The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,133 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,133 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 14th November 2025

573

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I can't recommend The Shade highly enough, I requested a colour consult via email and wothin an hour had recieved a detailed recommendation of the colours, how to prepare them etc. Mynorder arrivwd promptly and the starter kit meant I had everything I needed to get the job done including apron, gloves, bowl and colpuring brush. I am an amateur ar home haor dying and usually go to the salon, the process was simple and my hair looks amazing. Perfect colour, greys vanished and I'm getting lots of comments about how good it looks. Finally the customer service is prompt and friendly. I somehow accidentally paid for two subscriptions, contacted The Shade and they processed the refund immediately.”

Helpful Report

“Great product, easy to follow instructions, I just need more practice but turned out good for my first attempt.”

Helpful Report

“Impressed with the result! I throw a lot of warmth as my colour washes out and I use an all over semi on my balayage to tone it down every 4 weeks. After my hairdresser went on maternity leave I thought I would give The Shade a go. Pleasantly surprised with result and will continue using! Did exactly what I wanted. Easy to use, recommend getting bowl/brush and cape kit for first time. Super handy. Love all the extras of the barrier cream, colour remover wipes and shampoo/conditioner included as well. Great value for money. I used a semi permanent 7 level Ash. Could easily use a 6 level ash as well to add a bit more depth. Will be trying that next.”

The Shade 5 star review on 1st September 2025

Helpful Report

“Great product! easy to use and apply. Very affordable”

Helpful Report

“Very professional kit and very easy to use.”

Helpful Report

“Loved the colour. Covered my few greys really well and my hair felt really soft after. Only thing I wish is that you can add as many additional colour tubes and developer as required as I have long thick hair the add on tube was still not enough and left me with a quarter of my hair undyed (I ordered more express). This made it on the more expensive side when i didn’t need any more of the shampoo/conditioner and oil ect. For this reason alone I will still be on the hunt for a more affordable (but still good quality) alternative .”

Helpful Report

“Amazing and affordable! Helps get rid of unwanted brassy tones in my hair.”

The Shade 5 star review on 27th August 2025

Helpful Report

“I love the Shade , no nasty smell or any irritation.Easy to apply and the colour is great. Thank you and I recommend it to anyone that uses home colouring it is really the best I’ve used. Xx”

Helpful Report

“I am now into my third purchase of colour from The Shade and I couldn’t be happier. The colour suits me so well and I receive many compliments about my hair. It has a pleasant smell, is easy to use and the colour holds really well. My hair is in great condition, especially since I am now using The Shade shampoo and conditioner for curly hair, and the leave-in curl cream. I highly recommend The Shade.”

Helpful Report

“I have been using Shade for years and love them! I have just taken my shade down one level and I adore the shade it has given me! The lustre has bought some great comments! So thanks again!”

Helpful Report

“The product was good. I had a difficulty ordering on the website as when I reordered I did not log on and when I went to pay it would not allow me to just enter my credit card info as a guest, requiring me to log on instead of just pay- not a huge deal but annoying if you just want to quickly purchase the product without logging in.”

Helpful Report

“Product is amazing. Really love how my colour has come out. The colour ordered was exactly what I wanted.”

The Shade 5 star review on 25th August 2025

Helpful Report

“I am so happy I found The Shade! I can now cut back on the hairdresser and save myself money! It was super easy to apply and my hair feels great!”

Helpful Report

“I purchased the Milano, found it a bit dull, so I have just purchased the Portofino, I am going to experiment and mix the 2 colours together and see if that gives it more vibrancy, other than that I love how easy it is to use, will continue to purchase it either way, just got to find a shade I truly love.”

Helpful Report

“I have been using The Shade products for at least 3 years. I have so much grey and the quality of the product completely covers it. Love love love.”

Helpful Report

“Love this dye! The application kit is so complete and of excellent quality. The products do not have the awful smell like other dyes I have bought in the past. It was easy to remove the dye from my skin with the wet towel provided. The shampoo left my hair soft. The colour was accurate. Great product and great price!”

Helpful Report

“I brought the subscription so the application kit was fabulous, bowl, brush, clips cape all great. The products didn't have that horrid chemical smell the boxed colours have. No burning on my scalp at all and my hair felt soft and in great condition after my colour. I choose beigh blonde which is probably a bit darker that I wanted, but I will choose a lighter blonde text time. Overall fabulous product great price!!”

Helpful Report

“Very happy with my colour! Delivery was quick and easy to apply :) hair feels nice and soft and lots of compliments”

The Shade 5 star review on 20th August 2025

Helpful Report

“I didn't realise how badly I need my hair colour to be refreshed (as seen in pic) My hairs gone from light brown with natural ginger and blond highlights to a beautiful deep chocolate brown. When in the sun my hair turns to a cherry cola brown, really brings out the natural highlights. Super easy to apply yourself and have already recommended to serval others. Definitely will be purchasing again, great quality for money and better results than a hair salon.”

The Shade 5 star review on 19th August 2025

Helpful Report

“Colorado lasted longer than supermarket products.Easy to apply and soft on the hair.”

Helpful Report

The Shade is rated 4.5 based on 2,133 reviews