The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,996 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,996 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 28th May 2025

550

Anonymous

Anonymous // 01/01/2019

Filter: Rated 3 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I like the feeling of the product It is not drying and harsh . The Color I chose was Paolo, I feel it is a bit too dark and would like to Have a warmer more auburn tone. Can you advise?”

Helpful Report

HI Karen, Thanks for getting in touch with your review. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps! Best Regards, Marco The Shade

“I used the golden brown, but the brown was a very dark shade, much darker than i expected. Also my scalp was itchy for a few days.”

Helpful Report

Hi Deanne, So sorry to hear that you weren't happy with your colour result. You were in touch with our colourists before your most recent colour purchase, but unfortunately you selected a colour which our colourist did not recommend for you, and the colour you used does have a darker finish than the colour recommended for you. If you have any allergies or sensitivities to our product then it is best to review with your GP. We have eliminated the key known allergens from our products, but you could have a reaction to any ingredient in the colour or developer and if you do have a reaction then you should not use it. Thank you very much and wish you the best. Marco The Shade

“Ash colours turned my hair red, tried 2 different ash shades but both had very red/orange tones. Using another brand of light ash brown and have no red tones.”

Helpful Report

Hi Sarah, There are no red tones at all in our Ash colours. We did explain to you that reddish/brassy colour pigments are naturally present in the hair and they are the last pigments which are lifted out of the hair during lightening, because they have the largest colour molecules. The best approach to correct visible brassiness is to add some depth and cool tones. Adding a bit of depth means that the colour does not have to lift so much and that it is more likely to achieve an accurate, 'true' colour result. Cool tones will counter-act and neutralise unwanted warmth. Some people's hair also naturally throws more warmth than others. We recommended a medium cool brown colour for you, as you did report some brassy tones initially, but unfortunately you didn't try that colour. Different brands classify their colours differently, so you could be using a colour which is described as light brown now but which is closer to our medium brown - unless they are categorised using the exact same classification system, then they can't be compared because they don't necessarily have the same base colour level. I hope that helps. Camilla Colourist - The Shade

“Good packaging and instructions. Nice to receive a full application kit. Easy to apply and use products. Things I wasn't so happy with... The Cape provided was nothing like the one in the video...really wish companies would show what customer will receive (same with conditioner and shampoo...initially thought I would receive a whole bottle...quickly assumed that would not be the case). Dye seemed to stain my hairline quite a lot and more than some box supermarket products...it fades but not a good look if you dye hair the day of an event etc. Turned my greys copper! Never had this happen before. I used an extra developer as recommended. Did good coverage just weren't dark brown. My head did burn/tingle a bit from the product which I was surprised at as it was free from the bad chemicals. Overall it was ok. I am considering whether I will use again. Feel like supermarket box products are better or similar and I can get them a lot cheaper on sale. Just have to consider the chemical free aspect but then more products are coming out like this now. Not sure what I expected but was nothing amazing.”

Helpful Report

Dear Anita, Thanks for your feedback. Full-sized bottles of conditioner are available, but we provide a sachet only of the Colour Protection Shampoo and Conditioner in our Colour Kits. We don't provide a full bottle of shampoo and conditioner with each colour kit! In regard to staining, we provide a sachet of Barrier Oil to apply to your hairline to prevent staining. We are wondering if you applied the Barrier Oil? We also provide a Colour Remover Wipe to clean up any stains or mess after the application. Going by the colour consultation you completed. you selected a neutral colour, which is is lighter than your natural colour. Lightening always reveals natural warmth, so the warmth you saw in your colour result is natural warmth, revealed during lightening. There is no copper tones in the colour you selected, but there are also no cool tones. Cool tones are essential when lightening as lightening always reveals natural warmth, and cool tones will balance and mute the warmth. So we would have recommended a cool based colour which would have given you a neutral colour result. We also recommend that you do a sensitivity test before you use the product, to ensure that the product is suitable for you to use without any reactions. If you had done the sensitivity test then you could have avoided using the product because it appears that you may have a reaction to an ingredient in our colour formulas. While we have eliminated the major irritants commonly found in colour products, you could have a reaction to any ingredient, even an ingredient which is not an major allergen, which is why it is critical to do a sensitivity test before using the colour. Best Regards, Camilla from The Shade

“Didn’t help with my grey hairs!”

Helpful Report

Hi Karen, Sorry you didn't achieve the colour coverage you were after. We are adding a 27 vol developer in a few days time which is specifically developed to cover colour resistant greys. This new 27 vol developer is very effective in achieving grey coverage over stubborn greys. Unfortunately it can be harder to cover greys, as their outer cuticle layer is more tightly packed, and greys can have a coarser texture which makes it more difficult for the colour to be absorbed. We will be advising everyone shortly when the 27 vol will be available. Camilla

“It’s a great concept but didn’t work out for me. I thought the information, products, postage speed etc was really good but I was left with awful orange hair. I followed the instructions and times. Maybe my hair just has too much warm pigment.”

Helpful Report

Hi Kristy, I'm sorry you didn't get the result you were looking for. The best thing would be to contact one of our colourists here who would be happy to assist: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps! The Shade team

“Frustrated as I’ve contacted a few times to get help with accessing my subscription but haven’t had a reply”

Helpful Report

Hi Kate, We received your emails dated June 30th and July 2nd and replied to them both. I will send you another email now. Sorry for your inconvenience. Best Regards, The Shade team

“Love the concept of buying online, thought the colour selection process was great, packaging and time to receive via post also great. Got my husband to help applying product and we followed instructions with no concerns. The colour I selected was 'Roma' and of the understanding this would achieve a golden brown colour. The outcome was alot darker and more red in colour, disappointing as wanted to stay close my nature colour. Not sure how I feel about the overall experience. I would definitely talk about it with friends (have to because of the big difference in colour of my hair) but would say be weary of colour selection outcomes.”

