The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Loved the colourist advice from a real person and the easy instructions! Colour looks like a professional job, but a quarter of the price😍”

The Shade 5 star review on 24th August 2026

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“Organic long-lasting hair color, super easy to order and so many colors to choose from. It's really easy to put on, and you won't need to color your hair for at least 4 weeks!”

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“This home colour is the best I’ve ever used The advice from your team was spot on for me to choose the best colour Even my husband commented on the sevice and what a subtle colour it was Just about to order my 2nd lot and see if I get a good hair restored”

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“Easy to use, great with grey coverage. Overall good product, would recommend. I purchased the intense dark red ✅”

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“Love this color. My hair is so shiny. I’ve had many compliments. I will only use The Shade hair color. I used the colour light ash brown.”

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“I would never be without my The Shade regular delivery. It js the best for colouring my roots each time they need doing.”

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“I'm expecting my second delivery this week. I've tried a colour kit (intense light ash brown) and the scalp oil, have to say both exceeded expectations! My hair feels great and has more volume, the colour covers evenly and is has a natural look. I love the concept. I like to "experiment" with hair colour and I’ve had some accidents with developer and bleach 😬 With The Shade I can colour using professional colour whenever I want, blend colours, change often and will always have the right developer and ratio... Perfect!”

The Shade 5 star review on 18th August 2026

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“First time user but going to be a long time user! Loved the colour and coverage of my silvers aka greys at the roots. I found the duration that the colour stayed in was longer than any other brands I've used. Look forward to my next colour. Thank you The Shade.”

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“I have had some health issues lately and have been unable to attend my hairdresser appointments. This brand was recommended to me and absolutely suits my needs, the color is the same, and is just so easy to apply. Sorry hairdresser, will only be going back for highlights. This produce is wonderful.”

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“Love The Shade, Most helpful service in selecting a colour that suits fine hair and stubben greys. Got the application kit first order, makes it so easy to apply and no mess. Colour pack comes with everything else you need. My hair is soft and healthy after colouring with The Shade, not dry and breaking. I dont need to get my hair cut everytime I colour my hair. Highly recommend.”

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“I am very impressed with the 9.1 Light Ash Blonde Toner. I wanted something to even out my natural blonde and greys and it achieved this result beautifully. I actually can't think of anything that wasn't positive about my experience with The Shade, from the order process, delivery and then quality of the products I received. A well deserved 5 Stars from me.”

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“I purchased hair colour from The Shade Hair Colour Company and was surprised how good the colour was compared to other hair colour I’ve used. The colour was exactly like the colour on the website and my hair hasn’t looked this good in years colouring my hair at home. Will definitely be purchasing again and recommending to friends and family.”

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“very happy with the colour it provides my hair without any harsh chemicals. My hair holds the colour well too and it is easy to apply. Very happy with the product.”

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“Very happy with the results of my first colour with The Shade. Will continue to use it.”

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“I am always worried when I colour my hair at home encase it has a yellow tone. The Shade is great. I bought light ash blonde and I LOVE the colour and it is so gentle on my hair doesn't feel damaged or dry from colouring.”

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“I love using the shade colour kits on my hair. They colour beautifully with no damage to my hair. Use the toner in between colours and my hair looks amazing. Definitely recommend highly”

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“it ate down loved it perfect order on repeat.”

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“The colour was exactly as pictured, and I loved the personalised touch of having my name written on the card. It made the experience feel extra special. I'll definitely be ordering again!”

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“Great grey coverage and the medium ash blonde is a great shade to get the gold out of my hair, will be re-ordering.”

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“Great, natural looking hair colour. It’s gentle on my hair. The shampoo & conditioner are perhaps the best I’ve ever experienced. My hair felt hydrated after the colouring process. The only downside is that the actual shade is darker than the AI photo. I only used the 20 vol developer as blonde dyes usually take to my hair quite well. I will try the 27 vol developer next time to see if it will lighten the colour a shade or two.”

The Shade 5 star review on 27th July 2026

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The Shade is rated 4.5 based on 2,423 reviews