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The Shade Reviews

4.5 Rating 1,996 Reviews
87 %
of reviewers recommend The Shade
4.5
Based on 1,996 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 92%
Accurate And Undamaged Orders
99%
Customer Service
Communication Channels
Email, Live Chat, Telephone
Queries Resolved In
Under An Hour
Customer Service
4.4 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 28th May 2025
Maryna A
The Shade 5 star review on 28th May 2025
Maryna A
The Shade 5 star review on 27th May 2025
Jo S
The Shade 5 star review on 23rd May 2025
Allys M
The Shade 5 star review on 22nd May 2025
Tracey D
The Shade 5 star review on 21st May 2025
Sarah A
The Shade 5 star review on 19th May 2025
Jules C
550
Anonymous
Anonymous  // 01/01/2019
So easy to use with consistently awesome results. I have very sensitive skin but do not react at all.
The Shade 5 star review on 18th May 2025
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Very pleased with the dark brown colour. Covered grey bits and has lasted well even though my hair grow quickly due to my own recipe which I only do every 10 washes (black Jamaican caster oil/coconut oil/olive oil). What I can say is The Shade easy to apply and no itchy scalp! Which as I have got older happens with supermarket colours. Will definitely repurchase.
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An excellent experience. The colour was perfect and the advice provided was helpful. I will certainly buy from this company again. I’ve just reduced the level of stress involved in paying a fortune for hair colour and wasting my life energy listening to the endless, irritating noise of a salon. You should do well in Canberra!
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It is my favourite color of the shade golden brown
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Love the product I've been using it for years. Great colours, lasts long than others and the shampoo and conditioner smell amazing
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Yes the light ash blonde is definitely the best colour.
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Excellent service fast delivery and amazing product
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Love it! Its the best grey coverage I have ever had and the colour really blends well into my whispy hair. Finally found a product that works!!
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I was sceptical always been a hairdresser girl...but this covered my greys perfectly. Their colour recommendation was a tad dark so went the colour down and perfect! Lovely ash tone too.
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The Shade has been a game changer for me! I can finally colour my hair at home with salon quality results. The products come beautifully packaged and the mixing bowl and extras are of high quality. The results from my first colour were perfect. I combined level 4 and 5 colour, the result is a vibrant dark brown, not a flat boring colour like normal home hair dyes! 100 percent recommend. Saves time attending a hair dresser, with even better colour!
The Shade 5 star review on 11th May 2025
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I’m in love with the colour and it’s very gentle on my hair. I got the 10 vol developer and it did exactly what it said and gradually faded very naturally. Will buy again!
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Since finding The Shade some time ago I have stopped colouring at my hairdresser; the colourist there always admires my hair and its colour and I know she couldn't replicate it. I can't remember how I learned about The Shade, but every time the new packet arrives I am so very pleased that I did. My hair has never looked so good, thanks to The Shade and their wonderful colourists who answer my every question so helpfully and cheerfully!
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Love Love Love it! all the ladies in the house use it.....three generations with all different hair colour needs. I started to use the product. There's no smell and awful chemicals and the colour leaves your hair feeling bouncy and luxurious....and healthy its as if you never coloured your hair. The Italian products are superior and I cant stop raving about it with friends. Thank you :)
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Wow - I used dual shades for the first time. I was very impressed. The colour is vibrant and shimmery. I absolutely love The Shade. Thank you ☺️
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No stink no burning and the colour is amazing and bright
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Beautiful colour that got a compliment from a professional hairdresser. Easy to apply and doesn’t irritate my scalp.
The Shade 5 star review on 30th April 2025 The Shade 5 star review on 30th April 2025 The Shade 5 star review on 30th April 2025 The Shade 5 star review on 30th April 2025
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Absolutely love the colour and will order again.
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loved it xxxx
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Absolutely thrilled! First time ever my scalp was not irritated, colour is vibrant and not fading like my old routine did. Complete grey coverage, couldn’t be happier.
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The best at home colour system I've ever used. The first one that Actually covers all my grey/white hair! Even when I went to the hair salon there was always a couple of hairs at the front that hairdressers would say, sorry those hairs won't take colour.... with your fantastic product I don't have this issue! I always use the stronger developer, maybe that helps! I also find the scalp and front of face staining is so very minimal. Thankyou for making a hair colouring product that Actually works!
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The Shade is rated 4.5 based on 1,996 reviews