The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,186 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,186 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025

576

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Great website, was excited to be able to send pictures and describe my desired result with a colourist. Unfortunately, the results and follow up have been terrible. I wanted to darken/blend my natural greys into my brown. It was recommended I use an Ash Blonde. The colourist wrote “I would recommend the 10 vol toner for you. The 10 vol developer will deposit some colour, tone and shine and it achieves a demi-permanent result which will last up to 24 washes and wash/fade away without leaving a demarcation line. Toners do not lighten your base colour and the 10 vol developer can blend some greys without covering greys completely.” That is exactly what I wanted! Unfortunately, it came out with my whole hair turning auburn, it has been 6 weeks and instead of washing out i have regrowth. I asked literally the next day for suggestions and got zero reply. I spent another $50 on their vitimin C gentle remover rubbish yesterday which just turned it yellow. I have so much regret for using this product on my uncoloured natural hair. A flashy website, staff are great at selling you things but don’t care after that.”

Helpful Report

Hi Anna, I'm sorry you weren't happy with your result. Unfortunately we haven't received any contact from you since September 26th when you contacted one of our colourists. It is essential to apply a cool-toned permanent or demi-permanent colour after the CPR application. The following is stated on the Vit C CPR product page: "Lifting added colour pigments can reveal warm tones which are naturally present in the hair. You will need to apply a demi-permanent (10 vol developer) or permanent colour (20 or 27 vol developer) with cool secondary tones after you have removed unwanted darker pigments to balance tone and colour". Please don't hesitate to contact one of our colourists at colourist@theshade.com.au Best Regards, Marco The Shade

“I absolutly love this product. I have saved so much money as I only get a straight out colour. my hubby applies it for good bonding time and I feel it lasts longer than when I use to go to the hairdresser. I highly recommend!!!”

The Shade 5 star review on 22nd December 2025

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“The colour I got was more of a copper/red brown colour! But I love it! Usely I’m very hesitant with home hair dyes, but this one covered my regrowth so so well! Made my hair look so much healthier, thicker and longer! I think next I will try a mix colour! But overall work a treat!”

The Shade 4 star review on 21st December 2025

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“the Shade team is amazing, i was missing one of the duo colors and they took action immediately and send me the missing shade in 2 days with express post , no fees. I did color my hair , it looks perfect. like young me 20 years ago. i will definitely become a member happy christmas tanti auguri di buon natale”

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“Amazing product with coverage of greys my hair never felt better”

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“I love the shade and have used it consistently for a number of years now. The colour is always great and the condition of my hair is not compromised. I love the little extras you get in the kit, especially the conditioner and the remover wipe.”

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“So easy to use, no foul smell and great coverage.”

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“Very impressed! I was wary of ordering due to bad experiences with box dye. But I was so surprised in the results! Now I have the colour I’ve never been able to get from local hairdressers - and at a fraction of the cost! Added bonus is I don’t waste half my weekend stuck in a hairdressers chair once a month.”

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“My experie nce has been great , the colour was fantastic and the application was good and instructions great. the product come in on time and that we good”

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“This is seriously good hair colour. 3 weeks in and my hair is still shiny and full of colour and all with no nasties.”

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“This product is so easy to use, and has lovely colour technicians that help you match your colour to what to order. It was. Ery easy to apply and the result was great.”

The Shade 5 star review on 11th December 2025

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“Smells amazing, looks amazing, easy to use... Love it...I've gone from dark brown to lightest Ash blonde 😁.”

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“I was apprehensive about dying my hair at home for the first time in years but I’m on maternity leave and can’t get to a salon at the moment. I’m so impressed with the results! It was very easy to apply and I didn’t make a huge mess of my bathroom. The colour is so good and still so shiny a couple of weeks later. I’ve received a lot of compliments on my “unique” colour and people have assumed that this cost me a couple of hundred dollars at a salon.”

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“I have coloured my hair with The Shade for several years. I started using it because regular hair colours were irritating/burning my scalp. The Shade colours have never caused scalp issues, in fact they are soothing to my scalp. I regularly get compliments about my hair colour and to my surprise, people often think that my colour is natural (it is in fact mousy brown with a heavy sprinkling of grey!) To cap it off, my hair is in a healthier condition since I’ve started using The Shade.”

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“Fantastic product, super easy and great colour matches”

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“I’m extremely happy with the results, I had brassy foils, $400 and 5 hours at a hairdressers is no longer an option for me. I contacted a hair consultant from the shade they gave me a suggestion that resulted in a beautiful ash blonde. Also using the repair mask and blonde mask my hair hasn’t been this soft or shiny in many years. I’m very impressed. I highly recommend the shade!”

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“Great product!! Smells amazing!! Just like a salon product 🥰”

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“I have been using shade for over 6 months now. My skin is sensitive and does not agree to heavy chemical products. Shade is very mild on my scalp and does not cause the burning and discomfort caused by chemically heavy products. Would highly recommend it to users who prefer good results without the discomfort of burning.”

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“I was completely surprised by the product. Excellent”

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“The shade has given me back my confidence with my hair as in colour and health I love The Shade☀️”

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The Shade is rated 4.5 based on 2,186 reviews