The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,996 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,996 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 28th May 2025

550

Anonymous

Anonymous // 01/01/2019

Filter: Rated 3 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Love the kit but not the colour. I've tried the dark blonde and the Ash blonde on consultation advice but both colours give my hair a red/orange tinge which is something I totally hate. Other than that, it's great but I won't use it again because of the tinge.”

Helpful Report

“I purchased a blonde shade for my mum, whilst the colour was gentle on her scalp, no overpowering smells unfortunately it did not cover her regrowth. The product was packaged beautifully. We are dissapointed that it didn't work.”

Helpful Report

“Such a beautiful strong colour, his greys. But still had an allergic reaction ☹️”

Helpful Report

“Good coverage for greys, but I ordered a 6 which is the color level I would usually have and it was much darker than a level 6 would normally be on my hair. I also noticed quite a bit of hair fall when I was rinsing the dye out (pre-test was fine), and I also found that the shampoo and conditioner left my hair feeling quite matted. The color has lasted well (4 weeks). Overall reasonably good color but I would go a level lighter if I was to order again.”

Helpful Report

“I selected Sorrento colour, as I wanted a cool ash blonde shade. My hair was previously coloured with fine blonde foils. As you can see from the attached photo, my hair came out, including the new hair growth, a toffee colour. It doesn’t look anything like the images on your site. Whilst it isn’t bad, it isn’t what I wanted. I have considered purchasing Veneto next time, however I am unsure it will be a cool ash blonde colour due to my previous experience. I did speak to a colourist, who was lovely however she didn’t explain why my natural blonde uncoloured hair would be darker and have a warm appearance with Sorrento. I am thinking about canceling my subscription and waiting until my colour grows out and/or going to a salon. Your product was easy to apply and left my hair texture soft and shiny so if the colour had come out like the photos displayed on your website I would have been happy to continue to use The Shade products. Thank you Joanne”

Helpful Report

“Given it was a blond colour it was darker than I expected. However I do love the colour. I found it also faded quickly. I did contact shade and was told the right thing to do. Which I did do. Will try again a little earlier than I normally would and see how it goes.”

Helpful Report

“The colour is very nice, but I wouldn't call this a very user friendly kit. First, the clips don't have any strength and just fall out of my hair. The developer cream is in a metal tube, and very hard to squeeze the contents out of. It pierced my gloves so, I ended up with a stained finger at the end. The shampoo and conditioner sachets are also very hard to open in the shower. It took ages to get them opened properly. The conditioner didn't seem to do much for my hair. It still felt dry and very frizzy once it dried. It's a great idea, but not for me.”

Helpful Report

“Great application kit, colour not true 4.1 ash dark brown had a lot red tone still and did not cover greys even after following a further 10min to develop. Colour left hair dry and I was pleased the kit had a moisturising conditioner. Overall it is a good DYI home product.”

Helpful Report

Hi Sandra, Thanks for your feedback. Our Toscano 4.1 Dark Ash Brown neutralises warm tones; I suspect there is an underlying reason why there is still red tones in your hair. I would suggest you contact one of our colourists here who would be happy to assist: https://theshade.com.au/colourist/ In regard to your greys, you may have stubborn greys. We recommend a process called pre-softening ($2.95) for stubborn greys. More information can be found here: https://theshade.com.au/blogs/pre-softening-to-colour-very-resistant-greys/ I hope this helps! The Shade team

“I actually did not use the product, as I could not get support from a colourist after many attempts on the web site, email and phoning. I tried to explain that I have greyish white regrowth and have been having my hair colored professionally for years previously natural colour blonde and whether or not to use the bleach precolour wash to soften my very soft fine regrowth touchup.”

Helpful Report

Hi Jenny, I'm sorry but I can't find any emails, or other communications from you. Our colourists are available 7 days a week here: https://theshade.com.au/colourist/ Please feel free to contact them here and they would be happy to assist. I hope this helps! The Shade team

“The survey suggested "Chocolate Blonde" would be the colour for me but, unfortunately my greys turned a reddish colour. I used the extra developer beforehand, as suggested because my hair can be quite resistant to colour. The idea is good but not for me, sorry. Too fiddly to apply the colour (I had to get my husband to help with the back).”

Helpful Report

“The colour was nice and my hair felt quite soft after colouring, but it didn't cover my greys completely. I did the pre-softening treatment as advised but I still didn't get full grey coverage.”

Helpful Report

“Great kit, easy to use just not the right shade, will try again.”

Helpful Report

“I have not received it but this may be a problem with delivery at the meoment. I will rate again if I receive it.”

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“Colour was beautiful. Washed my hair for the first time a week later and the colour has washed out. Deeply disappointed.”

Helpful Report

Hi Karen, I'm sorry you had some trouble. There could be a number of reasons why this happened. Please contact one of our colourists here: https://theshade.com.au/colourist who could assist you. Best Regards, The Shade team

“Easy to use and colour shade is a good match to my base colour but unfortunately it did not cover my grey hair 😩”

Helpful Report

Hi Allison, Please contact one of our colourists here who would be happy to assist with your greys: https://theshade.com.au/colourist/ The Shade team

“The colour was nice but the grey coverage didn’t work.”

Helpful Report

“Colour was nice but didn't colour my greys.”

Helpful Report

Hi Julie, sorry that you had trouble colouring your greys. Please contact one of our colourists here https://theshade.com.au/colourist/ who could offer you some advice. Best Regards, The Shade team

“Colour a bit darker than I expected (compared to the colour-equivalent of my previous Olia shade). Good quality, minimal stinging. Excellent grey coverage.”

Helpful Report

“Hi i recently tried your hair colour. I'm not satisfied with the colour did not think it would be THAT red. My roots and ends seem straw like in texture. I'm sorry but I think I will cancel my next order. Thanks. I have added a before and after photo for your perusal. Regards.”

Helpful Report

Hi Tamara, I'm sorry your colour didn't turn out as expected. I recommend that you contact one of our colourist here, and they would be happy to give you personalised advice: https://theshade.com.au/colourist/ We would love the opportunity of helping you get a colour that you're happy with. I hope this helps! Regards, The Shade team

“The product itself is lovely. My hair feels shiny, well conditioned & healthy, but the shade is a lot darker than the colour swatch suggested. It does look good though, so I'll keep doing it.”

Helpful Report

Hi Leah, Thanks for your review! There could be a number of factors why your hair is darker than the colour swatch. I suggest you contact one of our colourists here: https://theshade.com.au/colourist/ who could give you personalised advice. Regards, The Shade team

The Shade is rated 4.5 based on 1,996 reviews