The Shade Reviews

4.5 Rating 1,640 Reviews
87 %
of reviewers recommend The Shade
Based on 1,640 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 89%
Accurate And Undamaged Orders
Customer Service
Communication Channels
Email, Live Chat
Queries Resolved In
Under An Hour
Customer Service
4.4 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website



23 Milton Parade Malvern VIC 3144, ,

The Shade 5 star review on 30th March 2024
Virginia T
The Shade 5 star review on 30th March 2024
Virginia T
The Shade 5 star review on 10th March 2024
Allison C
The Shade 5 star review on 3rd March 2024
Sarah T
The Shade 5 star review on 2nd March 2024
Audrey G
The Shade 5 star review on 22nd February 2024
Andrea M
The Shade 4 star review on 21st February 2024
Micaela D
Anonymous  // 01/01/2019
Love, love, love! Beautiful colours and my hair feels very healthy even after doing my own foils.
Helpful Report
Due to inflation, colouring my hair has had to go. I found The Shade by accident and I have to say I'm SO impressed! Fast shipping, option to include extra for long, thick hair for a great price (which was enough to cover my thick hair that falls halfway down my back) and a great colour result. I will be setting up a subscription!
Helpful Report
Great colour match and fantastic service
Helpful Report
I was very impressed with the colour result I had with The Shade colour. I was able to get rid of stubborn greys around my hairline and roots and achieved an even overall colour down to my lengths. I am so happy I have already re-purchased more for my next root touch up. The customer service was prompt, knowledgeable and professional. So glad I chose The Shade for my first time coloring ny own hair.
The Shade 5 star review on 12th November 2023
Helpful Report
Loved the colour . I brought a duo colour kit and have hip length hair. Used it two times already. Pros: Amazing colour Lasted longer than the other brands More than enough to cover long hair with 2 applications. The consultant was very helpful and offered detailed advice . Cons Made my hair very dry on first application. Needed more hydration . Tsubaki oil seemed to help reduce the frizz and dryness after 2 applications. Overall very satisfied with a home salon look hair .
Helpful Report
I got sucked in by all the Facebook ads and I’m so glad I did. My hair looks better now then what it did after I left the salon spending hundreds! I consulted with the colourist (Camilla) first to help me make a decision on what colour might be the most appropriate for what I was after, and after sending them a picture of my hair in natural light, the colour they suggested (Napoli - dark blonde) was spot on! I paid the extra to get extra colour and developer because I have long thick hair (mid way down my back), and I still had plenty left over at the end. My hair felt so soft after putting in the colour - a contrast to my prior experiences at the hair salon! The colour is easy to apply (I watched the “how to” video) and is very affordable. I will certainly be continuing my monthly colouring through the membership.
The Shade 5 star review on 3rd November 2023
Helpful Report
Love it! so easy to use, I used 6.1 and the colour turned out great. I have long hair but it is quite thin and the amount of toner that I received for long hair is actually enough for two applications, So I'm thrilled!
The Shade 5 star review on 2nd November 2023
Helpful Report
I Love using The Shade Hair Colour. No more burning sensation when applying hair dye from chemically based hair dyes. The colour is rich (I use Mahogany) and looks so lush, At 60 I get so many looks from men and women when I'm out and about and the sun lights up my colour. As an older woman it supports me to feel attractive, as at my age we can be seen as a bit invisible to society.
The Shade 5 star review on 1st November 2023
Helpful Report
Really happy with trying my first kit. My hair went from 3 different shades of brown (after attempting to fix a grown out balayage!) and an inch of gray to this beautiful ash brown. Super happy with the consistency of the resulting colour - the “Find my perfect shade” tool helped me find exactly what I was after.
The Shade 5 star review on 31st October 2023
Helpful Report
The advice from the colourist Camilla made me comfortable in mixing colours and the whole process. I have had compliments on the colour and that it is better than previous (done in salon). With work, study and children PLUS the rising costs of living this is the perfect solution to maintain my hair at home. It’s been 2 weeks since I coloured and my hair is soft and in great condition.
The Shade 5 star review on 31st October 2023 The Shade 5 star review on 31st October 2023
Helpful Report
The colouring kit was sensational and the colour was perfect. I'll be using The Shade again. Quick delivery and easy website to navigate. I highly recommend.
Helpful Report
Great product! Got the colour coverage and shade I wanted. Easy to use with brush etc included in kit. Will be purchasing again!
Helpful Report
l was very impressed by the product and customer service. The advice I got on colour choice was very in depth and I was thrilled with the results. I got the exact colour I was after, it looks very natural and I would definitely recommend The Shade to family and friends.
The Shade 5 star review on 26th October 2023
Helpful Report
I love the colour mix the shade sent me. Blended in naturally and covered greys. No harsh smell, natural, easy to use as well. Clear instructions and minimal packaging. Definitely my go to hair colouring method going forward.
Helpful Report
The shade was great at every step. The consultation was comprehensive, the product was good quality and plenty of it. The application is easy use to apply and I was more than happy with the result. I applied a semi-permanent on my roots and then a toner all over and the colour came out perfect.
The Shade 5 star review on 18th October 2023
Helpful Report
Such beautiful results, every time, very easy to use, doesn’t smell, makes my hair feel beautiful
Helpful Report
The colour is a lighter than I was expecting and hasn’t really covered the greys that well. I’m trying to decide if I stick with it and gradually lighten my hair.
Helpful Report
Hi Tanya, We can certainly help you with a darker colour, and to ensure your greys are 100% covered. Please contact one of our colourist here who can offer you personalised advice, and help you achieve your colour goals: I hope this helps! Marco The Shade
Just love it. When I need assistance there is always a super helpful, timeous response, the colour is great (even on my greys!) and my hair feels great. Highly recommend.
The Shade 5 star review on 15th October 2023
Helpful Report
Waste of money - what a great way to rip people off 👍 and pocket the profit Go to your local pharmacy buy 5vol developer bottle and the shade you want instead... you'll get multiple applications not just one for the same price. Product was much darker than it appears on website and dried my hair out horribly. All marketing for profit - not a good product Save your money to spend elsewhere
Helpful Report
Dear Sharon, I'm sorry you didn't get the result you were looking for. We emphasize on our Toner page of the importance of selecting a toner colour which is one level lighter than your current hair colour level. It's a pity you didn't consult with one of our colourists prior to your toner purchase as they would have recommended a toner which would have worked with your hair colour level, as clearly the toner you purchased was not the right colour level for you. We would be happy to send you a lighter toner with our compliments. Please contact one of our colourists here who can assist you: I hope this helps! Marco
love the product easy to use always looks great
Helpful Report
The Shade is rated 4.5 based on 1,640 reviews