The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“LOVE THE PRODUCT,LEAVES HAIR SOFT,SHINY,EASILY MANAGED,THE PERFECT PRODUCT.”

Helpful Report

“The colours are beautiful, but the dye smells strongly and feels very drying compared to other dyes I have used. I'd love to see a foam dye option as well! With my very thick hair it is much easier to dye with a foam base.”

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“I found applying the colour with the brush a bit difficult and messy. After rinsing and washing my hair the colour still came off on the towel, so maybe I didnt do it properly. But, in saying that, the finished result was really good, the colour was excellent and certainly covered the greys very well. My hair was soft and shiny. So I am quite impressed and am willing to give it another try and see if I can improve the application process with practice.”

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“Not bad at all. Does seem to fade on greys after a few weeks. Smells divine!”

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“True to colour, easy to use”

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“great product, complex ordering system that resulted in paying for receiving the same product twice”

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“I purchased the shade Torino Golden Blond 8.3. Found the application quite easy though a bit more required to my usual shop bought product but this probably reflects the quality of this product. The colour went on easily and I loved that there was no ammonia smell. After washing and drying my hair, I was happy with the colour although it seemed to have a slight red tinge to it. This may be because it was covering over a previous colour so will see how it goes next time. I also am curious to see how well the colour lasts or if it fades like shop bought brands. My hair was beautifully soft and shiny after washing and overall I’m happy with this product. Would rather wait and see how well this product last over time before writing a review but so far am very happy.”

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“Great product True to what the colour looked like when ordered Yet to see how long it lasts”

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“Fantastic products! Very happy with the instructions and the colour. My hair feels amazing after being coloured and will be using the product again 😊”

The Shade 4 star review on 27th January 2021

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“I love The Shade! It's easy and quick to use, it looks and feels great; all that without nasty chemicals and animal cruelty! The only improvement could be to have sachets made from compostable material or offer refill options. Also, half-amount indicators would be great if you only need half the amount for shorter hair or touch-ups. Thank you for a great product!”

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“Easy to use. Smells great. Love the colour.”

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“I am happy with the coverage , but not the colour , I chose dark blonde, however it is too dark , I would like to try a lighter shade next time”

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Hi Wendy, Thanks for your review! Please contact one of our colourists here who can assist you in getting a lighter result: https://theshade.com.au/colourist/ I hope this helps! Craig The Shade

“Hair colour was so rich and natural looking. Easy to apply at home and loved that you supplied everything. It was a long process to first soften my colour resistant roots. Unfortunately for me it still didn’t colour well and I had patches of grey.”

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“My trial has gone really well. The colour is great and my hair feels soft. The tint kit is easy to use. The only reason I’m not giving five stars is that I’ve sent a query about my colour buildup so will write another review once that’s complete!”

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“I like the product. The amounts given are just slightly too small for me. Not enough to use the double pack without wasting a lot so I make it work with singles. I wish they gave the option of a reusable squeeze bottle applicator and brush. The bowl and brush is a mess and I need help to get a decent application. It would be nice to have a more practical option for those with longer hair. I ended up finding a squeeze bottle on my own, its so much quicker.”

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“The colour is great and it's lovely getting it delivered so I don't have to think about it. However it's a shame there isn't an option to get a root touch up colour for in between (much needed for resistant greys). I hope they do this soon as other hair colour subscriptions do so I am thinking about switching.”

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“Very satisfied with how quickly my first order arrived and then subsequent automatic orders arriving. I am around 90% grey and I’m still trying to work on getting my colour right. Straight after colouring I’m a wee bit purple, I need something to tone done the gold that my natural colour throws, but being purple for a few washes isn’t pleasant. Grey coverage is ok but would like better.”

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“SORRENTO - LIGHT ASH BLONDE I really liked the introduction pack, it came with everything I needed to dye my hair at home. The included shampoo and conditioner was exceptional, my hair felt so soft! Unfortunately the colour came out more golden blonde than ash. Overall it was okay just not the end result I was expecting.”

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“Starter kit too large for post box, but following deliveries good. All tools good quality except clips which are useless. Application brush bit annoying d/t hook on end, so difficult to use for sectioning; hook for frosting cap? Can't use prepping oil d/t severe reaction. Recommended processing time too long for my hair; damaging. But, even halving the time is covering white hair; so good. Overall, decent and convenient to have regular deliveries.”

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“I’m still assessing the results, particularly the longevity of the colour. I have changed the shade and am hoping I’ve now got it right.”

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The Shade is rated 4.5 based on 2,423 reviews