The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,288 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,288 reviews

Shipping & Delivery
Delivery Methods	Courier, Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	Under An Hour

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025

576

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“It has been many years since I’ve coloured my hair myself .. so much money has been spent at hairdressers over the years .. so it was with a little trepidation that I ordered colour from Shade. The process was easy, shipped quickly & I'm absolutely delighted with the result .. no smell, no sting just glorious gleaming colour .. couldn’t have been easier .. thank you this has definitely changed my opinion of home colouring .. highly recommended ..sold 😊”

Helpful Report

“You can be confident when ordering through The Shade. I used the personal consultant, and I bought exactly what was recommended. After using I know I need not mix up the full colour for roots only. The toner applied to dry hair is different, hairdresser does all in one appointment. But not a big inconvenience. Overall a great result.. before and after pics attached.”

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“Since discovering the shade in covid I know longer have to panic about grays The shade is so convenient I can fit it in around work & travel while at the same time save time & money always happy with result it is gentle on my aging hair”

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“Awesome product! I was a bit skeptical but wanted to give it a try. I was pleasantly surprised to say the least. The results were great and I saved so much money and time doing it at home. I do love a salon visit however with a tight budget at the moment this is great for toning my highlights between visits and I will definitely be purchasing again. As an added bonus, my hair was soft and shiny after using it too! Top product and I highly recommend!”

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“I am obsessed with the shade. I love the fact that I can just repot my roots and not have to pay for a whole box. I know that the colour is accurate each time. And I can move my subscription around to suit my paycheck.”

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“The toner and leave-in curl cream are fantastic. The color is great. My ends were dry before the toner and now my ends are well hydrated. For the first time in a year my curls are no longer frizzy.”

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“As a first time customer, i will be returning. I'm very happy with the result, easy to use, no chemical smell, and it has left my hair soft. I also received my order in a matter of days. I would recommend The Shade to others.”

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“Great product, would highly recommend rather than using the old school boxed dye j. The supermarkets. It doesn't dry out your hair!”

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“I used the Vitamin C powder to remove purple shampoo that turned my hair lavender. I was pleasantly surprised by how much colour it removed. However I needed two packets. I then repeated the process and came out with a nice colour but you do need to follow up with a toner. My hair turned pink where it grows naturally white after 2 days. When I put the ash blonde toner on it removed the pink and to my surprise and delight it softened the demarcation line between my colour and regrowth. Very happy and the products were very low odour which is incredible. I’m a convert😆”

The Shade 5 star review on 20th April 2026

Helpful Report

“The colour is exactly how I pictured it and the my hair feels very soft after dying it. Great quality. Shade: 5.43 Portofino”

The Shade 5 star review on 17th April 2026

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“This is a game changer for me. Im a busy mum and dont like sitting in a salon having my hair done for long periods of time so this product was perfect for me. The service from start to finish has exceeded expectations. From the easy questionnaire, extremely prompt response times to the sleek packaging that contains everything you need from start to finish including shampoo and conditioner (that left my hair so soft and shiny), amazing smelling product's that dont have the nasty smell of salon or supermarket dyes. You thought of everything. I am seriously impressed!”

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“Love the fact that the product isn’t overpowering with the smell of chemicals. Easy to use by myself and leaves my hair soft and takes up to 5 weeks before my greys reappear”

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“The Shade products are like no other: smell beautiful (none of the ammonia nasties), make your hair feel healthy and lush!”

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“Great service, easy communication. Shipping very quick. Did have an issue with order which was no one’s fault but it was very quickly resolved. Thank you”

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“Honestly so easy, perfect colour and easy application when you get the whole kit to do it with made it so much easier and cheaper for me to do at home. No more salon visits!”

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“Fantastic find! This will definitely be my go-to for colour going forward. Great value for money, and it works brilliantly on stubborn greys. It was always so frustrating leaving the salon after spending over $140 on a root touch-up, only to notice the same grey patches reappearing just days later. Such a relief to have found something that actually holds. I also appreciated that the colourist recommended 27 vol developer for a higher lift — a really helpful tip. Highly recommend Shade!”

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“I didn’t expect to love at-home hair colour this much, but the Shade has made it so easy that I actually keep up with it now. I’ve never really dyed my hair myself before, but the instructions are super clear and easy to follow, so it didn’t feel intimidating at all. My hair comes out really glossy and shiny every time, and I’ve had heaps of compliments. People are always surprised when I say I did it at home. I also have sensitive skin and usually react to salon dyes, so I was a bit nervous, but I haven’t had any reactions with this at all. Plus it’s way cheaper than the salon and still looks just as good.”

The Shade 5 star review on 12th April 2026

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“I love the colour of my hair and the product. It was so easy to use and didn’t drip at all. I would love it if I could buy it in a smaller quantity to be able to just do my roots in between toning. Really looking forward to the next time when I tone. The colour I used was Trento -Ash Brown”

The Shade 5 star review on 9th April 2026

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“Hair dye that actually sticks and lasts! I have to dye my hair every 2 weeks because my regrowth is super quick but this dye makes it last a little longer which is so convenient. Even my mum is on it now :)”

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“Love the Shade product because it covers my regrowths really well and it lasts for a couple of months. And the best part is it is very affordable.”

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The Shade is rated 4.5 based on 2,288 reviews