The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,991 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,991 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 19th June 2025

556

Anonymous

Anonymous // 01/01/2019

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“My colour arrived with its complimentary bowl, application brush & shoulder cape. The ingredients mixed & applied easily (I do would prefer a bottle applicator though) & the colour result was exactly as pictured. No allergic reaction or bad chemical smell.”

The Shade 4 star review on 3rd June 2025

Helpful Report

“Love the auto delivery that takes hassle off my shopping. Lovely smell, not toxic. Doesn’t hurt my scalp and today I even left it for 50 minutes and the results are amazing 🤩 I’m trying now different shade to see how this one will work with my grey hair that are started to coming out. I have extra long hair and thought that I’d need extra sachets but one was enough. Thank you. I’m your forever fan”

The Shade 5 star review on 2nd June 2025

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“I was hoping this colour would add a touch of blonde (my original colour) to my almost white hair. Instead it came out a dull iron grey colour. Unfortunately not satisfactory.”

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“I absolutely love this product. In the past I've had reactions to hair colours but this product is fabulous no reactions. Covers greys and makes my hair look and feel healthy”

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“Honestly the best at home hair colour I've ever used. No horrible smell, and so easy to apply. The colour is incredible, like going to a salon at a fraction of the price. I've had so many compliments on the colour and tone. The virgin/grey hair coverage at the roots is amazing - No weird 2 tone look like supermarket dye. I will not buy another brand ever again. Thank you, thank you, THANK YOU!”

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“The product it's self is ok ,it hasn't worked very well for my hair ,I tried to bleach part of my hair I left it in for 40 min but it only worked on some parts I has red in my hair which gave me a copper colour . I just ended up covering it with the colour they sent me which wasn't enough to cover all of my hair . This just hasn't worked out for me .”

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“Well I am So converted! Brilliant grey cover, Beautiful support products like the colour remover around the hairline and the complimentary shampoo and conditioner is such a surprising extra. Totally hooked! My friends have been commenting and I feel Confident and completely covered!!”

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“With The Shade I had at-home hair colouring experience with professional-grade results! I am happy that this hair colour is free from ammonia, PPD, parabens, and phthalates, making it a gentler option for my sensitive scalp and definitely better for my hair. They look great and have increadible colour. It s really aesy to apply, although I ve got long hair and do it by myself and always I get perfect results. I rally love it!”

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“I had always gone to the hairdresser but the color they used burnt my scalp. Since using THE SHADE my hair is healthier and when i colored my hair my scalp didn’t hurt. Easy application highly recommend. I went and had a haircut and the hairdresser loved the color”

The Shade 5 star review on 27th May 2025

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“I was really hoping this would be a game changer for me as I've recently become allergic to what's in normal dye products & reading everything in this is natural.However the next day my head became extremely itchy & irritable the same as other dye products.Smells great & good coverage but not long lasting & I covered it perfectly.Sad it didn't work for me as I was really hoping this would be it :(”

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“I was really impressed with my colour and how my hair feels afterwards. I could never go back to shop brought again after using it only once. Highly recommend to any one else that are thinking of changing.”

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“I got so sick of spending hundreds of dollars in the salon, I used to always dye my hair when I was younger using those cheap box dyes. These are so much better than that. I have tried a few different colours and have loved every one. It is so easy, and love that everything comes in the box for you. Also that you can sign up for a membership and get it shipped to you as often as you like. Fantastic products! Highly recommend x”

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“I have used this product now 3 times. Loving it every time I use it. Covers up my greys nicely and I have had lots of comments on the colour”

The Shade 5 star review on 23rd May 2025

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“I am so happy that i found THE SHADE.. I am still experimenting with different shades . I love how they color the hair and how gentle it has been on my scalp. Thank you.”

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“Excellent service provided by the colour specialists! Product is amazing”

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“LOVE my new hair colour! The consultant was super helpful in picking the shades for me to try, thank you! 😀”

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“First time buying from the shade and really happy with the toner. Customer service was great to deal with to. Will be buying again.”

The Shade 5 star review on 22nd May 2025

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“Super easy to use, brilliant colour and fast delivery! I’ve set it to automatic delivery every 6 weeks which is perfect for my growth rate- just set and forget 💕”

The Shade 5 star review on 21st May 2025

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“I recommenced dyeing my hair this year at 65 - after going grey at 56. I started using products that reflected what was important to me - no nasties in their products - not tested on animals and a great range of colours. All the colours that I initially tried from other companies produced very flat colours that dried my hair so much that it felt like straw. And then recently I was very lucky to find ‘The Shade’ and their products have given me great colour - and colours I can mix and match - and they are an ethical company with no nasties in their products across their whole range. I also love that you can purchase permanent colours with different volumes of developer with the 27 volume developer catering to more resistant grey hair - such as mine! And their customer service is fantastic! My whole experience of The Shade as a company and with their range of products is as close to a salon as possible with so many variations of colour and care available to you. The Shade is nothing like my usual experience of buying a box of colour tint in a shop or online - I am loving my new hair colour and the condition of my hair.”

The Shade 5 star review on 19th May 2025

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“Absolutely love the peppermint shampoo and conditioner, it’s lovely”

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The Shade is rated 4.5 based on 1,991 reviews