The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,640 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,640 reviews


Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 89%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th March 2024

423

Anonymous

Anonymous // 01/01/2019

Filter: Rated 2 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I ordered dark chestnut blonde and my hair is now very dark brown with a hint to red theough it. I'm not very happy with the colour as I was aiming for a light brown.”

Helpful Report

Hi Angie, Sorry that the outcome was darker than you expected. There is a number of reasons why this could have happened. Please contact one of our colourists here who would be happy to assist you: https://theshade.com.au/colourist/ The Shade team

“It didn’t cover my greys so I sent an email to complain but never heard a word from you I’m very disappointed as I was so excited about trying your product Di”

Helpful Report

Hi Diane, I have searched but I cannot find an email from you. I'm sorry you didn't get the result you were looking for. It seems you may have very colour-resistant greys. Please contact one of our colourists here who would be happy to assist you: https://theshade.com.au/colourist/ Our colourists are available 7 days a week. I hope this helps! The Shade team

“I followed the instructions for covering stubborn grey hair and it hasn’t covered the greys. It bleached them white. I used 8.2. I don’t think it ha fully coloured the regrowth either.”

Helpful Report

Hi Narelle, Sorry you had trouble colouring your greys. You mentioned to one of our colourists that you have stubborn greys, and it seems this certainly is the case. It seems you also have porous hair. Please look at the following blog: https://theshade.com.au/blogs/ten-tips-to-reduce-porosity-in-your-colour/ The Shade team

“Unfortunately the colour was not great for me and I ended up being quite upset at the result (still am even after paying to have it fixed as much as possible). I sent a photo through of my current colour and specifically said I did not want to be too much lighter or have any warmth at all in the colour. The colour was way too light for me and ended up being very ginger :-( I am sure if I went darker I would have been much happier but in this case I will spend quite some time growing out the result.”

Helpful Report

“I'm really disappointed. I got the colour consultation and have photos and ordered the colour recommended. I followed instructions exactly. I've done home colours before (years ago I did my own hair) so I'm not inexperienced. I ordered 7.1, so it should have been an ash blonde colour. Instead it's a ginger colour and not a nice one either. How 7.1 created red-gold tones I will never know. But I don't recommend it and wish I'd just lived with my regrowth until I could see my hairdresser again.”

Helpful Report

Hi Deena, I'm sorry you didn't get the result you were looking for. It seems that might have tried to lighten your colour on top of previously coloured hair. This would throw up some warm tones. There would not be any warm tones with Bellaria 7.1 Dark Ash Blonde on uncoloured hair within 2 shades, as ash neutralises warm tones. Please contact one of our colourists here who could assist you: www.theshade.com.au/colourist They are available 7 days a week. I hope this helps! The Shade team

“Sorry but I can’t leave a positive review for this product as I’m not happy with the end result - one week after application the colour has washed out in places ... I was hoping for atleast 3-4 weeks before it started to show regrowth - the fade is far too quick.”

Helpful Report

Hi Stacey! Sorry to hear about your colour fade. It sounds as though you may have porous hair, which can lead to colour leakage and fade. Here's some more information about that and tips to reduce porosity. https://theshade.com.au/blogs/how-hair-porosity-affects-hair-colour/ https://theshade.com.au/blogs/ten-tips-to-reduce-porosity-in-your-colour/ I hope that helps and wishing you the best! The Shade team

“Unfortunately the colour chosen for me is very orange, and looks odd. Shame as the colour went on well and unlike other colourants I did not itch to pieces.”

Helpful Report

“Speaking to a colour bot is no help to individual needs . Personalised service by phone is essential To make the right choice”

Helpful Report

Hi Karen, The link I sent you was to contact one of our colourists. The questions you answer will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. It is not a bot. Our colourists work 7 days a week, and it is unusual if our clients do not receive a reply within a couple of hours. Phone consultations just don't work for hair colour consultations as our colourists need photos, and detailed information such as hair history, colour goals etc. to provide personalised advice. I hope this helps! The Shade team

“I still haven’t received my delivery, Australia’s post says it’s been in Melbourne for 10days.”

