The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,330 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,330 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	97%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 16th July 2026

578

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I was hesitant in trying to change my colour via the colour consultation, but I am glad I did!! They were so informative and helpful and I love my colour even more now.”

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“Perfect colour match and great grey coverage. After care shampoo and conditioner is really moisturising.”

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“So impressed, all you need for successful home haircare colouring.”

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“Lifesaver for people who have any irritation with hair colour. Thank you The Shade - I can now sleep without itching my scalp raw after colouring”

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“I’ve been using The Shade to colour my hair since Covid lockdowns. I’ve continued to use you despite hairdressers being accessible for years as I’m not only saving around $800 a year on hair colouring services at my hairdresser but my scalp has stopped being irritated. My hairdresser had advised it was my shampoos causing dermatitis but once lockdowns started, my search for a reliable home colour product led me to discover that it wasn’t my shampoos but the hair colour used at my salon! I found the advice from your colourists, despite not seeing me in person but only reading the information I gave online (remember this was during Covid lockdowns) was amazing and spot on that they helped me find a colour that is pretty much the colour of my hair before I started going grey. Now I just use it to colour my regrowth every 3-4 weeks at around $25 a pop. Also my hairdresser is more than fine with me colouring my own hair at home. He does a lovely cut and recently put some blonde highlights and gave me advice how to keep using The Shade for my regrowth without removing the highlights. Highly recommend to anyone to use. No itchy scalp and honestly saving hundreds of dollars a year. Also my hair always looks glossy and healthy as it deeply conditions every time I use it.”

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“Beautiful colour shiny and blended well. Love the shampoo and conditioner too that comes with it.”

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“I totally recommend Shade hair color to all my friends, it's organic, doesn't damage your hair, and lasts at least 5 weeks without fading.”

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“I was very nervous packet dying my hair on my own. The shade provide everything to make doing it yourself very easy they send tutorials talking you through the steps and send a complete kit. The results were amazing salon quality. 2 weeks on and it still looks fresh and my hair is really healthy. I used dark brown.”

The Shade 5 star review on 17th May 2026

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“I purchased from The Shade a few times now. Very happy the hair products . Easy to use and no strong smells from the hair colourants, which was important to me.”

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“Very easy to use. So many compliments on my colour, everyone was surprised that I did it myself.”

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“This was my first time using the Shade and I am thoroughly impressed. The application kit and colour were super easy to use and the shampoo and conditioner left my hair feeling amazing for almost a week. Love this product!”

The Shade 5 star review on 15th May 2026

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“I absolutely love the intense red. Beautiful color”

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“I am 8 months postpartum so I don’t have the time to get to a salon often. I have been looking at The Shade for quite some time and decided to bite the bullet and give them a try. I’m so glad I did, I purchased the dark ash bond as I was hoping to blend my roots better than my current blonde and go for a more natural look. The whole process was so easy and user friendly. I absolutely love the result and all of my friends have complimented my hair and were shocked when I said I did it at home. I purchased an demi permanent just incase I didn’t like the colour as it washes out in approx 10 washes but I will definitely be buying it again but this time I will be buying the permanent colour. I genuinely feel like I have salon quality colour at home at a fraction of the price. If you’re on the fence about buying, take the plunge and give it a go. I’m very happy with how my hair turned out and have told all of my friends about it.”

The Shade 5 star review on 10th May 2026

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“I’ve been alternating between the moisture shampoo and conditioner, and the peppermint shampoo and conditioner. These are beautiful products that have made a massive improvement in the health of my hair. Leaving it soft nourished and bouncy. I have fine postpartum colour damage hair. I’ve also been using the oil on the ends and once a week, the repair mask. Highly recommend if you want to take your hair health to the next level”

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“I just love “The Shade”. I’ve been using Golden Copper Brown as my colour for years now. The benefit of the product is that there is no harsh chemicals, and the result is always beautifully healthy hair.”

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“It has been many years since I’ve coloured my hair myself .. so much money has been spent at hairdressers over the years .. so it was with a little trepidation that I ordered colour from Shade. The process was easy, shipped quickly & I'm absolutely delighted with the result .. no smell, no sting just glorious gleaming colour .. couldn’t have been easier .. thank you this has definitely changed my opinion of home colouring .. highly recommended ..sold 😊”

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“You can be confident when ordering through The Shade. I used the personal consultant, and I bought exactly what was recommended. After using I know I need not mix up the full colour for roots only. The toner applied to dry hair is different, hairdresser does all in one appointment. But not a big inconvenience. Overall a great result.. before and after pics attached.”

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“Since discovering the shade in covid I know longer have to panic about grays The shade is so convenient I can fit it in around work & travel while at the same time save time & money always happy with result it is gentle on my aging hair”

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“Awesome product! I was a bit skeptical but wanted to give it a try. I was pleasantly surprised to say the least. The results were great and I saved so much money and time doing it at home. I do love a salon visit however with a tight budget at the moment this is great for toning my highlights between visits and I will definitely be purchasing again. As an added bonus, my hair was soft and shiny after using it too! Top product and I highly recommend!”

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“I am obsessed with the shade. I love the fact that I can just repot my roots and not have to pay for a whole box. I know that the colour is accurate each time. And I can move my subscription around to suit my paycheck.”

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The Shade is rated 4.5 based on 2,330 reviews