The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,996 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,996 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 28th May 2025

550

Anonymous

Anonymous // 01/01/2019

Filter: Rated 3 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Hi. I am very happy with your product. The application was very easy, unfortunately the colour was too light. Should Ihave left it on longer than recommended? Deb”

Helpful Report

Hi Debta, Thanks for getting in touch. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“I was disappointed with the grey coverage. I am trying a second time to see if it was an issue in my application.”

Helpful Report

“Kit was well packaged and had everything required. However, colour did not cover any greys at all so disappointed with product itself.”

Helpful Report

“Took the recommendation of the colourist and it did not work. I still have a dark band of colour through the second third of my hair which I was trying to eliminate, as well as hot roots. The gloves provided were very hard to work with.”

Helpful Report

Hi Felicity, Sorry you didn't get the result you were looking for. Please contact our colourist team again who can recommend a more intensive method to assist you with your colour banding issue. I hope this helps! The Shade team

“I ordered light blond and my hair is red not happy I tried emailing your company it came back to me not a valid email. I wish not to get my next order being billed January 12. Thank you Debra Zuliani”

Helpful Report

Hi Debra, I have just checked your order, and you ordered Torino 8.3 Golden Blonde which is a warm-based colour. A warm result is expected when Torino is used. As it seems you ordered the incorrect colour, please contact us at support@theshade.com.au and we would be happy to send you out a replacement Colour Kit. Regards, Marco The Shade

“I'm slightly dissatisfied with my hair colour as I am relentlessly trying to avoid having warm, brassy tones through my hair, and choosing the colours that are supposed to avoid this, but still I see them in my hair?”

Helpful Report

Dear Julie, I'm sorry you aren't happy with your result. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. Please also read the following blog: https://theshade.com.au/i-coloured-my-hair-blonde-and-it-went-orange-whats-going-on/ I hope this helps!

“Cant rate it yet you ran out of something and said you would send me something else in the mail and nothing has come yet ..”

Helpful Report

“The colour wasn't too bad but my hair hasn't felt great since using. I previously used shampoo and conditioner bars and have had to change to something intensely moisturising and my hair is no longer shiny.”

Helpful Report

“Not the colour that I thought it would be it turned red instead of the brown I wanted but still like the quality of it”

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“The product arrived quickly and ordering was fairly straightforward. This was the first time I had dyed my hair and although I went through the consultation process the end colour was not any lighter than what I originally had (although was intended to be two shades lighter) but has a strange slightly yellow tinge.”

Helpful Report

“It is my first time using the 27 volume developer for grey root coverage and it was not great. Not sure why...”

Helpful Report

Hi Deborah, I'm sorry you didn't get the grey coverage you were looking for. Please don't hesitate to contact one of our colourists here who can assist you with this: https://theshade.com.au/colourist/ I hope this helps!

“The coverage was less then I hoped for.”

Helpful Report

“I liked the idea of doing my own color and toner at home but ended up being disappointed with the color that was recommended for me. I have a dark blond natural color and I wanted to remove the warm tones but found the toner I used to turn my hair more brunette and coppery.”

Helpful Report

Hi Jasna, Sorry you weren't happy with your colour. We are happy to provide a free colour so you can try a different colour, as we would like you to be happy with your colour. I see that you coloured with a semi-permanent colour, so that will wash and fade away and then we are happy to help you find a colour you are happy with. Please contact our colourist and we can arrange that for you. Thank you!

“Like the idea of the subscription and less chemicals in the product. Liked the packaging and kit you get. Was never happy with the result though. I have dark brown hair and a lot of grey. I was recommended to use a pre developer and did every time. Result looked great for about 2 days then the brassiness came through on the greys and looked orange. I did discuss options and changed to a different shade but had the same results. Supermarket packets give me a better result than this did so I am going back to that and have cancelled my subscription.”

