The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,150 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,150 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

571

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

Helpful Report

“Great product!! Smells amazing!! Just like a salon product 🥰”

Helpful Report

“I have been using shade for over 6 months now. My skin is sensitive and does not agree to heavy chemical products. Shade is very mild on my scalp and does not cause the burning and discomfort caused by chemically heavy products. Would highly recommend it to users who prefer good results without the discomfort of burning.”

Helpful Report

“I was completely surprised by the product. Excellent”

Helpful Report

“The shade has given me back my confidence with my hair as in colour and health I love The Shade☀️”

Helpful Report

“I love the shine and depth of colour my hair has after using The Shade hair colour products. I used to get an itchy scalp every time my hair was coloured, not anymore. As a mature lady and I was finding it harder to get complete grey coverage and at the same time have a natural look. I’m so happy with the results of the shades I’m using now. I love 4.1 Dark Ash Brown then alternate with a 4.3 or 4.43 for golden tones. Definitely no fade colours. I love the hair care products as well. I have stocked up on the beautiful shampoo and conditioners, my favourite is the Volume range and Repair Mask. Please do your hair a favour and try out The Shade products. The pictures I have attached are 2 weeks after a colour.”

The Shade 5 star review on 30th November 2025

Helpful Report

“This product enhances my original copper blonde and looks more natural than any other temporary colours I have tried. I’m delighted with the results and considering trying the semi permanent equivalent shade.”

Helpful Report

“I love this product, it covers the greys and doesn’t have any of the nasty chemicals. I found this product as I was looking for an alternative hair dye that I wasn’t allergic to. The colours are gorgeous too and so many variations to play with.”

Helpful Report

“Love The Shade! Its been saving me so much money! So much better than any other DIY dye kit I've bought in the past. I've been buying BRESCIA - LIGHT GOLDEN BROWN- which does seem to be fairly warm on me- but the warmth does lessen over a couple of weeks. I have a small amount of greys coming through that seem to cover pretty well with the 20vol developer. I'll definitely be continuing to use.”

The Shade 5 star review on 28th November 2025

Helpful Report

“The colour is good. It has lightened off somewhat since putting it in but it is still ok. Also good is that there isn't strong smelling synthetic fragrance in the products. Bit disappointed that the colour has already started to come out at the roots after 2 weeks. I have ordered the 27 solution to help keep the colour in longer.”

Helpful Report

“The product is brilliant. The colours are amazing and so much to choose from. I'm getting it dispatched to me every six weeks,don't have to think about it,it just arrives .My hair is short,so I get 2 colouring for the one.”

Helpful Report

“Did not cover greys at all . Really disappointed!”

Helpful Report

Hi Fiona, Sorry to hear that you didn't get the grey coverage you were after. It is quite rare for the 27 vol developer to not cover greys properly, as it is specifically formulated to cover resistant greys. I would encourage you to try again and next time to add some heat to your roots for a minute or two with your hairdryer, which will help soften and lift the cuticle on your greys, which helps the colour enter to be deposited within the hair too. Pop a shower cap on your head during the colouring process too, as this will help retain heat and soften and lift the cuticles of the hair which will then allow the colour pigments to enter to be permanently deposited within the hair. The above approach has been effective on even the most stubborn greys, and I am confident that it will work for you as well. I am happy to arrange to send you another colour kit at no cost for you to try the above approach. Are you happy with the overall colour? Please confirm if you were happy with the colour result in your lengths, and then I will arrange to ship out a free colour kit so that you can try adding some heat to get better grey coverage result. Please contact support@theshade.com.au I hope that helps! The Shade team

“The packaging was amazing and arrived quickly being close to Christmas. No strong smells. The developer has to be used once opened (still have colour but no developer). The colour was nice and covered over old colour nice and also grays. It didnt last long in my hair compared to other brands I used. I need to re colour as its very dull after 3 weeks.”

Helpful Report

“May I say 'The Shade' products and services are the best in Australia!? A couple of weeks ago, I reached out to the colourist team to get advice on some hair colour. I elaborated my recent health concern to the colourist who has been so helpful and caring in helping me to choose their free ammonia products. She has been amazing throughout the whole process from helping me make a decision, reassuring me, advising me on some tips on how to make the colour adhere to get a full coverage. After I applied it (with the geat help of my husband), I ended up in a wonderful hair colour, fully covering the greys and which after three weeks have not faded out compare to other brands. Mine was brand new of regrowth hair. So happy, so amazed and so reassured that the products have not damaged my hair but was gentle with no irritation or itchy feeling. THANK YOU MY SHADE!”

Helpful Report

“It was so easy to mix. The bleach bath was easy and i did it twice for desired lightning. I got a haircut after to feel the whole vibes of fresh hair but much cheaper.”

The Shade 5 star review on 16th November 2025

Helpful Report

“I love the product. I am very happy with my diy hair colouring”

Helpful Report

“Being my first time using your product, I'm not completely satisfied as it has not covered my grays. It has made them some colour with a red tinge resulting in different colour to the rest of my hair.”

Helpful Report

Hi Nerina, Sorry you didn't get the result you were looking for. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“Was looking for a toner that didn’t sting AND wouldn’t turn my blonde purple or blue. Absolutely loving The Shade. I’ve purchased multiple blonde shades and I’m loving them all. Ty”

The Shade 5 star review on 15th November 2025

Helpful Report

“I have been exclusively using the shade for all my hair colouring needs, and love the colour and results, the shade products don't have that strong chemical smell you can get with the typical box dies, and having a subscription allows you to always have your next hair colour ready to use when needed. If you are thinking of trying The Shade, I would totally recommend it.”

The Shade 5 star review on 14th November 2025

Helpful Report

“I love this hair dye! I've been using it for a couple of years now and I don't see myself changing anytime soon. I use Palermo (copper golden blonde) on top of my naturally dark blonde hair, which I've lightened slightly with bleach. The attached picture is my hair a few washes after dying it.”

The Shade 5 star review on 13th November 2025

Helpful Report

“If tried heaps but never like this no itch a big bonus for me and the shampoo I luv the soft healthy no chemicals and my new colour luv luv luv”

Helpful Report

The Shade is rated 4.5 based on 2,150 reviews