The Shade Reviews

4.5 Rating 1,640 Reviews
87 %
of reviewers recommend The Shade
Based on 1,640 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 89%
Accurate And Undamaged Orders
Customer Service
Communication Channels
Email, Live Chat
Queries Resolved In
Under An Hour
Customer Service
4.4 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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23 Milton Parade Malvern VIC 3144, ,

The Shade 5 star review on 30th March 2024
Virginia T
The Shade 5 star review on 30th March 2024
Virginia T
The Shade 5 star review on 10th March 2024
Allison C
The Shade 5 star review on 3rd March 2024
Sarah T
The Shade 5 star review on 2nd March 2024
Audrey G
The Shade 5 star review on 22nd February 2024
Andrea M
The Shade 4 star review on 21st February 2024
Micaela D
Anonymous  // 01/01/2019
I am so impressed with my colour and the customer service I received to choose the correct colour. I’ve had many compliments. Thank you so much for a wonderful product.
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I have ordered twice and both times I have gotten more than my money worth. The colours were vibrant and gave me a youthful long lasting effect. I totally recommend The Shade.
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The Shade is brilliant! Easy to use. No terrible smell. Excellent grey coverage. Fantastic colour and longevity of colour. It has actually improved the condition of my hair. On top of all that, their customer support is second to none. I'm never having a salon colour again.
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The colorist matched me perfectly to the color I was looking for. I told them my concerns of my hair especially my roots bringing out the red/brassy tones. They suggested a color that would counteract that and they hit it spot on. Found my new hair dye from here on out.
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Excellent product! Great colour and quality plus so convenient. It’s great not to spends hours at the hairdresser anymore!
The Shade 5 star review on 1st October 2023 The Shade 5 star review on 1st October 2023
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I absolutely love My Shade i can mix and match colours and everything comes in the pack. I am able to change colours and my subscription any time i like There is no horrible smell amd burning. I have been using My Shade for over 1 year now and would never go back to colouring in a hair salon
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Love the colour, it's a lot darker than stated. Still love the end result.
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Thanks for the 5-star reiew Maria! Regarding your colour being too dark, there's a few possible reasons for this. Please see this blog: Feel free to contact one of our colourists here if you need some personalised advice: I hope this helps! Marco
I have been using it for a while, due to the destruction of C19 to people's lives I have to tighten our belts and reduce as much as possible any spending. I stop colouring my hair too but now the struggles are easing, time to bring back the colour in our lives again. I love this product as being non toxic compares to a lot of products out there. So thank you.
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Love the colour & so easy for my husband to apply Colour: MODENA - GOLDEN BROWN
The Shade 5 star review on 17th September 2023 The Shade 5 star review on 17th September 2023
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This was my first purchase from The Shade,I was very happy with results.It covered my greys and left my hair shiny and smelling great.I will be reordering!
The Shade 5 star review on 16th September 2023
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The Shade has been a hair life saver! So effective on newly emerging greys and gives the most amazing depth of colour!
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At the time of consultation I was very clear with hair consultant Camilla that I do not want brassy tones in my hair. She recommended Trento 5.0. This made my hair orange and brassy. The product also failed to cover my greys (both times). Also dried out my hair. I guess you get what you pay for.
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Hi Karli, We understand that you didn't want brassy tones in your hair, so therefore our colourist recommended Trento 5.1 Ash Brown. Trento has zero warm tones. The Ash tones in Trento neutralises warmth, but unfortunately some hair naturally throws a lot of warmth. The brassy result you experienced was not caused by the colour (there are zero warm tones in Trento) but due to the fact that your hair throws a lot of warmth. Our colourist bent over backwards to assist you (over 28 emails sent to you). She even sent you a free Colour Kit to assist you, but you continually accused our colourist of giving you the wrong advice. Our advice was 100% correct. Wishing you the best! Marco
Beautiful colour Beautiful result Easy to use
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Great coverage no smell! Please just make the developer in a bottle it’s too messy in a packet!
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This product worked great on my resistant grey So happy with it
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I love shade and I will continue to use . The convenience of the subscription is awesome. My colour is exactly what I wanted
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Have been struggling to find quality and suitable hair products and colours for my hair that doesn’t have side affect to my scalps and condition of my hair. I’m glad to stumbled upon the shade and have been ordering from them a couple of times now and I am happy to say I am very glad 🙂
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Its a perfect solution to hair colour, it arrives in the post no remembering what brand/colour you purchased the last time at the chemist. It covers greys exceptionally every time and the shine on your hair after a coulour is amazing. I am lucky I get automatic highlights with my greys. Love the product and it comes in the kit that has everything you need.
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The colour is nice, hasn’t quite covered all my greys even though I selected stubborn greys and my hair is feeling a little dry but apart from that I’m very happy with the colour.
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Hi Brook, If you wanted to boost grey coverage, then I would suggest that you add some heat to your roots for 2-5 minutes with your hairdryer while the colour is processing, which will help soften and lift the cuticle on your greys, which helps the colour enter to be deposited within the hair too. Pop a shower cap on your head after you have added some heat during the colouring process too, as this will help retain heat and soften and lift the cuticles of the hair which will then allow the colour pigments to enter to be permanently deposited within the hair. The above approach has been effective on even the most stubborn greys, and I am confident that it will work for you as well. Marco
Love everything about The Shade and have already recomemded several friends and work colegues. The actual Shade i ordered turned out perfect and I had comments about it straight away. No irritation or burning to my scalp either, can't recomend enough Xx
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The Shade is rated 4.5 based on 1,640 reviews