Helpful Report

Hi! We're happy to hear that you liked the overall product and would love to help you find your perfect shade! Roma has prominent warm secondary tones. All warm colours do include red tones in the base of the secondary tone, which is why our colourists ask not only what tones do you want to see in your hair, but also what tones you don't want to see in your hair. Also, warm tones absorb light and they do look darker than their technical colour level (cool tones reflect light and look lighter than their technical colour level). So a colour level which is the same as your natural colour, but which has warm tones, will look darker. The colour advice directly from our colourists (available 7 days a week) provides more personalised colour advice, which takes further factors into consideration. We would be very happy to recommend a colour which would work well for you, and provide advice on how to gently soften your colour, so please get in touch with our colourists directly here: https://theshade.com.au/colourist/ Thank you very much!

“Hi, I was very happy with the products supplied, the only feedback I have is one of the reasons I color my hair is a couple of greys at the very front, I colored my hair 2 weeks ago and the color has already come away from the trouble greys, even with the grey softener product”

Helpful Report

Hi Kirsty! Thanks for getting in touch and we are glad to hear you are generally happy with the product. Some greys can be particularly colour resistant, unfortunately, and we're sorry to hear that the colour coverage didn't last over some of your greys. It would be helpful if you applied heat with your hairdryer just in the areas where you have the most stubborn greys the next time you colour. We are happy to send you a free colour kit so that you can try that approach. If you would like to proceed with that, please contact Support at support@theshade.com.au who will arrange it. The Shade team

“I've used all manner of hair dye. This is ok. Hair not super shiny or super moisturised, but survived colour process. Colour still on brassy side despite picking ashy tone.”

Helpful Report

Hi Penelope, Thanks for your feedback. Our colourists would love to help you out. They can be contacted at colourist@theshade.com.au I hope this helps! The Shade team

“The product was great and easy to use. Definitely needed multiple packs for long hair. Colour was however still very warm tone and my roots were orange, so that was a bit disappointing. Would be great I you sold toner.”

Helpful Report

Hi Denise, I'm sorry you didn't get the result you were looking for. Please contact one of our colourists here who will be able to assist you: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Love this product as I have a chemical allergy to a preservative well-known throughout Europe as MI—I alternate between medium to light blondes as my natural hair colour is mouse.”

Helpful Report

“Product felt lovely and gave good coverage however where I was looking for a copper colour it only came out as brown and darker than was expected.”

Helpful Report

Hi Alex, If your colour result was darker, that could only be because you either had darker colour pigments in your hair before colouring from previous colour, or your natural colour was more than two levels darker than level 6, as our colour can lift by two levels only. Our colourists can help, but we need more information about your hair history and goals so please contact them directly here https://theshade.com.au/colourist/ I hope this helps! The Shade team

“The customer service was exceptional. The product itself I’m not that happy with, followed instructions & time frames and the colour was not as intense as shown on their product image. Within a week the colour has faded, particularly the roots.”

Helpful Report

Hi Kathy, Sorry to hear that your colour faded. Our colour does not typically fade within one week. If your colour has faded so quickly, that indicates that your hair is porous (the outer cuticle of the hair is raised) which causes the colour to leak and fade. Our colourists can provide you with individual advice to boost colour absorption and retention so please contact them directly here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“They only send a reminder email if this months shipment right when they send it, so if u want to cancel u can’t. Product is ok- I still get scalp inflammation and seems to wash out after 1 or 2 weeks. So, no great staying power over my very tough greys.”

Helpful Report

Hi Melissa, Thanks for your feedback, and for being a regular purchaser since May 2020. Please note that you can cancel your membership at any time via My Account, or just purchase when you need to. In regard to the issues you are experiencing, please contact one of our colourists here who would be happy to assist you: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“It's not the best product.”

Helpful Report

Hi Cheryl, I'm surprised to hear that as you have purchased 9 Colour Kits from us over the last 8 months. If you need some assistance, please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“For some reason my Shade colour Was a lot darker this time.... my hair was blondish and it turned out quite a dark brown. This has never happened before. Might have to try light ash blonde instead.”

Helpful Report

Hi Audrey, Sorry you didn't get the result you were looking for. Please contact one of our colourists here who would be happy to assist: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I honestly cant tell much difference on my hair or scalp between the Shade and supermarket brand. They both seem to burn my scalp :(”

Helpful Report

“The product is good. Smells great and I especially love the conditioner. My only two issues are the cost, which is a little high and how long it takes to receive the order once shipped. I also found that when I have applied the product in the way suggested as a "touch up" rather than total colour change the grey coverage did not last. It seems the colour needs to be on longer. In regards to cost perhaps we could simplify packaging and just be sent product on its own.”

Helpful Report

“I love this product and subscribing is convenient, but the frequency of the product coming to too quick - I would prefer every 3 months, not every 2 months. I find it a very inflexible arrangement.”

Helpful Report

Hi Felicity, I'm thrilled you love The Shade! Our maximum delivery frequency is every 8 weeks, but if you require every 12 weeks, you can change your next delivery date to 12 weeks later. This can be done in My Account -> My Subscription If you need some more assistance, please contact me at support@theshade.com.au I hope this helps! Craig The Shade

The Shade is rated 4.5 based on 1,996 reviews