The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,996 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,996 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 28th May 2025

550

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“My colour is an equal mix of 6.1 and 5.1 with 27 volume developer. I absolutely love it and it covers my greys really well. My only wish would be to know more easily when you have half a tube of colour!”

Helpful Report

“I bought this product as I’m very conscious of unnecessary chemicals But I didn’t realise until I purchased the hair colour that it had Propylene Glycol which is a bad ingredient they use in car engines etc Why would you state free from all nasties but it’s not ?? I’m very disappointed I wasted my money on this product”

Helpful Report

Hi Kerrie, Propylene Glycol is perfectly safe to use in hair care products in concentrations less than 50%, which our products most certainly are. It is a common ingredient in hair care products due to its ability to help products retain moisture and prevent them from drying out. Propylene Glycol is also commonly found in many packaged foods, such as drink mixes, dressings, dried soups, cake mix, soft drinks, popcorn, food coloring, fast foods, bread and dairy products. All of our ingredients are clearly listed on our website: https://theshade.com.au/ingredients/ I hope this helps!

“Hi I am happy with the performance of my colour, covered my greys Unfortunately it was about 3 shades darker than I expected”

Helpful Report

“Easy to use, I usually have a sensitive scalp, but this one doesn't irritate my scalp at all.”

Helpful Report

“I was surprised to find the results of the ash blonde toner to be an unexpected light brown but it turns out I love it! The color is gorgeous and I may continue using it as my color routine! I love being able to do this at home.”

The Shade 4 star review on 25th October 2024

Helpful Report

“Great product Blonde came out a lot darker than I expected but worked well and a lot cheaper than a trip to the hair dressers. Would purchase again”

Helpful Report

“Order arrived without any issues. Impressed with the kit and the overall colour, my hair was so soft and shiny after using the conditioner. I was comparing the colour to see how long it lasted verus my usual off the shelf box colour. To be honest it hasn't lasted any longer. I will however order one shade darker as I think initally the colour was great be it faded too light a colour. To be continued......”

Helpful Report

“Colour was beautiful, I don’t like that you have to apply to dry hair I don’t feel like it distributes as well on dry hair but overall the colour was really nice and lasted! No irritation or itch or bad smell was very easy to use x”

Helpful Report

“Love the hair kits and how affordable they are and convenient for people that work and can’t make hairdressing appointments.”

The Shade 4 star review on 15th September 2024

Helpful Report

“My first time using this hair colour. I had previously used box dyes which require a root touch up every 2 weeks to keep grey hair at bay. And they fade out very quickly. So far it's been 2 weeks and while my greys are GROWING out, the colour has not faded out nor have the existing greys faded out. Pretty impressive. I am quite pleased so far. I am not a fan of the smell of the colour or the conditioner in the box though. Still better than smelling ammonia any day. TBC... I'll keep using and see how it goes for root work and recolour later.”

Helpful Report

“The colour is very nice and exactly what I expected. I love the smell and the packaging and instructions were very clear and user friendly. The only downside is that it didn’t cover my grays.”

Helpful Report

“Absolutely loved this product. Unlike other DIY colours, hai feels very soft and healthy and no harsh chemical smells”

Helpful Report

“The Shade colour is good covers greys easily, this is my first time using so I don't know how long it lasts or if it fades and washes out quickly. The only bad thing is the smell...yuk sorry but it reminded me of when you walk past some old chainsmoker and they smell like stale smoke. It was a weird smell I expected a herbal or floral smell. Not sure if I will repurchase it again, I might be able to tolerate the smell if it wears well.”

Helpful Report

“Lovely easy to use products, with very nice accessories and kits available. I really like the shampoo and conditioner and that it feels like it doesn’t damage my hair. I used the Trento Ash Brown 5.1 and it came up nice, but definitely a bit more red than the pictures.”

Helpful Report

“Wonderful product, great quality and great results. My small bit of feedback is that I wasted so much of the dye and lightening. It would be great if you had instructions or smaller packs for those that only need 6 to 12 foils rather than half a head and the same goes for the dye. It would be good if you had instructions on how to ration and store after opened. Also, none of my boxes came with barrier oil or remover and there were no notes to explain why. I am hoping I get some sent as I ordered about 6 months worth of product all without this.”

Helpful Report

“My original hair has bleached 3/4 head foils, it's pretty light but with some warmth (picture with rough straightened hair). The toner I usually buy from Priceline and also blonde shampoo tends to give a blue/dull look, so I was looking for a beige toner to try. The colourist recommended Taranto 9.2 Light Beige Blonde. I followed the instructions and left it on for the maximum recommended time. The next morning it looked pretty dark (picture with curly hair). The FAQ's said the colour can go a bit dark if your hair condition isn't that good. My hair is a bit dry, but not too bad I wouldn't think. After one wash it lightened further (picture with blow dried hair), and it has since lightened further with more washes. You can still see the highlights, and the tone is a creamy blonde. I think the 902 Catania Lightest Beige Blonde would have been better, however this colour wasn't in stock. I also would leave it on for less time. And finally, the product size for short hair was quite generous for my hair length, so I ended up really saturating my hair (and maybe I used too much product?). Next time I might try ordering the larger size, and splitting it over two treatments. All in all, it was good to try. I would suggest not doing it the day before an event (in case you need a few washes to bring the colour down).”

Helpful Report

“This product is great. Im not longer spending over $200 at a salon now ive found the shade.”

Helpful Report

“Haven’t used it yet, but hoping to get good result. Because of my grey hair, I dye it often. Do you sell multi-application hair dye? I really wanna stick with you guys.”

Helpful Report

“Easy to use didn't quite cover the grey on the sides but could have been me as it was the first time I had used it. Loved the colour.”

Helpful Report

“Great quick delivery. My only challenge is I would have liked the developer in a bottle so I can use as much or little as needed if I was just going to do the hairline from them to time. Sachets aren’t great. Good product but I don’t feel it was better value than going to the chemist.”

Helpful Report

The Shade is rated 4.5 based on 1,996 reviews