The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,179 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,179 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th January 2026

Karen S

Terri-Anne H

The Shade 5 star review on 21st December 2025

Deon D

581

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Wow, great service helping me select the right colour to blend greys and previously coloured hair. The shade selected was perfect. The colour and kit arrived so quickly and the directions were clear and precise and the colour was fantastic. I’m sold. I’m definitely doing it myself with the shade moving forward. Thank you! Highly recommended.”

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“I love the service and the very many shades available. I purchased a thermal treatment pack (so good), and Ash colour with 10x cover and an extra tube for long hair. It covered my greys nicely and blends with my roots perfectly. I’m trying to avoid bleach from now on so this is great for integrating. See my before and after photos.”

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“Only a small bit of itch. Very happy!”

The Shade 5 star review on 12th January 2026

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“Excellent as always! Love using this product”

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“I purchased the Bellaria Dark Ash Blonde. After losing all my hair during chemotherapy, it grew back very grey and white. Today I went against the recommendation to wait 6 months before colouring, and tried The Shade after only 2 months. I was pretty nervous!! I ended up washing it out after only 25 minutes, but the colour has taken really well and my hair feels great. I'm really glad I found this product, and will keep on using it into the future.”

The Shade 5 star review on 11th January 2026

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“Easy to use, completely natural hair dye. I'm extremely happy with the colour and condition of my hair! I plan to use this product regularly as I've found my perfect Shade!”

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“Amazing - way better than I was expecting. Worth the money.”

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“I love this product and so does my hair I won't use anything else the color is vibrant and covers the grays nicely!!! 😀👌”

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“I bought the product (modena golden) hoping it would do the trick, and may be a bit better than what I usually buy. I was really really nicely surprised with the quality of The Shade. I enjoyed putting the color using the little brush. It came out really well as well. Thumbs up for your product. Thank you !”

The Shade 5 star review on 5th January 2026

Helpful Report

“The brief questionnaire really did result in advising me on the right shade to pick. Went on easily, after two weeks my greys are still mainly covered with only a few poking out on the edges of my face. Mix was easy to use and easy to apply. I usually use a bottle job from grocery store, it this mixture and the brush worked much better and I'll definitely be using again. The coverage was great and the colour was a deep warm brown which was exactly what I wanted. Great product and I'm happy I found it.”

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“Wow - just wow. So comprehensive, yet straightforward and easy to use. I loved the little cape in the welcome package as well as the professional brush and oil to stop the stains on the forehead and ears - definitely don't see that in the supermarket boxes. Well done!”

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“Absolutely love the convenience of The Shade! The products are such great quality and I always get a beautiful result, whether I’m doing an all over colour or just touching up my roots. Covers my few little greys coming in at the crown of my head well too. I use Ravello-Natural Black Brown”

The Shade 5 star review on 30th December 2025

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“I absolutly love this product. I have saved so much money as I only get a straight out colour. my hubby applies it for good bonding time and I feel it lasts longer than when I use to go to the hairdresser. I highly recommend!!!”

The Shade 5 star review on 22nd December 2025

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“the Shade team is amazing, i was missing one of the duo colors and they took action immediately and send me the missing shade in 2 days with express post , no fees. I did color my hair , it looks perfect. like young me 20 years ago. i will definitely become a member happy christmas tanti auguri di buon natale”

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“Amazing product with coverage of greys my hair never felt better”

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“I love the shade and have used it consistently for a number of years now. The colour is always great and the condition of my hair is not compromised. I love the little extras you get in the kit, especially the conditioner and the remover wipe.”

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“So easy to use, no foul smell and great coverage.”

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“Very impressed! I was wary of ordering due to bad experiences with box dye. But I was so surprised in the results! Now I have the colour I’ve never been able to get from local hairdressers - and at a fraction of the cost! Added bonus is I don’t waste half my weekend stuck in a hairdressers chair once a month.”

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“My experie nce has been great , the colour was fantastic and the application was good and instructions great. the product come in on time and that we good”

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“This is seriously good hair colour. 3 weeks in and my hair is still shiny and full of colour and all with no nasties.”

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The Shade is rated 4.5 based on 2,179 reviews