The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,288 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,288 reviews

Shipping & Delivery
Delivery Methods	Courier, Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	Under An Hour

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025

576

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Really good results. The shade as I expected to be or even better”

Helpful Report

“Pleasantly surprised by this product. I have naturally dark hair but going grey on top along the parting. I have always gone to a salon that offers Davines products (Italian) and have a demi colour as I prefer the way the demi colour fades without leaving a strong demarcation line. I thought I would give The Shade a go as I noticed that they offer a demi option. I bought the Montecristo Light Ash Brown. I have long hair so received two tubes and two sachets. I only used one of each as I'm really only focusing on my roots and then I blend it through the lengths. I am very impressed with the colour and how it makes my hair feel. I think it looks just as good as if I went to the salon and paid nearly $200! I will defintely continue to use this product and have recommended The Shade to my friends.”

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“Since I started doing my grey roots nearly every fortnight, I’ve been using The Shade colours, are absolutely stunning. It feels like I’ve had a professional job done at a hairdresser, but without the high cost. I will definitely be using this product going forward and highly recommend it!”

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“I love this product! it is simply the best. the colours are amazing. my hair has never feltor looked better.”

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“Absolutely beautiful! Have been coloring my hair for years and suffered with scalp irritation but not anymore The Shade is perfect no irritation and my hair is soft and beautifully colored Thank you”

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“I was hesitant in trying to change my colour via the colour consultation, but I am glad I did!! They were so informative and helpful and I love my colour even more now.”

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“Perfect colour match and great grey coverage. After care shampoo and conditioner is really moisturising.”

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“So impressed, all you need for successful home haircare colouring.”

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“Lifesaver for people who have any irritation with hair colour. Thank you The Shade - I can now sleep without itching my scalp raw after colouring”

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“I’ve been using The Shade to colour my hair since Covid lockdowns. I’ve continued to use you despite hairdressers being accessible for years as I’m not only saving around $800 a year on hair colouring services at my hairdresser but my scalp has stopped being irritated. My hairdresser had advised it was my shampoos causing dermatitis but once lockdowns started, my search for a reliable home colour product led me to discover that it wasn’t my shampoos but the hair colour used at my salon! I found the advice from your colourists, despite not seeing me in person but only reading the information I gave online (remember this was during Covid lockdowns) was amazing and spot on that they helped me find a colour that is pretty much the colour of my hair before I started going grey. Now I just use it to colour my regrowth every 3-4 weeks at around $25 a pop. Also my hairdresser is more than fine with me colouring my own hair at home. He does a lovely cut and recently put some blonde highlights and gave me advice how to keep using The Shade for my regrowth without removing the highlights. Highly recommend to anyone to use. No itchy scalp and honestly saving hundreds of dollars a year. Also my hair always looks glossy and healthy as it deeply conditions every time I use it.”

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“Beautiful colour shiny and blended well. Love the shampoo and conditioner too that comes with it.”

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“I totally recommend Shade hair color to all my friends, it's organic, doesn't damage your hair, and lasts at least 5 weeks without fading.”

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“I was very nervous packet dying my hair on my own. The shade provide everything to make doing it yourself very easy they send tutorials talking you through the steps and send a complete kit. The results were amazing salon quality. 2 weeks on and it still looks fresh and my hair is really healthy. I used dark brown.”

The Shade 5 star review on 17th May 2026

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“I purchased from The Shade a few times now. Very happy the hair products . Easy to use and no strong smells from the hair colourants, which was important to me.”

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“Very easy to use. So many compliments on my colour, everyone was surprised that I did it myself.”

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“This was my first time using the Shade and I am thoroughly impressed. The application kit and colour were super easy to use and the shampoo and conditioner left my hair feeling amazing for almost a week. Love this product!”

The Shade 5 star review on 15th May 2026

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“I absolutely love the intense red. Beautiful color”

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“I am 8 months postpartum so I don’t have the time to get to a salon often. I have been looking at The Shade for quite some time and decided to bite the bullet and give them a try. I’m so glad I did, I purchased the dark ash bond as I was hoping to blend my roots better than my current blonde and go for a more natural look. The whole process was so easy and user friendly. I absolutely love the result and all of my friends have complimented my hair and were shocked when I said I did it at home. I purchased an demi permanent just incase I didn’t like the colour as it washes out in approx 10 washes but I will definitely be buying it again but this time I will be buying the permanent colour. I genuinely feel like I have salon quality colour at home at a fraction of the price. If you’re on the fence about buying, take the plunge and give it a go. I’m very happy with how my hair turned out and have told all of my friends about it.”

The Shade 5 star review on 10th May 2026

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“I’ve been alternating between the moisture shampoo and conditioner, and the peppermint shampoo and conditioner. These are beautiful products that have made a massive improvement in the health of my hair. Leaving it soft nourished and bouncy. I have fine postpartum colour damage hair. I’ve also been using the oil on the ends and once a week, the repair mask. Highly recommend if you want to take your hair health to the next level”

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“I just love “The Shade”. I’ve been using Golden Copper Brown as my colour for years now. The benefit of the product is that there is no harsh chemicals, and the result is always beautifully healthy hair.”

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The Shade is rated 4.5 based on 2,288 reviews