The Shade Reviews

4.5 Rating 1,640 Reviews
87 %
of reviewers recommend The Shade
4.5
Based on 1,640 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 89%
Accurate And Undamaged Orders
99%
Customer Service
Communication Channels
Email, Live Chat
Queries Resolved In
Under An Hour
Customer Service
4.4 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th March 2024
Virginia T
The Shade 5 star review on 30th March 2024
Virginia T
The Shade 5 star review on 10th March 2024
Allison C
The Shade 5 star review on 3rd March 2024
Sarah T
The Shade 5 star review on 2nd March 2024
Audrey G
The Shade 5 star review on 22nd February 2024
Andrea M
The Shade 4 star review on 21st February 2024
Micaela D
423
Anonymous
Anonymous  // 01/01/2019
I did 2 bleach baths then used light ash blonde on advice from The Shade colourist and my hair turned out orange/gold. Sent 2 emails with photos asking what’s the best thing to do now going forward and never got a reply. I had to actually go into Hairhouse to actually get expert advice
Helpful Report
Dear Mandy, The most recent email we received from you was literally just pics, without one written word. Our colourists are very busy, and if we receive an email like yours with no text whatsoever, just some photos, they are unable to reply. If you would like a written response from our colourists, then you would need to facilitate communication by including written communication, not just pics. Regards, Marco The Shade
I love this product. The key for why it worked for me is consultation online first so you know exactly the colour you are after from experts, the ease of application of product and most importantly the end result of a beautiful colour with your hair feeling and looking fantastic at the right price - I highly recommend The Shade, the end of Salon hair colour for me - Irene
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Im loving my hair colour. It’s been 2 weeks after colouring and no greys or fading. I’m impressed and I will become a member. Very easy to follow. The shampoo and conditioner is awesome.
The Shade 5 star review on 16th July 2023
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Very happy with my purchase. Wasn't sure of the right colour but the customer service people worked with me to finally decide on a shade. Love the colour and also the extras that I purchased as a bundle to make application easy. Have had good comments on my color even from a hairdresser. Much cheaper than my regular salon application. Will definitely use this option in the future.
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I've been following The Shade for a long time. I decided to go from blonde to dark brown/red. The salon had to do it twice to get the colour I wanted. So, I decided to put an order through and they definitely did not disappoint. The colour results were amazing. My hair feels amazing and about 3 weeks on my colour and hair looks as great as the day I did it!! Thank you!!
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So happy to have found The Shade. Not only do I save money in the long term but it’s easy to use and the colors are high quality. Very happy with it.
The Shade 5 star review on 11th July 2023
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Great colours, great service, thank you.
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Really wanted to love The Shade but unfortunately that’s not the case. I used the medium blonde on my already bright blonde hair and it became an almost green muddy colour. It was all ashy and when it was meant to be a neutral tone with both warm and cool tones. I’ve since dyed over it as it was just horrible.
Helpful Report
Hi Alix, Sorry to hear you weren't happy with your colour. I think you would be happier with your colour result if you had either used our online colour consultation quiz, or if you had consulted with our colourist before ordering a colour, and unfortunately you didn't utilize either of those free services. We provide colourist support 7 days a week, and we highly recommend that you do consult with a colourist, or complete the online colour consultation prior to ordering a colour. Wishing you the best. Marco
Very happy with coverage. Natural colour and hair feels very well conditioned
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It did not cover my grey permanently. After a week, my greys were visible. I send the color consultant the message to see what I could do better or some feedback as I did everything as per the instruction. No response what do ever. Very disappointed at the product and the customer service.
Helpful Report
Dear Rabin, So sorry that you weren't happy with your grey coverage. You can easily boost colour absorption by adding heat for a couple of minutes to your roots with your hairdryer while the colour is processing. Adding heat will soften the cuticle, allowing the colour to be absorbed better. Grey hair can have a very tightly layered out cuticle layer, and the added heat will soften the cuticles, which in turn allows the colour to enter to be permanently deposited within the hair. Adding heat is a very effective approach to improving colour absorption and I am sure that would be successful for you too. We are happy to offer you a free colour kit so you can try this technique. We are terribly sorry that we missed your earlier email. We had some technical difficulties at the time that your email was sent and unfortunately it was not received by our support team. We now received it, and will reply to you ASAP. Best Regards, Marco
Nice kit! Colour didn’t deposit well and also didn’t last long at all, the 27vol barely covered greys and was more of a toner
Helpful Report
We're a bit confused Nicole as we notice that you have purchased 3 colour kits over the past few months with 27 vol. There is quite a bit of difference between a 27 vol developer and a 5 vol developer used for toners. It may be best to check directly with our colourists to see if you were using the product correctly. Our colourist are available 7 days a week and can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps! Marco
After paying a fortune for a colour I hated, I decided to try The Shade. I am NOT a hair savvy person. Can’t curl, can’t style, burn my fingers etc. The Shade gave great instructions, both written and via You Tube. I watched both, but you could do it with either alone. Coverage was great, including greys and horrible red semi tint. Colour was very similar to what it looked like on the site. So happy I am trying streaks/tints next.
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I’m so pleased I found The Shade! I’ve dyed my hair with The Shade 4 times now - 3 times with 20vol but I found it didn’t fully cover a few pesky stubborn grey strands so this time I upgraded to 27vol and it did the job. This time I also purchased the full size shampoo and conditioner because I love how the ones the come with the colour make my hair smell! Camilla on The Shade team was very helpful with all my questions on email. I think I’ll be using The Shade for many years to come- it makes my hair so shiny and seems a lot more gentle than regular at home hair colour.
The Shade 5 star review on 14th June 2023 The Shade 5 star review on 14th June 2023
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Nice smell, leaves hair soft and nice colour shade. Goid quality equipment.
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Lovely and easy to use ... unfortunately it didn't cover my stubborn side burn greys as much as I had hoped, but still overall pleased with the colour and will order it again ... just wish it came in touch up sizes though for in between.
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4.1 dark ash brown. Soo soo happy with the results. First time using this brand and I’ll definitely be ordering again. Greys all gone and it has left my hair feeling so soft and shiny! Beyond happy with the results and even happier with how much this system cost me! Thank you shade!
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Great colour and easy to apply. I will purchase again
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I've been waiting for a product like this! Professional and consistent results at home. I'm in love with my new colour 😍
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I love it. Really convenient, good price, smells lovely and doesn't make a huge mess on my skin the way shop box dyes do. I used Siena brown (5) and it was a lovely shade over my baylayage, I am really happy with it.
The Shade 5 star review on 7th June 2023
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I have been using the product for 2+ years. The result is as expected. I would mark it 5, but on couple of occasion the dye in the tube oxidized, assuming was not seal properly. However it did not affect the result
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The Shade is rated 4.5 based on 1,640 reviews