The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,937 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,937 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th April 2025

Debbie B

The Shade 5 star review on 23rd April 2025

Wiley S

The Shade 5 star review on 20th April 2025

Carmen B

The Shade 5 star review on 18th April 2025

Lynda S

540

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“Since finding The Shade some time ago I have stopped colouring at my hairdresser; the colourist there always admires my hair and its colour and I know she couldn't replicate it. I can't remember how I learned about The Shade, but every time the new packet arrives I am so very pleased that I did. My hair has never looked so good, thanks to The Shade and their wonderful colourists who answer my every question so helpfully and cheerfully!”

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“I love the at home kits. I love the product. But I wish the color stuck to your hair more. And got more washes in it before it fades. But I love the colour and the easy application.”

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“Love Love Love it! all the ladies in the house use it.....three generations with all different hair colour needs. I started to use the product. There's no smell and awful chemicals and the colour leaves your hair feeling bouncy and luxurious....and healthy its as if you never coloured your hair. The Italian products are superior and I cant stop raving about it with friends. Thank you :)”

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“Love the easy delivery, easy to use and always reliable.”

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“Truly surprised! I’ve been allergic to hair dye for 10 years and have tried other brands that claim to be ok for people who have allergic reactions, with no success. Hence why I was nervous to use The Shade. Purchased it in December 2024, and finally used it in April 2025 and absolutely no reaction!! ❤️ Gentle, low odour, doesn’t have that overpowering smell and has covered all my hair, including the greys, perfectly. The Chocolate Brown colour had a red/auburn tinge to it, which I wasn’t overly keen on, but I’ll definitely being using The Shade again, I just need to find a colour that’s a true warm brown without the red tint.”

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“Wow - I used dual shades for the first time. I was very impressed. The colour is vibrant and shimmery. I absolutely love The Shade. Thank you ☺️”

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“No stink no burning and the colour is amazing and bright”

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“Beautiful colour that got a compliment from a professional hairdresser. Easy to apply and doesn’t irritate my scalp.”

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“Absolutely love the colour and will order again.”

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“loved it xxxx”

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“Absolutely thrilled! First time ever my scalp was not irritated, colour is vibrant and not fading like my old routine did. Complete grey coverage, couldn’t be happier.”

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“Colour came out a little darker than expected, but still looks good. You send too many emails, however.”

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“The best at home colour system I've ever used. The first one that Actually covers all my grey/white hair! Even when I went to the hair salon there was always a couple of hairs at the front that hairdressers would say, sorry those hairs won't take colour.... with your fantastic product I don't have this issue! I always use the stronger developer, maybe that helps! I also find the scalp and front of face staining is so very minimal. Thankyou for making a hair colouring product that Actually works!”

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“Hair colour was great, had some highlights so isn't a completely flat colour. Covered greys well and has continued to hold up well for weeks now”

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“I was disappointed with the grey coverage. I am trying a second time to see if it was an issue in my application.”

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“I’ve been a customer for about 3 years. Great customer service, great product that works, and plastic-free shipping.”

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“Advertised as natural ingredients, sadly I was as allergic to it as I am to regular hair colour. I had very high hopes but was very disappointed. Did the patch test - after just 12 hours it started burning and itching. Gave the rest away to someone who uses regular hair dye.”

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“Love your products, available colours is amazing. I love the non smell that you have in the hairdresser, took me a couple of purchases but I'm now so happy with the shade and the fantastic grey coverage. KATHY 😀”

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“Bought the medium ash blonde colour in permanent love the colour, I’ve also had it in for a few weeks now and no greys popping through as yet usually I get them after two weeks so it’s doing a great job with keeping them at bay, will be buying more when it’s time to touch up. Very happy with this product and how natural the ingredients are 😍”

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“Well, this is a relief. After recently getting my own place, I had to cancel my regular appointments with my hairdresser :( I decided to give The Shade a try and I'm so happy with it. It's the exact colour I wanted, it smells amazing, and now I'm saving $200+ to get similar results. Highly recommend!”

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The Shade is rated 4.5 based on 1,937 reviews