The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,225 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,225 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Within 5 Days
On-time Delivery	99%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th March 2026

578

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“First time using this product. I used 1 1/2 tubes of 8.1 Ash Blonde with 1 1/2 pouch of 10% developer. My hair was a mix of greys, orange blonde and natural ash blonde. Pleased with the even coverage, shine & richness. Be interesting to see how it washes out over the coming weeks. No nasty smell, burning or staining. Very happy.”

The Shade 4 star review on 3rd March 2026

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“Really happy with the kit, colour came out lovely. Really easy to use and made it fun at home!!”

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“I am so beyond happy with your product. My first purchase was a perfect colour match and ive used it 4-5 times since. I use your semi-permanent colour and honestly i love how long it lasts me and how beautiful it looks as it slowly fades out. It still gives me reasonable grey coverage and it leaves my hair feeling very healthy and smooth. Also i love how everything is included in your colour kits. It's no fuss and easy to use. Thank you”

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“I enjoy receiving my shade in the mail, automatically every 6 weeks, I like that I get a heads up and can move the subscription date as needed. The product has no frills or unnecessary expense, just good stuff! Seems to cover my greys pretty well!”

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“Obsessed with VENETTO toner. 3rd year hairdresser who does my own scalp bleaches , have used and mixed so many various high end toner brands to try achieve this colour with no success . None of them diminish the brassiness of the scalp bleach regrowth . VENETTO THE SHADE 10/10 removes the brassy yellow and deposits a glossy perfect shade”

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“Amazing product, easy to use I have recommended to family and friends”

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“Love it!!! First product that actually covers grey and lasts.”

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“I love The Shade. Love the colour range and products. Shampoo and conditioner make my hair so soft. Definitely recommend.”

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“Was a little hesitant ordering hair dye on the internet. I first contacted the Shade about what I wanted and they suggested what I got. After a few weeks now the colour is still amazing and still no signs of fading. Im very happy with what I go.”

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“Hi there im sorry to be giving not such a positive review. Im afraid i wont be using your product again as i found it did not cover my greys as well as i excpected.”

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Hi Wanda, So sorry to hear that you didn't get the grey coverage you were after. We can help improve your grey coverage and I am happy to send you a free Colour Kit with a new developer which will deliver better grey coverage for you. Overall, were you happy with Toscano 4.1 Dark Ash Brown in the lengths of your hair? If so, then I will arrange to ship a Toscano Colour Kit, but please confirm if you are happy that colour. Please reply to support@theshade.com.au In terms of grey coverage, as you may know, grey hair often has a different texture, because along with the loss of pigment there are also changes to the outer cuticle layer of greys which can make them resistant to colouring. The outer cuticle layer of greys is thicker and more tightly packed and it can be more difficult for the colour to be absorbed resulting in insufficient colour coverage. Our new 27 vol developer is specifically formulated to cover resistant-greys. It is stronger than our standard 20 vol developer and it will lift the cuticle on your greys, allowing the colour to be successfully deposited within the hair. I am happy to arrange a free Colour Kit for you to try the product again with the 27 vol developer - please just let me know your preferences on the colour. I am sure you will be happier with the grey coverage with the 27 vol. Best Regards, Marco The Shade

“I was very disappointed with the colour remover. It didn’t do anything except make my hair smell horrible! The new colour I applied didn’t really change my overall colour. It did cover the greys though. I’m not sure how to go lighter now. I guess it will have to be a salon visit $$$$”

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“My first time using colour products. Loved the ability to chat to a colourist for advice. The colour I purchased is perfect and covered grey with stronger developer. Hair is very soft after colour also. Definitely recommend and will continue to use. Tania”

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“the first time I bought my shade it was great but the second time it was not the colour i wanted. I was wanting ash blonde and it came out a bit more brown/orange”

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Hi Heather, Sorry you didn't get the result you were looking for. Please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ Best Regards, Marco The Shade

“The shades fantastic ive been dyeing my hair since i was 13 and this is the best do it yrself dye on market colour is great easy and no toxins or smell great”

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“Fantastic product! No allergic reaction, no itching.”

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“I love the shade products and hair dyes. The colours are amazing and so vibrant.”

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“I ordered Montechristo Light Ash brown as i wanted to ensure i didnt add any warmth as my hair throws brassy tones. It is darker than i eventually want but it has given me a solid colour base and removed the brass i had. I look forward to cinnecting with a colourist to change my next colour. My hair feels very healthy and shiny.”

The Shade 5 star review on 8th February 2026

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“It didn’t make a difference to my hair colour, but at least it didn’t turn orange and that’s a blessing”

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“I was looking for an alternative to hair colouring products aside from noxious off the shelf varieties and other "subscribe" home colouring services that focus more on product than glossy marketing/spamming and came across The Shade. It's getting pretty desparate in this economy and I took a punt and was cautiously optimistic. I was really impressed with the shade range, particularly in the darker shades as it gets really problematic when greys with darker tones tend to get "brassy". Picked Salento and not only did the darkest ash brown match my natural hair colour, it covered greys IMPRESSIVELY but not only that, it absolutely did not irritate my scalp nor exacerbate my PSORIASIS!!! I saw my regular hairdresser a couple of days after I coloured my hair and she was genuinely impressed and wondered why my hair was "so soft" - I didn't even crack open the mask or other hair treatments and only used the conditioner and left it on for almost an hour with the heat cap on!! This is NOT a paid review - I spent over $170 (!!!) getting the tools, heat cap, a few lots of colour, hair oil, mask and a couple of protein treatments to take advantage of the discount with the first order. Customer service was also super responsive when one of the oilsl sachets leaked in a box of colour and sent out two replacements, no muss no fuss!”

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“I have been buying from the shade colour for many years.I am happy with the colour I use. It is vibrant and long lasting”

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The Shade is rated 4.5 based on 2,225 reviews