The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,082 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,082 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th September 2025

565

Anonymous

Anonymous // 01/01/2019

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“Just contacting you to say I'm so chuffed with my The Shade experience. Your consult (very impressive diagnosis!) as well as the shopping, and delivery - and then to unbox such a beautifully thought out package. Was not expecting shampoo, barrier cream, gloves or mini cape (I was probably in too much of a rush to read about that) And the clips/mixing dish and brush were a brilliant. Easy to follow steps - though I had to take over from my nervous husband (😆) but he did the back of my head. So stoked with the result - this will literally save me over a thousand dollars this year. Am definitely subscribing now. Please pass on my thoughts to the team - I wish I'd known about this years ago. As an avid Aveda user (that's all my sensitive scalp will allow) I am so excited to have found an at home alternative that won't make me break out in hives. Feeling pretty smug right now… 😉 Sent some photos for you to see!”

The Shade 5 star review on 17th July 2025

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“As a first time purchase love the shade! I love the accessories it came with and the colour is great, and also being ammonia and cruelty free is awesome. Will definitely purchase again.”

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“This product is so easy to use, no horrible strong smell, the end result is better than anything I’ve ever used before. Even my hairdresser asked what I’m using as she noticed the difference! The colour is full and luxurious. I am 100% grey.”

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“My initial review was driven by frustration over the delay and lack of tracking updates. While the parcel had some leakage, it arrived after 3 weeks and the contents were still usable”

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“I have been dying my hair a lighter shade for some years not to help cover the greys. I was really worried about tring to colour my hair myself. After doing the survey and speaking via email with a colourist I ordered two colours and mixed them together. I am so happy with the colour!! The ordering was easy and fast shipping. Applying the colour was easy and hassle free. So glad I took the plunge to give this a go.”

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“So happy I found The Shade! I'm not going back to the hairdresser now, love the service and the whole idea of getting a salon colour at home. Camilla from the online team was so friendly and helpful. She helped me find a colour for my hair. I wouldn't have had a clue otherwise if I didn't reach out. The product was easy to use and I loved the kit it came with (bowl,tint brush, cape and clips). I love the price aswell. Will be continuing to use The Shade, definitely would recommend to anyone wanting to colour their hair at home.”

The Shade 5 star review on 14th July 2025

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“With a lot of grey to cover I really appreciated the colourists advice. It was exactly the shade I wanted and blended beautifully with previously coloured hair. The product is easy to use and has very little chemical smell.”

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“The colour turned out perfect, exactly what I was hoping for with no brassy tones at all, which is such a win! The application was easy, and the result looked fresh and vibrant straight away. I'm still waiting to see how it holds up after a few washes, but based on first impressions, I’ll definitely be purchasing again. Highly recommend! Before & After attached”

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“Love The Shade products! I find ‘normal’ hair dye to sting so I initially chose The Shade for the ammonia free ingredients. I mix two colours to get a dark brown and it covers my hairs perfectly. I get compliments after every application as my hair is lovely and shiny after! Highly recommend!”

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“I have long think hair and good amount of colour and shade is great hair feels amazing as well and easy to style”

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“I've been using this hair dye for a a few months now and I really like it. Easy to use, and my hair feels softer afterwords. I really enjoy their products.”

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“I used a toner to get rid of the brassiness and help blend my roots. I made a mistake on my order and The Shade was super helpful with fixing it before my product shipped.”

The Shade 5 star review on 10th July 2025

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“Always good”

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“It was easy to prepare and put on. Felt in better condition after too. The staying power is great. Hasn't faded and looks really natural. I'll tweak the colour next time. Used half 7.2 & half 7.53.”

The Shade 5 star review on 9th July 2025

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“I will never get my hair dyed at a hairdresser ever again! The quality, ease and outcome of The Shade is better, less stressful and incredibly affordable.”

The Shade 5 star review on 8th July 2025

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“The product smells and feels amazing. However, unfortunately it turned my medium- light blonde hair greyish/brown. I don’t blame the product, I just was hoping to blonde my roots a little like on the packet. So I do not recommend for making hair lighter. Will try for auburn colour and see how that goes. The packaging, postage and quality were all exceptional!”

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“I am so glad I found The Shade! I got Mahogany Brown and the colour is perfect and it’s so shiny and healthy. Will never go to a salon again”

The Shade 5 star review on 6th July 2025

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“Highly recommend this product, it does exactly what the website states, I am allergic to something in the salon dyes, with this product I had no issues with breakouts, I like the colour I chose, I loved the smell of the shampoo and conditioner it did leave my hair feel light not heavy like some other products.”

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“I've been using The Shade every six weeks for three years straight. My hair colour is even, vibrant, and I have saved thousands of dollars.”

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“After a disastrous experience with my hairdresser I reached out to the Shade . They were so helpful in their advice and with the help of my daughter we managed foliage and a root smudge and it looked just like I wanted !! I have since purchased the blonde hair masque the heat cap and the tsabuki oil . All the products have been spot on ,the instructions easy to follow and the price point is great . Will be a repeat customer .”

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The Shade is rated 4.5 based on 2,082 reviews