The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,380 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,380 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Live Chat, Email
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th August 2026

585

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“It was a good quality color. I’ll try again.”

Helpful Report

“The product was good. I had a difficulty ordering on the website as when I reordered I did not log on and when I went to pay it would not allow me to just enter my credit card info as a guest, requiring me to log on instead of just pay- not a huge deal but annoying if you just want to quickly purchase the product without logging in.”

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“I purchased the Milano, found it a bit dull, so I have just purchased the Portofino, I am going to experiment and mix the 2 colours together and see if that gives it more vibrancy, other than that I love how easy it is to use, will continue to purchase it either way, just got to find a shade I truly love.”

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“The quality of the dye is good, but no matter what shade of brown I pick it seems to have amber highlights on the dye so my hair looks a bit red. I’ll try again with an even cooler tone.”

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“My daughter has some left from her purchase of SHADE product. We put the surplus through my short hair. The colour was good and covered my grey well. I purchased my own supply, a different colour though and I'm very happy with it.”

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“The dye is great but too many other things that come as a package and too much packaging. I would like to just buy the dye and developer.”

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“The result of the colour was ok not dramatically different but would say feel way more confident buying this than a supermarket product The winner for me was the toner Def buy the toner again”

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“My initial review was driven by frustration over the delay and lack of tracking updates. While the parcel had some leakage, it arrived after 3 weeks and the contents were still usable”

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“The product smells and feels amazing. However, unfortunately it turned my medium- light blonde hair greyish/brown. I don’t blame the product, I just was hoping to blonde my roots a little like on the packet. So I do not recommend for making hair lighter. Will try for auburn colour and see how that goes. The packaging, postage and quality were all exceptional!”

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“I used the pigment colour remover on some build-up from previous semi-permanent dye. It did a good job of bringing out the old pigment, but didn't quite get all of it. Unfortunately the toner I bought for afterwards was too light for my hair and didn't really work. Will be trying again with the next colour level down!”

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“My colour arrived with its complimentary bowl, application brush & shoulder cape. The ingredients mixed & applied easily (I do would prefer a bottle applicator though) & the colour result was exactly as pictured. No allergic reaction or bad chemical smell.”

The Shade 4 star review on 3rd June 2025

Helpful Report

“The product it's self is ok ,it hasn't worked very well for my hair ,I tried to bleach part of my hair I left it in for 40 min but it only worked on some parts I has red in my hair which gave me a copper colour . I just ended up covering it with the colour they sent me which wasn't enough to cover all of my hair . This just hasn't worked out for me .”

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“**Review: Excellent Dye Kit Experience** I recently tried this dye kit and was thoroughly impressed with the quality of both the dye and the additional accessories, including the cape, clips, and bowl. The dye applied smoothly and left minimal mess, making the process much more enjoyable. I particularly appreciated the inclusion of the special oil with the pack; it added a nice touch. The dye itself felt like high quality, but I did notice that the color turned out to be more red-toned than the golden shade I was aiming for. I’ll definitely adjust my choice for a different color next time. Overall, a great product! Highly recommended for anyone looking to dye their hair at home.”

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“I love the at home kits. I love the product. But I wish the color stuck to your hair more. And got more washes in it before it fades. But I love the colour and the easy application.”

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“Love the easy delivery, easy to use and always reliable.”

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“Truly surprised! I’ve been allergic to hair dye for 10 years and have tried other brands that claim to be ok for people who have allergic reactions, with no success. Hence why I was nervous to use The Shade. Purchased it in December 2024, and finally used it in April 2025 and absolutely no reaction!! ❤️ Gentle, low odour, doesn’t have that overpowering smell and has covered all my hair, including the greys, perfectly. The Chocolate Brown colour had a red/auburn tinge to it, which I wasn’t overly keen on, but I’ll definitely being using The Shade again, I just need to find a colour that’s a true warm brown without the red tint.”

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“Colour came out a little darker than expected, but still looks good. You send too many emails, however.”

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“My hair feels so soft and healthy after using this hair colour. It was easy to apply and had plenty of colour to cover my whole head. Will definitely purchase again”

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“was not too happy with the colour the blonde is golden maybe need a silver in it”

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“I do like the colours I chose, although my colour on my roots only lasted , just over 2 weeks, just did my second one on roots came out a little too red! Cause I mixed more of the golden brown instead of the light brown I don’t hate it but different. So my question is if I put light brown on top what do I get? Lol I did use the 27 as well so not sure when it will fade I do love the warmth with my dimensional coloured hair . Any thoughts feed back appreciated 😀”

The Shade 4 star review on 20th March 2025

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The Shade is rated 4.5 based on 2,380 reviews