The Shade Reviews

4.5 Rating 1,338 Reviews
87 %
of reviewers recommend The Shade
Based on 1,338 reviews
Shipping & Delivery
Delivery Methods
Postal Service, Courier
Average Delivery Time
Within 5 Days
On-time Delivery
Accurate And Undamaged Orders
Customer Service
Communication Channels
Email, Live Chat
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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23 Milton Parade Malvern VIC 3144, ,

Anonymous  // 01/01/2019
I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo
The Shade 5 star review on 12th April 2020 The Shade 5 star review on 12th April 2020 The Shade 5 star review on 12th April 2020
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I’ve been using The Shade for at least a year, is so easy in so many ways, to choose your colour, to change your colour, to dye your hair at home just by yourself. I love that you get the product at home so fast. Also the free kit is amazing, I feel like being in my own hairdresser! Love it!
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I received the bleach and a colour. Last night I bleached my hair to get rid of the current colour, followed instructions, left it for the required time, and then washed it off. The bleach hardly got rid of any of the colour, so it is likely a waste of time even putting in the new lighter colour. I will attempt this tomorrow - after the required 48 hours, and see how I get on.
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Hi Kylie, Our colourist sent you a detailed email on May 1st in which she mentioned" "Please bear in mind that sometimes people need to repeat the bleach wash process to lift out all the darker pigments in their hair before they can recolour with a lighter colour". Please don't hesitate to contact one of our colourists again at if you need any additional assistance. Best Regards, The Shade team
I will save thousands of dollars. I got 6.1 light ash brown and so many compliments ....freedom from hours of my time sitting in hair salons and no hair breakage . What a brilliant idea THE SHADE !! As women we already pay more just for a hair cut but THE SHADE has made it all possible : bargain and shiny smooth frizz-free hair plus natural brass-free hair colour. I cannot thank you enough.
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This colour service is a game changer. Going from blonde to copper and I can now do my hair at home. Feels so good to save money and time and have control of the outcome. After a few disappointing visits to my hairdresser and parting with $350 for each appointment, I was really looking for a change. The quality of the colour itself and the unbelievable service and education you get speaking to the support team is really outstanding. I love how my hair looks and feels and I have The Shade to thank for this!
The Shade 5 star review on 22nd May 2022
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Hi, I was very happy with the products supplied, the only feedback I have is one of the reasons I color my hair is a couple of greys at the very front, I colored my hair 2 weeks ago and the color has already come away from the trouble greys, even with the grey softener product
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Hi Kirsty! Thanks for getting in touch and we are glad to hear you are generally happy with the product. Some greys can be particularly colour resistant, unfortunately, and we're sorry to hear that the colour coverage didn't last over some of your greys. It would be helpful if you applied heat with your hairdryer just in the areas where you have the most stubborn greys the next time you colour. We are happy to send you a free colour kit so that you can try that approach. If you would like to proceed with that, please contact Support at who will arrange it. The Shade team
I got the silk noil hair towel and tsubaki oil. Which transformed my hair, I have bleached curls which takes a lot of maintenance. These products helped make my hair routine so much easier. Left my hair extremely soft, shiny and bouncy.
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I have enjoyed my shade colour. I am orry I can no longer purchase the shade colour, as my health has declined and I can't colour my hair. Please stop sending me the shade hair colour. Irene Lister
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Hi Irene, Thanks for getting in touch. I have cancelled your membership. Thanks for being such an awesome customer, and we wish you all the best in the future! The Shade team
Absolutely love this product. It doesn't smell bad, there is no irritation to my scalp and I love the colors I have tried so far. Best of all, the price is outstanding. Will continue to use The Shade.
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Unfortunately my hair didn’t turn out the blonde I wanted , It was very brassy and yellow not like the platinum that was described .
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Hi Jodi, Sorry you weren't happy with your colour result. You advised that your natural colour is lightest blonde. You coloured with a colour which is lightest blonde with cool tones so we certainly would have expected a balanced colour result. Please contact our colourist here if you would like further assistance: The Shade team
So impressed with the colour ! I received advice from one of your consultants and the match was perfect. Saved me hours in the salon and had no scalp irritation at all for the first time with any hair colour.
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I recently used The Shade to color my hair. As I am 70 yers old and I am grey I wondered how this more gentle product would go. WONDERFULLY, I love it. Previously I used the more natural, less chemical loaded, hair products as well but some did still sting a little. The Shade did not sting at all. And had absolutely no yucky odour. The coor takes well and the greys are covered nicely. I am nearly a week past the day I put the color in and my hair is silky and shiny. The idea of adding a pre-clor to help the greys take up the color shows a good understanding of the needs of us older generations who still want to keep our hair colored. Thank you to the tea at The Shade
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The Shade has been an amazing asset to my hair colouring routine. I have coloured my hair at home for many, many years (I can't afford or justify going to a hairdresser) using store bought hair colourant with their overpowering smells and horrible ingredients. The biggest challenge I had though was the fact that my toughest greys either didn't colour at all or faded all too quickly. Enter The Shade which has overcome both of these concerns. I also find I can go longer between colouring.
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Finally an at home hair colour that looks like a professional has done it. I have always had trouble covering greys and the blonde colour always going orange. My scalp felt good and didn’t sting during colouring and it had no chemical smell. It was easy and I love the colour. I’m your new devotee!! Thanks and I love it.
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I've used all manner of hair dye. This is ok. Hair not super shiny or super moisturised, but survived colour process. Colour still on brassy side despite picking ashy tone.
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Hi Penelope, Thanks for your feedback. Our colourists would love to help you out. They can be contacted at I hope this helps! The Shade team
I was happy with product, but disappointed that I was offered the bowl and vape brush as a gift And did not receive it, should not offer a free product
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Hi Julie, Thrilled you like The Shade! As you previously received a free salon set, you were not entitled to another free set. We offered you another set for half price when you recently purchased, but you declined. If we can help you in the future, please don't hesitate to contact us. The Shade team
Fantastic product, I’ve finally found a dye which completely covered my greys, everyone of them..
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I am so grateful I found out about "The Shade" when I did. In conversation with my cousin one day. She said I have to try it out. So I did my research and also on her recommendation, tried it. I've now been a loyal customer for almost two years now. The colour is absolutely perfect everytime, its enough for my super long hair and I can touch up my greys anytime I want. I am now saving literally hundreds per year from not having to see the hair dresser, I will only go once in a blue moon for a cut. I highly highly recommend this product. My hair is so healthy, its easy to do at home, you get the at home die kit when you first purchase and its literally all you need. Just grab a glass of wine and its an 'at home pamper sesh!' Love Love Love The Shade!! best thing thats happened to hair
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Conveniently delivered to my door making refreshing my colour easy. Saving both time and money if I was going to a salon. There's no way I look 50.
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Absolutely love your product. I'm a nurse and quite busy working many different shifts. Love the idea of not spending 3 to 4 hrs in a hairdressers waiting. My time is valuable and don't have time for this. Love the product...l can get a saloon result without the time and expense of going to a hairdresser. So easy to use...l am very happy with the product.
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I haven't been able to colour my hair for over 3 years, as normal hair colour irritates my scalp. But the Shade colour doesn't irritate I'm so happy thank you
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The Shade is rated 4.52 based on 1,338 reviews