The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,947 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,947 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 11th May 2025

Kate B

The Shade 5 star review on 30th April 2025

Debbie B

The Shade 5 star review on 23rd April 2025

Wiley S

The Shade 5 star review on 20th April 2025

Carmen B

541

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“An excellent experience. The colour was perfect and the advice provided was helpful. I will certainly buy from this company again. I’ve just reduced the level of stress involved in paying a fortune for hair colour and wasting my life energy listening to the endless, irritating noise of a salon. You should do well in Canberra!”

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“**Review: Excellent Dye Kit Experience** I recently tried this dye kit and was thoroughly impressed with the quality of both the dye and the additional accessories, including the cape, clips, and bowl. The dye applied smoothly and left minimal mess, making the process much more enjoyable. I particularly appreciated the inclusion of the special oil with the pack; it added a nice touch. The dye itself felt like high quality, but I did notice that the color turned out to be more red-toned than the golden shade I was aiming for. I’ll definitely adjust my choice for a different color next time. Overall, a great product! Highly recommended for anyone looking to dye their hair at home.”

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“It is my favourite color of the shade golden brown”

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“Love the product I've been using it for years. Great colours, lasts long than others and the shampoo and conditioner smell amazing”

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“Yes the light ash blonde is definitely the best colour.”

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“Excellent service fast delivery and amazing product”

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“Love it! Its the best grey coverage I have ever had and the colour really blends well into my whispy hair. Finally found a product that works!!”

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“I was sceptical always been a hairdresser girl...but this covered my greys perfectly. Their colour recommendation was a tad dark so went the colour down and perfect! Lovely ash tone too.”

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“The Shade has been a game changer for me! I can finally colour my hair at home with salon quality results. The products come beautifully packaged and the mixing bowl and extras are of high quality. The results from my first colour were perfect. I combined level 4 and 5 colour, the result is a vibrant dark brown, not a flat boring colour like normal home hair dyes! 100 percent recommend. Saves time attending a hair dresser, with even better colour!”

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“I’m in love with the colour and it’s very gentle on my hair. I got the 10 vol developer and it did exactly what it said and gradually faded very naturally. Will buy again!”

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“Since finding The Shade some time ago I have stopped colouring at my hairdresser; the colourist there always admires my hair and its colour and I know she couldn't replicate it. I can't remember how I learned about The Shade, but every time the new packet arrives I am so very pleased that I did. My hair has never looked so good, thanks to The Shade and their wonderful colourists who answer my every question so helpfully and cheerfully!”

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“I love the at home kits. I love the product. But I wish the color stuck to your hair more. And got more washes in it before it fades. But I love the colour and the easy application.”

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“Love Love Love it! all the ladies in the house use it.....three generations with all different hair colour needs. I started to use the product. There's no smell and awful chemicals and the colour leaves your hair feeling bouncy and luxurious....and healthy its as if you never coloured your hair. The Italian products are superior and I cant stop raving about it with friends. Thank you :)”

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“Love the easy delivery, easy to use and always reliable.”

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“Truly surprised! I’ve been allergic to hair dye for 10 years and have tried other brands that claim to be ok for people who have allergic reactions, with no success. Hence why I was nervous to use The Shade. Purchased it in December 2024, and finally used it in April 2025 and absolutely no reaction!! ❤️ Gentle, low odour, doesn’t have that overpowering smell and has covered all my hair, including the greys, perfectly. The Chocolate Brown colour had a red/auburn tinge to it, which I wasn’t overly keen on, but I’ll definitely being using The Shade again, I just need to find a colour that’s a true warm brown without the red tint.”

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“Wow - I used dual shades for the first time. I was very impressed. The colour is vibrant and shimmery. I absolutely love The Shade. Thank you ☺️”

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“No stink no burning and the colour is amazing and bright”

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“Beautiful colour that got a compliment from a professional hairdresser. Easy to apply and doesn’t irritate my scalp.”