The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,309 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,309 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 23rd June 2026

579

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Wonderful result as always, I used Imola this time (Dark Golden Blonde)and mixed in a few drops of Light Brown colour. Wonderful colour, rich dark "Bronde" with nice red and caramel high;ights, the perfect colour. Very shiny, soft and just looks and feels great. After experimenting with many hair colours over the years - including many salon visits, The Shade is my go-to for perfect, no surprises, great looking and feeling hair.”

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“Out of all the permanent hair dyes I have tried, The Shade is by far the most natural looking hair color. I had a lot of compliments, the difference is definately noticeable. I now keep a extra packets at home, to make sure I never run out.”

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“Very happy with the excellent result. My grey hair was completely cover by the really nice colour. At first, I was in doubt about the product but now I can highly recommend it to anyone who would like to try it. The photos show my colour after five washes”

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“This was my first time using The Shade and I was skeptical but it has provided the most coverage of any dye I've used in the last few years - either at home services or paying a fortune at the hairdresser. I used the semi-permanent brown and was very impressed. I've received many compliments since doing it. I'm yet to wash my hair to see how the colour fades but am very happy with the initial results of such a rich colour.”

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“Excellent colour. Gentle on hair. I'll never need a hair dresser again. No strong smell if they is any at all. My hair feels beautiful and looks healthy. I mix 10.1 and 9.2 and my colour blonde is perfection. Covers grey perfectly. I'll never go else where”

The Shade 5 star review on 25th March 2026

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“So happy with the results! I've tried what feels like everything to remove the brassy, orange tone my hair keeps fading to. Went with dark ash blonde shade and love it! The reusable colouring kit (mixing bowl, sectioning clips, clothing protector cape etc) is perfect! SO happy!”

The Shade 5 star review on 24th March 2026

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“I'ts fantastic the colour is beautiful and there's no skin irritation. Thank you”

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“Very happy with the colour and everything that came in the pack, all bases covered. My hair looks great and feels beautiful.”

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“Gorgeous colour and so much gentler on my scalp!”

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“Loved it my hair felt soft and I loved the colour”

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“I love the packing and the colors can cover my greys hairs really good .”

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“Despite all the reviews, I was pleasantly surprised by the result. I had selected a darker colour than I would usually go to, based on the posted results customers had shared, still was not sure how it would work on my hair, and even though its not quite my desired colour, due to the quality of the product and ease of use, happy to keep reying in serch of my shade.”

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“Very happy with this hair dye! It covered my greys well, the color is lovely, and my hair feels soft after using it. Easy to apply and rinse out. It didn’t fully remove the red tones in my hair, but that’s likely due to my natural pigment. Still, great for at-home use and I would definitely buy it again.”

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“Great hair dye and color, it doesn’t burn one bit!! I’m repurchasing for myself, mum & dad because it’s just brilliant quality for such an affordable price :)”

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“Great quality, long lasting colour. Great grey coverage.”

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“The first colour I used was recommended by the colourist and it did nothing to colour my greys so that was a big waste of money. I even sent the colourist a photo. I tried a different shade and took it upon myself to order the 27olt and it took better but not sure I like the gingerish tinge. We will see how long it lasts.”

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“Love the colour and my hair is super shiny. The freedom to do my hair in my own time and space is a game changer. Thankyou”

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“I love that there is no toxic smell when I colour my hair and my chosen shade looks so natural. Instructions are clear and its easy to use especially with the colouring kit (cape, comb, clips and bowl). I save so much by colouring my hair myself.”

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“Very easy to use. Great coverage and results. No bad smells or irritation. Totally recommend this product.”

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“Im so happy with my colour. I used the colour consultant for the first time and they absolutely nailed what i wanted. Thank you The Shade.”

The Shade 5 star review on 9th March 2026

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The Shade is rated 4.5 based on 2,309 reviews