The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,053 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,053 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 15th August 2025

Snez U

The Shade 5 star review on 13th August 2025

Victoria O

The Shade 5 star review on 25th June 2025

Heather P

561

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I loved the consistency and how long it has lasted. The bowl, mat and brush were a good bonus. I found the cape too small. It should be much longer. The colour recommended was the colour I thought I should use but I found it came out too dark. I needed at least 1-2 shades lighter. Other than that it was great. I will definitely use again.”

Helpful Report

“very gentle colour and no orange tones. great product for the price. easy to use. Bit tricky to apply to the back of your hair on your own, but overall happy with the results. Thank you :)”

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“The kit is great and really helpful. The consistency of the product is perfect , nice and thick so it doesn’t drip. The brush application was easy and effective. I really liked the barrier oil. Hair feels great and the colour is nearly what I wanted but definitely and definitely 100%better than what I had been using Definitely happy to have found “the shade””

Helpful Report

“I really love the colour and the quality of the product. The only thing I would say otherwise is that the colour pictured in the website on the model isn't very close to the actual colour. I chose the colour based on the other photos, which means that I wasn't disappointed. But if I'd chosen it based on the standard model it would have been very different (the model's colour is very much lighter).”

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“Fantastic concept Amazing customer service High quality product Definitely worth a trial and so inexpensive compared to salon color.”

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“The colour was nice, even and there wasn't a strong smell either. I have a very sensitive scalp and didn't have a reaction or sensitivity. The colour (Golden Copper Brown) was a little too copper for me, but my hair was mostly grey so probably why it turned out more vibrant but covered all the grey well. Nice colour though anyway and definitely a salon colour and quality.”

Helpful Report

“I was so pleased the result of my hair colour Dark Ash Blonde, it covered my greys too. I love the kit with the bag so handy, and no ammonia smell! The shampoo and conditioner makes my hair so soft. So glad I found Shade and definitely will recommend.”

The Shade 4 star review on 14th May 2020

Helpful Report

“Really liked the product, it is lasting well and gave good coverage to the grey, I am happy with the regular mail ordering, had a bit of difficulty on getting the correct colour, but the help and responses I got from Camille was terrific, thanks so much. will continue using the colours very pl;eased with it all.”

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“I used the bleach wash to get old colour out and then used this colour and am so happy with my new colour! I have received so many compliments.”

The Shade 4 star review on 10th May 2020

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“Great colour selection and ordering process. Tools provided makes it a salon colour experience at home at an affordable price. Results were exactly as expected, and no ammonia formulation left hair healthy. Particularly loved the shampoo and conditioner, which I will look to purchase too!”

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“Loving the colour and great product I had some delivery issues, but now received Would love to get shampoo/conditioner/barrier oil in bigger pump bottles to save on all the packaging each time.”

Helpful Report

Dear Kate, Unfortunately there are big delays from Australia Post all over the country mainly due to the increased volume of people having items home delivered. Information from Australia Post regarding the delays can be found here: https://auspost.com.au/about-us/news-media/important-updates/coronavirus#faqs I think it is unfair give The Shade a 2-star review when we despatched your order within 24 hours of receipt of your order. Really sorry for the inconvenience, I’m sure it’ll arrive soon. Regards, The Shade team

“The Shade product came package really nicely with clear information. As promised no horrible smell and plenty of product to cover a full head of shoulder length hair, also good grey coverage. Would recommend and use again.”

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“Beautiful packaging arrived in post. It comes with easy to follow instructions and all the quality tools as needed.”

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“First time colouring my own hair. Was a bit awkward doing myself as had to manoeuvre back blindly. Hair was very knotted after shampoo and I would suggest 2 sachets for longer hair. Conditioner was ample. Colour gave me 100% grey coverage and colour looked very natural. I received many complements. Did I mention 100% grey coverage. So so happy!!”

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“Easy to apply. No stinging. Happy with shade but will need to do the developer for stubborn greys first.”

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“Its been 2 weeks and the colour has not faded much. Hair feels good and colour is looking great.”

The Shade 4 star review on 26th April 2020

Helpful Report

“I was relatively pleased with my experience using The Shade, however, I think it would be more beneficial for darker hair colours than blondes as there wasn't anything included for toning the blonde (it lifted my root colour a decent amount but to a slightly orange tone). The colour I used was an ash blonde however my hair didn't go as ashy as I'd have expected, this could be because my hair wasn't light enough. I wish that they had a larger range of colours, the ability to pick specific colours rather than doing the quiz to choose one, and perhaps something for toning the hair (even if it came for an extra cost). The developer I received was 20 volume developer so not too harsh on the hair.”

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“I have very sensitive skin and had no reaction at all with The Shade. My hair feels really soft and shiny.”

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“Recently took up The Shade’s trial! Loved it. Didn’t quite cover the greys but will use the softener next time and see if that works. Will keep using The Shade. Love knowing there are no nasty chemicals. The online support is helpful and quick to respond.”

The Shade 4 star review on 25th April 2020

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“I loved the colour was to dark for me.. As I have short hair, I had a lot left over. But it was nice not to smell any ammonia whilst doing it. Very happy with it..”

Helpful Report

The Shade is rated 4.5 based on 2,053 reviews