The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I really like the quality of the colour. 2 weeks since I coloured and the colour is strong, my hair feels really soft and looks very healthy. My only suggestion and possible gripe is that the colour doesn't come with a cape. When you have long, thick hair like mine, doing it yourself is very messy......a biodegradable disposable cape would be a wonderful addition.”

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“I was very happy with the pack received and the price! I must admit the dark ash brown wasn’t what I was expecting, it did come out very dark but the picture iv attached is after 3 washes so it’s back to the colour I was and I can’t seem to get the colour iv desired but the demi looks to have stayed dark, I think I’ll wait until it really fades and try again maybe the colour wasn’t right and it’s my fault. Very good process and service, quick delivery so hopefully I can figure out my colour and keep purchasing :)”

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“I had problems with my previous dye as my scalp was burning and very irritated. I have only used the shade dye once but my scalp feels 100% better! And I love the colour. So happy!”

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“First time user here, I loved the coverage and how soft it made my hair. Lost a star as I found it a bit difficult to mix in a bowl. It is a bit pricey for me at the moment to get a regular delivery but I certainly would buy again from time to time.”

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“Find it a little to dark but gets to a great colour after a couple of washes”

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“The hair colour is really good as it has reduced hair loss, but the permanent colour doesn’t last for over 2-3 weeks. Also, the price has increased significantly since I first subscribed.”

Helpful Report

Hi Vidya, Thanks for your review. If the permanent colour doesn't last 2-3 weeks, it indicates that you have an issue with porosity. The cuticles on the hair shaft are not closing sufficiently, which is causing colour fade. Please see the following article for some advice: https://theshade.com.au/how-hair-porosity-affects-hair-colour/ I hope this helps!

“Good quality, easy to use. Color came out super vibrant and lasted months.”

Helpful Report

“I received the highlights kit and it was my first time using this- 110% better than high quality in comparison to the average supermarket hair dye. However they could seriously improve their instruction manual and include a step by step guide on what to do and number the steps in correct order. I messed the entire process and the timing but i was still impressed by the colour result just not the best at dying my own hair without instructions. I was sort of expecting a clear instructions step by step process with a timing process ( i was freaking out with colour in my hair wondering if I had done it in the right order and how long to leave it in for and options of different highlights and how to achieve the looks.) I definitely found myself having to google my concerns or youtube example and thanks to ai for answering some of my questions.”

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“It gave me a great dark shade and was very easy easy to apply! I love the shade. Only thing is it has lightened a bit since I dyed it but the shade is still so good.”

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“I love the product because it's natural but it doesn't last very long. On me probably only 4 weeks”

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“Hi there, I used the Capri and found that it did not fully covr my grey and also made my hair an orange tint. I was wondering if I perhaps needed to leave it in for longer? I followed the recommendations on 35 mins.”

Helpful Report

Hi Genevieve, Thanks for getting in touch, and sorry you didn't get the result you were looking for. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“Unfortunately I didn't pass the allergy test so won't be able to re-purchase.”

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“Excellent product. Easy to use. The ordering is very easy.”

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“Fool proof hair colour. Easy to use and produces a lovely colour without itchiness. My only wish is that they had real images of the hair colour on models rather than AI, as the colours displayed in the AI images, don’t necessarily give a true colour representation. Lucky I still liked the colour though!”

The Shade 4 star review on 17th May 2026

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“Great service and comes with everything you need. Colour wasn't what i would expect but was terrible either. Will buy again and trial some different colours until i find the right one”

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“I purchased Demi permanent Ash Brown . The grey coverage is excellent , but the colour is too dark . I will purchase again in a lighter colour”

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“I bought the Dark Golden Blond because it seemed the closest to my natural colour and would cover the grey. It did cover the grey but now I'm a red head. I had no previous colour in my hair and my initial reaction was 'Oh No' but it's growing on me, thanks to the many compliments I've received. The product was easy to use, didn't smell bad and didn't give me eye burn like fumes from toxic products do. I'll be buying it again.”

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“Loved it my hair felt soft and I loved the colour”

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“I love the packing and the colors can cover my greys hairs really good .”

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“First time using this product. I used 1 1/2 tubes of 8.1 Ash Blonde with 1 1/2 pouch of 10% developer. My hair was a mix of greys, orange blonde and natural ash blonde. Pleased with the even coverage, shine & richness. Be interesting to see how it washes out over the coming weeks. No nasty smell, burning or staining. Very happy.”

The Shade 4 star review on 3rd March 2026

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The Shade is rated 4.5 based on 2,423 reviews