The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,133 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,133 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 14th November 2025

573

Anonymous

Anonymous // 01/01/2019

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“The colour came up a bit darker and warmer than what I was hoping for but happy with the result. It’s a very pretty, rich shade. After using toner it was much better. Some greys didn’t take but not a big deal. Love how it didn’t feel or smell toxic. No irritation at all - I have very sensitive skin & scalp.”

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“Love the Shade! Everything about the colour toner shampoo conditioner, curl cream serum and accessories is fantastic. So happy, my hair condition and the colour are fantastic. Am a customer for good now!”

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“I love the Ash Brown such a beautiful colour. I'm very happy with this product”

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“Amazing coverage - no harsh smells - colour that lasts. Highly recommend The Shade!”

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“Very easy to use with good instructions. The colour doesn’t seem to last many washes unfortunately”

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“I honestly don't often do reviews but I'm happy to for this product! Love having the subscription so I don't have to think about it, love that it's a vegan product, and my hair feels lovely plus a super natural colour :)”

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“Have been using this for a while now and I love how well it works and how soft and shiny my hair is afterwards! I don’t need to go to the hairdresser anymore and it’s vegan which I love!”

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“The Shade Colour Kit is a fantastic organic option for hair dyeing. Unlike many conventional dyes, it has no harsh chemical odour, making the experience much more pleasant. The creamy texture ensures the colour stays put—no messy drips down your neck or face. And if any stray colour does happen to escape, the kit thoughtfully includes a barrier oil and dye remover to clean up easily. The included shampoo and conditioner are a standout feature, leaving your hair soft, shiny, and lightly scented with a fresh fragrance. Overall, it’s a gentle, effective, and well-designed kit that delivers beautiful results without compromise.”

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“I am recommending this to many people. I love everything about you. The online consultation, the ammonia free colours, the package you deliver, containing everything. Thank you”

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“Love Love Love Totally exceeded my expectations in application ease and duration of colour stay. Will definitely remain a loyal customer”

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“It was a good quality color. I’ll try again.”

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“💖I have been using The Shade for a few years now. Love the convenience of maintaining colour and treatments at home with non toxic products. Its great to know that when I have needed advice, The Shade team are very helpful with their suggestions and guidance. Thank you The Shade🫶”

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“I think this is the first time in about 15 years that I’ve been able to go to bed after colouring my hair without frantically itching my scalp. 10 days from colouring and my roots are still holding onto the colour. Also a new one for me as the other colours tended to wash off my graves after a couple of washes. Definitely worth ordering from overseas to get the colour I need and a good night’s sleep. I don’t think I realised before how much I dreaded colouring my hair and having to deal with the irritation. Highly recommend for anyone who suffers after colouring.”

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“Didn’t cover my greys as well as the first bottle. Maybe because I got a lighter brown. Will need to stick to the other colour.”

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“The colour's been on my hair only for 3 weeks & the greys are starting to show up again. In fact, I only take 2 hairwashes per week. The previous brand that I was using stayed on for 2-3 months and is less pricier. Won't come back again for this brand.”

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Hi Mithula, I'm sorry you didn't get the grey coverage you were looking for. I see that you have been using colour with our 20 vol developer. I would recommend our 27 vol developer for you to improve your colour absorption and coverage. In terms of grey coverage, as you may know, grey hair often has a different texture, because along with the loss of pigment there are also changes to the outer cuticle layer of greys which can make them resistant to colouring. The outer cuticle layer of greys is thicker and more tightly packed and it can be more difficult for the colour to be absorbed resulting in insufficient colour coverage. Our 27 vol developer is specifically formulated to cover resistant-greys. It is stronger than our standard 20 vol developer and it will lift the cuticle on your greys, allowing the colour to be successfully deposited within the hair. You can boost colour absorption over stubborn greys by adding some heat to your roots, using your hairdryer, for a minute or two while the colour is processing. Adding heat will soften and lift the outer cuticle of the hair, allowing better colour absorption. Pop a shower cap on after that for the remainder of the colour processing time, which will help retain some heat at the scalp/roots too. I hope this helps!

“Love this hair dye and the kits have everything, barrier oil, hair. Dye wipes for hair line and outcome is great”

The Shade 5 star review on 3rd October 2025

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“I live Shade! Have been using this for about 4 years now. From the first application, my hair was far more glossy, and doesn't go dull between. I have a hairdresser who kindly let's me use my Shade product and I pay her for the application. I find it hard to apply anything on my head and she gets it right. So I'm very happy with that. I mix two colors, after consulting with Shade and verifying my choice with my hairdresser as my hair iscall- white but natural used to be auburn. I am a convert and the extent of service is terrific. *photo was spontaneous, no hairdo. Taken today - 1 week after my cut and colour.”

The Shade 5 star review on 2nd October 2025

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“I was a bit unsure at first only having salon dyed my hair since turning grey. I went with the recommendation for Palermo & Sicily and the result was quite stunning. I followed instructions that were easy than I thought. I have found the colour has faded somewhat since application; perhaps my greys might be resistant. Either way I feel confident that support is just an email away :-)”

The Shade 5 star review on 29th September 2025

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“I absolutely love this hair colour , looks so natural I’ll certainly be ordering again 5 stars 🌟”

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“I’m pleased with the results. I’m 77 with faded chestnut brown hair. The light brown colour came up very nice with good coverage of the grey. My fine curly hair has remained soft. Waiting to see how it lasts after washes.”

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The Shade is rated 4.5 based on 2,133 reviews