The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,221 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,221 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	99%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025

576

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“Gorgeous colour and so much gentler on my scalp!”

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“Loved it my hair felt soft and I loved the colour”

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“I love the packing and the colors can cover my greys hairs really good .”

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“Despite all the reviews, I was pleasantly surprised by the result. I had selected a darker colour than I would usually go to, based on the posted results customers had shared, still was not sure how it would work on my hair, and even though its not quite my desired colour, due to the quality of the product and ease of use, happy to keep reying in serch of my shade.”

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“Very happy with this hair dye! It covered my greys well, the color is lovely, and my hair feels soft after using it. Easy to apply and rinse out. It didn’t fully remove the red tones in my hair, but that’s likely due to my natural pigment. Still, great for at-home use and I would definitely buy it again.”

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“Great hair dye and color, it doesn’t burn one bit!! I’m repurchasing for myself, mum & dad because it’s just brilliant quality for such an affordable price :)”

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“Great quality, long lasting colour. Great grey coverage.”

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“Love the colour SIENA – BROWN covered my greys perfectly used 27 volt.”

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“Love the colour and my hair is super shiny. The freedom to do my hair in my own time and space is a game changer. Thankyou”

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“I love that there is no toxic smell when I colour my hair and my chosen shade looks so natural. Instructions are clear and its easy to use especially with the colouring kit (cape, comb, clips and bowl). I save so much by colouring my hair myself.”

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“Very easy to use. Great coverage and results. No bad smells or irritation. Totally recommend this product.”

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“Im so happy with my colour. I used the colour consultant for the first time and they absolutely nailed what i wanted. Thank you The Shade.”

The Shade 5 star review on 9th March 2026

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“Going grey is not fun and very expensive at the hairdresser. Love the shade to be able to touch up whenever I want and space out colour appointments to just a few times a year.”

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“I had highlights and I hated the rewrite, I kept asking my hairdresser to go darker but it always ended up the same. I completed the survey in shade and they recome beige blonde and I love it! My hair feels fabulous I have very curly hair but now I have healthy looking hair and not that horrible regrowth. Highly recommend”

The Shade 5 star review on 4th March 2026

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“I’ve tried so many hair colors, but they always seemed to turn brassy way too fast. That changed when I chatted with a colorist from The Shade. She nailed the recommendation for my hair's specific needs! The initial kit (brush, bowl, and cape included) made the DIY process so easy and mess-free. I’m obsessed with the final look—finally, a rich color with zero brassy tones!"”

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“Too dark....my hair turned black.”

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“First time using this product. I used 1 1/2 tubes of 8.1 Ash Blonde with 1 1/2 pouch of 10% developer. My hair was a mix of greys, orange blonde and natural ash blonde. Pleased with the even coverage, shine & richness. Be interesting to see how it washes out over the coming weeks. No nasty smell, burning or staining. Very happy.”

The Shade 4 star review on 3rd March 2026

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“Really happy with the kit, colour came out lovely. Really easy to use and made it fun at home!!”

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“I am so beyond happy with your product. My first purchase was a perfect colour match and ive used it 4-5 times since. I use your semi-permanent colour and honestly i love how long it lasts me and how beautiful it looks as it slowly fades out. It still gives me reasonable grey coverage and it leaves my hair feeling very healthy and smooth. Also i love how everything is included in your colour kits. It's no fuss and easy to use. Thank you”

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“I enjoy receiving my shade in the mail, automatically every 6 weeks, I like that I get a heads up and can move the subscription date as needed. The product has no frills or unnecessary expense, just good stuff! Seems to cover my greys pretty well!”

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The Shade is rated 4.5 based on 2,221 reviews