only did the darkest ash brown match my natural hair colour, it covered greys IMPRESSIVELY but not only that, it absolutely did not irritate my scalp nor exacerbate my PSORIASIS!!! I saw my regular hairdresser a couple of days after I coloured my hair and she was genuinely impressed and wondered why my hair was "so soft" - I didn't even crack open the mask or other hair treatments and only used the conditioner and left it on for almost an hour with the heat cap on!! This is NOT a paid review - I spent over $170 (!!!) getting the tools, heat cap, a few lots of colour, hair oil, mask and a couple of protein treatments to take advantage of the discount with the first order. Customer service was also super responsive when one of the oilsl sachets leaked in a box of colour and sent out two replacements, no muss no fuss!”

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“I have been buying from the shade colour for many years.I am happy with the colour I use. It is vibrant and long lasting”

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“Love the colour, lasts ages , no irritation.”

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“I’ve tried so many at-home hair dyes over the years, and The Shade is honestly the only one that consistently works for my hair. The quality is noticeably better than typical box dye — my hair feels soft, healthy, and conditioned after coloring, not dry or damaged. The Shade the color stays vibrant and true for weeks. I don’t get that brassy, washed-out look that usually shows up way too soon. Because of this, I don’t have to visit a salon every 6–8 weeks anymore. I can maintain my color at home and still feel confident with how it looks. It’s saved me time, money, and a lot of frustration — and I genuinely wouldn’t use anything else now.”

The Shade 5 star review on 28th January 2026

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“Got the shade for my daughter and I and the colour is beautiful. Salon quality results. Will happily continue to subscribe.”

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“Long lasting organic hair colour”

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“Really happy with 6.1 Montecristo light ash brown, I used 27 developer and it covered my greys. The Shade colours all seem quite multidimensional i.e. keep any highlights. I remember using supermarket box dyes back in the day and they always came out so solid, these colours are way better. Also impressed with the cool colouring of this - actually comes out with no/extremely minimal red tones!”

The Shade 5 star review on 21st January 2026

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“I'm very happy with the product. I'm using the toner and it has given me a beautiful colour and shine.”

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“Wow, great service helping me select the right colour to blend greys and previously coloured hair. The shade selected was perfect. The colour and kit arrived so quickly and the directions were clear and precise and the colour was fantastic. I’m sold. I’m definitely doing it myself with the shade moving forward. Thank you! Highly recommended.”

The Shade 5 star review on 13th January 2026

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“I love the service and the very many shades available. I purchased a thermal treatment pack (so good), and Ash colour with 10x cover and an extra tube for long hair. It covered my greys nicely and blends with my roots perfectly. I’m trying to avoid bleach from now on so this is great for integrating. See my before and after photos.”

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“Only a small bit of itch. Very happy!”

The Shade 5 star review on 12th January 2026

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“Excellent as always! Love using this product”

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“I purchased the Bellaria Dark Ash Blonde. After losing all my hair during chemotherapy, it grew back very grey and white. Today I went against the recommendation to wait 6 months before colouring, and tried The Shade after only 2 months. I was pretty nervous!! I ended up washing it out after only 25 minutes, but the colour has taken really well and my hair feels great. I'm really glad I found this product, and will keep on using it into the future.”

The Shade 5 star review on 11th January 2026

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“Easy to use, completely natural hair dye. I'm extremely happy with the colour and condition of my hair! I plan to use this product regularly as I've found my perfect Shade!”

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“Amazing - way better than I was expecting. Worth the money.”

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“I haven’t used it yet I’m so allergic to everything on my scalp and I read it can affect your eyes I’m not if that means if you get the dye in eyes or a reaction to the product as I had eye surgery 2 months ago”

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“I love this product and so does my hair I won't use anything else the color is vibrant and covers the grays nicely!!! 😀👌”

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“I bought the product (modena golden) hoping it would do the trick, and may be a bit better than what I usually buy. I was really really nicely surprised with the quality of The Shade. I enjoyed putting the color using the little brush. It came out really well as well. Thumbs up for your product. Thank you !”

The Shade 5 star review on 5th January 2026

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“The brief questionnaire really did result in advising me on the right shade to pick. Went on easily, after two weeks my greys are still mainly covered with only a few poking out on the edges of my face. Mix was easy to use and easy to apply. I usually use a bottle job from grocery store, it this mixture and the brush worked much better and I'll definitely be using again. The coverage was great and the colour was a deep warm brown which was exactly what I wanted. Great product and I'm happy I found it.”

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“Wow - just wow. So comprehensive, yet straightforward and easy to use. I loved the little cape in the welcome package as well as the professional brush and oil to stop the stains on the forehead and ears - definitely don't see that in the supermarket boxes. Well done!”

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The Shade is rated 4.5 based on 2,187 reviews