The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,379 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,379 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Live Chat, Email
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 26th August 2026

584

Anonymous

Anonymous // 01/01/2019

Filter: Rated 2 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Firstly, I love the Shade hair colours and always reorder. However, I just used their Moisture Shampoo and their Moisture Conditioner for the first time. The Shampoo was just fine, but the Conditioner was very disappointing. My hair was in knots and tangles when I tried to comb it before drying. I feel like it did absolutely nothing for my hair and I had to use my own organic detangler just to get the comb through my hair. I'm always reluctant to leave bad reviews but I received an email asking for me to leave a review, with no direct contact offered, which I would have prefered rather than go online. I believe everyone deserves a chance to respond first but wasn't given a way to do that.”

Helpful Report

“used th blonde colour over dark blonde, gey. hair - came out bit brassy a light mousy brown. Followed direction to a tee.”

Helpful Report

Hi Angela, Thanks for getting in touch, and sorry you didn't get the result you were looking for. I can see our colourist recommended Sorrento 9.1 Light Ash Blonde, while you purchased and used Amalfi 9 Light Blonde. The ash in Light Ash Blonde neutralises warmth, which is why our colourist recommended Sorrento 9.1 I would suggest you try Sorrento 9.1 I hope this helps! Craig Ford CEO - The Shade

“The c9lour chosen for me made my hair go a redish tone .i did it twice and wasted 70 dollars on a colour that didnt work”

Helpful Report

Hi Angela, I'm sorry you didn't get the result you were looking for. I can see you selected our Dark Beige Blonde. The best thing would be to contact one of our colourists here: https://theshade.com.au/colourist/ Most probably, our Dark Ash Blonde or Intense Dark Ash Blonde could be good options for you. These colours are stronger than the Beige and will neutralise any warmth. Best Regards, The Shade team Best

“Unfortunately even after the tips on how to get stubborn grey's to colour, the greys are still visible. I used 27vol, left on for over an hour. Im not sure if the formulation has changed as the last time I used it, I didn't have this issue and it colored beautifully.”

Helpful Report

“I loved how easy the process was and was impressed with there being no smell when colouring and my hair felt in great condition BUT the biggest disappointment was the colour result. Both colours I purchased from The Shade were very different to the picture on the website. This photo is of Medium golden blonde - it looks like I am a natural red head!! I am currently in the process of trying to dye it again with a store bought colour :( very disappointing and a waste of money”

Helpful Report

Hi Julie, Thanks for getting in touch. I can see you completed our online colour consultation and we recommended our Napoli 7 Dark Blonde which is a neutral colour as per your request. You ordered our Imola 7.3 Dark Golden Blonde which is a warm-based colour. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps! Marco The Shade

“I've tried two colours now (a neutral and a cool), and both came out far too warm and lighter than the images on the website, which I had to combat with blue top coat / toner.”

Helpful Report

“Started off really liking the Shade. It was gentle on my scalp and didn’t irritate my head at all and the colour was nice and natural. However, my last 3 orders, the colour has not been sticking on my hair at all, despite following all the insurrections and recently made my roots go many shades lighter. I went to a hair dresser and she said I had “hot roots” and the 27 developer was actually lifting my natural colour and making it too light.”

Helpful Report

“I used 7.1 and my hair turned orange...I sent an email (with photo's) via the website to seek advice. It has been just over two weeks and I have not heard back on suggestions on how to fix it.”

Helpful Report

Hi Nicole, I'm sorry, but we haven't received an email from you. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. We look forward to hearing from you. Regards, The Shade team

“I was disappointed with The Shade, I’ve used many other box dyes that are much better. My aim was for medium brown, similar to my hair already, after asking for advice with the colour consultant I ordered Trento, medium brown. My hair turned out black, literally black not brown. The colour was so dark, it was dull and muddy with no shine at all. It didn’t cover my greys which were at my roots only. I have gone back to my favorite hair colour Clairol now and it’s wonderful, shiny, dimensional brown glossy hair, greys 100 % covered. Everything is included in the box unlike The Shade. It was a waste of money and time.”

Helpful Report

“The first colour I used was recommended by the colourist and it did nothing to colour my greys so that was a big waste of money. I even sent the colourist a photo. I tried a different shade and took it upon myself to order the 27olt and it took better but not sure I like the gingerish tinge. We will see how long it lasts.”

Helpful Report

“It didn’t make a difference to my hair colour, but at least it didn’t turn orange and that’s a blessing”

Helpful Report

“Did not cover greys at all . Really disappointed!”

