The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,052 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,052 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 15th August 2025

Snez U

The Shade 5 star review on 13th August 2025

Victoria O

The Shade 5 star review on 25th June 2025

Heather P

561

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Love their products, their customer service i could easily put on hold for a bit or change my colour selection, totally recommended.”

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“I love The Shade; it's easy to use and my hair looks and feels great! I only wish I could bulk buy, which would reduce the environmental footprint by having less single-use packaging and less shipping.”

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“I love the shade it’s come out beautiful but made my hair dry”

The Shade 4 star review on 27th December 2021

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Hi Phannee, We're very glad to hear that you are happy with your colour, but sorry that your hair is feeling a bit dry. We recommend Tsubaki oil (100% pure Camellia Japonica oil) for dry hair. It suits all hair types and is brilliant for restoring strength, moisture, softness and shine to hair. It is a lightweight pure oil, which is easily absorbed by the hair and skin, and it is full of beneficial components such as oleic acid, proteins and glycerides. It is a deeply nourishing nutrient-rich oil that is free from fragrances, colourants, silicone and mineral oil. It is very helpful for dry hair (and it's my all-time favourite hair oil!). Camilla x Colourist - The Shade

“I love this product for my hair and face. It’s going to replace my Le Mer cream.”

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“Oh my god so lovely it was done and no mess to clean up :) lovely colour too”

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“I am very happy with how my hair colour turned out. Looks great and covered my greys and old colour perfectly. I was a bit disappointed that I sent a question in to the colourists and never got a reply, but I went ahead with colouring anyway and was happy with the result. Also, because I have very short hair, and because I read on The Shade's blog about using half a tube of colour and half a sachet of developer to cover greys, I did consider doing that but decided against it because I hadn't used the product before. When I squeezed out the colour, it was all pearlescent white except for the last two CM which were brown so now I'm not sure if it's actually advisable to use half a tube of colour, and half a sachet of developer, or if that would affect the result”

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“I chose a shade lighter than previously used as I am 100% grey. Very pleased with the result and colour. Thank you. PS: Sorry I don't have a photo.”

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“Thankyou for curing my lockdown mane! I have a lot of hair, thick & long so needed extra colouring creme for full coverage. Really happy with my first attempt, some skill required for the back though. Love the Golden Copper Blonde that highlights my natural red & covers my greys 👏 💫”

The Shade 4 star review on 23rd September 2021

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“Now that I have coloured my hair I feel I could go for a shade deeper than 7. Not 6 but a shade deeper. Any suggestions?”

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Hi Brenda, Please contact one of our colourists here who would be happy to assist: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I have coarse hair with 70-80% grey. My daughter sent this to me whilst in lockdown. I’m really happy with the colour and it’s actually lasted for weeks! Normally with ‘supermarket colour’ I’m lucky if it lasts 2 -3 washes. Very happy”

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“Very good colour the best thing is it did not go brassy I recommend it”

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“Love the packaging and delivery. Fantastic concept. a couple of things I'm not keen on, difficult to contact someone - a chat box would be ideal. Doesn't cover greys or my roots very well. And I can't find how to pause or cancel my subscription. I hate that.”

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“Nice colour but left my hair pretty rough. Also the smell of the conditioner was a bit overwhelming.”

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“LOVE THE PRODUCT,LEAVES HAIR SOFT,SHINY,EASILY MANAGED,THE PERFECT PRODUCT.”

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“The colours are beautiful, but the dye smells strongly and feels very drying compared to other dyes I have used. I'd love to see a foam dye option as well! With my very thick hair it is much easier to dye with a foam base.”

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“I found applying the colour with the brush a bit difficult and messy. After rinsing and washing my hair the colour still came off on the towel, so maybe I didnt do it properly. But, in saying that, the finished result was really good, the colour was excellent and certainly covered the greys very well. My hair was soft and shiny. So I am quite impressed and am willing to give it another try and see if I can improve the application process with practice.”

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“Not bad at all. Does seem to fade on greys after a few weeks. Smells divine!”

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“True to colour, easy to use”

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“great product, complex ordering system that resulted in paying for receiving the same product twice”

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“I purchased the shade Torino Golden Blond 8.3. Found the application quite easy though a bit more required to my usual shop bought product but this probably reflects the quality of this product. The colour went on easily and I loved that there was no ammonia smell. After washing and drying my hair, I was happy with the colour although it seemed to have a slight red tinge to it. This may be because it was covering over a previous colour so will see how it goes next time. I also am curious to see how well the colour lasts or if it fades like shop bought brands. My hair was beautifully soft and shiny after washing and overall I’m happy with this product. Would rather wait and see how well this product last over time before writing a review but so far am very happy.”

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The Shade is rated 4.5 based on 2,052 reviews