The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,423 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,423 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th October 2026

583

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I was very nervous packet dying my hair on my own. The shade provide everything to make doing it yourself very easy they send tutorials talking you through the steps and send a complete kit. The results were amazing salon quality. 2 weeks on and it still looks fresh and my hair is really healthy. I used dark brown.”

The Shade 5 star review on 17th May 2026

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“I purchased from The Shade a few times now. Very happy the hair products . Easy to use and no strong smells from the hair colourants, which was important to me.”

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“Very easy to use. So many compliments on my colour, everyone was surprised that I did it myself.”

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“This was my first time using the Shade and I am thoroughly impressed. The application kit and colour were super easy to use and the shampoo and conditioner left my hair feeling amazing for almost a week. Love this product!”

The Shade 5 star review on 15th May 2026

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“I absolutely love the intense red. Beautiful color”

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“I am 8 months postpartum so I don’t have the time to get to a salon often. I have been looking at The Shade for quite some time and decided to bite the bullet and give them a try. I’m so glad I did, I purchased the dark ash bond as I was hoping to blend my roots better than my current blonde and go for a more natural look. The whole process was so easy and user friendly. I absolutely love the result and all of my friends have complimented my hair and were shocked when I said I did it at home. I purchased an demi permanent just incase I didn’t like the colour as it washes out in approx 10 washes but I will definitely be buying it again but this time I will be buying the permanent colour. I genuinely feel like I have salon quality colour at home at a fraction of the price. If you’re on the fence about buying, take the plunge and give it a go. I’m very happy with how my hair turned out and have told all of my friends about it.”

The Shade 5 star review on 10th May 2026

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“I’ve been alternating between the moisture shampoo and conditioner, and the peppermint shampoo and conditioner. These are beautiful products that have made a massive improvement in the health of my hair. Leaving it soft nourished and bouncy. I have fine postpartum colour damage hair. I’ve also been using the oil on the ends and once a week, the repair mask. Highly recommend if you want to take your hair health to the next level”

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“I just love “The Shade”. I’ve been using Golden Copper Brown as my colour for years now. The benefit of the product is that there is no harsh chemicals, and the result is always beautifully healthy hair.”

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“It has been many years since I’ve coloured my hair myself .. so much money has been spent at hairdressers over the years .. so it was with a little trepidation that I ordered colour from Shade. The process was easy, shipped quickly & I'm absolutely delighted with the result .. no smell, no sting just glorious gleaming colour .. couldn’t have been easier .. thank you this has definitely changed my opinion of home colouring .. highly recommended ..sold 😊”

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“You can be confident when ordering through The Shade. I used the personal consultant, and I bought exactly what was recommended. After using I know I need not mix up the full colour for roots only. The toner applied to dry hair is different, hairdresser does all in one appointment. But not a big inconvenience. Overall a great result.. before and after pics attached.”

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“Since discovering the shade in covid I know longer have to panic about grays The shade is so convenient I can fit it in around work & travel while at the same time save time & money always happy with result it is gentle on my aging hair”

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“Awesome product! I was a bit skeptical but wanted to give it a try. I was pleasantly surprised to say the least. The results were great and I saved so much money and time doing it at home. I do love a salon visit however with a tight budget at the moment this is great for toning my highlights between visits and I will definitely be purchasing again. As an added bonus, my hair was soft and shiny after using it too! Top product and I highly recommend!”

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“I am obsessed with the shade. I love the fact that I can just repot my roots and not have to pay for a whole box. I know that the colour is accurate each time. And I can move my subscription around to suit my paycheck.”

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“The toner and leave-in curl cream are fantastic. The color is great. My ends were dry before the toner and now my ends are well hydrated. For the first time in a year my curls are no longer frizzy.”

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“As a first time customer, i will be returning. I'm very happy with the result, easy to use, no chemical smell, and it has left my hair soft. I also received my order in a matter of days. I would recommend The Shade to others.”

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“Great product, would highly recommend rather than using the old school boxed dye j. The supermarkets. It doesn't dry out your hair!”

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“I used the Vitamin C powder to remove purple shampoo that turned my hair lavender. I was pleasantly surprised by how much colour it removed. However I needed two packets. I then repeated the process and came out with a nice colour but you do need to follow up with a toner. My hair turned pink where it grows naturally white after 2 days. When I put the ash blonde toner on it removed the pink and to my surprise and delight it softened the demarcation line between my colour and regrowth. Very happy and the products were very low odour which is incredible. I’m a convert😆”

The Shade 5 star review on 20th April 2026

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“The colour is exactly how I pictured it and the my hair feels very soft after dying it. Great quality. Shade: 5.43 Portofino”

The Shade 5 star review on 17th April 2026

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“This is a game changer for me. Im a busy mum and dont like sitting in a salon having my hair done for long periods of time so this product was perfect for me. The service from start to finish has exceeded expectations. From the easy questionnaire, extremely prompt response times to the sleek packaging that contains everything you need from start to finish including shampoo and conditioner (that left my hair so soft and shiny), amazing smelling product's that dont have the nasty smell of salon or supermarket dyes. You thought of everything. I am seriously impressed!”

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“Love the fact that the product isn’t overpowering with the smell of chemicals. Easy to use by myself and leaves my hair soft and takes up to 5 weeks before my greys reappear”

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The Shade is rated 4.5 based on 2,423 reviews