The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,448 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,448 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 23rd August 2026

581

Anonymous

Anonymous // 01/01/2019

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“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“I do love The Shade colours, I love that they are less toxic. I've been using demi- perms. However Im finding the colours come up much darker then I expect. So not sure why thats happening 🤷”

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“Awesome product. Love the way my hair looks and feels after coloring. Just done my 3rd time using this product. I get so many people telling me they love the color. Fully recommend”

The Shade 5 star review on 9th November 2026

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“I’m loving the convenience of automatic delivery at an interval that suits me. Great colour and products. The staff are helpful and responsive.”

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“Haven't used as I have long hair and missed the option to order extra tube”

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“I’d love to give the Shade 5 stars. I love it, here’s the however. Does it cover greys, well yes but only for 2 shampoos and then it fades and those white hairs around the face start to show and in two weeks I’m trying to cover them. Dying your hair every two weeks can’t be good for it.”

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“I ordered two colours, one for my mum and the other for myself. As for my mother’s, the colour was beautiful and it covered majority of the greys however not all of them. For mine, it definitely didn’t go lighter as I’d hoped but instead it went darker. I personally loved the colour it went though.”

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“I love this product! It was so easy to use and covered all my greys perfectly. I’m really happy with the results and will definitely use it again!”

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“I am loving my new combination of dark blonde and chocolate blonde. I tried dark golden blonde with dark blonde previously but found it too orangey. I am naturally quite ginger but prefer the browner look as I can wear a much bigger ranger of clothing colours.”

The Shade 5 star review on 6th November 2026

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“I have used The Shade products for a few years. The products are unbelievable. I constantly get compliments on my hair. Its great being able to get assistance from the lovely ladies on colour techniques. I so grateful to have stumbled across The Shade. Wonderful! Wonderful products.”

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“The shampoo and conditioner l ordered works better than l had hoped. Thank you, will definitely order again.”

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“I absolutely love how thoughtfully put together each colour package is. Everything is so well organised, making the whole hair-colouring experience easy and convenient. What really impresses me is how it covers my greys well! The product is excellent, without being harsh on my scalp. It also feels gentle and comfortable throughout the process. A great experience all round, and I absolutely love it! ❤️”

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“Found this online and I can say this does not compare to anything else . Its been a few years since using colour 'in a box' but what an amazing product. Covered greys and left my hair silky and soft.”

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“I thought this was great value. My shade was true and excellent coverage left my hair feeling shiny and silky. I used 50/50 and only did my roots leaving a bit left for next time full coverage. Would I buy again ….. definitely loved it”

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“I thought I'd try The Shade after reading others reviews. I didn't want to go a permanent colour as wanted something less harsh on my hair but wanted a product that would still give good grey coverage. Supermarket semi permanent colour just wasn't great with covering the greys well so thought I'd give a Demi permanent hair colour a try through The Shade. It was amazing, and will definitely be buying again. I got the colour COMO which is a dark brown. The colour is lovely & rich and the grey coverage was impressive. The only thing I was puzzled with was only 1 glove is provided, not 2 as with all other hair colour brands. Not sure if this is the usual or an error, so I had to find a second glove to use to be able to colour my hair. I also purchased & used the curl shampoo, conditioner & curl cream and am happy with the results. Overall, I'd definitely recommend The Shade for your next hair colour & products as my experience has been positive.”

The Shade 5 star review on 1st November 2026

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“I absolutely love this hair colour. Its better than in a salon and I get so many compliments on the colour. Highly recommend”

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“Love the products and supports. Haven’t been to a hairdresser for over 12 months now”

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“Great product! the colour was great, there was plenty of mixture for the length of hair we applied it to. it covers the greys really well too. it will be good to see in the nerf”

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“My first order had everything I needed to put the product on my hair. I am very happy with the results.”

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“Great product , my normal colour only lasts less than 2 weeks as greys starts showing but this product lasted me 4 weeks and just small amounts of grey hair showing plus I have been washing my hair daily due to a treatment iam having otherwise Iam pretty confident the colour would last longer. Ordering my second lot now.”

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“Instructions, packaging and application were very easy. But the result is WAY darker than the image. I ordered Siena brown, but it is almost a black it is so dark. I had ombre brown to blonde hair previously, but the blonde ends looking black now.”

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The Shade is rated 4.5 based on 2,448 reviews