The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,322 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,322 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 8th July 2026

579

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“I wish I'd found The Shade years ago, because I would have avoided a hair catastrophe, which is the only reason I looked online for hair colouring options, other than box kits from the chemist. I have short hair, highly damaged, and have been using The Shade for around 7 months. I've never had grey hair, because my hair skipped that stage and went straight to white. I've had fun trying many of the gorgeous colours, without causing extra damage to my hair. My hair is now in better condition than it's been for many years, and it's shiny. I've experimented with the 20 and 27 volume developers. For my hair, they both provide total coverage for a mass of white roots. The biggest surprise is the lack of fading. None. The colour holds in the lengths. No need to constantly add colour to highly processed hair, a perennial problem with box dyes. Now that I've settled on the best shade for me, I only need to touch up the roots, which I can do frequently without concern about causing damage. The Shade rescued me from the endless trauma of box dyes and bad hair.”

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“I love the product because it's natural but it doesn't last very long. On me probably only 4 weeks”

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“I nervous about trying a new shade after years of bleach damage, but this completely exceeded my expectations. Brown dyes usually looked flat and artificial on my hair, but this gave me beautiful, natural-looking multidimensional colour. It covered my regrowth perfectly while blending seamlessly with my ends. I opted for Demi permanent. The top three things I noticed about the shade that beats the competition 1) Way less chemical and overwhelming smell of mixture 2) the oil barrier is a perfect addition to the kit and really does work. Zero staining, anywhere. 3) The pomegranate conditioner is lovely and has a smell like nothing I have experienced in the shower before! First impressions: * ✔️ Much less chemical smell than expected * ✔️ Barrier oil prevented any staining on my hairline, hands or surfaces * ✔️ The pomegranate-scented colour conditioner smelled amazing * ✔️ Natural, multidimensional finish instead of a flat block colour”

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“Great find when looking at saving $$ during uncertain times in the world. Very happy with results and easy to use. What would normally cost me $400-500 every 8 weeks.”

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“Amazing product that is true to colour”

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“Hi there, I used the Capri and found that it did not fully covr my grey and also made my hair an orange tint. I was wondering if I perhaps needed to leave it in for longer? I followed the recommendations on 35 mins.”

Helpful Report

Hi Genevieve, Thanks for getting in touch, and sorry you didn't get the result you were looking for. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“Very good quality products 👌”

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“I have been using the shade for approximately 9 months and I love it. I only use it to dye my roots and then I smudge it out. Recently I have been mixing two colours. Genoa and Siena.”

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“Love the shade! The colour is long lasting, I ordered the Light Ash Brown colour and I'm very happy with the result! It doesnt go brassy like a lot of the other dyes I have used in the past!”

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“Been suffering with allergies since my menopause and hadn’t been able to colour my hair. Until I found The Shade Fantastic colour, no allergies and leaves my hair soft. Recommended”

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“Wow! Just Wow! I am on my second colour purchase from The Shade. This is THE BEST DIY hair colour product I have ever used. The colour is long lasting with 100% grey coverage and a beautiful natural shine. This product beats salon hair colour and lasts way longer. I am now a customer forever :)”

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“Unfortunately I didn't pass the allergy test so won't be able to re-purchase.”

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“It’s been two weeks since I coloured my own hair using Toscano Dark Ash Brown (Duo 1) from The Shade, and I’m honestly so impressed with the results. I usually visit my favourite salon every six weeks to cover my grey regrowth, but I think they’ll be missing me because I have no plans to go back and spend a fortune. The Shade has left my hair looking healthier, feeling softer, and in amazing condition. I’ve had so many compliments from colleagues and friends who genuinely thought I’d had it professionally done. Safe to say, I’ve found my new go-to!”

The Shade 5 star review on 29th June 2026

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“I have used the duo shade & the product is lovely the coverage is great-will need to experiment a bit more with the colours as it is a bit darker than I really wanted. It has left my hair very soft”

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“I’d be seeing my beloved hairdresser for years, until I moved away. I was dreading finding another hairdresser I loved and trusted. So I avoided it and tried something else once my Freys became unbearable. I’m thrilled with the simplicity of online ordering, the ‘set and forget’ subscription and most importantly the quality of the colour and coverage. My hair doesn’t smell gross for the first few washes like so many salon and non salon colours! Well done.”

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“Good product. Loved it. And easy to use. It feels nice on my hair too I guess cus it doesn't have bad stuff in it. Will definitely buy again.”

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“Great coverage, easy to use, pleasant smell, true colour. Absolutely love it. Hair looks healthy and like I went to a salon.”

The Shade 5 star review on 23rd June 2026

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“I combined these two colours; 1st Colour: ROMA - DEEP GOLDEN BROWN 2nd Colour: PERUGIA – INTENSE DARK ASH BROWN. Immediately after drying my hair I was smiling. I was so happy to see my hair restored to such a beautiful colour again. (After so many mistrials of attempting brunette over the years from super market/chemist packet dyes) The Shade offered me salon quality colouring and so simple to use, easy instructions and packaged nicely. I’m ready to reorder right away!! BIG THANK YOU to The Shade!! Great products guys !!”

The Shade 5 star review on 22nd June 2026

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“The quality is perfect, my hair is soft and shiney, looks so healthy! I was recommended 2 shades so mixed half of each and got the best results! It’s priced so well and I love it!”

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“Coming up to 64 years of age so having I've tried a few hair products over the years I'm sticking with The Shade range. I find them easy to use and can choose the depth of light and dark I want whilst still retaining some of my natural hair colour.”

The Shade 5 star review on 18th June 2026

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The Shade is rated 4.5 based on 2,322 reviews