Helpful Report

Hi Fiona, Sorry to hear that you didn't get the grey coverage you were after. It is quite rare for the 27 vol developer to not cover greys properly, as it is specifically formulated to cover resistant greys. I would encourage you to try again and next time to add some heat to your roots for a minute or two with your hairdryer, which will help soften and lift the cuticle on your greys, which helps the colour enter to be deposited within the hair too. Pop a shower cap on your head during the colouring process too, as this will help retain heat and soften and lift the cuticles of the hair which will then allow the colour pigments to enter to be permanently deposited within the hair. The above approach has been effective on even the most stubborn greys, and I am confident that it will work for you as well. I am happy to arrange to send you another colour kit at no cost for you to try the above approach. Are you happy with the overall colour? Please confirm if you were happy with the colour result in your lengths, and then I will arrange to ship out a free colour kit so that you can try adding some heat to get better grey coverage result. Please contact support@theshade.com.au I hope that helps! The Shade team

“The consultation process was amazing. I was very excited to get the box. The box was very exciting too, lots in it and great instuctions. But I had the consultation and ordered the Sorrento 9.1 Light Ash Blonde with vol. 10 developer as directed to counteract orange tone in my hair and after following the instructions to the letter my hair is... exactly the same. Very disappointed. Was trying to avoid going back to the hairdresser, but now I'll have that expense in addition to this one.”

Helpful Report

“Unfortunately, it gave me scalp irritation and rashes which had to be treated with medication. Attched photos which is after 3 days of steroid medication. I kept the colour only for 10 mins and had to wash off due to reaction. So I couldn't speak much of colour though. When i checked with the colour consultation i have mentioned about the scalp condition yet this was suggested to me.”

Helpful Report

Hi Saroja, Sorry to hear that you have had a reaction to our products. We do strongly recommend that all new customers perform an Allergy Alert Test prior to applying to your hair. Full instructions for this test are found on the Instruction Card in the Colour Kit. We only hear of that reaction very rarely, but it generally is because of an allergy to an ingredient in our colour. Our colour formula has eliminated some of the key ingredients in permanent colour which can trigger allergic reactions (such as PPD) but there are lots of other ingredients in our colour and you may be allergic of any of them. Some of our colours have slightly different ingredients than others, so we have listed the ingredients for each colour separately, which you can find here: https://theshade.com.au/ingredients/ , together with the ingredients for all our other products including the developer which you mix with the colour. So the best thing to do is select a specific colour and check its ingredients. We advise that you do not use our products if you have had an allergic reaction to them and that you see a GP. It would be useful to know exactly what ingredient you are allergic too, and your doctor should be able to help with that, which will then help you avoid products with that ingredient in the future. Wishing you the best!

“Overall dissapointed - in both service and products. I've initially contacted a consultant with my concerns and wishes, along with photos of my current hair situation, as well as hair goal inspiration. I received a prompt response with recommended products, which I went ahead to purchase & use. I did not get the result I was hoping for, not even by far. Vit C lifted very little of the existing pigment, which in turn lead to the recommended colour being way to light to make any difference. It was like I haven't applied any colour whatsoever. I understand that some results we aim for, can be difficult to achieve, but I would have preferred being told that I won't be able to get to where I wanted so easily, rather than being sold products that simply won't help achieve our goals. To add to the poor service. I subsequently reached out to the consultant with my concerns and results (including new photos as proof), but never heard back, not even an acknowledgement. The only positive aspect of my experience with The Shade was the delivery service and product packaging.”

Helpful Report

Hi Christina, I'm sorry you weren't happy with your result. As you mentioned, you did see a lighter colour result in your roots, which indicates that the Colour Pigment Remover product was effective in lifting colour. There is more colour build-up in your lengths, and as a result the CPR process often needs to be repeated to lighten the lengths in particular. We did advise you that you might need to repeat the process. Your colour goal was a colour close to your natural colour, maybe a little lighter. We recommended a colour one level lighter than your natural colour. You mentioned that it was like I haven't applied any colour whatsoever. If your goal was to be close to your natural colour, this seems to have been achieved. Wishing you well! Marco The Shade

“I was really hoping this would be a game changer for me as I've recently become allergic to what's in normal dye products & reading everything in this is natural.However the next day my head became extremely itchy & irritable the same as other dye products.Smells great & good coverage but not long lasting & I covered it perfectly.Sad it didn't work for me as I was really hoping this would be it :(”

Helpful Report

“The hair colour removal didn't work at all. Very disappointed.”

Helpful Report

“I bought the silk hair towel. What a disappointment! It is thin, doesn't dry the hair at all and looks really cheap. Not what I expected at all.”

Helpful Report

“Said it would cover greys didn’t do anything with them!”

Helpful Report

Hi Danielle, Lack of grey coverage usually occurs with porous hair, when the hair cuticles don't open to allow the colour to penetrate. If you wanted to boost grey coverage, then I would suggest that you add some heat to your roots for 2-5 minutes with your hairdryer while the colour is processing, which will help soften and lift the cuticle on your greys, which helps the colour enter to be deposited within the hair too. Pop a shower cap on your head after you have added some heat during the colouring process too, as this will help retain heat and soften and lift the cuticles of the hair which will then allow the colour pigments to enter to be permanently deposited within the hair. The above approach has been effective on even the most stubborn greys, and I am confident that it will work for you as well. If you can contact Support at support@theshade.com.au we can send you a free Colour Kit so you can try this technique. I hope this helps! The Shade team

“Turned my hair orange when I was supposed to go ash blonde Will not buy again”

Helpful Report

Hi Hollie, I'm sorry you didn't get the result you are looking for. Please see this blog: https://theshade.com.au/i-coloured-my-hair-blonde-and-it-went-orange-whats-going-on/ The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

The Shade is rated 4.5 based on 2,379 reviews