The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,380 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,380 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Live Chat, Email
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th August 2026

585

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I love using the shade colour kits on my hair. They colour beautifully with no damage to my hair. Use the toner in between colours and my hair looks amazing. Definitely recommend highly”

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“it ate down loved it perfect order on repeat.”

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“The colour was exactly as pictured, and I loved the personalised touch of having my name written on the card. It made the experience feel extra special. I'll definitely be ordering again!”

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“Great grey coverage and the medium ash blonde is a great shade to get the gold out of my hair, will be re-ordering.”

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“Great, natural looking hair colour. It’s gentle on my hair. The shampoo & conditioner are perhaps the best I’ve ever experienced. My hair felt hydrated after the colouring process. The only downside is that the actual shade is darker than the AI photo. I only used the 20 vol developer as blonde dyes usually take to my hair quite well. I will try the 27 vol developer next time to see if it will lighten the colour a shade or two.”

The Shade 5 star review on 27th July 2026

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“I found The Shade over a year ago as I am allergic to most traditional hair colors, and it has been an amazing find. It causes zero irritation, and the colors look so natural with very nice, multi-dimensional nuances. Plus, it leaves my hair feeling unbelievably soft and shiny. Highly recommend to anyone looking for beautiful, gentle color without a harsh reaction!”

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“Perfect colour every time. I’ve been using the shade for about a year now and I’m really happy with the results. I feel like it is gentle on my hair and always leaves it shiny and well manageable. I love that it comes in a little packet and that I can customise when I want my next delivery. I like that. It doesn’t smell bad like some hair products and as I use the semi permanent it says it’s nicely there’s no harsh lines across my hair so I can just top up my roots as I need to. Since using the shade, I haven’t gone back to the hairdresser or the dreaded box dye.”

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“AMAZING!! Well, I have to say, I am so very Impressed with the service from The Shade, but mostly the Quality of the products! Just Outstanding for all natural, no chemical smells, beautiful colours and the lovely shampoo and conditioner! You get sent everything you need from hair clips, cape, gloves plus more. WINNER!!🏆 HIGHLY RECOMMENDED! 10 STARS🌟!!❤️”

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“Love The Shade. The colour consultant was excellent, even after I kept having further questions. The end result has blended seamlessly and my hair is a lot softer with this good quality dye.”

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“Absolutely divine. I have psoriasis and this was so gentle on my scalp, it's a beautiful colour and my hair feels amazing. It's so easy to apply. 100% recommend!”

The Shade 5 star review on 26th July 2026

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“Very happy with my purchase. The colour guide was useful. The instructions and products with the colour itself were useful and very happy with the result! A few grey hairs to cover- and this was mostly done with the demi permanent. Looks natural.”

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“Absolutely gorgeous colour, beautiful result. I will continue to use The Shade for sure. Thanks.”

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“Perfect - love my colour. Great grey coverage and no strong smell or itchy scalp during processing.”

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“I have been using this product for over a year. I find it easy to use and it gives a great salon quality result.”

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“I’ve used the shade a few times now and it has always been such an easy experience and I always get the results that I’m looking for”

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“I’ve been using The Shade for around 6 months now. As a busy mum I don’t have time in my week to go to the hairdresser for 2+ hours and it wouldn’t be very relaxing with 2 children. I came across The Shade and uploaded a photo of my current hair my ideal hair colour and was emailed back with a colour recommendation. The application is simple and easy I can do it while my kids nap! I can get the hair salon look and feel without the time and cost. I love the auto-ship subscription because my next kit turns up at my door every 8 weeks meaning one less job for me to order it. I used the Shade Como Brown in the Demi-permanent and absolutely love my hair.”

The Shade 5 star review on 20th July 2026

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“The Shade was very easy use to go through the steps to get rid of my "greys". The smell and texture of the product is not overpowering. Looking forward to easy hair care from now on. Moira”

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“I was a bit skeptical when I first got on to this product but the service was amazing when I was trying to decide the colour & the instructions was very straight forward giving me the right mixture & all. I normally go to a hairdresser but she was going to be away so that’s when I thought I’d give this a go myself. I’m very impressed & happy with my outcome, was a bit tricky doing it myself due to arthritic hands & long hair but I got there and it left my hair so soft, I love their products. I will be ordering again”

The Shade 5 star review on 17th July 2026

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“Absolutely amazing!! I struggle with hair dye as my hair struggles to take it and after a few washes the colour is gone but not with The Shade Range! I can go a couple months and the colour is still so vibrant!! Thank you The Shade 🥰”

The Shade 5 star review on 16th July 2026

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“great purple shampoo, keeps the brassy tones out effectively”

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The Shade is rated 4.5 based on 2,380 reviews