The Shade Reviews

4.66 Rating 388 Reviews
91 %
of reviewers recommend The Shade
Merchant Metrics
Shipping & Delivery
delivery methods
Postal Service, Courier
average delivery time
Within 5 Days
on-time delivery
accurate and undamaged orders
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Email, Live Chat
Read The Shade Reviews

About The Shade:

The Shade is Australia's first subscription-based, home hair colouring system. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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23 Milton ParadeMalvern VIC 3144

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The Shade’s premium salon-grade colouring kit certainly exceeded my expectations. After previously using permanent colour from a box without the desired results, I came across The Shade on Instagram. The trial pack came with everything I needed to colour my hair at a fantastic price. As you can see in the before pics, my hair had different bands of colour, lots of grey hair underneath, it was dry, dull and felt awful. I had my close friend who has been a hairdresser for almost 40 years apply The Shade, colour Bellagio and the results were outstanding. There was no chemical smell when the product was applied, no burning or stinging of the scalp either. My hair is now an even colour, 100% full grey coverage, feels super soft, looks shiny and smells beautiful. My close friend was so impressed with the quality, the colour and the results. I will definately continue to use The Shade and will highly recommend to anyone looking for a salon-grade quality permanent hair colour without the cost of going to a salon. I’m totally in love with ‘The Shade’ my hair is - Bellagio ❤️
I am very pleased to do this review! I developed an irritation on my scalp for dyeing my grey hair for many years and I struggled to find hair colour that won’t irritate my scalp. This is a total game changer for me because not only my scalp is not irritated anymore I can now also not wash my hair longer! And how easy to change your subscription, very user friendly! One of the many happy customers here!
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Great colour and so easy to use. Highly recommend
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Fast delivery. Product easy to use. Very little drip. Fantastic results. Very rich colour with excellent grey coverage - better than the chemically laced stuff. I'm going to be a regular now. I used the brown-black colour with great results. Highly recommend. Best hair colouring product I've ever used.
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Thanks so much Marcia, thrilled that you got a good result with The Shade x
This product is amazing, it's just like a salon colour for a fraction of the price. The process of choosing a colour is very easy & my chosen colour was perfect. Unlike chemist colours, my hair felt so soft afterwards & smelt great too!
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Beautiful colour, dyed the hair well.
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It’s very good but I think I will get a dark brown next timev
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I went from a dark brown to a light ash blond and love the results
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I have now enjoyed The Shade home colouring product four times and can say it is beautiful! I love the broad selection of colours (I have found the one I love for now!), love that it colours, and keeps coloured, my scattered greys, and that the subscription rolls over. My scalp also doesn’t sting anymore when the dye is applied, which of course I always found very irritating and worrying with my old hair dyes. This brand is a winner and I highly recommend it!
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Thanks for your kind words Elisa, so glad you like it!

The Shade team
Unfortunately I have very sensitive skin and was highly allergic to this product. I forgot to cancel the subscription and now have an extra one I can't use.
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Goes on easily ,plenty of product supplied , really great coverage especially on hard to colour grey absolute value for money . Im definitely sold on it ! Also hair doesnt feel dried out and tortured after use
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Thanks so much Gina, so happy you like The Shade!

The Shade team
Hi i recently tried your hair colour. I'm not satisfied with the colour did not think it would be THAT red. My roots and ends seem straw like in texture. I'm sorry but I think I will cancel my next order. Thanks. I have added a before and after photo for your perusal. Regards.
Helpful Report
Hi Tamara,

I'm sorry your colour didn't turn out as expected.

I recommend that you contact one of our colourist here, and they would be happy to give you personalised advice:

We would love the opportunity of helping you get a colour that you're happy with.

I hope this helps!


The Shade team
Loved the results, my hair is healthier with shine and a nice even colour. Easy instructions and the whole process was easier than box colours. The colour didn’t leak when my hair was wet over the coming days (something I’ve experienced with red hair constantly). So very impressed!! Only downside was the brush handle snapped the first time I used it.
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Thanks for your photo and kind words Carly. Thrilled that you are happy with the result. Your hair looks great!

Sorry about the brush; I'll put another one in the mail for you.

The Shade team
This is the best! The trial kit is very professional. It has everything you need. The colour box is amazing. Barrier cream to stop colour from getting on your skin. Awesome colour. And the most amazing shampoo and conditioner. My hair was in quite bad shape from being blonde and this colour has brought my hair back to silky. I love the smell too. Like a high end salon. I felt totally pampered even though I did it myself. Cannot recommend enough! I've had so many positive comments on my hair colour today.
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Thank you Allanah, so happy that you are happy with The Shade!
I followed the instructions but my hair didn’t come out the same colour as it did in the picture
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Hi Suzi,

I'm sorry your hair didn't come out the same as the photos on our product page. There are a number of factors that could have caused this.

Please get in touch with with one of our colourists here who would be happy to give you some personalised advice:

I hope this helps!

The Shade team
Great service and fast delivery, very happy
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Unfortunately this product didn’t work for me. I have really sensitive skin and thought because this product contains little chemicals it would be ok for me to use but it burnt my skin when I did the patch test .
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Sorry it didn't work out for you Arana; very glad you did the patch test first. Wishing you all the best!
Hi, The Shade is my regular way of tinting my hair once per month by my daughter with a top up half way on the top of my head. It has been very successful and has saved me a lot of money. I am very happy with The Shade, dark brown.
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Not good and I found the experience stressful and costly trying to find my ideal shade... then advised to seek professional help, $50 down the drain and hair looks terrible
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No more harsh chemical colour treatments. The Shade is the next generation in home colouring. Beautiful results with built in highlights. Try it you won’t be disappointed. Convenience of delivery to your door. You can change shade and delivery frequency whenever you want. Use once you won’t ever go back to anything else!
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Thanks very much for your kind words Peggy!

The Shade team
I can’t stop recommending your product!! The Shade is incredible, my colour is amazing, pure, clean blonde. No brassy overtones and not a hint of purple. This is a superior product and the results I get are so much better than I was getting for $120 a month at a salon! Congratulations on an amazing product. Rachel
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Thanks so much Rachel, thrilled you like it!

The Shade team
The Shade is rated 4.66 based on 388 reviews