The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,412 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,412 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 23rd August 2026

581

Anonymous

Anonymous // 01/01/2019

Filter: Rated 3 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Super easy to use, comes with everything you need. No harsh smells, hair feels great. Great initial colour pay off but has faded quickly on roots and greys. Didn’t cover darker roots as well as other brands. Colour pay off exactly as pictured when selecting shade.”

Helpful Report

“I purchased a demi permanent in the shade dark ash blonde as recommended to me for my goal of doing a grey blend. I was happy with the quality, the customer service, the scent of the products, & the convenience of the packs. However I was not happy with the colour itself. For a dark ash blonde, it was still very warm. A lot of orange undertones coming through which I hated and has completely ruined what I was trying to achieve. I don’t believe it is a true ash colour and for a dark blonde it was very dark, definitely more like a medium brown. So just be very careful with your colour selection. I wish I had tried it in a semi permanent first because now I’m stuck with unwanted warm tones that are only fading to be more warm with every wash. I now have the difficulty of trying to remove as much colour as possible and will likely need foils to achieve this which is not what my hair needed.”

Helpful Report

“The colourist was amazing, very knowledgeable & quick to reply, website easy to use & setting up frequency for delivery is a great feature. Arrived quickly, the colour itself and finish was really lovely, covered my greys and the exact colour I was wanting. I followed the tutorial & instructions to a T, roots first left longer before applying the rest to my hair. I’m only 2 weeks however and already seeing regrowth. It’s a shame because I’m also certain when I was getting my hair coloured at a salon my regrowth didn’t start showing till at least week 4. I use Kerastase colouring specific shampoo & conditioner so it can’t be using crappy after care products. I’ve decided to try 1 more time but if that proves to be a short regrowth time also, I may as well go back to box dye.”

Helpful Report

“The company itself is great. Hair feels nice after colouring. However, the colour we purchased was nothing like chart on the website. Not sure if there was a mistake with the labelling but its very dark. We have run some brightening blonde shampoo we have at home to try and improve the colour. Quite disappointed as two lots were purchased.”

Helpful Report

Good afternoon, Thanks for getting in touch. I can see that you didn't use our Online Colour Consultation or contact one of our colourists. Having a darker result is often caused by failing to remove darker pigments from your hair prior to applying a new colour. Our Online Colour Consultation or one of our colourists would have advised you how to achieve your goal colour. Please don't hesitate to contact one of our colourists here for advise: https://theshade.com.au/colourist/ I hope this helps! Best Regards, Craig Ford CEO - The Shade

“I think your products are wonderful and their quality great, but I found information from your colourist a little confusing, partly because I was viewing it on my mobile screen (small) and partly because the same colour I bought and tried (which turned out to be too dark) was suggested to me again after I enquired about other options. Camilla shared her knowledge with me openly but when it came to my asking for more indepth information, I just didnt receive any replies. This concerned me as I needed guidance about colour as the one depicted on your website and the one she suggested turned very dark on my hair, as I mentioned. So in terms of customer service, although I am very sure that she is very busy with new customers, I wanted that further interaction with her and was disappointed I couldnt have it. I have now resorted to buying a stripping product and will now go into store and buy a medium brown, which is what I was trying to correspond with her about.”

Helpful Report

“Not overly impressed with the product after a week of having to keep resubmitting to speak with a colour consultant I was given a colour option that just didn’t work. I have copper base in my hair and used intense ash but it just made my blonde dark and left the copper. Super annoying that you can’t go back and forth with a consultant you have to resubmit every time and they don’t remember what you just told them. Now I need to go over with about 6 highlight kits to get my hair back to what I wanted but I’m scared they also won’t work. Inspo photos were creamy honey blonde and now it’s basically brunette.”

Helpful Report

“Hello, why I like the products, I don’t like that the developer end conditioner come in single use bags. I only dye my root so I don’t use the entire product in one application and would’ve good to have something I ca close and use the following time.”

Helpful Report

“I used 8.2 Beige blonde - on a base of 7 with about 30% grey & blonde highlights on ends. I throw a lot of warmth so I wasnt expecting cool tones but I was hoping for it. I ended up with a light copper / caramel shade that I'm not hating but also not overly loving.”

Helpful Report

H Jenny, Thanks for your feedback. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“Packaging and presentation was great, and fast postage. It smelt great. However I found it left my hair very dry and did not have much of a toning effect.”

Helpful Report

“Not great, not terrible. I always use 20 volume with colour to cover my grays without issue, but The Shade hasn’t completely covered them (I’m 32, they’re not tough grays yet). The colour took to most of my hair, but hasn’t lasted as well as I’d hoped. Within 4 washes, I feel as though my hair needs a toner and that the colour had washed out of my ends. Also, since colouring, it’s been feeling pretty dry and flat. I use high quality colour and hydrating shampoo and conditioner, so that’s not the reason. Might use again if I’m desperate, but probably not.”

Helpful Report

“Too dark....my hair turned black.”

Helpful Report

“I was very disappointed with the colour remover. It didn’t do anything except make my hair smell horrible! The new colour I applied didn’t really change my overall colour. It did cover the greys though. I’m not sure how to go lighter now. I guess it will have to be a salon visit $$$$”

Helpful Report

“the first time I bought my shade it was great but the second time it was not the colour i wanted. I was wanting ash blonde and it came out a bit more brown/orange”

Helpful Report

Hi Heather, Sorry you didn't get the result you were looking for. Please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ Best Regards, Marco The Shade

“I haven’t used it yet I’m so allergic to everything on my scalp and I read it can affect your eyes I’m not if that means if you get the dye in eyes or a reaction to the product as I had eye surgery 2 months ago”

Helpful Report

“The packaging was amazing and arrived quickly being close to Christmas. No strong smells. The developer has to be used once opened (still have colour but no developer). The colour was nice and covered over old colour nice and also grays. It didnt last long in my hair compared to other brands I used. I need to re colour as its very dull after 3 weeks.”

Helpful Report

“Being my first time using your product, I'm not completely satisfied as it has not covered my grays. It has made them some colour with a red tinge resulting in different colour to the rest of my hair.”

Helpful Report

Hi Nerina, Sorry you didn't get the result you were looking for. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“I LoVe the Color, LoVe Everything about the product, What i don't like is the fact that your signed up to get your color sent out each month, i don't need a color monthly And i like to change my colors, this put me off so i sadly cancelled out”

Helpful Report

Hi Fiona, We're thrilled that you love The Shade! Sorry for the confusion when you ordered. When you place an order for our Colour Kits, you have the following choices: 1) One-time purchase 2) Membership I can see that you selected our membership option which gave you a discounted Colour Kit and a free Salon Set (Tint bowl and brush, alligator clips, protective cape and storage bag). I confirm that your membership has been cancelled. Next time, please select the One-time purchase option when you purchase. I hope this helps! Craig Ford CEO - The Shade

“Very easy to use with good instructions. The colour doesn’t seem to last many washes unfortunately”

Helpful Report

“Didn’t cover my greys as well as the first bottle. Maybe because I got a lighter brown. Will need to stick to the other colour.”

Helpful Report

“The product to lift the old colour did not work at all. I applied twice and following instructions.”

Helpful Report

Hi Lilian, I'm sorry you didn't get the result you were looking for. Please contact one of our colourist here who can assist you: https://theshade.com.au/colourist/ I hope this helps!

The Shade is rated 4.5 based on 2,412 reviews