The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,315 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,315 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 1st July 2026

579

Anonymous

Anonymous // 01/01/2019

Filter: Rated 3 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Not overly impressed with the product after a week of having to keep resubmitting to speak with a colour consultant I was given a colour option that just didn’t work. I have copper base in my hair and used intense ash but it just made my blonde dark and left the copper. Super annoying that you can’t go back and forth with a consultant you have to resubmit every time and they don’t remember what you just told them. Now I need to go over with about 6 highlight kits to get my hair back to what I wanted but I’m scared they also won’t work. Inspo photos were creamy honey blonde and now it’s basically brunette.”

Helpful Report

“Hello, why I like the products, I don’t like that the developer end conditioner come in single use bags. I only dye my root so I don’t use the entire product in one application and would’ve good to have something I ca close and use the following time.”

Helpful Report

“I used 8.2 Beige blonde - on a base of 7 with about 30% grey & blonde highlights on ends. I throw a lot of warmth so I wasnt expecting cool tones but I was hoping for it. I ended up with a light copper / caramel shade that I'm not hating but also not overly loving.”

Helpful Report

H Jenny, Thanks for your feedback. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“Packaging and presentation was great, and fast postage. It smelt great. However I found it left my hair very dry and did not have much of a toning effect.”

Helpful Report

“Not great, not terrible. I always use 20 volume with colour to cover my grays without issue, but The Shade hasn’t completely covered them (I’m 32, they’re not tough grays yet). The colour took to most of my hair, but hasn’t lasted as well as I’d hoped. Within 4 washes, I feel as though my hair needs a toner and that the colour had washed out of my ends. Also, since colouring, it’s been feeling pretty dry and flat. I use high quality colour and hydrating shampoo and conditioner, so that’s not the reason. Might use again if I’m desperate, but probably not.”

Helpful Report

“Too dark....my hair turned black.”

Helpful Report

“I was very disappointed with the colour remover. It didn’t do anything except make my hair smell horrible! The new colour I applied didn’t really change my overall colour. It did cover the greys though. I’m not sure how to go lighter now. I guess it will have to be a salon visit $$$$”

Helpful Report

“the first time I bought my shade it was great but the second time it was not the colour i wanted. I was wanting ash blonde and it came out a bit more brown/orange”

Helpful Report

Hi Heather, Sorry you didn't get the result you were looking for. Please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ Best Regards, Marco The Shade

“I haven’t used it yet I’m so allergic to everything on my scalp and I read it can affect your eyes I’m not if that means if you get the dye in eyes or a reaction to the product as I had eye surgery 2 months ago”

Helpful Report

“The packaging was amazing and arrived quickly being close to Christmas. No strong smells. The developer has to be used once opened (still have colour but no developer). The colour was nice and covered over old colour nice and also grays. It didnt last long in my hair compared to other brands I used. I need to re colour as its very dull after 3 weeks.”

Helpful Report

“Being my first time using your product, I'm not completely satisfied as it has not covered my grays. It has made them some colour with a red tinge resulting in different colour to the rest of my hair.”

Helpful Report

Hi Nerina, Sorry you didn't get the result you were looking for. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“I LoVe the Color, LoVe Everything about the product, What i don't like is the fact that your signed up to get your color sent out each month, i don't need a color monthly And i like to change my colors, this put me off so i sadly cancelled out”

Helpful Report

Hi Fiona, We're thrilled that you love The Shade! Sorry for the confusion when you ordered. When you place an order for our Colour Kits, you have the following choices: 1) One-time purchase 2) Membership I can see that you selected our membership option which gave you a discounted Colour Kit and a free Salon Set (Tint bowl and brush, alligator clips, protective cape and storage bag). I confirm that your membership has been cancelled. Next time, please select the One-time purchase option when you purchase. I hope this helps! Craig Ford CEO - The Shade

“Very easy to use with good instructions. The colour doesn’t seem to last many washes unfortunately”

Helpful Report

“Didn’t cover my greys as well as the first bottle. Maybe because I got a lighter brown. Will need to stick to the other colour.”

Helpful Report

“The product to lift the old colour did not work at all. I applied twice and following instructions.”

Helpful Report

Hi Lilian, I'm sorry you didn't get the result you were looking for. Please contact one of our colourist here who can assist you: https://theshade.com.au/colourist/ I hope this helps!

“Hi. I am very happy with your product. The application was very easy, unfortunately the colour was too light. Should Ihave left it on longer than recommended? Deb”

Helpful Report

Hi Debta, Thanks for getting in touch. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“I was disappointed with the grey coverage. I am trying a second time to see if it was an issue in my application.”

Helpful Report

“Kit was well packaged and had everything required. However, colour did not cover any greys at all so disappointed with product itself.”

Helpful Report

“Took the recommendation of the colourist and it did not work. I still have a dark band of colour through the second third of my hair which I was trying to eliminate, as well as hot roots. The gloves provided were very hard to work with.”

Helpful Report

Hi Felicity, Sorry you didn't get the result you were looking for. Please contact our colourist team again who can recommend a more intensive method to assist you with your colour banding issue. I hope this helps! The Shade team

“I ordered light blond and my hair is red not happy I tried emailing your company it came back to me not a valid email. I wish not to get my next order being billed January 12. Thank you Debra Zuliani”

Helpful Report

Hi Debra, I have just checked your order, and you ordered Torino 8.3 Golden Blonde which is a warm-based colour. A warm result is expected when Torino is used. As it seems you ordered the incorrect colour, please contact us at support@theshade.com.au and we would be happy to send you out a replacement Colour Kit. Regards, Marco The Shade

The Shade is rated 4.5 based on 2,315 reviews