The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,288 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,288 reviews

Shipping & Delivery
Delivery Methods	Courier, Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	Under An Hour

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025

576

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Im so happy with my colour. I used the colour consultant for the first time and they absolutely nailed what i wanted. Thank you The Shade.”

The Shade 5 star review on 9th March 2026

Helpful Report

“Going grey is not fun and very expensive at the hairdresser. Love the shade to be able to touch up whenever I want and space out colour appointments to just a few times a year.”

Helpful Report

“I had highlights and I hated the rewrite, I kept asking my hairdresser to go darker but it always ended up the same. I completed the survey in shade and they recome beige blonde and I love it! My hair feels fabulous I have very curly hair but now I have healthy looking hair and not that horrible regrowth. Highly recommend”

The Shade 5 star review on 4th March 2026

Helpful Report

“I’ve tried so many hair colors, but they always seemed to turn brassy way too fast. That changed when I chatted with a colorist from The Shade. She nailed the recommendation for my hair's specific needs! The initial kit (brush, bowl, and cape included) made the DIY process so easy and mess-free. I’m obsessed with the final look—finally, a rich color with zero brassy tones!"”

Helpful Report

“Really happy with the kit, colour came out lovely. Really easy to use and made it fun at home!!”

Helpful Report

“I am so beyond happy with your product. My first purchase was a perfect colour match and ive used it 4-5 times since. I use your semi-permanent colour and honestly i love how long it lasts me and how beautiful it looks as it slowly fades out. It still gives me reasonable grey coverage and it leaves my hair feeling very healthy and smooth. Also i love how everything is included in your colour kits. It's no fuss and easy to use. Thank you”

Helpful Report

“I enjoy receiving my shade in the mail, automatically every 6 weeks, I like that I get a heads up and can move the subscription date as needed. The product has no frills or unnecessary expense, just good stuff! Seems to cover my greys pretty well!”

Helpful Report

“Obsessed with VENETTO toner. 3rd year hairdresser who does my own scalp bleaches , have used and mixed so many various high end toner brands to try achieve this colour with no success . None of them diminish the brassiness of the scalp bleach regrowth . VENETTO THE SHADE 10/10 removes the brassy yellow and deposits a glossy perfect shade”

Helpful Report

“Amazing product, easy to use I have recommended to family and friends”

Helpful Report

“Love it!!! First product that actually covers grey and lasts.”

Helpful Report

“I love The Shade. Love the colour range and products. Shampoo and conditioner make my hair so soft. Definitely recommend.”

Helpful Report

“Was a little hesitant ordering hair dye on the internet. I first contacted the Shade about what I wanted and they suggested what I got. After a few weeks now the colour is still amazing and still no signs of fading. Im very happy with what I go.”

Helpful Report

“My first time using colour products. Loved the ability to chat to a colourist for advice. The colour I purchased is perfect and covered grey with stronger developer. Hair is very soft after colour also. Definitely recommend and will continue to use. Tania”

Helpful Report

“The shades fantastic ive been dyeing my hair since i was 13 and this is the best do it yrself dye on market colour is great easy and no toxins or smell great”

Helpful Report

“Fantastic product! No allergic reaction, no itching.”

Helpful Report

“I love the shade products and hair dyes. The colours are amazing and so vibrant.”

Helpful Report

“I ordered Montechristo Light Ash brown as i wanted to ensure i didnt add any warmth as my hair throws brassy tones. It is darker than i eventually want but it has given me a solid colour base and removed the brass i had. I look forward to cinnecting with a colourist to change my next colour. My hair feels very healthy and shiny.”

The Shade 5 star review on 8th February 2026

Helpful Report

“I was looking for an alternative to hair colouring products aside from noxious off the shelf varieties and other "subscribe" home colouring services that focus more on product than glossy marketing/spamming and came across The Shade. It's getting pretty desparate in this economy and I took a punt and was cautiously optimistic. I was really impressed with the shade range, particularly in the darker shades as it gets really problematic when greys with darker tones tend to get "brassy". Picked Salento and not only did the darkest ash brown match my natural hair colour, it covered greys IMPRESSIVELY but not only that, it absolutely did not irritate my scalp nor exacerbate my PSORIASIS!!! I saw my regular hairdresser a couple of days after I coloured my hair and she was genuinely impressed and wondered why my hair was "so soft" - I didn't even crack open the mask or other hair treatments and only used the conditioner and left it on for almost an hour with the heat cap on!! This is NOT a paid review - I spent over $170 (!!!) getting the tools, heat cap, a few lots of colour, hair oil, mask and a couple of protein treatments to take advantage of the discount with the first order. Customer service was also super responsive when one of the oilsl sachets leaked in a box of colour and sent out two replacements, no muss no fuss!”

Helpful Report

“I have been buying from the shade colour for many years.I am happy with the colour I use. It is vibrant and long lasting”

Helpful Report

“Love the colour, lasts ages , no irritation.”

Helpful Report

The Shade is rated 4.5 based on 2,288 reviews