The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,937 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,937 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th April 2025

Debbie B

The Shade 5 star review on 23rd April 2025

Wiley S

The Shade 5 star review on 20th April 2025

Carmen B

The Shade 5 star review on 18th April 2025

Lynda S

540

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I love the at home kits. I love the product. But I wish the color stuck to your hair more. And got more washes in it before it fades. But I love the colour and the easy application.”

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“Love the easy delivery, easy to use and always reliable.”

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“Truly surprised! I’ve been allergic to hair dye for 10 years and have tried other brands that claim to be ok for people who have allergic reactions, with no success. Hence why I was nervous to use The Shade. Purchased it in December 2024, and finally used it in April 2025 and absolutely no reaction!! ❤️ Gentle, low odour, doesn’t have that overpowering smell and has covered all my hair, including the greys, perfectly. The Chocolate Brown colour had a red/auburn tinge to it, which I wasn’t overly keen on, but I’ll definitely being using The Shade again, I just need to find a colour that’s a true warm brown without the red tint.”

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“Colour came out a little darker than expected, but still looks good. You send too many emails, however.”

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“My hair feels so soft and healthy after using this hair colour. It was easy to apply and had plenty of colour to cover my whole head. Will definitely purchase again”

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“was not too happy with the colour the blonde is golden maybe need a silver in it”

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“I do like the colours I chose, although my colour on my roots only lasted , just over 2 weeks, just did my second one on roots came out a little too red! Cause I mixed more of the golden brown instead of the light brown I don’t hate it but different. So my question is if I put light brown on top what do I get? Lol I did use the 27 as well so not sure when it will fade I do love the warmth with my dimensional coloured hair . Any thoughts feed back appreciated 😀”

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“I’ve been using colour from The Shade for over a year now. I like that I can have it delivered ready for when I need it and the colour is always consistent and good at covering my early greys. As feedback, I would love it if there was an offering in the membership subscription to order 3 months at a time and remove the shipping fee as this significantly adds to the monthly cost.”

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“Would be great if more conditioner Noticed getting smaller the size of it . And have very long hair”

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“Loving the selection of hair colours! Semi and Demi colours wash out as they say, great way to not break the bank. Can't wait for my next colour day!”

The Shade 4 star review on 26th February 2025

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“Ive been getting hair dye from the shade for about a year. Love how simple the subscription is to set up (or pause), and the fact the products don’t have nasty ingredients in compared to other hair dye brands. The start up kit is great. Love the dye mixer & brush. The apron was a good idea but the part that has the velcro is uncomfortable to put on and leaves red marks on my chest as it is very scratchy. The hair colour i get is meant to be a cool darkest brown, but in the sunlight or warm indoor lighting my hair has a reddish tinge. Not what i want. So I’m unsure how “cool” this darkest brown colour actually is. But in normal indoor light (LED lighting) it looks how it should.”

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“I loved the easiness of using this product. I love the colour but the and result was not what I expected. The roots went orange so I now have to redo them with more product but I found the smell very nice. I however didn’t receive any of the oil used to protect the ends so maybe the ends may not have frizzed as much not sure.”

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“I recently used The Trento-ash brown hair colour and was happy with the result-it provided great coverage and left my hair feeling soft and healthy. However, I was expecting a more ash tone. After a few washes, I noticed that the copper tones became more visible rather than the ash colour I was hoping for. Overall, it's a high-quality product, but I would love if the ash tones lasted longer.”

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“I purchased this product following recommendations from a friend. I did the quiz and chose my shade. The result ended up being darker than I expected, but the overall result was good. The kit I received was missing the stain remover satchet though, which was disappointing. I suggest you state on the advertisement that you need to psosess a dye brush as this is not included in the kit.”

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“It’s a great colour and doesn’t have any red tones in it like a lot of the colours do.”

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“The process was easy and the kit was fantastic. The colour was too dark, so I will have to go for a lighter option next time. Otherwise quite happy with the whole process.”

The Shade 4 star review on 12th January 2025

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“My colour is an equal mix of 6.1 and 5.1 with 27 volume developer. I absolutely love it and it covers my greys really well. My only wish would be to know more easily when you have half a tube of colour!”

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“I bought this product as I’m very conscious of unnecessary chemicals But I didn’t realise until I purchased the hair colour that it had Propylene Glycol which is a bad ingredient they use in car engines etc Why would you state free from all nasties but it’s not ?? I’m very disappointed I wasted my money on this product”

Helpful Report

Hi Kerrie, Propylene Glycol is perfectly safe to use in hair care products in concentrations less than 50%, which our products most certainly are. It is a common ingredient in hair care products due to its ability to help products retain moisture and prevent them from drying out. Propylene Glycol is also commonly found in many packaged foods, such as drink mixes, dressings, dried soups, cake mix, soft drinks, popcorn, food coloring, fast foods, bread and dairy products. All of our ingredients are clearly listed on our website: https://theshade.com.au/ingredients/ I hope this helps!

“Hi I am happy with the performance of my colour, covered my greys Unfortunately it was about 3 shades darker than I expected”

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“Easy to use, I usually have a sensitive scalp, but this one doesn't irritate my scalp at all.”

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The Shade is rated 4.5 based on 1,937 reviews