The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,179 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,179 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th January 2026

Karen S

Terri-Anne H

The Shade 5 star review on 21st December 2025

Deon D

581

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I love this hair dye! I've been using it for a couple of years now and I don't see myself changing anytime soon. I use Palermo (copper golden blonde) on top of my naturally dark blonde hair, which I've lightened slightly with bleach. The attached picture is my hair a few washes after dying it.”

The Shade 5 star review on 13th November 2025

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“Amazing products, and ad ice , buying again”

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“I was given some advice from a local mothers group page about The Shade as an alternative to expensive salon colours. Myself and my daughter are converts and the cover and lasting effect is salon quality. We love the barrier oil and wipes included and have never looked back. I love the auto shipment as it’s a set and forget to when those sneaky greys peek out.”

The Shade 5 star review on 5th November 2025

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“Glad I found this site. From the very beginning the website is user friendly and it’s great you can complete a survey and they colour match your existing colour. The products are amazing and easy to use. Highly recommend”

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“Very happy the colour is great and my looks and feels amazing”

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“Best hair colour I’ve ever used! The amount of compliments I get on the daily is insane. Hair is shiny and the colour is exactly what I wanted.”

The Shade 5 star review on 2nd November 2025

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“Very happy with the result. Usually i have a bad reaction to hair dyes, and they leave a lasting chemical smell for days, but not with this one. No headache or lingering smell and the colour is a very close match to my regrowth, which was my goal to match it as close as possible. I also really liked the conditioner it came with, it made my hair feel so soft. I would definitely recommend trying this if you have sensitivities.”

The Shade 5 star review on 27th October 2025

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“Was trying to colour match from copper colour my hairdresser did for me . Was recommended a colour from the colour experts and it’s absolutely perfect ! My natural colour is light brown .”

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“I have a lot of hair and was sceptical, the Result is natural and my hair looks good!”

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“I have been using The Shade now for around 6 months. I would not purchase any other product, as The shade has excepitonal grey coverage and coour”

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“I really loved this product. Being an eczema sufferer with most hair dye, salon and home colouring, my scalp stings. I did a patch test and no sting and after fully applying the hair dye still no sting, so I'm very happy about that. The colour was great too. I am not sure how long the colour will last as I am only 3 weeks into my first colour, but so far so good.”

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“This product is amazing! no drip, no smell and the colour was bang on, tempted to try another colour! My hair after was shiny and better yet covered grey suberbly. Waiting for how long it last's but so far excellent.”

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“I have recently gone from blonde highlights with my natural grays to my natural colour coming through and the ash blonde shade covered my grays really well and gave me a colour closer to my darker natural colour. |”

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“I recently decided to try The Shade hair dye that I could use at home, and I am absolutely in love with the results. The application was incredibly easy, and the color covered my hair evenly without any mess. The shade looks completely natural, and I’ve noticed no damage to my hair—no dryness or breakage, just soft, silky strands. It’s amazing to see such professional results without stepping foot in a salon. This product not only delivered on color but also left my hair feeling nourished and smooth. I’m so impressed that I’ll definitely be purchasing another round when it’s needed.”

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“The colour came up a bit darker and warmer than what I was hoping for but happy with the result. It’s a very pretty, rich shade. After using toner it was much better. Some greys didn’t take but not a big deal. Love how it didn’t feel or smell toxic. No irritation at all - I have very sensitive skin & scalp.”

The Shade 5 star review on 20th October 2025

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“Love the Shade! Everything about the colour toner shampoo conditioner, curl cream serum and accessories is fantastic. So happy, my hair condition and the colour are fantastic. Am a customer for good now!”

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“I love the Ash Brown such a beautiful colour. I'm very happy with this product”

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“Amazing coverage - no harsh smells - colour that lasts. Highly recommend The Shade!”

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“I honestly don't often do reviews but I'm happy to for this product! Love having the subscription so I don't have to think about it, love that it's a vegan product, and my hair feels lovely plus a super natural colour :)”

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“Have been using this for a while now and I love how well it works and how soft and shiny my hair is afterwards! I don’t need to go to the hairdresser anymore and it’s vegan which I love!”

The Shade 5 star review on 12th October 2025

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The Shade is rated 4.5 based on 2,179 reviews