The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,146 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,146 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th November 2025

Carolyn M

581

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I really loved this product. Being an eczema sufferer with most hair dye, salon and home colouring, my scalp stings. I did a patch test and no sting and after fully applying the hair dye still no sting, so I'm very happy about that. The colour was great too. I am not sure how long the colour will last as I am only 3 weeks into my first colour, but so far so good.”

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“This product is amazing! no drip, no smell and the colour was bang on, tempted to try another colour! My hair after was shiny and better yet covered grey suberbly. Waiting for how long it last's but so far excellent.”

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“I have recently gone from blonde highlights with my natural grays to my natural colour coming through and the ash blonde shade covered my grays really well and gave me a colour closer to my darker natural colour. |”

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“I recently decided to try The Shade hair dye that I could use at home, and I am absolutely in love with the results. The application was incredibly easy, and the color covered my hair evenly without any mess. The shade looks completely natural, and I’ve noticed no damage to my hair—no dryness or breakage, just soft, silky strands. It’s amazing to see such professional results without stepping foot in a salon. This product not only delivered on color but also left my hair feeling nourished and smooth. I’m so impressed that I’ll definitely be purchasing another round when it’s needed.”

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“The colour came up a bit darker and warmer than what I was hoping for but happy with the result. It’s a very pretty, rich shade. After using toner it was much better. Some greys didn’t take but not a big deal. Love how it didn’t feel or smell toxic. No irritation at all - I have very sensitive skin & scalp.”

The Shade 5 star review on 20th October 2025

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“Love the Shade! Everything about the colour toner shampoo conditioner, curl cream serum and accessories is fantastic. So happy, my hair condition and the colour are fantastic. Am a customer for good now!”

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“I love the Ash Brown such a beautiful colour. I'm very happy with this product”

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“Amazing coverage - no harsh smells - colour that lasts. Highly recommend The Shade!”

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“I honestly don't often do reviews but I'm happy to for this product! Love having the subscription so I don't have to think about it, love that it's a vegan product, and my hair feels lovely plus a super natural colour :)”

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“Have been using this for a while now and I love how well it works and how soft and shiny my hair is afterwards! I don’t need to go to the hairdresser anymore and it’s vegan which I love!”

The Shade 5 star review on 12th October 2025

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“The Shade Colour Kit is a fantastic organic option for hair dyeing. Unlike many conventional dyes, it has no harsh chemical odour, making the experience much more pleasant. The creamy texture ensures the colour stays put—no messy drips down your neck or face. And if any stray colour does happen to escape, the kit thoughtfully includes a barrier oil and dye remover to clean up easily. The included shampoo and conditioner are a standout feature, leaving your hair soft, shiny, and lightly scented with a fresh fragrance. Overall, it’s a gentle, effective, and well-designed kit that delivers beautiful results without compromise.”

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“I am recommending this to many people. I love everything about you. The online consultation, the ammonia free colours, the package you deliver, containing everything. Thank you”

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“Love Love Love Totally exceeded my expectations in application ease and duration of colour stay. Will definitely remain a loyal customer”

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“💖I have been using The Shade for a few years now. Love the convenience of maintaining colour and treatments at home with non toxic products. Its great to know that when I have needed advice, The Shade team are very helpful with their suggestions and guidance. Thank you The Shade🫶”

The Shade 5 star review on 9th October 2025

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“I think this is the first time in about 15 years that I’ve been able to go to bed after colouring my hair without frantically itching my scalp. 10 days from colouring and my roots are still holding onto the colour. Also a new one for me as the other colours tended to wash off my graves after a couple of washes. Definitely worth ordering from overseas to get the colour I need and a good night’s sleep. I don’t think I realised before how much I dreaded colouring my hair and having to deal with the irritation. Highly recommend for anyone who suffers after colouring.”

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“Love this hair dye and the kits have everything, barrier oil, hair. Dye wipes for hair line and outcome is great”

The Shade 5 star review on 3rd October 2025

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“I live Shade! Have been using this for about 4 years now. From the first application, my hair was far more glossy, and doesn't go dull between. I have a hairdresser who kindly let's me use my Shade product and I pay her for the application. I find it hard to apply anything on my head and she gets it right. So I'm very happy with that. I mix two colors, after consulting with Shade and verifying my choice with my hairdresser as my hair iscall- white but natural used to be auburn. I am a convert and the extent of service is terrific. *photo was spontaneous, no hairdo. Taken today - 1 week after my cut and colour.”

The Shade 5 star review on 2nd October 2025

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“I was a bit unsure at first only having salon dyed my hair since turning grey. I went with the recommendation for Palermo & Sicily and the result was quite stunning. I followed instructions that were easy than I thought. I have found the colour has faded somewhat since application; perhaps my greys might be resistant. Either way I feel confident that support is just an email away :-)”

The Shade 5 star review on 29th September 2025

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“I absolutely love this hair colour , looks so natural I’ll certainly be ordering again 5 stars 🌟”

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“I’m pleased with the results. I’m 77 with faded chestnut brown hair. The light brown colour came up very nice with good coverage of the grey. My fine curly hair has remained soft. Waiting to see how it lasts after washes.”

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The Shade is rated 4.5 based on 2,146 reviews