The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Excellent product, I purchased a dark brown colour with highlights. Easy to use,colour was as stated,covers the grey. Fast and efficient service, I will try other products, the samples are appreciated. I'm very pleased with my purchase.”

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“After many hours of searching organic hair colours and comparing reviews,I found 2-3 different ones and kept coming back to The Shade .The reviews were positive and the service seemed great.So happy I went with my gut feeling ! Such beautiful products and so easy to use.I still haven't quite found the shade I'm looking for but the consultant has been wonderful so I will keep experimenting and feel,knowing the product is so very gentle and nourishing for my hair as well as so affordable!My hair has never felt so healthy”

The Shade 5 star review on 12th June 2026

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“I have used THE SHADE colour dye for nine years now and still find it to be very successful. I find that it does not irritate my scalp at all and this is a bonus compared to dyes I have bought before. Thanks for your assistance in this regard.”

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“Finally got around to putting the beige colour in my hair last night, iam so happy with the colour it is far better than the salon colours iam having , it a shame you can’t cut my hair”

The Shade 5 star review on 10th June 2026

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“I love these products my is so amazing after using them. Colours last soooo long which I love”

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“Bought a kit to cover my roots and extra for the lengths of my hair. In the end I didnt need to use both as there was more than enough to cover it all! So so sooooo happy with the outcome! Much better than paying $150 every 6 weeks for a root touch up! Worked so well on my greys too!”

The Shade 5 star review on 4th June 2026

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“So massively impressed with your consultation after sending a pic of my heavily bleached hair and now returned to my shiny chocolate brown hair ...Greys covered well and lots of after-care product. Will be ordering my Grey touch up soon”

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“The colour was spot on the pictures. Very gentle on my hair, easily to use. Very happy!”

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“Really good results. The shade as I expected to be or even better”

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“Pleasantly surprised by this product. I have naturally dark hair but going grey on top along the parting. I have always gone to a salon that offers Davines products (Italian) and have a demi colour as I prefer the way the demi colour fades without leaving a strong demarcation line. I thought I would give The Shade a go as I noticed that they offer a demi option. I bought the Montecristo Light Ash Brown. I have long hair so received two tubes and two sachets. I only used one of each as I'm really only focusing on my roots and then I blend it through the lengths. I am very impressed with the colour and how it makes my hair feel. I think it looks just as good as if I went to the salon and paid nearly $200! I will defintely continue to use this product and have recommended The Shade to my friends.”

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“Since I started doing my grey roots nearly every fortnight, I’ve been using The Shade colours, are absolutely stunning. It feels like I’ve had a professional job done at a hairdresser, but without the high cost. I will definitely be using this product going forward and highly recommend it!”

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“I love this product! it is simply the best. the colours are amazing. my hair has never feltor looked better.”

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“Absolutely beautiful! Have been coloring my hair for years and suffered with scalp irritation but not anymore The Shade is perfect no irritation and my hair is soft and beautifully colored Thank you”

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“I was hesitant in trying to change my colour via the colour consultation, but I am glad I did!! They were so informative and helpful and I love my colour even more now.”

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“Perfect colour match and great grey coverage. After care shampoo and conditioner is really moisturising.”

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“So impressed, all you need for successful home haircare colouring.”

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“Lifesaver for people who have any irritation with hair colour. Thank you The Shade - I can now sleep without itching my scalp raw after colouring”

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“I’ve been using The Shade to colour my hair since Covid lockdowns. I’ve continued to use you despite hairdressers being accessible for years as I’m not only saving around $800 a year on hair colouring services at my hairdresser but my scalp has stopped being irritated. My hairdresser had advised it was my shampoos causing dermatitis but once lockdowns started, my search for a reliable home colour product led me to discover that it wasn’t my shampoos but the hair colour used at my salon! I found the advice from your colourists, despite not seeing me in person but only reading the information I gave online (remember this was during Covid lockdowns) was amazing and spot on that they helped me find a colour that is pretty much the colour of my hair before I started going grey. Now I just use it to colour my regrowth every 3-4 weeks at around $25 a pop. Also my hairdresser is more than fine with me colouring my own hair at home. He does a lovely cut and recently put some blonde highlights and gave me advice how to keep using The Shade for my regrowth without removing the highlights. Highly recommend to anyone to use. No itchy scalp and honestly saving hundreds of dollars a year. Also my hair always looks glossy and healthy as it deeply conditions every time I use it.”

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“Beautiful colour shiny and blended well. Love the shampoo and conditioner too that comes with it.”

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“I totally recommend Shade hair color to all my friends, it's organic, doesn't damage your hair, and lasts at least 5 weeks without fading.”

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The Shade is rated 4.5 based on 2,423 reviews