Helpful Report

Hi Lori, We shipped your order within 24 hours of receipt, but as I explained to you in the email I sent you, there are big delays from Australia Post all over the country mainly due to the increased volume of people having items home delivered. Information from Australia Post regarding the delays can be found here: https://auspost.com.au/about-us/news-media/important-updates/coronavirus#faqs I am sorry your order has been delayed, but The Shade did everything it could do to facilitate a quick delivery, but unfortunately Australia Post currently have a huge backlog. The Shade team

“Great communication to help me pick a colour however I used the bleach wash and beige blonde as advised and now my hair is orange 😭 lucky I'm in isolation and no one can see it.”

Helpful Report

Hi Brooklyn, unfortunately you didn't take our advice that you can only lighten your hair by 2 levels, and to contact one of our colourists if you want to do a bleach wash. You selected Capri 8.2 Beige Blonde which is much too light for your hair and when you lighten beyond 2 colour levels, unwanted warmth is revealed due to the naturally contributing pigment. The Shade team

“I made my order on 23 March and it hasn't arrived yet. This is a very long time to have had to wait for your product.”

Helpful Report

Hi Paula, I'm sorry you haven't received your order. We despatched your order on March 23rd, and checking the tracking on your parcel, Australia Post have said that it has been delayed. The tracking can be found here: https://auspost.com.au/mypost/track/#/details/33VQB340246001000935101 Sorry for the inconvenience. The Shade team

“Fast service, helpful consultants and good quality product. However I am surprised by all the reviews that say it's easy to use. If you've watched your hairdresser colour your hair, you have to apply The Shade in exactly the same way, methodically sectioning your hair using clips. If you're experienced with that kind of thing, good for you. Me? I found it impossible to do in my cramped bathroom - the clips wouldn't stay in place, the bowl almost tipped a few times (watch out for the cat), I couldn't reach the back of my head or see what I was doing. In the end, in despair, I resorted to applying the stuff with my fingers Now I understand why box colours use a squeezy bottle.”

Helpful Report

Hello, thanks for your review! It can be tricky the first time you use a bowl and brush to apply hair colour if you are use to squeezy bottles. Here's a video which could help you: https://theshade.com.au/support/ Please persist, as it's a much better way of colouring your hair as it allows you to colour where you need it. If you colour all your hair every time, you'll end up with colour build-up and colour banding. If you need help from a colourist, please feel free to contact them here: https://theshade.com.au/colourist/ Regards, The Shade team

“my hair colour did not change, my regrowth was not affected, my greys were not covered. I followed the instructions to the letter.”

Helpful Report

Hi Samantha, Thanks for getting in touch. Ok, our colourist can help with both colour selection and we have a process which will give you complete grey coverage on even the most colour resistant greys. Please get in touch with our colourist directly, and provide a little more information about your colour and they can help you find a colour you are happy with and achieve permanent colour results on stubborn greys. Please go to https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Hi to all. I haven't received my order. Have been trying to track it without success. Regards Barbara.”

Helpful Report

Hi Barbara, So sorry you haven't received your order yet. As per your tracking number, your package was received by Australia Post on April 26th, and passed through Melbourne on April 29th. I will lodge a complaint with Australia Post on your behalf, as it should have been delivered to you by now. If they can't locate it, I'll immediately dispatch another order for you. Very sorry for your inconvenience. Regards, The Shade team

Hi Barbara, I've just received notification from Australia Post that your parcel will be delivered today. On behalf of Australia Post, apologies for the time taken to deliver your parcel. Hope you have a great day! The Shade team

“This hair dye left my hair very dry. Also the colour turned brassy after 2 washes and I use SLS, etc free shampoo and conditioner. Unfortunately won’t be continuing with my subscription.”

