The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,083 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,083 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th September 2025

565

Anonymous

Anonymous // 01/01/2019

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“The product was good. I had a difficulty ordering on the website as when I reordered I did not log on and when I went to pay it would not allow me to just enter my credit card info as a guest, requiring me to log on instead of just pay- not a huge deal but annoying if you just want to quickly purchase the product without logging in.”

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“Product is amazing. Really love how my colour has come out. The colour ordered was exactly what I wanted.”

The Shade 5 star review on 25th August 2025

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“I am so happy I found The Shade! I can now cut back on the hairdresser and save myself money! It was super easy to apply and my hair feels great!”

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“I purchased the Milano, found it a bit dull, so I have just purchased the Portofino, I am going to experiment and mix the 2 colours together and see if that gives it more vibrancy, other than that I love how easy it is to use, will continue to purchase it either way, just got to find a shade I truly love.”

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“I have been using The Shade products for at least 3 years. I have so much grey and the quality of the product completely covers it. Love love love.”

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“Love this dye! The application kit is so complete and of excellent quality. The products do not have the awful smell like other dyes I have bought in the past. It was easy to remove the dye from my skin with the wet towel provided. The shampoo left my hair soft. The colour was accurate. Great product and great price!”

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“I brought the subscription so the application kit was fabulous, bowl, brush, clips cape all great. The products didn't have that horrid chemical smell the boxed colours have. No burning on my scalp at all and my hair felt soft and in great condition after my colour. I choose beigh blonde which is probably a bit darker that I wanted, but I will choose a lighter blonde text time. Overall fabulous product great price!!”

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“Very happy with my colour! Delivery was quick and easy to apply :) hair feels nice and soft and lots of compliments”

The Shade 5 star review on 20th August 2025

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“I didn't realise how badly I need my hair colour to be refreshed (as seen in pic) My hairs gone from light brown with natural ginger and blond highlights to a beautiful deep chocolate brown. When in the sun my hair turns to a cherry cola brown, really brings out the natural highlights. Super easy to apply yourself and have already recommended to serval others. Definitely will be purchasing again, great quality for money and better results than a hair salon.”

The Shade 5 star review on 19th August 2025

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“Colorado lasted longer than supermarket products.Easy to apply and soft on the hair.”

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“I've always preferred to do my own hair to save money but I never remember to do it or remember what colour I used. So I am enjoying the subscription. I like that it came with the tools I needed in the first order and you can order extra for thick hair. Also - I love the stuff it came with that prevents staining on your skin.”

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“I was discussing with my hairdresser that I was experiencing a very itchy scalp, so I asked her if she wouldn't mind if I brought my Shade colour in and would she apply it for me. I was very fortunate that she said it was no problem'. After having it done a few times now I don't have an itchy scalp anymore, there is no chemical smell and my hair is so shiny and healthy. Very happy with my Shade No 3 Darkest Brown. Highly recommend it.”

The Shade 5 star review on 15th August 2025

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“The quality of the dye is good, but no matter what shade of brown I pick it seems to have amber highlights on the dye so my hair looks a bit red. I’ll try again with an even cooler tone.”

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“Was unsure which shade to purchase but very simple questions that led me to ordering a shade I’m very pleased with that actually compliments my skin tone. Also very clear instructions on use and started kit had everything I needed for a professional job in the comfort of my own bathroom.”

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“My daughter has some left from her purchase of SHADE product. We put the surplus through my short hair. The colour was good and covered my grey well. I purchased my own supply, a different colour though and I'm very happy with it.”

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“I'm honestly impressed! From someone who has done their own hair colour for year's and used many home hair colour kits the way they set up the colour kits for you their really thinking of the customers and trying to make the process as easy and enjoyable for everyone as possible even if your new to colouring your own hair or roots. I mixed the golden blonde shade with the ash blonde because I like my current level of my hair colour but felt my colour was too ashy on me and wanted some warmer tones in my blonde! And I love the results! My new favourite blonde shade now. Thank you 10/10 would reccomend.”

The Shade 5 star review on 13th August 2025

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“I have very stubborn greys and after getting advice from your team I ordered the colours and my greys coverage has been excellent. Also no itchy burning scalp. Highly recommend this product thank you 🙏🏽”

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“I tried all of the online hair color companies, as well as boxed hair color from the store, and NOTHING comes even close to the quality of The Shade. The 27 vol. developer is a game changer in covering grays. I highly recommend them. Great customer service, lots of colors, and your hair will feel great after coloring.”

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“The hair dye kit was easy to use, with clear instructions . The colour came out vibrant and even, and it left my hair feeling soft and shiny. Minimal mess, quick application, and great results . I’m never going to a salon again”

The Shade 5 star review on 9th August 2025

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“I just wanted to say how amazing this product is😍 I can't remember the last time I had full coverage, and such a beautiful shade. It's amazing!!!! It's shining and healthy again🙏🩷 Thank you Tammy. I also did the colour strip, that alone made my hair feel silky smooth😍”

The Shade 5 star review on 7th August 2025

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The Shade is rated 4.5 based on 2,083 reviews