The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,356 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,356 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	97%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 1st July 2026

577

Anonymous

Anonymous // 01/01/2019

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“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“Very happy with the results of my first colour with The Shade. Will continue to use it.”

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“I am always worried when I colour my hair at home encase it has a yellow tone. The Shade is great. I bought light ash blonde and I LOVE the colour and it is so gentle on my hair doesn't feel damaged or dry from colouring.”

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“I love using the shade colour kits on my hair. They colour beautifully with no damage to my hair. Use the toner in between colours and my hair looks amazing. Definitely recommend highly”

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“it ate down loved it perfect order on repeat.”

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“The colour was exactly as pictured, and I loved the personalised touch of having my name written on the card. It made the experience feel extra special. I'll definitely be ordering again!”

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“Great grey coverage and the medium ash blonde is a great shade to get the gold out of my hair, will be re-ordering.”

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“Great, natural looking hair colour. It’s gentle on my hair. The shampoo & conditioner are perhaps the best I’ve ever experienced. My hair felt hydrated after the colouring process. The only downside is that the actual shade is darker than the AI photo. I only used the 20 vol developer as blonde dyes usually take to my hair quite well. I will try the 27 vol developer next time to see if it will lighten the colour a shade or two.”

The Shade 5 star review on 27th July 2026

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“I found The Shade over a year ago as I am allergic to most traditional hair colors, and it has been an amazing find. It causes zero irritation, and the colors look so natural with very nice, multi-dimensional nuances. Plus, it leaves my hair feeling unbelievably soft and shiny. Highly recommend to anyone looking for beautiful, gentle color without a harsh reaction!”

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“Perfect colour every time. I’ve been using the shade for about a year now and I’m really happy with the results. I feel like it is gentle on my hair and always leaves it shiny and well manageable. I love that it comes in a little packet and that I can customise when I want my next delivery. I like that. It doesn’t smell bad like some hair products and as I use the semi permanent it says it’s nicely there’s no harsh lines across my hair so I can just top up my roots as I need to. Since using the shade, I haven’t gone back to the hairdresser or the dreaded box dye.”

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“AMAZING!! Well, I have to say, I am so very Impressed with the service from The Shade, but mostly the Quality of the products! Just Outstanding for all natural, no chemical smells, beautiful colours and the lovely shampoo and conditioner! You get sent everything you need from hair clips, cape, gloves plus more. WINNER!!🏆 HIGHLY RECOMMENDED! 10 STARS🌟!!❤️”

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“Love The Shade. The colour consultant was excellent, even after I kept having further questions. The end result has blended seamlessly and my hair is a lot softer with this good quality dye.”

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“Absolutely divine. I have psoriasis and this was so gentle on my scalp, it's a beautiful colour and my hair feels amazing. It's so easy to apply. 100% recommend!”

The Shade 5 star review on 26th July 2026

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“The c9lour chosen for me made my hair go a redish tone .i did it twice and wasted 70 dollars on a colour that didnt work”

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Hi Angela, I'm sorry you didn't get the result you were looking for. I can see you selected our Dark Beige Blonde. The best thing would be to contact one of our colourists here: https://theshade.com.au/colourist/ Most probably, our Dark Ash Blonde or Intense Dark Ash Blonde could be good options for you. These colours are stronger than the Beige and will neutralise any warmth. Best Regards, The Shade team Best

“Very happy with my purchase. The colour guide was useful. The instructions and products with the colour itself were useful and very happy with the result! A few grey hairs to cover- and this was mostly done with the demi permanent. Looks natural.”

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“I received the highlights kit and it was my first time using this- 110% better than high quality in comparison to the average supermarket hair dye. However they could seriously improve their instruction manual and include a step by step guide on what to do and number the steps in correct order. I messed the entire process and the timing but i was still impressed by the colour result just not the best at dying my own hair without instructions. I was sort of expecting a clear instructions step by step process with a timing process ( i was freaking out with colour in my hair wondering if I had done it in the right order and how long to leave it in for and options of different highlights and how to achieve the looks.) I definitely found myself having to google my concerns or youtube example and thanks to ai for answering some of my questions.”

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“Absolutely gorgeous colour, beautiful result. I will continue to use The Shade for sure. Thanks.”

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“Perfect - love my colour. Great grey coverage and no strong smell or itchy scalp during processing.”

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“The company itself is great. Hair feels nice after colouring. However, the colour we purchased was nothing like chart on the website. Not sure if there was a mistake with the labelling but its very dark. We have run some brightening blonde shampoo we have at home to try and improve the colour. Quite disappointed as two lots were purchased.”

Helpful Report

Good afternoon, Thanks for getting in touch. I can see that you didn't use our Online Colour Consultation or contact one of our colourists. Having a darker result is often caused by failing to remove darker pigments from your hair prior to applying a new colour. Our Online Colour Consultation or one of our colourists would have advised you how to achieve your goal colour. Please don't hesitate to contact one of our colourists here for advise: https://theshade.com.au/colourist/ I hope this helps! Best Regards, Craig Ford CEO - The Shade

“Unfortunately even after the tips on how to get stubborn grey's to colour, the greys are still visible. I used 27vol, left on for over an hour. Im not sure if the formulation has changed as the last time I used it, I didn't have this issue and it colored beautifully.”

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“I have been using this product for over a year. I find it easy to use and it gives a great salon quality result.”

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The Shade is rated 4.5 based on 2,356 reviews