The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,052 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,052 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 15th August 2025

Snez U

The Shade 5 star review on 13th August 2025

Victoria O

The Shade 5 star review on 25th June 2025

Heather P

561

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Ive been getting hair dye from the shade for about a year. Love how simple the subscription is to set up (or pause), and the fact the products don’t have nasty ingredients in compared to other hair dye brands. The start up kit is great. Love the dye mixer & brush. The apron was a good idea but the part that has the velcro is uncomfortable to put on and leaves red marks on my chest as it is very scratchy. The hair colour i get is meant to be a cool darkest brown, but in the sunlight or warm indoor lighting my hair has a reddish tinge. Not what i want. So I’m unsure how “cool” this darkest brown colour actually is. But in normal indoor light (LED lighting) it looks how it should.”

Helpful Report

“I loved the easiness of using this product. I love the colour but the and result was not what I expected. The roots went orange so I now have to redo them with more product but I found the smell very nice. I however didn’t receive any of the oil used to protect the ends so maybe the ends may not have frizzed as much not sure.”

Helpful Report

“I recently used The Trento-ash brown hair colour and was happy with the result-it provided great coverage and left my hair feeling soft and healthy. However, I was expecting a more ash tone. After a few washes, I noticed that the copper tones became more visible rather than the ash colour I was hoping for. Overall, it's a high-quality product, but I would love if the ash tones lasted longer.”

Helpful Report

“I purchased this product following recommendations from a friend. I did the quiz and chose my shade. The result ended up being darker than I expected, but the overall result was good. The kit I received was missing the stain remover satchet though, which was disappointing. I suggest you state on the advertisement that you need to psosess a dye brush as this is not included in the kit.”

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“It’s a great colour and doesn’t have any red tones in it like a lot of the colours do.”

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“The process was easy and the kit was fantastic. The colour was too dark, so I will have to go for a lighter option next time. Otherwise quite happy with the whole process.”

The Shade 4 star review on 12th January 2025

Helpful Report

“My colour is an equal mix of 6.1 and 5.1 with 27 volume developer. I absolutely love it and it covers my greys really well. My only wish would be to know more easily when you have half a tube of colour!”

Helpful Report

“I bought this product as I’m very conscious of unnecessary chemicals But I didn’t realise until I purchased the hair colour that it had Propylene Glycol which is a bad ingredient they use in car engines etc Why would you state free from all nasties but it’s not ?? I’m very disappointed I wasted my money on this product”

Helpful Report

Hi Kerrie, Propylene Glycol is perfectly safe to use in hair care products in concentrations less than 50%, which our products most certainly are. It is a common ingredient in hair care products due to its ability to help products retain moisture and prevent them from drying out. Propylene Glycol is also commonly found in many packaged foods, such as drink mixes, dressings, dried soups, cake mix, soft drinks, popcorn, food coloring, fast foods, bread and dairy products. All of our ingredients are clearly listed on our website: https://theshade.com.au/ingredients/ I hope this helps!

“Hi I am happy with the performance of my colour, covered my greys Unfortunately it was about 3 shades darker than I expected”

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“Easy to use, I usually have a sensitive scalp, but this one doesn't irritate my scalp at all.”

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“I was surprised to find the results of the ash blonde toner to be an unexpected light brown but it turns out I love it! The color is gorgeous and I may continue using it as my color routine! I love being able to do this at home.”

The Shade 4 star review on 25th October 2024

Helpful Report

“Great product Blonde came out a lot darker than I expected but worked well and a lot cheaper than a trip to the hair dressers. Would purchase again”

Helpful Report

“Order arrived without any issues. Impressed with the kit and the overall colour, my hair was so soft and shiny after using the conditioner. I was comparing the colour to see how long it lasted verus my usual off the shelf box colour. To be honest it hasn't lasted any longer. I will however order one shade darker as I think initally the colour was great be it faded too light a colour. To be continued......”

Helpful Report

“Colour was beautiful, I don’t like that you have to apply to dry hair I don’t feel like it distributes as well on dry hair but overall the colour was really nice and lasted! No irritation or itch or bad smell was very easy to use x”

Helpful Report

“Love the hair kits and how affordable they are and convenient for people that work and can’t make hairdressing appointments.”

The Shade 4 star review on 15th September 2024

Helpful Report

“My first time using this hair colour. I had previously used box dyes which require a root touch up every 2 weeks to keep grey hair at bay. And they fade out very quickly. So far it's been 2 weeks and while my greys are GROWING out, the colour has not faded out nor have the existing greys faded out. Pretty impressive. I am quite pleased so far. I am not a fan of the smell of the colour or the conditioner in the box though. Still better than smelling ammonia any day. TBC... I'll keep using and see how it goes for root work and recolour later.”

Helpful Report

“The colour is very nice and exactly what I expected. I love the smell and the packaging and instructions were very clear and user friendly. The only downside is that it didn’t cover my grays.”

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“Absolutely loved this product. Unlike other DIY colours, hai feels very soft and healthy and no harsh chemical smells”

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“The Shade colour is good covers greys easily, this is my first time using so I don't know how long it lasts or if it fades and washes out quickly. The only bad thing is the smell...yuk sorry but it reminded me of when you walk past some old chainsmoker and they smell like stale smoke. It was a weird smell I expected a herbal or floral smell. Not sure if I will repurchase it again, I might be able to tolerate the smell if it wears well.”

Helpful Report

“Lovely easy to use products, with very nice accessories and kits available. I really like the shampoo and conditioner and that it feels like it doesn’t damage my hair. I used the Trento Ash Brown 5.1 and it came up nice, but definitely a bit more red than the pictures.”

Helpful Report

The Shade is rated 4.5 based on 2,052 reviews