The Shade Reviews

4.5 Rating 1,640 Reviews
87 %
of reviewers recommend The Shade
4.5
Based on 1,640 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 89%
Accurate And Undamaged Orders
99%
Customer Service
Communication Channels
Email, Live Chat
Queries Resolved In
Under An Hour
Customer Service
4.4 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th March 2024
Virginia T
The Shade 5 star review on 30th March 2024
Virginia T
The Shade 5 star review on 10th March 2024
Allison C
The Shade 5 star review on 3rd March 2024
Sarah T
The Shade 5 star review on 2nd March 2024
Audrey G
The Shade 5 star review on 22nd February 2024
Andrea M
The Shade 4 star review on 21st February 2024
Micaela D
423
Anonymous
Anonymous  // 01/01/2019
I've been following The Shade for a long time. I decided to go from blonde to dark brown/red. The salon had to do it twice to get the colour I wanted. So, I decided to put an order through and they definitely did not disappoint. The colour results were amazing. My hair feels amazing and about 3 weeks on my colour and hair looks as great as the day I did it!! Thank you!!
Helpful Report
So happy to have found The Shade. Not only do I save money in the long term but it’s easy to use and the colors are high quality. Very happy with it.
The Shade 5 star review on 11th July 2023
Helpful Report
Great colours, great service, thank you.
Helpful Report
After paying a fortune for a colour I hated, I decided to try The Shade. I am NOT a hair savvy person. Can’t curl, can’t style, burn my fingers etc. The Shade gave great instructions, both written and via You Tube. I watched both, but you could do it with either alone. Coverage was great, including greys and horrible red semi tint. Colour was very similar to what it looked like on the site. So happy I am trying streaks/tints next.
Helpful Report
I’m so pleased I found The Shade! I’ve dyed my hair with The Shade 4 times now - 3 times with 20vol but I found it didn’t fully cover a few pesky stubborn grey strands so this time I upgraded to 27vol and it did the job. This time I also purchased the full size shampoo and conditioner because I love how the ones the come with the colour make my hair smell! Camilla on The Shade team was very helpful with all my questions on email. I think I’ll be using The Shade for many years to come- it makes my hair so shiny and seems a lot more gentle than regular at home hair colour.
The Shade 5 star review on 14th June 2023 The Shade 5 star review on 14th June 2023
Helpful Report
4.1 dark ash brown. Soo soo happy with the results. First time using this brand and I’ll definitely be ordering again. Greys all gone and it has left my hair feeling so soft and shiny! Beyond happy with the results and even happier with how much this system cost me! Thank you shade!
Helpful Report
Great colour and easy to apply. I will purchase again
Helpful Report
I've been waiting for a product like this! Professional and consistent results at home. I'm in love with my new colour 😍
Helpful Report
I love it. Really convenient, good price, smells lovely and doesn't make a huge mess on my skin the way shop box dyes do. I used Siena brown (5) and it was a lovely shade over my baylayage, I am really happy with it.
The Shade 5 star review on 7th June 2023
Helpful Report
Absolutely loving the colour I currently chose from this brand, so vibrant and I get so many comments from friends and family! Best of all, noticed improvement in my hair texture, more softer and the fact there aren't any harmful ingredients in it as I have a sensitive scalp. Love love love!
Helpful Report
I really recommend The Shade. Camilla was so helpful in helping me choose the right colour and she answered my queries very promptly. The application was easy, and I was happy with the colour overall, however, next time I think I'll try mixing in some more ash tones. I will speak to Camilla more about this. I'm also using the Tsubaki oil recommended. Hopefully that will start to make a change to my dry ends soon!
The Shade 5 star review on 6th June 2023
Helpful Report
Love The Shade. I just can't afford to go to the hairdresser anymore to dye my greys and I was using box dyes from the supermarket that were terrible. Someone recommended The Shade and it is amazing. The first shade I ordered wasn't quite right and contacted customer service and they were great at recommending mixing two shades and I have been using these two together and it's perfect - salon quality for the same price as the supermarket box dyes - LOVE IT
Helpful Report
Home dye kits from the supermarket or chemist would always leave my colour looking brassy and the ends my hair with colour build-up & damage. The kit I receive through The Shade, completed with the method outlined in the instructions leaves me with a natural look without having to spend hundreds at a hairdresser & my hair is so healthy & shiny. Seriously, do yourself a favour, set up a subscription!
Helpful Report
I was sceptical and nervous but the grey coverage is amazing, the skin sensitivity is fabulous (that is, my usually very sensitive scalp is coping superbly) and the colour recommendation suits me well enough that I’ve received compliments 😊
The Shade 5 star review on 4th June 2023 The Shade 5 star review on 4th June 2023
Helpful Report
This is super easy to mix and apply. My greys are very tenacious, and they do show through quickly. I have dark brown hair, and my grey is super shiny silver (looks like a christmas tree shed on me). A previous hairdresser put a red tint in my hair and it has been impossible to get out. So I got the Ash shade 5.1. It's lovely, and some of the warm colour still shows through. It's not a matte colour and looks very natural. I experienced zero itching or burning (prone to it). Very impressed. I only needed one application for my hair. I put it through all of my hair as I wanted the colour to blend. This picture was taken two weeks after colouring, and it's still beautiful. Doesn't fade, and is very shiny and healthy. And it smells nice! I also got the application kit - it's very useful. If I could make a couple of suggestions on that - the clips are not very strong and my hair kept falling out of them, and the brush could be a bit wider. very glad I found this product and have been recommending it to all my friends!
The Shade 5 star review on 4th June 2023
Helpful Report
Love this hair colour so much, I used “dark brown” and the accuracy of the colour and the ease of application was perfect. Will definitely be purchasing again.
The Shade 5 star review on 1st June 2023
Helpful Report
Love getting my delivery and dying my own hair. So much cheaper than a salon and my hairdresser loves it and says my hair is so healthy
Helpful Report
I absolutely love the shade. Any advice I need is always responded to quickly 😊 I will never go back to a salon so the shade is stuck with me!! I love my colour and all the amazing products ❤️
Helpful Report
Really happy with the results I achieved with the shade Colour kit. I have a balayage type Colour and had some pesky greys that I wanted to cover. I used shade ash brown and applied Colour to the roots and combed it through slightly to blend with my natural Colour. Greys are gone and my hair feels great, soft and bouncy. Such an awesome product to use between salon visits but I must say I’m loving the top Colour and very tempted to go dark all over. Thank you The Shade for a great salon quality product at a tiny fraction of what I’d usually pay at a salon. 👌
The Shade 5 star review on 26th May 2023
Helpful Report
I love The Shade, my hair coverage is perfect and the condition of my scalp is amazing.
Helpful Report
The Shade is rated 4.5 based on 1,640 reviews