The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,246 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,246 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	99%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 17th April 2026

577

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I absolutely love using The Shade hair colouring at home! It’s so easy and completely hassle-free. I really appreciate that it’s free from harsh chemicals – there’s no strong smell and no stinging on my scalp when I apply it. The instructions are super clear, and I love that I can just pop it on and carry on with my day without spending hours at the salon. Best of all, the results are amazing – my hair is shiny, my greys are fully covered, and it looks so natural. Highly recommend!”

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“I have been using The Shade at home colouring products for a couple of years now. And I have never been disappointed they always deliver on time. The website is very easy to use, and consultants are there anytime I need them.”

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“Great coverage - I have hairline greys that pop out every 2 weeks (due to pregnancy and fast hair growth) and watching the greys whilst waiting for a salon appointment was unbearable. Purchased the Ash Brown kit to try on advice from my hair dresser and now I am grey free, I use the kit to top up the roots and it blends perfectly to the end colour. Easy to apply and no smell which is great.”

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“My daughter & I use the same colour and are happy with the results each time we use it.”

The Shade 5 star review on 7th September 2025

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“I can't recommend The Shade highly enough, I requested a colour consult via email and wothin an hour had recieved a detailed recommendation of the colours, how to prepare them etc. Mynorder arrivwd promptly and the starter kit meant I had everything I needed to get the job done including apron, gloves, bowl and colpuring brush. I am an amateur ar home haor dying and usually go to the salon, the process was simple and my hair looks amazing. Perfect colour, greys vanished and I'm getting lots of comments about how good it looks. Finally the customer service is prompt and friendly. I somehow accidentally paid for two subscriptions, contacted The Shade and they processed the refund immediately.”

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“Great product, easy to follow instructions, I just need more practice but turned out good for my first attempt.”

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“Impressed with the result! I throw a lot of warmth as my colour washes out and I use an all over semi on my balayage to tone it down every 4 weeks. After my hairdresser went on maternity leave I thought I would give The Shade a go. Pleasantly surprised with result and will continue using! Did exactly what I wanted. Easy to use, recommend getting bowl/brush and cape kit for first time. Super handy. Love all the extras of the barrier cream, colour remover wipes and shampoo/conditioner included as well. Great value for money. I used a semi permanent 7 level Ash. Could easily use a 6 level ash as well to add a bit more depth. Will be trying that next.”

The Shade 5 star review on 1st September 2025

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“Great product! easy to use and apply. Very affordable”

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“Very professional kit and very easy to use.”

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“Loved the colour. Covered my few greys really well and my hair felt really soft after. Only thing I wish is that you can add as many additional colour tubes and developer as required as I have long thick hair the add on tube was still not enough and left me with a quarter of my hair undyed (I ordered more express). This made it on the more expensive side when i didn’t need any more of the shampoo/conditioner and oil ect. For this reason alone I will still be on the hunt for a more affordable (but still good quality) alternative .”

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“Amazing and affordable! Helps get rid of unwanted brassy tones in my hair.”

The Shade 5 star review on 27th August 2025

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“I love the Shade , no nasty smell or any irritation.Easy to apply and the colour is great. Thank you and I recommend it to anyone that uses home colouring it is really the best I’ve used. Xx”

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“I am now into my third purchase of colour from The Shade and I couldn’t be happier. The colour suits me so well and I receive many compliments about my hair. It has a pleasant smell, is easy to use and the colour holds really well. My hair is in great condition, especially since I am now using The Shade shampoo and conditioner for curly hair, and the leave-in curl cream. I highly recommend The Shade.”

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“I have been using Shade for years and love them! I have just taken my shade down one level and I adore the shade it has given me! The lustre has bought some great comments! So thanks again!”

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“Product is amazing. Really love how my colour has come out. The colour ordered was exactly what I wanted.”

The Shade 5 star review on 25th August 2025

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“I am so happy I found The Shade! I can now cut back on the hairdresser and save myself money! It was super easy to apply and my hair feels great!”

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“I have been using The Shade products for at least 3 years. I have so much grey and the quality of the product completely covers it. Love love love.”

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“Love this dye! The application kit is so complete and of excellent quality. The products do not have the awful smell like other dyes I have bought in the past. It was easy to remove the dye from my skin with the wet towel provided. The shampoo left my hair soft. The colour was accurate. Great product and great price!”

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“I brought the subscription so the application kit was fabulous, bowl, brush, clips cape all great. The products didn't have that horrid chemical smell the boxed colours have. No burning on my scalp at all and my hair felt soft and in great condition after my colour. I choose beigh blonde which is probably a bit darker that I wanted, but I will choose a lighter blonde text time. Overall fabulous product great price!!”

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“Very happy with my colour! Delivery was quick and easy to apply :) hair feels nice and soft and lots of compliments”

The Shade 5 star review on 20th August 2025

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The Shade is rated 4.5 based on 2,246 reviews