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The Shade Reviews

4.5 Rating 2,109 Reviews
88 %
of reviewers recommend The Shade
4.5
Based on 2,109 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 92%
Accurate And Undamaged Orders
98%
Customer Service
Communication Channels
Email, Live Chat, Telephone
Queries Resolved In
Under An Hour
Customer Service
4.5 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 12th October 2025
Deborah A
The Shade 5 star review on 9th October 2025
Karen S
The Shade 5 star review on 18th September 2025
Pamela H
The Shade 5 star review on 18th September 2025
Pamela H
The Shade 5 star review on 13th September 2025
Barbara L
The Shade 5 star review on 13th September 2025
Barbara L
The Shade 5 star review on 10th September 2025
Bronte M
569
Anonymous
Anonymous  // 01/01/2019
Nice smell, leaves hair soft and nice colour shade. Goid quality equipment.
Helpful Report
Lovely and easy to use ... unfortunately it didn't cover my stubborn side burn greys as much as I had hoped, but still overall pleased with the colour and will order it again ... just wish it came in touch up sizes though for in between.
Helpful Report
I have been using the product for 2+ years. The result is as expected. I would mark it 5, but on couple of occasion the dye in the tube oxidized, assuming was not seal properly. However it did not affect the result
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A great service. easy to use and I will keep using The Shade, but it is not the same as hairdresser colour.
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The quality of the colour is amazing! The tools in the kit were great too. The shade that was selected for me was nice but a little darker than I would’ve liked (will hopefully lighten after a few washes). Not 100% grey coverage but ok 😊
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The colour is fantastic and easy to apply. This would be 5 stars if it wasn't for so much wasted packaging on all of the products, I wish they would improve that.
Helpful Report
As I’m in my sixties it’s a struggle to keep grey scatterings at bay and still get a healthy looking hair on colour, especially if you’re dark brown, & you don’t want heavy looking colour. I love shade dark brown ash shades they are so natural and keep hair soft and healthy…Lorra Hudson
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Love the color & it covers my grays!
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Second time using The Shade products and with their guidance, I am achieving great colour results and more importantly grey coverage.
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Absolutely love it but if there was more colour options to choose from it would be better I was wanting a deep red colour but wasn't able to find it
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Used this product once so far. Love how soft my hair feels and coverage of my greys is great. Instructions are clear and easy to follow. I will definitely be using the monthly service. Makes life easier.
Helpful Report
The shade is easy to use and comes as a complete set. I did find the colour a little darker than expected, that said, I am still very happy with it. Be sure to rinse thoroughly, as I did have a little residue on my pillow for a few days after - this washed out though. The best thing of all, it has left my hair a lot softer than before and has saved me over $150 going to the hairdressers.
Helpful Report
It’s a little darker than I wanted but I’m getting used to it..
Helpful Report
Hi Gail, If you need some assistance with your colour, please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team
My hair has never felt so soft,the shine is unbelievable, i love this product, shampoo and conditioner add the finishing touch to a quality product,thank you Marie.
Helpful Report
The colour is nice but I think next time I will go Medium Ash blonde instead of Dark Ash blonde, but overall it is a nice product to use
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I was impressed with the quality of the colouring components themselves and the accompanying mixing kit and brush. End result was definitely a more consistent colour than box sets purchased in store.
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Great hair dye - love the convenience of a quality do at home product
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Easy to use. Good quality product.
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Very impressed with the product quality, supply timeliness and ease of purchase. The colour I picked did produce a bit of a darker shade than expected, however the outcome was still lovely.
Helpful Report
Conveniently delivered to my door making refreshing my colour easy. Saving both time and money if I was going to a salon. There's no way I look 50.
Helpful Report
The Shade is rated 4.5 based on 2,109 reviews