The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,379 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,379 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Live Chat, Email
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 26th August 2026

584

Anonymous

Anonymous // 01/01/2019

Filter: Rated 2 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I was looking for a professional DIY solution to dye my roots get during the lockdown and came across The Shade. Based on the positive reviews and feedback I decided to try it. I provided photos and the colours of my salon colours and received advice. Unfortunately I am not happy with the result (it's way too dark).”

Helpful Report

Hi Athena, Sorry you weren't happy with your colour result! We are happy to provide a lighter colour and advice on how to achieve a lighter colour level. Please contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Great, clear instructions and useful tools. Unfortunately golden brown was instead some step back to my 90s teenage years of too dark mahogany but with the added cruel twist of bright red greys. Truly awful.”

Helpful Report

Dear Sally, I can see that you with Modena. Modena has prominent warm tones (as clearly listed in the description). All colours with warm tones have some red blended within the secondary tones. This can present differently on different hair - some people have hair which has a lot of natural warmth, in which case they will get a more visible reddish result from colouring with a warm based colour. Overall, if you really don't want to see any red in your hair the best approach is to avoid warm colours. Colours with a neutral tone are the best colours to cover greys because they don't have any prominent secondary tones which can appear lighter and brighter over greys. We don't recommend colouring to cover greys with a colour with prominent warm tones, or if you do want to see warm tones in your hair then we would suggest that you blend the colour with a neutral colour which will anchor the colour and avoid the lighter, brighter colour result over greys. If you need some assistance, please don't hesitate to contact one of your colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Loved the colour and all the equipment. Looked great for the first week then completely washed out :(”

Helpful Report

Hi Lisa, Sorry to hear that your colour faded so quickly. Colour fade is typically due to porosity, and hair which is porous leaks colour. Please contact our colourists who can provide tips and techniques which help reduce porosity and which support colour retention on hair with high porosity. They can be contacted here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I was really excited to use the product. I was impressed with the service and thought it would be perfect. Unfortunately it did not cover my greys. I found the softening(which was actually just a developer on its own) very laborious, took way too long and made it difficult to apply the colour after. Overal , the time was very long and I really was disappointed when it did not cover my greys. A lot of effort for no return.”

Helpful Report

“I was really disappointed with my order from the Shade. The incorrect colour was sent to me (dark ash brown) and I only realised it after I applied it to my hair, resulting in my turning a much darker shade than I wanted. I feel product control must be lacking.”

Helpful Report

Hi Emma, I'm very sorry you were sent the incorrect colour. We will send you a bleach wash kit which will remove the darker pigment from your hair, and a replacement colour kit. Unfortunately one of our packers made a mistake by sending the incorrect colour. We will reiterate with the packer the absolute importance of packing the correct colour listed on the packing list. Once again, we are terribly sorry, and apologise for your inconvenience. Best regards, Craig The Shade

“Dear team, I have tried to cover the grey hairs and followed the directions for use as per the instructions - I still have not and cannot get the grey hairs on the side of my head covered. My hair is pulled back daily and I have become used to having the greys exposed. I would appreciate some guidance on how to get the greys covered for a long period. Max after a week or less its back. Many thanks Cheryl”

Helpful Report

Hi Cheryl, I'm sorry you're not getting the grey coverage you require. Please contact one of our colourists here who can assist you. https://theshade.com.au/colourist/ I hope this helps! The Shade team

“The shade product wasn't great for me as it didn't cover all the grey hair.”

Helpful Report

Hi Magda, Thanks for your feedback. It seems you have particularly colour-resistant greys. Please contact one of our colourists here who would be happy to assist: https://theshade.com.au/colourist/ I hope this helps! Craig The Shade

“Disappointing results from this product, I had to cut a huge matted piece of hair off after colouring. I have never experienced anything like it before after many years of dyeing my hair with store bought boxed kits.”

Helpful Report

Hi Elaine, So sorry you weren't happy with your colouring outcome. We have thousands of clients and have never had that feedback before. Not sure that is a colouring issue, and it definitely isn't anything we have heard of before. Please feel free to contact one of our colourists here if you would like some assistance: https://theshade.com.au/colourist/ Best Regards, Camilla The Shade

“Have tried multiple colours and have overall been disappointed. A plus is the dye doesn't irritate my scalp but the colour result has never met my expectations. Will not purchase again.”

Helpful Report

Hi Bree, We are happy to provide personalised colour advice to help you meet your colour goals. We can blend colours in a Duo colour blend if we haven't got one single colour option which meets your goals. Please contact one of our colourists here for individualised colour recommendations: https://theshade.com.au/colourist/ Regards, Maria The Shade

“When first done the color looks good however I find the color fades very quickly and after just 3 weeks it has faded quite substantially. I am very unhappy with the longer term results.”

Helpful Report

Hi Denise, Sorry that you weren’t happy with your colour result. Colour fade is typically seen when the hair is porous, as the hair can then leak colour. Please contact one of our colourists for detailed recommendations which can help reduce porosity. https://theshade.com.au/colourist/ Thank you very much. Craig The Shade

“Was great but now I don’t need it anymore and have tried twice to cancel automated subscription. It is annoying.”

Helpful Report

Hi Mel, Please log into My Account https://theshade.com.au/my-account/, go to My Subscription and click Cancel. I hope this helps! The Shade team

“I was very disappointed with the result. I purchased light ash blonde that stated that it would have no red in it, but my hair didn’t come out ash, it definitely has a red tinge to it. I just don’t think you can get salon quality colour at home.”

