The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,182 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,182 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 21st December 2025

576

Anonymous

Anonymous // 01/01/2019

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“Amazing product with coverage of greys my hair never felt better”

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“I love the shade and have used it consistently for a number of years now. The colour is always great and the condition of my hair is not compromised. I love the little extras you get in the kit, especially the conditioner and the remover wipe.”

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“So easy to use, no foul smell and great coverage.”

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“Very impressed! I was wary of ordering due to bad experiences with box dye. But I was so surprised in the results! Now I have the colour I’ve never been able to get from local hairdressers - and at a fraction of the cost! Added bonus is I don’t waste half my weekend stuck in a hairdressers chair once a month.”

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“My experie nce has been great , the colour was fantastic and the application was good and instructions great. the product come in on time and that we good”

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“This is seriously good hair colour. 3 weeks in and my hair is still shiny and full of colour and all with no nasties.”

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“This product is so easy to use, and has lovely colour technicians that help you match your colour to what to order. It was. Ery easy to apply and the result was great.”

The Shade 5 star review on 11th December 2025

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“Smells amazing, looks amazing, easy to use... Love it...I've gone from dark brown to lightest Ash blonde 😁.”

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“I was apprehensive about dying my hair at home for the first time in years but I’m on maternity leave and can’t get to a salon at the moment. I’m so impressed with the results! It was very easy to apply and I didn’t make a huge mess of my bathroom. The colour is so good and still so shiny a couple of weeks later. I’ve received a lot of compliments on my “unique” colour and people have assumed that this cost me a couple of hundred dollars at a salon.”

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“I have coloured my hair with The Shade for several years. I started using it because regular hair colours were irritating/burning my scalp. The Shade colours have never caused scalp issues, in fact they are soothing to my scalp. I regularly get compliments about my hair colour and to my surprise, people often think that my colour is natural (it is in fact mousy brown with a heavy sprinkling of grey!) To cap it off, my hair is in a healthier condition since I’ve started using The Shade.”

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“Fantastic product, super easy and great colour matches”

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“I’m extremely happy with the results, I had brassy foils, $400 and 5 hours at a hairdressers is no longer an option for me. I contacted a hair consultant from the shade they gave me a suggestion that resulted in a beautiful ash blonde. Also using the repair mask and blonde mask my hair hasn’t been this soft or shiny in many years. I’m very impressed. I highly recommend the shade!”

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“Great product!! Smells amazing!! Just like a salon product 🥰”

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“I have been using shade for over 6 months now. My skin is sensitive and does not agree to heavy chemical products. Shade is very mild on my scalp and does not cause the burning and discomfort caused by chemically heavy products. Would highly recommend it to users who prefer good results without the discomfort of burning.”

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“I was completely surprised by the product. Excellent”

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“The shade has given me back my confidence with my hair as in colour and health I love The Shade☀️”

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“I love the shine and depth of colour my hair has after using The Shade hair colour products. I used to get an itchy scalp every time my hair was coloured, not anymore. As a mature lady and I was finding it harder to get complete grey coverage and at the same time have a natural look. I’m so happy with the results of the shades I’m using now. I love 4.1 Dark Ash Brown then alternate with a 4.3 or 4.43 for golden tones. Definitely no fade colours. I love the hair care products as well. I have stocked up on the beautiful shampoo and conditioners, my favourite is the Volume range and Repair Mask. Please do your hair a favour and try out The Shade products. The pictures I have attached are 2 weeks after a colour.”

The Shade 5 star review on 30th November 2025

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“This product enhances my original copper blonde and looks more natural than any other temporary colours I have tried. I’m delighted with the results and considering trying the semi permanent equivalent shade.”

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“I love this product, it covers the greys and doesn’t have any of the nasty chemicals. I found this product as I was looking for an alternative hair dye that I wasn’t allergic to. The colours are gorgeous too and so many variations to play with.”

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“Love The Shade! Its been saving me so much money! So much better than any other DIY dye kit I've bought in the past. I've been buying BRESCIA - LIGHT GOLDEN BROWN- which does seem to be fairly warm on me- but the warmth does lessen over a couple of weeks. I have a small amount of greys coming through that seem to cover pretty well with the 20vol developer. I'll definitely be continuing to use.”

The Shade 5 star review on 28th November 2025

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The Shade is rated 4.5 based on 2,182 reviews