The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,128 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,128 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

571

Anonymous

Anonymous // 01/01/2019

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“Loved the colour. Covered my few greys really well and my hair felt really soft after. Only thing I wish is that you can add as many additional colour tubes and developer as required as I have long thick hair the add on tube was still not enough and left me with a quarter of my hair undyed (I ordered more express). This made it on the more expensive side when i didn’t need any more of the shampoo/conditioner and oil ect. For this reason alone I will still be on the hunt for a more affordable (but still good quality) alternative .”

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“Amazing and affordable! Helps get rid of unwanted brassy tones in my hair.”

The Shade 5 star review on 27th August 2025

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“I love the Shade , no nasty smell or any irritation.Easy to apply and the colour is great. Thank you and I recommend it to anyone that uses home colouring it is really the best I’ve used. Xx”

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“I am now into my third purchase of colour from The Shade and I couldn’t be happier. The colour suits me so well and I receive many compliments about my hair. It has a pleasant smell, is easy to use and the colour holds really well. My hair is in great condition, especially since I am now using The Shade shampoo and conditioner for curly hair, and the leave-in curl cream. I highly recommend The Shade.”

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“I have been using Shade for years and love them! I have just taken my shade down one level and I adore the shade it has given me! The lustre has bought some great comments! So thanks again!”

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“The product was good. I had a difficulty ordering on the website as when I reordered I did not log on and when I went to pay it would not allow me to just enter my credit card info as a guest, requiring me to log on instead of just pay- not a huge deal but annoying if you just want to quickly purchase the product without logging in.”

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“Product is amazing. Really love how my colour has come out. The colour ordered was exactly what I wanted.”

The Shade 5 star review on 25th August 2025

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“I am so happy I found The Shade! I can now cut back on the hairdresser and save myself money! It was super easy to apply and my hair feels great!”

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“I purchased the Milano, found it a bit dull, so I have just purchased the Portofino, I am going to experiment and mix the 2 colours together and see if that gives it more vibrancy, other than that I love how easy it is to use, will continue to purchase it either way, just got to find a shade I truly love.”

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“I have been using The Shade products for at least 3 years. I have so much grey and the quality of the product completely covers it. Love love love.”

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“Love this dye! The application kit is so complete and of excellent quality. The products do not have the awful smell like other dyes I have bought in the past. It was easy to remove the dye from my skin with the wet towel provided. The shampoo left my hair soft. The colour was accurate. Great product and great price!”

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“I brought the subscription so the application kit was fabulous, bowl, brush, clips cape all great. The products didn't have that horrid chemical smell the boxed colours have. No burning on my scalp at all and my hair felt soft and in great condition after my colour. I choose beigh blonde which is probably a bit darker that I wanted, but I will choose a lighter blonde text time. Overall fabulous product great price!!”

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“Very happy with my colour! Delivery was quick and easy to apply :) hair feels nice and soft and lots of compliments”

The Shade 5 star review on 20th August 2025

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“I didn't realise how badly I need my hair colour to be refreshed (as seen in pic) My hairs gone from light brown with natural ginger and blond highlights to a beautiful deep chocolate brown. When in the sun my hair turns to a cherry cola brown, really brings out the natural highlights. Super easy to apply yourself and have already recommended to serval others. Definitely will be purchasing again, great quality for money and better results than a hair salon.”

The Shade 5 star review on 19th August 2025

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“Colorado lasted longer than supermarket products.Easy to apply and soft on the hair.”

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“I've always preferred to do my own hair to save money but I never remember to do it or remember what colour I used. So I am enjoying the subscription. I like that it came with the tools I needed in the first order and you can order extra for thick hair. Also - I love the stuff it came with that prevents staining on your skin.”

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“I was discussing with my hairdresser that I was experiencing a very itchy scalp, so I asked her if she wouldn't mind if I brought my Shade colour in and would she apply it for me. I was very fortunate that she said it was no problem'. After having it done a few times now I don't have an itchy scalp anymore, there is no chemical smell and my hair is so shiny and healthy. Very happy with my Shade No 3 Darkest Brown. Highly recommend it.”

The Shade 5 star review on 15th August 2025

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“The quality of the dye is good, but no matter what shade of brown I pick it seems to have amber highlights on the dye so my hair looks a bit red. I’ll try again with an even cooler tone.”

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“Was unsure which shade to purchase but very simple questions that led me to ordering a shade I’m very pleased with that actually compliments my skin tone. Also very clear instructions on use and started kit had everything I needed for a professional job in the comfort of my own bathroom.”

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“My daughter has some left from her purchase of SHADE product. We put the surplus through my short hair. The colour was good and covered my grey well. I purchased my own supply, a different colour though and I'm very happy with it.”

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The Shade is rated 4.5 based on 2,128 reviews