The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,145 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,145 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th November 2025

573

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“This product enhances my original copper blonde and looks more natural than any other temporary colours I have tried. I’m delighted with the results and considering trying the semi permanent equivalent shade.”

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“I love this product, it covers the greys and doesn’t have any of the nasty chemicals. I found this product as I was looking for an alternative hair dye that I wasn’t allergic to. The colours are gorgeous too and so many variations to play with.”

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“Love The Shade! Its been saving me so much money! So much better than any other DIY dye kit I've bought in the past. I've been buying BRESCIA - LIGHT GOLDEN BROWN- which does seem to be fairly warm on me- but the warmth does lessen over a couple of weeks. I have a small amount of greys coming through that seem to cover pretty well with the 20vol developer. I'll definitely be continuing to use.”

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“The product is brilliant. The colours are amazing and so much to choose from. I'm getting it dispatched to me every six weeks,don't have to think about it,it just arrives .My hair is short,so I get 2 colouring for the one.”

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“May I say 'The Shade' products and services are the best in Australia!? A couple of weeks ago, I reached out to the colourist team to get advice on some hair colour. I elaborated my recent health concern to the colourist who has been so helpful and caring in helping me to choose their free ammonia products. She has been amazing throughout the whole process from helping me make a decision, reassuring me, advising me on some tips on how to make the colour adhere to get a full coverage. After I applied it (with the geat help of my husband), I ended up in a wonderful hair colour, fully covering the greys and which after three weeks have not faded out compare to other brands. Mine was brand new of regrowth hair. So happy, so amazed and so reassured that the products have not damaged my hair but was gentle with no irritation or itchy feeling. THANK YOU MY SHADE!”

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“It was so easy to mix. The bleach bath was easy and i did it twice for desired lightning. I got a haircut after to feel the whole vibes of fresh hair but much cheaper.”

The Shade 5 star review on 16th November 2025

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“I love the product. I am very happy with my diy hair colouring”

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“Was looking for a toner that didn’t sting AND wouldn’t turn my blonde purple or blue. Absolutely loving The Shade. I’ve purchased multiple blonde shades and I’m loving them all. Ty”

The Shade 5 star review on 15th November 2025

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“I have been exclusively using the shade for all my hair colouring needs, and love the colour and results, the shade products don't have that strong chemical smell you can get with the typical box dies, and having a subscription allows you to always have your next hair colour ready to use when needed. If you are thinking of trying The Shade, I would totally recommend it.”

The Shade 5 star review on 14th November 2025

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“I love this hair dye! I've been using it for a couple of years now and I don't see myself changing anytime soon. I use Palermo (copper golden blonde) on top of my naturally dark blonde hair, which I've lightened slightly with bleach. The attached picture is my hair a few washes after dying it.”

The Shade 5 star review on 13th November 2025

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“Amazing products, and ad ice , buying again”

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“I was given some advice from a local mothers group page about The Shade as an alternative to expensive salon colours. Myself and my daughter are converts and the cover and lasting effect is salon quality. We love the barrier oil and wipes included and have never looked back. I love the auto shipment as it’s a set and forget to when those sneaky greys peek out.”

The Shade 5 star review on 5th November 2025

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“Glad I found this site. From the very beginning the website is user friendly and it’s great you can complete a survey and they colour match your existing colour. The products are amazing and easy to use. Highly recommend”

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“Very happy the colour is great and my looks and feels amazing”

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“Best hair colour I’ve ever used! The amount of compliments I get on the daily is insane. Hair is shiny and the colour is exactly what I wanted.”

The Shade 5 star review on 2nd November 2025

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“Very happy with the result. Usually i have a bad reaction to hair dyes, and they leave a lasting chemical smell for days, but not with this one. No headache or lingering smell and the colour is a very close match to my regrowth, which was my goal to match it as close as possible. I also really liked the conditioner it came with, it made my hair feel so soft. I would definitely recommend trying this if you have sensitivities.”

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“Was trying to colour match from copper colour my hairdresser did for me . Was recommended a colour from the colour experts and it’s absolutely perfect ! My natural colour is light brown .”

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“I have a lot of hair and was sceptical, the Result is natural and my hair looks good!”

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“I have been using The Shade now for around 6 months. I would not purchase any other product, as The shade has excepitonal grey coverage and coour”

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“I really loved this product. Being an eczema sufferer with most hair dye, salon and home colouring, my scalp stings. I did a patch test and no sting and after fully applying the hair dye still no sting, so I'm very happy about that. The colour was great too. I am not sure how long the colour will last as I am only 3 weeks into my first colour, but so far so good.”

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The Shade is rated 4.5 based on 2,145 reviews