The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,146 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,146 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th November 2025

Carolyn M

581

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I’ve been thinking about ordering from here for a while, as I love doing my hair myself. The process from ordering to choosing my shade, to the application was a great process. I highly recommend to everyone.”

The Shade 5 star review on 27th September 2025

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“I couldn’t decide on a colour for months, unsure of what would suit me. I changed my mind last minute and chose golden brown. When the package arrived it had everything I needed and the instructions were clear and straight forward. The colour looked quite reddish when I was applying which made me a little nervous, but when it washed out the colour was beautiful and suited me very well. The shampoo and conditioner included were also really nice. I have recommended The Shade to everyone who likes to colour their hair and I’ll be buying it again when I want to colour my hair again. I chose the option that washes out the fastest incase I wasn’t a fan but I’ll choose the most permanent option next time. It was difficult but doable to colour my own hair and one pack was enough, but if anyone has longer hair two packs is definitely a good option for even coverage.”

The Shade 5 star review on 26th September 2025

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“I’ve been using The Shade for over a year now, and I couldn’t be happier. The hair colour itself is beautiful, and I love how it smells—it makes the whole process so much nicer than other brands I’ve tried. Delivery is always quick and reliable, and the overall service has been excellent. I’m genuinely very satisfied with everything about The Shade and wouldn’t use anything else for my hair colour. Highly recommend!”

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“I have been using The Shade for a few years now to cover my greys. Blend 2 colours 'Verona chocolate brown and Trieste light copper brown. Love the colour. Use permanent colour on my roots and a semi permanent colour on the rest of my hair.”

The Shade 5 star review on 25th September 2025

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“Very impressed colour looks great and easy to apply”

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“I love the colour choices. Any queries get answered fast with results. Very fast shipping to Adelaide SA”

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“I cannot believe how much money I have saved since switching to colouring my hair with The Shade! My last hairdressers appointment cost over $500 and i was in there for over 7 hours! As a mum of 4 with a FIFO hubby, i dont have the time (or the money) to do this consistently so as a result, I kept putting off getting my hair done until it looked terrible. With The Shade, I get it delivered to my door every 6 weeks and can do it myself when my kids are in bed. I haven't looked back! Thank you for providing such a positive service! My self esteem has never been higher! 🥰”

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“Always found my scalp to be very itchy and irritable after having salon or home treatment. Thought I would give this a try and it is just great...No irritation at all! Now I can colour my hair more often than not, covering those greys - which did a marvellous job by the way!”

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“First time experience using The Shade . I have been extremely surprised at the blonde range , I have used a single color once which I was very happy with and my second time I used two blonde colors together . I will never go back to a hairdressers again the color was perfect . I love the colors ,its easy and simple instructions to follow . great work The Shade you have made a long term customer out of me and I will share with all my friends how good you are . I love the blondes and they are PERFECT for me. No irritations ,no burning no issues at all .”

The Shade 5 star review on 18th September 2025

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“I couldn’t believe it when I found you guys online ! Sooo happy - great website and great product and value for money. My hair was so soft afterward - my go to moving forward - thank you !”

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“Using The Shade's subscription service has been a game changer for me. I live in a small country town and the knowledge that I will have my colour of choice in my hot little hand on schedule is so fantastic I can't even put it into words. I have thick, shoulder length hair and there is plenty of colour in one pack for good coverage. I use a demi permanent and it is gentle on my hair and gives good grey coverage (of which I have many). The mix is gentle on my hair, and the Dark Ash Blonde colour I have chosen doesn't fade to orange like many other colours I have used, or leave a horrid build up on the ends of my hair. So, so happy. If you are a home "colourist" I cannot recommend the shade enough.”

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“Fast delivery and such a diffrent smell than the normal chemicals i am used to. Smells amazing and the colour is great!”

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“I was doubtful about covering greys coming through at first as tried colour shampoo that doesn’t really work. Saw Shade on facebook and decided to try. Results amazing 🤩 very happy!!”

The Shade 5 star review on 13th September 2025

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“Loved the prompt help I got from choosing the colours. The colour feels luxurious and has covered my greys! Thank you.”

The Shade 5 star review on 10th September 2025

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“I absolutely love using The Shade hair colouring at home! It’s so easy and completely hassle-free. I really appreciate that it’s free from harsh chemicals – there’s no strong smell and no stinging on my scalp when I apply it. The instructions are super clear, and I love that I can just pop it on and carry on with my day without spending hours at the salon. Best of all, the results are amazing – my hair is shiny, my greys are fully covered, and it looks so natural. Highly recommend!”

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“I have been using The Shade at home colouring products for a couple of years now. And I have never been disappointed they always deliver on time. The website is very easy to use, and consultants are there anytime I need them.”

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“Great coverage - I have hairline greys that pop out every 2 weeks (due to pregnancy and fast hair growth) and watching the greys whilst waiting for a salon appointment was unbearable. Purchased the Ash Brown kit to try on advice from my hair dresser and now I am grey free, I use the kit to top up the roots and it blends perfectly to the end colour. Easy to apply and no smell which is great.”

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“My daughter & I use the same colour and are happy with the results each time we use it.”

The Shade 5 star review on 7th September 2025

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“I can't recommend The Shade highly enough, I requested a colour consult via email and wothin an hour had recieved a detailed recommendation of the colours, how to prepare them etc. Mynorder arrivwd promptly and the starter kit meant I had everything I needed to get the job done including apron, gloves, bowl and colpuring brush. I am an amateur ar home haor dying and usually go to the salon, the process was simple and my hair looks amazing. Perfect colour, greys vanished and I'm getting lots of comments about how good it looks. Finally the customer service is prompt and friendly. I somehow accidentally paid for two subscriptions, contacted The Shade and they processed the refund immediately.”

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“Great product, easy to follow instructions, I just need more practice but turned out good for my first attempt.”

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The Shade is rated 4.5 based on 2,146 reviews