Helpful Report

“Colour didn't mix well (still chunks fo colour) and was quite thick. Quite drying, did not leave my hair feeling soft. Not a natural colour (Palermo), redder than the photos. Instead of a quality colour product you get a regular hair colour and developer plus lots of extraneous items, a placemat to mix on, a hair cape, shampoo and conditioner in those annoying tear off packets. If I'm paying $24.95 for hair dye, I definitely will have conditioner better than this in the shower. Also, the maximum amount of time between subscriptions is 8 weeks? That's too close.”

Helpful Report

“The colour was significantly different to what was shown online (much more than any expected amount for error with differing computer screens/lighting/etc). Used the colour 6.1 to slightly darken hair to a medium brown, the colour came out extremely dark brown almost black. Very disappointed.”

Helpful Report

Samantha, I'm sorry you didn't get the hair colour you were looking for. Please have a read of this blog: https://theshade.com.au/blogs/my-colour-result-is-darker-than-i-expected-why/ Our colour images online are accurate depictions of the colour, but there are other factors why your result is darker than expected. Also have a look at this blog on colour build-up: https://theshade.com.au/blogs/colour-build-up-is-the-worst/ If you would like some personalized help, please contact our colourist Camilla at camilla@theshade.com.au who would be happy to help you. I hope this helps!

“While impressed with the kit, and found it easy to use I attempted to go 2 shades lighter than my natural colour, but there was absolutely no difference. I had even left a few pieces out and lowlights and cannot find them. I had higher hopes for this product.”

Helpful Report

Hi Leesha. Sorry you didnt get the colour result you were after. What colour level were you before you coloured using our product? Was that colour from permanent colour products, and if so, how often had you been colouring your hair that colour (how long have you had the darker coloured hair)? The reason I am asking is because some of the darker colours (colour levels 1-5) can be the hardest colours to shift or lighten, particularly if you have recoloured several times and overlapped the colour. This results in colour build-up, which 'locks in' the darker colour levels. It can be very difficult to achieve a lighter colour result if you have a colour build-up of a darker colour, and you might need professional colour removal before you can achieve a lighter colour result. Our 20 vol developer and a lighter colour will not shift that locked in darker colour. I have had this exact problem myself, after having level 3 colour for a while. I am now Light Ash Brown (6.1), but to achieve that I had to get the previous colour professionally removed and toned (to remove the red that was revealed by lightening it). Now I colour using our 6.1 colour and I have the colour result I wanted, but I tried to achieve this at home without removing my previous permanent colour and it didn't work for me either initially. So if you do have an existing darker colour, you may want to get professional advice or help with lightening your hair and then after that you can achieve and maintain the colour you want easily at home. I hope that helps and wishing you all the best!

“I really appreciate your customer service, tools, videos, emails, etc, but I did not get a good result from the dye. I followed the instructions to the letter but the end colour was very dark and red - almost a cherry burgundy on my hair and it’s not flattering (I had golden brown which I was hoping would not end up red). Also I had a lot of fallout - my hair is really thin since dying earlier this week and I seem to have lost my curl - not a good result. I’ve already booked an appt with my hairdresser to see if they can recolour and cut it in a way that will mitigate some of the damage so it’s going to cost me a lot to try and fix! This is not the first time I’ve dyed my hair at home and I did a patch test that had no reaction, but this is definitely the worst result I’ve ever had. I really was hopeful with so much support that this would be a better product.”

Helpful Report

Hi Maggie, We are sorry to hear that you didn't get the colour result you were after. The final colour result is affected by your original colour and the colour tones within your hair. Golden brown does have warm reflect within it and if you lighten your hair the lightening process can reveal red undertones within your hair colour. Did you lighten your hair significantly? What was your colour level and tone before colouring? Our colour doesn't make your hair thinner. The colouring process actually makes the hair a little thicker during the process of depositing the colour pigments in the hair. Your hairdresser will use a cool toned colour to counteract the warm/reddish reflect which should neutralize the unwanted warm colour effect.

The Shade is rated 4.5 based on 1,640 reviews