Helpful Report

Hi Dee, I'm sorry you didn't get the result you were looking for. Ash colours neutralise warm tones, so there must be an underlining reason why there is a red tinge. Please contact one of our colourists here who would be happy to assist: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“The colour was great! However I had an allergic reaction. I scratched for days, blistered, burnt and lumps. Unfortunately not a natural hair day :(”

Helpful Report

“Not suitable for allergy sufferers contains PTD which has a high allergy risk, I purchased this not realising it contained PTD and it was advertised as being a low allergy risk, I did a skin test and had a reaction within 1hour a week later I still have a sever rash and skin swelling where I tested this product.”

Helpful Report

Hi Ashleigh, I'm sorry you had an allergic reaction, and I'm pleased you performed an allergy alert test. Our colour uses PTD—Toluene 2,5-Diamine Sulfate (TDS), an ingredient that effectively replaces PPD in permanent hair color while offering a lower incidence of skin sensitivities. Studies show that more than half of users who are allergic to PPD did not experience any adverse effects to products using a PTD substitute. However, as the ingredients are chemically similar, it is possible for users who are allergic to PPD to experience some irritation when using a color with PTD. Wishing you all the best! The Shade team

“I didn’t get a free trial as my sister had one before”

Helpful Report

“I really loved the subscription method, and the colour was lovely, but it only gave me a 2 week coverage of my greys, which is pretty disappointing!”

Helpful Report

Hi Sarah, I'm sorry to hear that your greys are only covered for 2 weeks. Colour fade is usually due to hair porosity which basically causes the colour to leak. Please have a look at this blog: https://theshade.com.au/blogs/ten-tips-to-reduce-porosity-in-your-colour/ If you would like some assistance from one of our colourists, they can be contacted here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Told me to use the light blonde colour to lighten my hair though hair colour cannot lighten hair.”

Helpful Report

Hi Caitlin, The Shade can lighten or darken 2 levels from your natural hair colour, but cannot lighten over previously coloured hair. I hope this helps! The Shade team

“Not great coverage as advertised not very Happy with product.”

Helpful Report

Hi Jodie, Sorry you aren't happy with the coverage.. Our colourists would be very happy to assist. They can be contacted here seven days a week: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“The colour was much darker than it looked on the colour chart and now as a result I am left with really dark hair that I hate. I would love to get rid of the dark hair and try a lighter colour but other than going to the hairdressers which in Victoria I can’t do I am at a loss as what to do. Anything you could do to help? I would love to stay with your product because it left my hair lovely and soft and I do believe if I could get the right colour it could be good. I have written to the help page but no one replied. Ros Nicholls”

Helpful Report

Hi Ros, Thanks for getting in touch. Our colourists received your enquiry on May 19th, and within an hour they replied with the following email: Hi Ros! Thanks for getting in touch and I hope you are well. Yes, Roma 4.3 is a very dark colour, so I would expect that you would get a very dark result from that colour. We do offer personalised colourist support to help with colour selection 7 days a week, so please do ask for help, and it is preferable to ask for help before you order a colour. As you already have colour in your hair, you would need to do a lightening process to lift out the darker colour pigments that are currently in your colour to achieve a lighter colour result, because colour cannot lighten pre-coloured hair. You can lighten your colour by doing a bleach wash at home. This is quite quick, easy and very effective, but bear in mind that you can’t recolour for 2 days and your hair will probably be a bit brassy (lightening does that) during that time. The upside is that when you recolour you will have a lighter base level and you can then comfortably achieve a lighter colour level and the bleach washing process will lift out all the darker pigments which are currently in your hair. We offer Bleach Wash Kits which include everything you need to bleach wash your hair, which will effectively and quickly lighten your base colour. They are $17.95 and include bleach powder, developer, Colour Protection Shampoo and Conditioner and gloves as well as detailed instructions. To add Bleach Wash to your order, go to the Shop page, scroll down until you find the Bleach Wash Kit, and you can then add that to your order. A bleach wash is gentler than a standard lightening process, but it will dry your hair and we recommend that you do some leave-in conditioner or oil treatments before and after bleach washing to restore moisture and condition to your hair. Please bear in mind that sometimes people need to repeat the bleach wash process to lift out all the darker pigments in their hair before they can recolour with a lighter colour. When you lighten your hair secondary tones which are natural present in the hair are always revealed and these can significantly impact the final colour finish, due to the natural contributing pigment. It is best to choose a cool based colour after lightening as the cool tone will counter-act and neutralise the unwanted warmth that is revealed during lightening. We recommend selecting a colour lighter than your colour goal after a lightening process, because you are likely to get a slightly darker colour result as the bleach wash temporarily increases porosity. After you have lifted out the darker colour pigments in your hair with a bleach wash, a good colour options for you would be Montecristo 6.1 Light Ash Brown which has a light brown base colour and cool Ash secondary tones which will counter-act and neutralise the warmth that is revealed during lightening. You can update your colour in "My Account' and if you wanted to add the bleach wash kit, you can go to the 'Shop' page and add that from there. I hope that helps and please let me know if I can help further. Thank you. X I will re-send this email to you as it does contain a few links. I hope this help! The Shade team

“Napoli dark blonde made my greys orange.”

Helpful Report

Hi Frances, Sorry you didn't get the result you were looking for. Please read this following blog about blonde hair turning orange: https://theshade.com.au/colouring/colour-results/i-coloured-my-hair-blonde-and-it-went-orange-whats-going-on/ Please don't hesitate to contact one of our colourists here who can definitely helps you: https://theshade.com.au/colourist/ I hope this helps! The Shade team

The Shade is rated 4.5 based on 2,379 reviews