The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,130 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,130 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

571

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“Amazing products, and ad ice , buying again”

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“I was given some advice from a local mothers group page about The Shade as an alternative to expensive salon colours. Myself and my daughter are converts and the cover and lasting effect is salon quality. We love the barrier oil and wipes included and have never looked back. I love the auto shipment as it’s a set and forget to when those sneaky greys peek out.”

The Shade 5 star review on 5th November 2025

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“Glad I found this site. From the very beginning the website is user friendly and it’s great you can complete a survey and they colour match your existing colour. The products are amazing and easy to use. Highly recommend”

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“First time I’ve tried this and generally pretty impressed. Very good grey coverage and the colour equals that of the hair salon I used to visit.”

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“Very happy the colour is great and my looks and feels amazing”

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“Best hair colour I’ve ever used! The amount of compliments I get on the daily is insane. Hair is shiny and the colour is exactly what I wanted.”

The Shade 5 star review on 2nd November 2025

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“It didn't do anything. Waste of money and time”

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Hi Mohamed, I'm sorry you didn't get the result you were looking for. You advised us that you have henna in your hair. We advised you the following: "If you have recently used henna in your hair, then we don't recommend that you use our colour. Henna blocks permanent colour from entering and being permanently deposited within the hair. If you last used henna a while ago (eg. three months ago or longer), and if the henna product you used did not have metallic salts in it (you will need to check the ingredient profile) then you could use our CPR product to remove the henna pigments you have now and then colour using our products, following the application directions in the colour pack". I can see you didn't include our Vit C Colour Pigment Remover (CPR) in your order. The fact that "It didn't do anything" was therefore not unexpected. Best Regards, Marco

“Still had bits in it wasn’t stirred properly”

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I'm not sure what you are referring to Helene. Can you please contact Support at support@theshade.com.au?

“Very happy with the result. Usually i have a bad reaction to hair dyes, and they leave a lasting chemical smell for days, but not with this one. No headache or lingering smell and the colour is a very close match to my regrowth, which was my goal to match it as close as possible. I also really liked the conditioner it came with, it made my hair feel so soft. I would definitely recommend trying this if you have sensitivities.”

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“Was trying to colour match from copper colour my hairdresser did for me . Was recommended a colour from the colour experts and it’s absolutely perfect ! My natural colour is light brown .”

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“I have a lot of hair and was sceptical, the Result is natural and my hair looks good!”

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“I have been using The Shade now for around 6 months. I would not purchase any other product, as The shade has excepitonal grey coverage and coour”

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“I really loved this product. Being an eczema sufferer with most hair dye, salon and home colouring, my scalp stings. I did a patch test and no sting and after fully applying the hair dye still no sting, so I'm very happy about that. The colour was great too. I am not sure how long the colour will last as I am only 3 weeks into my first colour, but so far so good.”

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“I LoVe the Color, LoVe Everything about the product, What i don't like is the fact that your signed up to get your color sent out each month, i don't need a color monthly And i like to change my colors, this put me off so i sadly cancelled out”

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Hi Fiona, We're thrilled that you love The Shade! Sorry for the confusion when you ordered. When you place an order for our Colour Kits, you have the following choices: 1) One-time purchase 2) Membership I can see that you selected our membership option which gave you a discounted Colour Kit and a free Salon Set (Tint bowl and brush, alligator clips, protective cape and storage bag). I confirm that your membership has been cancelled. Next time, please select the One-time purchase option when you purchase. I hope this helps! Craig Ford CEO - The Shade

“This product is amazing! no drip, no smell and the colour was bang on, tempted to try another colour! My hair after was shiny and better yet covered grey suberbly. Waiting for how long it last's but so far excellent.”

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“I have recently gone from blonde highlights with my natural grays to my natural colour coming through and the ash blonde shade covered my grays really well and gave me a colour closer to my darker natural colour. |”

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“I recently decided to try The Shade hair dye that I could use at home, and I am absolutely in love with the results. The application was incredibly easy, and the color covered my hair evenly without any mess. The shade looks completely natural, and I’ve noticed no damage to my hair—no dryness or breakage, just soft, silky strands. It’s amazing to see such professional results without stepping foot in a salon. This product not only delivered on color but also left my hair feeling nourished and smooth. I’m so impressed that I’ll definitely be purchasing another round when it’s needed.”

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“The colour came up a bit darker and warmer than what I was hoping for but happy with the result. It’s a very pretty, rich shade. After using toner it was much better. Some greys didn’t take but not a big deal. Love how it didn’t feel or smell toxic. No irritation at all - I have very sensitive skin & scalp.”

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“Love the Shade! Everything about the colour toner shampoo conditioner, curl cream serum and accessories is fantastic. So happy, my hair condition and the colour are fantastic. Am a customer for good now!”

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“I love the Ash Brown such a beautiful colour. I'm very happy with this product”

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The Shade is rated 4.5 based on 2,130 reviews