The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I found The Shade over a year ago as I am allergic to most traditional hair colors, and it has been an amazing find. It causes zero irritation, and the colors look so natural with very nice, multi-dimensional nuances. Plus, it leaves my hair feeling unbelievably soft and shiny. Highly recommend to anyone looking for beautiful, gentle color without a harsh reaction!”

The Shade 5 star review on 27th July 2026

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“Perfect colour every time. I’ve been using the shade for about a year now and I’m really happy with the results. I feel like it is gentle on my hair and always leaves it shiny and well manageable. I love that it comes in a little packet and that I can customise when I want my next delivery. I like that. It doesn’t smell bad like some hair products and as I use the semi permanent it says it’s nicely there’s no harsh lines across my hair so I can just top up my roots as I need to. Since using the shade, I haven’t gone back to the hairdresser or the dreaded box dye.”

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“AMAZING!! Well, I have to say, I am so very Impressed with the service from The Shade, but mostly the Quality of the products! Just Outstanding for all natural, no chemical smells, beautiful colours and the lovely shampoo and conditioner! You get sent everything you need from hair clips, cape, gloves plus more. WINNER!!🏆 HIGHLY RECOMMENDED! 10 STARS🌟!!❤️”

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“Love The Shade. The colour consultant was excellent, even after I kept having further questions. The end result has blended seamlessly and my hair is a lot softer with this good quality dye.”

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“Absolutely divine. I have psoriasis and this was so gentle on my scalp, it's a beautiful colour and my hair feels amazing. It's so easy to apply. 100% recommend!”

The Shade 5 star review on 26th July 2026

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“Very happy with my purchase. The colour guide was useful. The instructions and products with the colour itself were useful and very happy with the result! A few grey hairs to cover- and this was mostly done with the demi permanent. Looks natural.”

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“Absolutely gorgeous colour, beautiful result. I will continue to use The Shade for sure. Thanks.”

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“Perfect - love my colour. Great grey coverage and no strong smell or itchy scalp during processing.”

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“I have been using this product for over a year. I find it easy to use and it gives a great salon quality result.”

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“I’ve used the shade a few times now and it has always been such an easy experience and I always get the results that I’m looking for”

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“I’ve been using The Shade for around 6 months now. As a busy mum I don’t have time in my week to go to the hairdresser for 2+ hours and it wouldn’t be very relaxing with 2 children. I came across The Shade and uploaded a photo of my current hair my ideal hair colour and was emailed back with a colour recommendation. The application is simple and easy I can do it while my kids nap! I can get the hair salon look and feel without the time and cost. I love the auto-ship subscription because my next kit turns up at my door every 8 weeks meaning one less job for me to order it. I used the Shade Como Brown in the Demi-permanent and absolutely love my hair.”

The Shade 5 star review on 20th July 2026

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“The Shade was very easy use to go through the steps to get rid of my "greys". The smell and texture of the product is not overpowering. Looking forward to easy hair care from now on. Moira”

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“I was a bit skeptical when I first got on to this product but the service was amazing when I was trying to decide the colour & the instructions was very straight forward giving me the right mixture & all. I normally go to a hairdresser but she was going to be away so that’s when I thought I’d give this a go myself. I’m very impressed & happy with my outcome, was a bit tricky doing it myself due to arthritic hands & long hair but I got there and it left my hair so soft, I love their products. I will be ordering again”

The Shade 5 star review on 17th July 2026

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“Absolutely amazing!! I struggle with hair dye as my hair struggles to take it and after a few washes the colour is gone but not with The Shade Range! I can go a couple months and the colour is still so vibrant!! Thank you The Shade 🥰”

The Shade 5 star review on 16th July 2026

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“great purple shampoo, keeps the brassy tones out effectively”

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“The shade is amazing and I cant recommend it most the colour is perfect and the subscription is exactly what I need and want, its just a excellent prodcut have been so happy since I joined and so many compliments on my colour. Not only save me time but money. Happy cusomter:)”

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“The assistance I received from colourist was amazing. They helped me through all the aspects of colour correcting my hair and the results were perfect! Before and afters show how well I was able to get rid of the unwanted warmth 🙏”

The Shade 5 star review on 12th July 2026

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“Great coverage, colour and blend. Easy to use, no burning or irritation to the scalp. My roots were a dark mouse blonde and the medium blonde covered it nicely. Yes it has a red undertone, i think my hair has changed how it takes colour as I have gotten older but I am still really happy with how it has covered the regrowth. Ill be using the shade again and recommending to others as well. Middle and ends is the beige blonde.”

The Shade 5 star review on 10th July 2026

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“I wish I'd found The Shade years ago, because I would have avoided a hair catastrophe, which is the only reason I looked online for hair colouring options, other than box kits from the chemist. I have short hair, highly damaged, and have been using The Shade for around 7 months. I've never had grey hair, because my hair skipped that stage and went straight to white. I've had fun trying many of the gorgeous colours, without causing extra damage to my hair. My hair is now in better condition than it's been for many years, and it's shiny. I've experimented with the 20 and 27 volume developers. For my hair, they both provide total coverage for a mass of white roots. The biggest surprise is the lack of fading. None. The colour holds in the lengths. No need to constantly add colour to highly processed hair, a perennial problem with box dyes. Now that I've settled on the best shade for me, I only need to touch up the roots, which I can do frequently without concern about causing damage. The Shade rescued me from the endless trauma of box dyes and bad hair.”

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“I nervous about trying a new shade after years of bleach damage, but this completely exceeded my expectations. Brown dyes usually looked flat and artificial on my hair, but this gave me beautiful, natural-looking multidimensional colour. It covered my regrowth perfectly while blending seamlessly with my ends. I opted for Demi permanent. The top three things I noticed about the shade that beats the competition 1) Way less chemical and overwhelming smell of mixture 2) the oil barrier is a perfect addition to the kit and really does work. Zero staining, anywhere. 3) The pomegranate conditioner is lovely and has a smell like nothing I have experienced in the shower before! First impressions: * ✔️ Much less chemical smell than expected * ✔️ Barrier oil prevented any staining on my hairline, hands or surfaces * ✔️ The pomegranate-scented colour conditioner smelled amazing * ✔️ Natural, multidimensional finish instead of a flat block colour”

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The Shade is rated 4.5 based on 2,423 reviews