The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,996 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,996 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 28th May 2025

550

Anonymous

Anonymous // 01/01/2019

Filter: Rated 3 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I picked the wrong colour. My scalp did sting when putting the product on. I scalp is now itchy .”

Helpful Report

“Have been using this for a period of 12 months. Unfortunately not for me. It has dried my hair right out and my hair is extremely brittle full of split ends. My hair was is excellent condition before this.”

Helpful Report

“It's ok, left my hair nice and soft but unfortunately didn't cover all my greys ,even after adding the extra developer and following instructions”

Helpful Report

Hi Latarsha, Sorry you didn't get the grey coverage you were looking for. It seems you have particularly colour resistant greys. Please contact one of colourists here who can assist you: https://theshade.com.au/colourist/ I hope his helps! Craig The Shade

“Instructions were good but wasn't happy at the coverage of my natural hair even though I left it on for the recommended extra time”

Helpful Report

“The colour is really nice. Unfortunately, the advertising says "phthalate free" but since every sachet contains parfum (fragrance), it is not phthalate free.”

Helpful Report

“The colour is ok - a bigger selection in the strawberry blonde/titian range would be appreciated. One pack is generous enough for longer hair so don't believe the upsell for the additional colour and developer. The free kit isn't worth the money. The clips have no gripping power for fine hair and the brush is next to useless. All up, quite a bit about this purchase proved to be a disappointment. Many supermarket brands perform as well and are far cheaper. I'll persist with one more kit before making a final decision.”

Helpful Report

“Colour was not light enough and did it cover greys. The colour also faded after 1 week. It also has made my hair very dry. Photo provided is 2 weeks after colour.”

Helpful Report

“The shade itself was great. The only problem was the match to me. Despite feeling confident that I had chosen the correct colour as I used two different approaches and ended up with the same recommendation (so felt pretty happy with myself). I did not seek any further information or advise. Wrong choice in retrospect. Don’t get me wrong, I do like the colour quality. Just wasn’t ultimately the right colour for me.”

Helpful Report

Hi Katherine, One of our colourists would love to help you out! Please don't hesitate to contact them at: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I ordered the Toscano Ash Brown. I have quite a few greys, I found that some of my greys did not take but most of it was covered. It’s great that the dye is free of PPD however, the barrier oil & shampoo & conditioner has PEGs and SLS which was disappointing. My skin is quite sensitive and I have been experiencing a bit of itching at the Bottom of my head. The colour blended well, and it’s great that you get the accessories but unfortunately this product is not for me.”

Helpful Report

“Colour wasn't what I was expecting (much lighter then expected, especially in the roots) and colour comes out with every wash since. However, hair felt healthy and fresh straight after colouring and kit was easy enough to use. :)”

Helpful Report

Hi Lisa, I'm sorry the result wasn't what you were expecting. It seems that you might have porous hair given that your hair doesn't retain the colour molecules. Please see this blog: https://theshade.com.au/blogs/how-hair-porosity-affects-hair-colour/ Our colourists would be happy to assist you. They can be contacted here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Really like the concept and lack of nasties in this product. Unfortunately, on trying some of the colours in the 8 and 9's range, my hair takes on an orange colour. Have tried a variety of purple shampoos with no success of removing the brassiness.”

Helpful Report

“Hi the product was great and everything that came with it, the cape, bowl, brush etc. The online video of how to use product was very helpful. I did have a question the next day, but there was no phone number to call and I put "other" in the FAQ and my question didn't go through for whatever reason. So it is very difficult to contact you easily. I didn't really want to sign up to a subscription, but had no choice, but I guess I can easily cancel it. That wasn't my question by the way.”

Helpful Report

“the kits are pretty good and minimal packaging but I find the product still gives me a rash when I use double developer as suggested on resistant greys, and even after doing so, greys are only slightly tinted.”

Helpful Report

“The colour was much darker than I expected despite putting in what I had used previously. It was easy to mix. The application was fine. It Covered most of the greys but not all. The shampoo and conditioner are hard to open once you are in the shower. I didn't see any difference from using a box from the supermarket. I wouldn't support a subscription but maybe a buy when you want it as I wouldn't normally colour my hair every 5 weeks.”

Helpful Report

“The color I selected was much darker than presented in the photo advertisement. I have changed my color choice and will wait on the outcome of the next application to determine if I continue my subscription.”

Helpful Report

Hi Miriam, Sorry your colour result was darker than you expected. Please see this blog: https://theshade.com.au/colouring/my-colour-result-is-darker-than-i-expected-why/ If you need some assistance from one of our colourists, please don't hesitate to contact them here: https://theshade.com.au/colourist/ The Shade team

“I wanted to love this! Some parts were good, others disappointing. The hair clips in the kit were really poor quality - they couldn't hold my (short) hair - the springs just weren't strong. The colour itself was good - no strong smell and good coverage of greys. The shampoo was very 'sudsy' makes me think there were lots of sulfates, and way too highly perfumed - I got a headache from the smell that lingered in my hair. A 'touch up' kit would be great, as I don't always want to do a full colour”

Helpful Report

“Slightly disappointed as the grey coverage isn’t long lasting for me, even with the extra developer for pre-softening. I’m currently 3 weeks in and I can see most of my greys have returned. Colour started coming off gradually pretty much since the first wash. My colour was Dark Golden Brown, and like most other reviews, I found it to be darker than I expected. Under sunlight though it’s nice. The good thing is because it’s a subscription, it forces me to colour regularly to cover my greys. It also didn’t cause any irritation on my very sensitive scalp.”

Helpful Report

Hi Stephanie, It seems your greys are particularly colour resistant. Please contact one of our colourists here https://theshade.com.au/colourist/ who will be able to help you with colouring your greys. I hope this helps! The Shade team

“I was expecting a better outcome to be honest. I used the softener before the colouring process and the outcome was still not very good. The greys are still evident and the color didn’t take to them enough like the advertisements. The shampoo and conditioner smelled lovely. The packaging of products wonderful. I was very hopeful of a better outcome.”

Helpful Report

Hi Tracy, Sorry you didn't get the grey coverage as you were expecting. It seems your greys are particularly colour resistant. Please contact one of our colourists here https://theshade.com.au/colourist/ who can certainly help you with colouring your greys. I hope this helps! The Shade team

“The products are awesome. Only let down by missing items in package.”

Helpful Report

Hi Karyn, I'm so sorry there were items missing in your pack. Could you please contact support at support@theshade.com.au and we will rush those missing items out to you. Apologies for the inconvenience. The Shade team

“I like the product, but find that the colour fades out quickly.”

Helpful Report

Hi Philippa, Sorry to here that the colour fades. This is usually a sign of porous hair. Please see this blog: https://theshade.com.au/blogs/how-hair-porosity-affects-hair-colour/ If you need so assistance, please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

The Shade is rated 4.5 based on 1,996 reviews