The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,139 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,139 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

571

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“The packaging was amazing and arrived quickly being close to Christmas. No strong smells. The developer has to be used once opened (still have colour but no developer). The colour was nice and covered over old colour nice and also grays. It didnt last long in my hair compared to other brands I used. I need to re colour as its very dull after 3 weeks.”

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“May I say 'The Shade' products and services are the best in Australia!? A couple of weeks ago, I reached out to the colourist team to get advice on some hair colour. I elaborated my recent health concern to the colourist who has been so helpful and caring in helping me to choose their free ammonia products. She has been amazing throughout the whole process from helping me make a decision, reassuring me, advising me on some tips on how to make the colour adhere to get a full coverage. After I applied it (with the geat help of my husband), I ended up in a wonderful hair colour, fully covering the greys and which after three weeks have not faded out compare to other brands. Mine was brand new of regrowth hair. So happy, so amazed and so reassured that the products have not damaged my hair but was gentle with no irritation or itchy feeling. THANK YOU MY SHADE!”

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“It was so easy to mix. The bleach bath was easy and i did it twice for desired lightning. I got a haircut after to feel the whole vibes of fresh hair but much cheaper.”

The Shade 5 star review on 16th November 2025

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“I love the product. I am very happy with my diy hair colouring”

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“Being my first time using your product, I'm not completely satisfied as it has not covered my grays. It has made them some colour with a red tinge resulting in different colour to the rest of my hair.”

Helpful Report

Hi Nerina, Sorry you didn't get the result you were looking for. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“Was looking for a toner that didn’t sting AND wouldn’t turn my blonde purple or blue. Absolutely loving The Shade. I’ve purchased multiple blonde shades and I’m loving them all. Ty”

The Shade 5 star review on 15th November 2025

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“I have been exclusively using the shade for all my hair colouring needs, and love the colour and results, the shade products don't have that strong chemical smell you can get with the typical box dies, and having a subscription allows you to always have your next hair colour ready to use when needed. If you are thinking of trying The Shade, I would totally recommend it.”

The Shade 5 star review on 14th November 2025

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“I love this hair dye! I've been using it for a couple of years now and I don't see myself changing anytime soon. I use Palermo (copper golden blonde) on top of my naturally dark blonde hair, which I've lightened slightly with bleach. The attached picture is my hair a few washes after dying it.”

The Shade 5 star review on 13th November 2025

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“If tried heaps but never like this no itch a big bonus for me and the shampoo I luv the soft healthy no chemicals and my new colour luv luv luv”

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“Amazing products, and ad ice , buying again”

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“I was given some advice from a local mothers group page about The Shade as an alternative to expensive salon colours. Myself and my daughter are converts and the cover and lasting effect is salon quality. We love the barrier oil and wipes included and have never looked back. I love the auto shipment as it’s a set and forget to when those sneaky greys peek out.”

The Shade 5 star review on 5th November 2025

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“Glad I found this site. From the very beginning the website is user friendly and it’s great you can complete a survey and they colour match your existing colour. The products are amazing and easy to use. Highly recommend”

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“First time I’ve tried this and generally pretty impressed. Very good grey coverage and the colour equals that of the hair salon I used to visit.”

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“Very happy the colour is great and my looks and feels amazing”

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“Best hair colour I’ve ever used! The amount of compliments I get on the daily is insane. Hair is shiny and the colour is exactly what I wanted.”

The Shade 5 star review on 2nd November 2025

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“It didn't do anything. Waste of money and time”

Helpful Report

Hi Mohamed, I'm sorry you didn't get the result you were looking for. You advised us that you have henna in your hair. We advised you the following: "If you have recently used henna in your hair, then we don't recommend that you use our colour. Henna blocks permanent colour from entering and being permanently deposited within the hair. If you last used henna a while ago (eg. three months ago or longer), and if the henna product you used did not have metallic salts in it (you will need to check the ingredient profile) then you could use our CPR product to remove the henna pigments you have now and then colour using our products, following the application directions in the colour pack". I can see you didn't include our Vit C Colour Pigment Remover (CPR) in your order. The fact that "It didn't do anything" was therefore not unexpected. Best Regards, Marco

“Still had bits in it wasn’t stirred properly”

Helpful Report

I'm not sure what you are referring to Helene. Can you please contact Support at support@theshade.com.au?

“Very happy with the result. Usually i have a bad reaction to hair dyes, and they leave a lasting chemical smell for days, but not with this one. No headache or lingering smell and the colour is a very close match to my regrowth, which was my goal to match it as close as possible. I also really liked the conditioner it came with, it made my hair feel so soft. I would definitely recommend trying this if you have sensitivities.”

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“Was trying to colour match from copper colour my hairdresser did for me . Was recommended a colour from the colour experts and it’s absolutely perfect ! My natural colour is light brown .”

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“I have a lot of hair and was sceptical, the Result is natural and my hair looks good!”

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The Shade is rated 4.5 based on 2,139 reviews