The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,002 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,002 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th June 2025

Evonne R

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

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“Fantastic colour and result. I purchased Bellaria -dark ash blonde and the colour is perfect. Thankyou”

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“Absolutely loved the shade and covered pretty much all the grey but have found a couple of strays. I used the stringer developer too.”

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“Wow wow wow!!! I’ve entered a stage in my life where I’m not ready for all the grey hair I’ve developed so quickly. I’ve also noticed that my hair that hasn’t turned grey yet, has lightened. I didn’t want to try every dye under the sun to find the right dye and I was scared that the dyes wouldn’t colour my greys or tint it the wrong colour so you can tell that’s where my greys are (I’ve seen it on others). Thanks to all the reviews on this product, I chose ‘The Shade’. It was the best decision made and I had dyed my hair the day before going to the hairdresser. My hairdresser was so impressed and said that my hair colour looked so natural and it didn’t look like I had dyed it myself. She said there a couple of areas that were a bit light but she couldn’t fault the dye at all. I wish I had taken photos of the before and after. But I can say that this dye gave me confidence back and I will continue using this product for the rest of my days! Thanks so much team!!!”

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“The colour was darker than expected, when a queried about the colour and going lighter I was told to restart the entire process (pigment remover and new colour) which I had already done.”

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Hi Nina, I'm a bit confused, as you advised our colourist that you were happy with your result, but still wanted to go lighter. You asked what colour and toner we recommend to slowly lighten. Our colourist advised that you would need to repeat the colour pigment removal process as you can't lighten without removing the darker colour pigments. She also recommended a couple of lighter colours you can use after you have removed the darker pigments which would give you a lighter colour result. We also assisted by providing you with a 50% discount on a toner to reduce brassiness. Our colourist's advice to you was professional and accurate, so we are surprised you that you gave us a 1-star review. Craig Ford CEO - The Shade

“I was purchasing hair colour from my local chemist which was a chestnut brown, wasn’t a huge fan of the red tone that would show through. BUT then I came across THE SHADE! I was wanting to go back to an ash brown, so I spoke with the hair specialist that suggested the Trento 4.1 ash brown. I was so happy with the result! It removed the red tone that was coming through from the chestnut brown and gave me a natural ash brown colour. My hair has felt so smooth, and was left so shiny. I’ve been using the shampoo and conditioner also which leaves my hair feeling smooth, soft and healthy. My ends were brittle and this hair colour and their treatments have helped my hair so much! I highly recommend this company, they will not disappoint! I will continue to buy my hair colour through The shade! I was so happy with the product that I recommended it straight away to friends and family.”

The Shade 5 star review on 31st March 2025

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“My hair feels so soft and healthy after using this hair colour. It was easy to apply and had plenty of colour to cover my whole head. Will definitely purchase again”

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“Have tried a few colours now trying to find my shade. All of excellent quality and ease of use. I am using the shampoo and conditioner and tried the vit C product which was fun to use. I like that we can ask questions and get easy to understand answers.”

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“Have been using the Shade products for a couple of years now and love them. I have changed shades a few times with the help of their colourist and I've been super happy each time.”

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“I've been colouring my hair myself for about 20 years. I was very excited to try this but sadly it came out extremely patchy and looks really bad. The colour turned out black when it was meant to be brown and it just didn't colour some parts at all. My hair was definitely covered I didn't miss any parts. I do like the addition of the remover if it gets on your skin though.”

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“I bought the silk hair towel. What a disappointment! It is thin, doesn't dry the hair at all and looks really cheap. Not what I expected at all.”

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“Delivery as fast, and the tools were great (bowl, brush, hair clips and ties), however, I ordered a light blonde toner (San Marino), followed all of the instructions correctly and it coloured my hair chocolate brown. It's taken a lot of time and money to make my hair blonde again.”

The Shade 1 star review on 25th March 2025

Helpful Report

Sorry you are not happy with your toner result. We are a bit confused as when you contacted our colourist team, you mentioned that you wanted to go back to your natural colour, and that you wanted to add depth and fill and cover your highlights. We advised how you could fill and cover your highlights with a colour blend which would take you back to your natural colour. If you had mentioned that you wanted to retain your lighter highlights, then our advice would have been completely different. Please note that we did not recommend the San Marino 8.1 toner for you. San Marino has a medium blonde base colour level with cool mushroom Ash tones. It is not a brown colour but it does have a bit of depth due to the mushroom tones. You applied that as a semi-permanent, so it will wash or fade away. San Marino is clearly described as having mushroom tones on the product page, in the photos and also in the toner page. Wishing you the best!

“I bought the Bellagio dark ash blonde colour package. This is by far the best hair colour I have ever purchased!! Everything you need is supplied including cape, mixing bowl, brush and gloves!! The colour attached to my grey perfectly and fully covered it. Looks great and am glad it’s on auto order every month so I can refresh my colour in my own time. The shampoo and conditioner smell and feel divine and would love to buy a bottle of both! Communication from the Shade consultants is impeccable!! A stand out and benchmark for all businesses that truely care about their customers. Lots of in-depth suggestions for what colour I wanted to achieve and when I changed my kind and wanted a slightly darker option I was met with another in-depth email!! Love the thorough details and recommendations!! This is a must buy if you want salon quality colour at home in your time!! Don’t hesitate, my hair feel is so healthy and it’s been a month already!! Just now starting to wear out but greys are still covered!!”

The Shade 5 star review on 25th March 2025

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“was not too happy with the colour the blonde is golden maybe need a silver in it”

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“I am so impressed with The Shade hair dye! The color was absolutely spot on—exactly what I was hoping for. It’s the only dye I’ve used that doesn’t bring out those unwanted red or orange tones in my hair, which is a total game-changer! The formula left my hair feeling healthy, vibrant, and beautifully even. If you’re looking for true-to-tone, salon-quality color, this is it! Highly recommend!”

The Shade 5 star review on 24th March 2025

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“Really happy with my colour. I use a semi and do it myself, and honestly you wouldn’t know it’s a home job.”

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“I love how easy it was to apply the hair color, and I was very impressed that it didn't have that toxic smell that most chemical products have. This made the process much more pleasant. The shine in my hair is amazing. I 100% recommend Shade products!”

The Shade 5 star review on 21st March 2025

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“I do like the colours I chose, although my colour on my roots only lasted , just over 2 weeks, just did my second one on roots came out a little too red! Cause I mixed more of the golden brown instead of the light brown I don’t hate it but different. So my question is if I put light brown on top what do I get? Lol I did use the 27 as well so not sure when it will fade I do love the warmth with my dimensional coloured hair . Any thoughts feed back appreciated 😀”

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“Great for stretching between colours since me hairdresser moved to another city!”

The Shade 5 star review on 19th March 2025

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“Salon Finish Results. First time user of this product & I’m thoroughly impressed. A high end luxury hair dye that makes your hair feel healthy, shiny and smelling amazing. I’m hooked !”

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“I've been using The Shade for cloe to 6 months and I'm never going back to salon days. Amazing product and so easy to do. I hated wasting time going to salons & not to mention the cost. Team have been great in guiding me to get my perfect colour sorted. I have sensetive scalp and was in pain getting my hair done at salons but with shade i dont get that. The colour covers all my greys and lasts till I'm ready to do it again. Highly recommend giving it a go. You'll never go back to salons!”

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The Shade is rated 4.5 based on 2,002 reviews