The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,407 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,407 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 22nd September 2026

583

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

The Shade 5 star review on 12th April 2020

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“Super easy to use, comes with everything you need. No harsh smells, hair feels great. Great initial colour pay off but has faded quickly on roots and greys. Didn’t cover darker roots as well as other brands. Colour pay off exactly as pictured when selecting shade.”

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“Best find ever. I have been using the Shade for a nearly a year. It is an excellent high quality product for hair colour. It is genlte on my hair and does not leave it dry or brittle as the super market product used to do. It is free of ammonia, parabens and all the harse chemicals. You can get the full salon kit, which makes in home hair colour soo easy and best of all I can get X2 colours out of one order (short hair) excellent for the bank balance. Cannot recommend the Shade highly enough. Five stars all the way. Thank you The Shade !!”

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“Really easy to use. The coverage was exactly what it said it was. I’m really happy with the results.”

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“I stopped going to salons a couple of years ago due to the price, then I was using box colour to save on money and the colour never turned out how I wanted. The roots always turned out way too warm and never lasted long enough. I re-puchased a Shade highlight kit and another colour to add a shadow root and my hair has never looked better. You would even think I paid $100s at a salon. I have attached before and after images. I will be using Shade from now on!!!!!! I used 7 dark ash blonde on the roots and 9 light ash blonde on the ends.”

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“I have always been someone who only gets their hair done at top quality salons. I have extremely long jet black hair and after being told about the shade from a friend I haven’t gone back. I have been using this product now for over 2 year. It feels and looks exactly like salon quality but without the price tag and being in the salon chair for hours. I can’t recommend this product enough !! Give it a go you have nothing to loose but saving time and money girls .”

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“My colour took a little while to nail, and I've now found my perfect shade! Very convenient and no banding. Excellent advice and rich colour.”

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“I love my hair colour from the shade. It is hypoallergenic so it doesn’t sting and irritate my scalp and the blonde is true to colour and not brassy. Great product.”

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“Honestly, the best home hair colour Ive used and I've used ALL of them. Will be re-ordering.”

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“I had problems with my previous dye as my scalp was burning and very irritated. I have only used the shade dye once but my scalp feels 100% better! And I love the colour. So happy!”

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“I’m really happy with how my colour turned out! I had a free consultation with Shade and they recommended a mix of Genoa Light Brown and Brescia Light Golden Brown. I probably wouldn’t have thought to mix the two myself, but the result is such a pretty, natural warm brown. It has a lovely shine and looks really soft and natural. So glad I got the consultation — I love the result! 🤎”

The Shade 5 star review on 17th September 2026

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“Kit came quickly and had all the bits and pieces I needed! Instructions were clear and though I'm not the most coordinated my highlights have turned out pretty well I think! I have long thick hair so I had to do things in 2 sections so that I didn't leave things in too long. The shampoo and conditioner are great as well - even the areas that are VERY blonde don't feel dry or brittle at all. Very impressed, I will be reordering again!!”

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“Love this product. Covers grey very well and smells amazing. Will be my new regime!”

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“The best product for your hair.”

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“Love this brand, not only for its association with Italy; but it's natural, non harsh ingredients & AWESOME colour results. And so many shades to choose from! And very very cool accessories. Très chic. 😊”

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“Absolutely loved it! The colour was gorgeous, it went on so easily and gave such a beautiful result. What impressed me most was how easy it was to use and how nicely it came out afterwards. No drama, no fuss, just a really great product. I’d definitely use it again — love love love it and highly recommend!! 👌👌👌”

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“I love love love it! I hate spending so much money and so much time at the hairdresser knowing my greys will reappear in 2 weeks… totally sucks. But The shade, was a random add on my socials, and I tried it. I have coloured my hair 3 weeks ago, and I have come on holiday and my greys are not yet showing! Great product, easy to use. I love it.”

Helpful Report

“I purchased a demi permanent in the shade dark ash blonde as recommended to me for my goal of doing a grey blend. I was happy with the quality, the customer service, the scent of the products, & the convenience of the packs. However I was not happy with the colour itself. For a dark ash blonde, it was still very warm. A lot of orange undertones coming through which I hated and has completely ruined what I was trying to achieve. I don’t believe it is a true ash colour and for a dark blonde it was very dark, definitely more like a medium brown. So just be very careful with your colour selection. I wish I had tried it in a semi permanent first because now I’m stuck with unwanted warm tones that are only fading to be more warm with every wash. I now have the difficulty of trying to remove as much colour as possible and will likely need foils to achieve this which is not what my hair needed.”

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“I love the hair colors. It has no unbearable smell and no itching at all. My greys come shows very quick within two weeks of coloring, not sure if its my hair growth or the colot fading. However i love the shade color. I have also got my brother into it as he also gets itchy scalp from most of hair colors.”

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“Have been using Shade for many years now. Very happy with their products and pricing. Prompt delivery also. ⭐️⭐️⭐️⭐️⭐️”

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“As a mum without a lot of time to sit in a salon, I found the shade to be a win! Everything I needed was supplied, the colour was beautiful and my hair felt to soft and healthy after the application. I also purchased the peppermint shampoo and conditioner as my scalp was flaking and dry, after two washes the flaking has reduced by 80%. Highly recommended The Shade!”

Helpful Report

The Shade is rated 4.5 based on 2,407 reviews