The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,052 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,052 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 15th August 2025

Snez U

The Shade 5 star review on 13th August 2025

Victoria O

The Shade 5 star review on 25th June 2025

Heather P

561

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Great product True to what the colour looked like when ordered Yet to see how long it lasts”

Helpful Report

“Fantastic products! Very happy with the instructions and the colour. My hair feels amazing after being coloured and will be using the product again 😊”

The Shade 4 star review on 27th January 2021

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“I love The Shade! It's easy and quick to use, it looks and feels great; all that without nasty chemicals and animal cruelty! The only improvement could be to have sachets made from compostable material or offer refill options. Also, half-amount indicators would be great if you only need half the amount for shorter hair or touch-ups. Thank you for a great product!”

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“Easy to use. Smells great. Love the colour.”

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“I am happy with the coverage , but not the colour , I chose dark blonde, however it is too dark , I would like to try a lighter shade next time”

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Hi Wendy, Thanks for your review! Please contact one of our colourists here who can assist you in getting a lighter result: https://theshade.com.au/colourist/ I hope this helps! Craig The Shade

“Hair colour was so rich and natural looking. Easy to apply at home and loved that you supplied everything. It was a long process to first soften my colour resistant roots. Unfortunately for me it still didn’t colour well and I had patches of grey.”

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“My trial has gone really well. The colour is great and my hair feels soft. The tint kit is easy to use. The only reason I’m not giving five stars is that I’ve sent a query about my colour buildup so will write another review once that’s complete!”

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“I like the product. The amounts given are just slightly too small for me. Not enough to use the double pack without wasting a lot so I make it work with singles. I wish they gave the option of a reusable squeeze bottle applicator and brush. The bowl and brush is a mess and I need help to get a decent application. It would be nice to have a more practical option for those with longer hair. I ended up finding a squeeze bottle on my own, its so much quicker.”

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“The colour is great and it's lovely getting it delivered so I don't have to think about it. However it's a shame there isn't an option to get a root touch up colour for in between (much needed for resistant greys). I hope they do this soon as other hair colour subscriptions do so I am thinking about switching.”

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“Very satisfied with how quickly my first order arrived and then subsequent automatic orders arriving. I am around 90% grey and I’m still trying to work on getting my colour right. Straight after colouring I’m a wee bit purple, I need something to tone done the gold that my natural colour throws, but being purple for a few washes isn’t pleasant. Grey coverage is ok but would like better.”

Helpful Report

“SORRENTO - LIGHT ASH BLONDE I really liked the introduction pack, it came with everything I needed to dye my hair at home. The included shampoo and conditioner was exceptional, my hair felt so soft! Unfortunately the colour came out more golden blonde than ash. Overall it was okay just not the end result I was expecting.”

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“Starter kit too large for post box, but following deliveries good. All tools good quality except clips which are useless. Application brush bit annoying d/t hook on end, so difficult to use for sectioning; hook for frosting cap? Can't use prepping oil d/t severe reaction. Recommended processing time too long for my hair; damaging. But, even halving the time is covering white hair; so good. Overall, decent and convenient to have regular deliveries.”

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“I’m still assessing the results, particularly the longevity of the colour. I have changed the shade and am hoping I’ve now got it right.”

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“Like the color but had to mix 2 tubes to get the color I needed. I did the bleach wash and developer but it still didn’t cover the grey roots enough.”

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“The colour is vibrant on the area where I put the developer which was on the greys. So the colour was vibrant at the roots. The colour was uneven. I have washed it once since dying. I like the uneven colour and the colour has reduced on the roots. The developer really works well but I think it would have been a more even colour if I didn't put the developer on the greys, but the colour wouldn't have been as vibrant as there is not much colour on the rest of the hair, which was a coloured dark blonde. The kit and hair products were easy to use. I have medium length hair, it's curly but thin so I had a lot of product left, about half, so a waste. would have been good if they came in bottles like previous products I have used and I use just the amount I need.”

Helpful Report

“Have loved my experience with The Shade. I use the Light Ash Brown shade and seems to be the most natural colour I’ve been able to find in a long time - it’s still a little darker than my natural colour (my goal) but the lighter shades looks too light - it would be good to have something in between? The colour doesn’t start to fade until about 3-4 weeks and covers my grey well until this time. My hair still seems to be in good condition so definitely feels salon worthy.”

The Shade 4 star review on 22nd October 2020

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“It was a great way to home colour, mess free and easy! Covered the greys and was a great colour match for my existing shade :)”

The Shade 4 star review on 7th October 2020

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“I am not completely satisfied. It did not cover the gray, and the root remained darker even though I used the pre-paint as you advised me. Maybe I’m doing something wrong...Can you advice me,please”

Helpful Report

Hi Eleonora, I'm sorry you didn't get the grey coverage you were looking for. Please contact one of our colourists here who would be happy to assist: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Hi, Very easy to use and great result”

Helpful Report

“Love The Shade! The colour is lovely - no chemical smell and no itch. Love the starter pack too! Shampoo and conditioner are fabulous. I wasn't sure how it would work on my hair as it was very 'COVID'! I hadn't been to the hairdresser for 6-7 months for a colour and the roots were very grey - a mixture of colours - and the ends were, still are, very bleached. Photo of before with hair up showing the colour demarcations! I chose the very light ash blonde and it was probably a bit light but the developer worked well to open up the greys. Everyone loved the colour. Six weeks on and it is even lovelier. Looking forward to receiving my next order in the next few days. I am going to leave the colour on longer this time. Great experience. Delivery was longer than expected but it is COVD times so that's to be expected as I'm in Sydney and The Shade is in Victoria:-). Highly recommend the product and the service.”

Helpful Report

The Shade is rated 4.5 based on 2,052 reviews