The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Honestly, the best home hair colour Ive used and I've used ALL of them. Will be re-ordering.”

Helpful Report

“I’m really happy with how my colour turned out! I had a free consultation with Shade and they recommended a mix of Genoa Light Brown and Brescia Light Golden Brown. I probably wouldn’t have thought to mix the two myself, but the result is such a pretty, natural warm brown. It has a lovely shine and looks really soft and natural. So glad I got the consultation — I love the result! 🤎”

The Shade 5 star review on 17th September 2026

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“Kit came quickly and had all the bits and pieces I needed! Instructions were clear and though I'm not the most coordinated my highlights have turned out pretty well I think! I have long thick hair so I had to do things in 2 sections so that I didn't leave things in too long. The shampoo and conditioner are great as well - even the areas that are VERY blonde don't feel dry or brittle at all. Very impressed, I will be reordering again!!”

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“Love this product. Covers grey very well and smells amazing. Will be my new regime!”

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“The best product for your hair.”

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“Love this brand, not only for its association with Italy; but it's natural, non harsh ingredients & AWESOME colour results. And so many shades to choose from! And very very cool accessories. Très chic. 😊”

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“Absolutely loved it! The colour was gorgeous, it went on so easily and gave such a beautiful result. What impressed me most was how easy it was to use and how nicely it came out afterwards. No drama, no fuss, just a really great product. I’d definitely use it again — love love love it and highly recommend!! 👌👌👌”

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“I love love love it! I hate spending so much money and so much time at the hairdresser knowing my greys will reappear in 2 weeks… totally sucks. But The shade, was a random add on my socials, and I tried it. I have coloured my hair 3 weeks ago, and I have come on holiday and my greys are not yet showing! Great product, easy to use. I love it.”

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“I love the hair colors. It has no unbearable smell and no itching at all. My greys come shows very quick within two weeks of coloring, not sure if its my hair growth or the colot fading. However i love the shade color. I have also got my brother into it as he also gets itchy scalp from most of hair colors.”

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“Have been using Shade for many years now. Very happy with their products and pricing. Prompt delivery also. ⭐️⭐️⭐️⭐️⭐️”

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“As a mum without a lot of time to sit in a salon, I found the shade to be a win! Everything I needed was supplied, the colour was beautiful and my hair felt to soft and healthy after the application. I also purchased the peppermint shampoo and conditioner as my scalp was flaking and dry, after two washes the flaking has reduced by 80%. Highly recommended The Shade!”

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“Im very happy with my colour U have been using this for quite a few years my hair looks healthy thank you The Shade”

The Shade 5 star review on 6th September 2026

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“Brilliant colour selection, no smell, colour lasts a long time and condition of hair has never been better. I like all the small sachets like colour protector and remover and I really wish the company would bottle the conditioner!”

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“Absolutely loving all of the products I have tried so far! My hair has not felt this healthy in a very long time, 10 out of 10 for me”

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“Perfect! Super easy because the kit comes with everything you need, and I love the colour. My hair has never been shinier and healthier too”

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“It took me a few trials to find the right colour I found Copper golden brown which I love. It gives my hair thickness and shine which I also love. The product had no nasty smells and was easy to apply. Will become a regular user of this great product.”

The Shade 5 star review on 30th August 2026

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“The colour and condition is fantastic...no fading, beautiful shine, feels and looks so healthy I'm hooked”

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“Absolutely amazing hair colour, no bad smell, easy application, plenty of product to cover entire head, Demi-permanent covers perfectly, incredibly natural looking results and beautiful results every time! I am a life long devotee to The Shade, l can’t recommend them highly enough.”

The Shade 5 star review on 26th August 2026

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“Great online experience! The colour was exactly what I was after, and the whole process was easy and hassle-free. Would definitely recommend!”

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“I’m impressed! I have been getting blonde highlights for about 18 years and decided to go back closer to my natural colour, as I am currently postpartum and was hoping to give my hair a break from bleach while I recover from the PP hair loss. Given I was looking at going from blonde to brunette I was VERY worried about my hair ending up green. I used the online hair consultation option, and after sending through some images of my hair and my inspiration/goal photos, I was recommended a mix of Montecristo 6.1 and Genoa 6 (half of each) in the Demi permanent option (10v developer). I followed the directions by applying to my roots first, and then through the lengths and left it on for about 20-25 minutes The colour is probably a little bit warmer than I was hoping for, however it looks really natural and I am still very happy with it over all! It has faded very quickly, but I expected that over the top of blonde hair (so I ordered enough for 2 - 3 applications at the beginning). My hair feels really nice and I wouldn’t hesitate to purchase again.”

The Shade 5 star review on 25th August 2026

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The Shade is rated 4.5 based on 2,423 reviews