The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,376 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,376 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Live Chat, Email
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 26th August 2026

584

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

Helpful Report

“Absolutely amazing hair colour, no bad smell, easy application, plenty of product to cover entire head, Demi-permanent covers perfectly, incredibly natural looking results and beautiful results every time! I am a life long devotee to The Shade, l can’t recommend them highly enough.”

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“Great online experience! The colour was exactly what I was after, and the whole process was easy and hassle-free. Would definitely recommend!”

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“I’m impressed! I have been getting blonde highlights for about 18 years and decided to go back closer to my natural colour, as I am currently postpartum and was hoping to give my hair a break from bleach while I recover from the PP hair loss. Given I was looking at going from blonde to brunette I was VERY worried about my hair ending up green. I used the online hair consultation option, and after sending through some images of my hair and my inspiration/goal photos, I was recommended a mix of Montecristo 6.1 and Genoa 6 (half of each) in the Demi permanent option (10v developer). I followed the directions by applying to my roots first, and then through the lengths and left it on for about 20-25 minutes The colour is probably a little bit warmer than I was hoping for, however it looks really natural and I am still very happy with it over all! It has faded very quickly, but I expected that over the top of blonde hair (so I ordered enough for 2 - 3 applications at the beginning). My hair feels really nice and I wouldn’t hesitate to purchase again.”

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“Loved the colourist advice from a real person and the easy instructions! Colour looks like a professional job, but a quarter of the price😍”

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“Organic long-lasting hair color, super easy to order and so many colors to choose from. It's really easy to put on, and you won't need to color your hair for at least 4 weeks!”

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“This home colour is the best I’ve ever used The advice from your team was spot on for me to choose the best colour Even my husband commented on the sevice and what a subtle colour it was Just about to order my 2nd lot and see if I get a good hair restored”

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“Easy to use, great with grey coverage. Overall good product, would recommend. I purchased the intense dark red ✅”

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“Love this color. My hair is so shiny. I’ve had many compliments. I will only use The Shade hair color. I used the colour light ash brown.”

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“I would never be without my The Shade regular delivery. It js the best for colouring my roots each time they need doing.”

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“I'm expecting my second delivery this week. I've tried a colour kit (intense light ash brown) and the scalp oil, have to say both exceeded expectations! My hair feels great and has more volume, the colour covers evenly and is has a natural look. I love the concept. I like to "experiment" with hair colour and I’ve had some accidents with developer and bleach 😬 With The Shade I can colour using professional colour whenever I want, blend colours, change often and will always have the right developer and ratio... Perfect!”

The Shade 5 star review on 18th August 2026

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“The hair colour is really good as it has reduced hair loss, but the permanent colour doesn’t last for over 2-3 weeks. Also, the price has increased significantly since I first subscribed.”

Helpful Report

Hi Vidya, Thanks for your review. If the permanent colour doesn't last 2-3 weeks, it indicates that you have an issue with porosity. The cuticles on the hair shaft are not closing sufficiently, which is causing colour fade. Please see the following article for some advice: https://theshade.com.au/how-hair-porosity-affects-hair-colour/ I hope this helps!

“First time user but going to be a long time user! Loved the colour and coverage of my silvers aka greys at the roots. I found the duration that the colour stayed in was longer than any other brands I've used. Look forward to my next colour. Thank you The Shade.”

Helpful Report

“I have had some health issues lately and have been unable to attend my hairdresser appointments. This brand was recommended to me and absolutely suits my needs, the color is the same, and is just so easy to apply. Sorry hairdresser, will only be going back for highlights. This produce is wonderful.”

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“Love The Shade, Most helpful service in selecting a colour that suits fine hair and stubben greys. Got the application kit first order, makes it so easy to apply and no mess. Colour pack comes with everything else you need. My hair is soft and healthy after colouring with The Shade, not dry and breaking. I dont need to get my hair cut everytime I colour my hair. Highly recommend.”

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“I am very impressed with the 9.1 Light Ash Blonde Toner. I wanted something to even out my natural blonde and greys and it achieved this result beautifully. I actually can't think of anything that wasn't positive about my experience with The Shade, from the order process, delivery and then quality of the products I received. A well deserved 5 Stars from me.”

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“The colourist was amazing, very knowledgeable & quick to reply, website easy to use & setting up frequency for delivery is a great feature. Arrived quickly, the colour itself and finish was really lovely, covered my greys and the exact colour I was wanting. I followed the tutorial & instructions to a T, roots first left longer before applying the rest to my hair. I’m only 2 weeks however and already seeing regrowth. It’s a shame because I’m also certain when I was getting my hair coloured at a salon my regrowth didn’t start showing till at least week 4. I use Kerastase colouring specific shampoo & conditioner so it can’t be using crappy after care products. I’ve decided to try 1 more time but if that proves to be a short regrowth time also, I may as well go back to box dye.”

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“I purchased hair colour from The Shade Hair Colour Company and was surprised how good the colour was compared to other hair colour I’ve used. The colour was exactly like the colour on the website and my hair hasn’t looked this good in years colouring my hair at home. Will definitely be purchasing again and recommending to friends and family.”

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“Good quality, easy to use. Color came out super vibrant and lasted months.”

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“very happy with the colour it provides my hair without any harsh chemicals. My hair holds the colour well too and it is easy to apply. Very happy with the product.”

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“used th blonde colour over dark blonde, gey. hair - came out bit brassy a light mousy brown. Followed direction to a tee.”

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Hi Angela, Thanks for getting in touch, and sorry you didn't get the result you were looking for. I can see our colourist recommended Sorrento 9.1 Light Ash Blonde, while you purchased and used Amalfi 9 Light Blonde. The ash in Light Ash Blonde neutralises warmth, which is why our colourist recommended Sorrento 9.1 I would suggest you try Sorrento 9.1 I hope this helps! Craig Ford CEO - The Shade

The Shade is rated 4.5 based on 2,376 reviews