Helpful Report

Hi Anita, Thanks for getting in touch. I'm sorry you weren't happy with your result. We now have 27vol developer available which is specially formulated for stubborn greys. It will also reduce brassiness. I would be happy to ship you a free Colour Kit with 27 vol developer for you to try. I would also suggest you try Toscano 4.1 Dark Ash Brown which is a cool colour which will eliminate any warm tones. I am very confident that you'll be happy with the result. Please contact Support at support@theshade.com.au for your free Colour Kit. If you need help with your colour, please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps!

“The colour is good, i got the light ash brown in the semi and my hair is a dark brown and it gives it a nice shine and doesn't look brassy. However, my hair does get very dry afterwards which is a little disappointing.”

Helpful Report

“The colour is a lighter than I was expecting and hasn’t really covered the greys that well. I’m trying to decide if I stick with it and gradually lighten my hair.”

Helpful Report

Hi Tanya, We can certainly help you with a darker colour, and to ensure your greys are 100% covered. Please contact one of our colourist here who can offer you personalised advice, and help you achieve your colour goals: https://theshade.com.au/colourist/ I hope this helps! Marco The Shade

“The colour is nice, hasn’t quite covered all my greys even though I selected stubborn greys and my hair is feeling a little dry but apart from that I’m very happy with the colour.”

Helpful Report

Hi Brook, If you wanted to boost grey coverage, then I would suggest that you add some heat to your roots for 2-5 minutes with your hairdryer while the colour is processing, which will help soften and lift the cuticle on your greys, which helps the colour enter to be deposited within the hair too. Pop a shower cap on your head after you have added some heat during the colouring process too, as this will help retain heat and soften and lift the cuticles of the hair which will then allow the colour pigments to enter to be permanently deposited within the hair. The above approach has been effective on even the most stubborn greys, and I am confident that it will work for you as well. Marco

“Hi, I didn’t have a great experience with the online colourist. I said on my initial email the colour I wanted and she told me I needed to go 2 shades lighter. I managed to convince her to meet in the middle and go up one shade, but once it was used, it was almost the exact colour of my hair and wasn’t the darker look that I was after.”

Helpful Report

Hi Betsy, I have just review the notes of your consultation and the colourist did not "try to convince you to go two levels lighter". She didn't suggest you go lighter at all. She advised a colour which was one level darker than your existing colour, which was exactly what you requested in your colourist consultation. The colour you wanted to try was 2-3 levels darker than your original colour level. We always recommend adding depth in stages, because it is always easier to add colour than to take it away. The colour you suggested would have taken you from a bronde light brown-dark blonde to a dark brown, and as you had indicated you wanted to add one level of depth only, that was not an appropriate choice. The colour our colourist recommended would ensure that you added just one level of depth (as requested), not 2-3 levels of depth (and you may then have been unhappy with such as dark result!). Best Regards, Marco The Shade

“I'm really happy with the product. It's easy to use and looks really natural. I do wish there was an option for a longer time span subscription as I don't need to do a repeat every 8 weeks and I now have an over supply of product.”

Helpful Report

“Definitely not light brown! I don’t mind the colour but it’s dark brown for sure (darker than my natural colour which I would say is a medium brown and feels like it has a reddish base not a neutral one). Was hoping for this to be my go to from now on but I’m thinking I’ll be back to the hairdresser unfortunately. Really wanted to love this.”

Helpful Report

Hi Kate, Sorry you weren't happy with your colour result. The colour will soften a little bit and it always a bit brighter or darker than its accurate colour level immediately after colouring. You may find that you are happier with your colour in a day or two. We are happy to advise on how you can soften the colour, and also to suggest a colour which you may be happier with, which could be a dark blonde base, not a brown base. The level 6 is an accurate light brown colour, and it may be that you preferred to see a colour which is two levels lighter such as a dark blonde colour. We can help you slightly soften your existing colour without a lightening process, or to achieve a colour which is lighter with a lightening process if you prefer as well, and we are happy to help 7 days a week. Our colourists can be contacted here: https://theshade.com.au/colourist/ Thank you! Marco The Shade

The Shade is rated 4.5 based on 1,996 reviews