The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,330 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,330 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	97%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 16th July 2026

578

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“The quality of the colour is amazing! The tools in the kit were great too. The shade that was selected for me was nice but a little darker than I would’ve liked (will hopefully lighten after a few washes). Not 100% grey coverage but ok 😊”

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“The colour is fantastic and easy to apply. This would be 5 stars if it wasn't for so much wasted packaging on all of the products, I wish they would improve that.”

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“As I’m in my sixties it’s a struggle to keep grey scatterings at bay and still get a healthy looking hair on colour, especially if you’re dark brown, & you don’t want heavy looking colour. I love shade dark brown ash shades they are so natural and keep hair soft and healthy…Lorra Hudson”

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“Love the color & it covers my grays!”

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“Second time using The Shade products and with their guidance, I am achieving great colour results and more importantly grey coverage.”

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“Absolutely love it but if there was more colour options to choose from it would be better I was wanting a deep red colour but wasn't able to find it”

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“Used this product once so far. Love how soft my hair feels and coverage of my greys is great. Instructions are clear and easy to follow. I will definitely be using the monthly service. Makes life easier.”

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“The shade is easy to use and comes as a complete set. I did find the colour a little darker than expected, that said, I am still very happy with it. Be sure to rinse thoroughly, as I did have a little residue on my pillow for a few days after - this washed out though. The best thing of all, it has left my hair a lot softer than before and has saved me over $150 going to the hairdressers.”

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“It’s a little darker than I wanted but I’m getting used to it..”

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Hi Gail, If you need some assistance with your colour, please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“My hair has never felt so soft,the shine is unbelievable, i love this product, shampoo and conditioner add the finishing touch to a quality product,thank you Marie.”

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“The colour is nice but I think next time I will go Medium Ash blonde instead of Dark Ash blonde, but overall it is a nice product to use”

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“I was impressed with the quality of the colouring components themselves and the accompanying mixing kit and brush. End result was definitely a more consistent colour than box sets purchased in store.”

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“Great hair dye - love the convenience of a quality do at home product”

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“Easy to use. Good quality product.”

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“Very impressed with the product quality, supply timeliness and ease of purchase. The colour I picked did produce a bit of a darker shade than expected, however the outcome was still lovely.”

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“Conveniently delivered to my door making refreshing my colour easy. Saving both time and money if I was going to a salon. There's no way I look 50.”

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“I am still very happy with the color, however, lately, my hair in the back is very dry and frizzy. Any idea how to fix this?”

Helpful Report

Hi Gunda, Thanks for your review! Regarding your dry and frizzy hair, please contact one of our colourists here who will be able to assist you: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Everything smelt so yummy. No fumes in my bathroom! No mess either with the handy application kit and clips. Look forward to my next in home experience”

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“All going well. No problems. I need to have it posted every 4 weeks if possible please.”

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“Love their products, their customer service i could easily put on hold for a bit or change my colour selection, totally recommended.”

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The Shade is rated 4.5 based on 2,330 reviews