The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,315 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,315 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 1st July 2026

579

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Beautiful colour shiny and blended well. Love the shampoo and conditioner too that comes with it.”

Helpful Report

“This product should not be marketed as hypoallegenic - this is dishonest and shame on you - a belated google of the product ingredients is illuminating - let me know if you want me to share the extreme reaction on my inside elbow? Recorcin and TOLUENE-2,5-DIAMINE SULFATE - seriously? Beware this product”

Helpful Report

Hi Belinda, I'm sorry you had a reaction, and I'm glad that you performed an Allergy Alert test according to our instructions. We have removed the main irritants from our hair colour such as ammonia, PPD, parabens and SLS. We have replaced PPD with Toluene-2,5-Diamine Sulfate which has a far less incidence of allergic reaction compared to PPD. All our ingredients are clearly stated on our website. Once again, I'm sorry you had a reaction but I'm glad that you tested it. Wishing you well! The Shade team

“I totally recommend Shade hair color to all my friends, it's organic, doesn't damage your hair, and lasts at least 5 weeks without fading.”

Helpful Report

“I was very nervous packet dying my hair on my own. The shade provide everything to make doing it yourself very easy they send tutorials talking you through the steps and send a complete kit. The results were amazing salon quality. 2 weeks on and it still looks fresh and my hair is really healthy. I used dark brown.”

The Shade 5 star review on 17th May 2026

Helpful Report

“I purchased from The Shade a few times now. Very happy the hair products . Easy to use and no strong smells from the hair colourants, which was important to me.”

Helpful Report

“Fool proof hair colour. Easy to use and produces a lovely colour without itchiness. My only wish is that they had real images of the hair colour on models rather than AI, as the colours displayed in the AI images, don’t necessarily give a true colour representation. Lucky I still liked the colour though!”

The Shade 4 star review on 17th May 2026

Helpful Report

“Very easy to use. So many compliments on my colour, everyone was surprised that I did it myself.”

Helpful Report

“This was my first time using the Shade and I am thoroughly impressed. The application kit and colour were super easy to use and the shampoo and conditioner left my hair feeling amazing for almost a week. Love this product!”

The Shade 5 star review on 15th May 2026

Helpful Report

“I absolutely love the intense red. Beautiful color”

Helpful Report

“I brought this product due to being ammonia free and 3 hours after colouring my scalp is burning and itching I've rinsed it twice with water and still burning i did do a strand test very disappointing”

Helpful Report

Hi Sonya, I'm sorry you had an allergic reaction. I can see you did a strand test, but did you do an Allergy Alert Test as recommended on the instructions? An Allergy Alert Test is performed on your skin and any reaction would be very noticable. A strand test doesn't have contact with your skin. All our ingredients can be found here: https://theshade.com.au/ingredients/ I would suggest you mention your reaction to your GP next time you see them and see what their perspective is. Wishing you well! Craig Ford CEO - The Shade

“I used 8.2 Beige blonde - on a base of 7 with about 30% grey & blonde highlights on ends. I throw a lot of warmth so I wasnt expecting cool tones but I was hoping for it. I ended up with a light copper / caramel shade that I'm not hating but also not overly loving.”

Helpful Report

H Jenny, Thanks for your feedback. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“Packaging and presentation was great, and fast postage. It smelt great. However I found it left my hair very dry and did not have much of a toning effect.”

Helpful Report

“I am 8 months postpartum so I don’t have the time to get to a salon often. I have been looking at The Shade for quite some time and decided to bite the bullet and give them a try. I’m so glad I did, I purchased the dark ash bond as I was hoping to blend my roots better than my current blonde and go for a more natural look. The whole process was so easy and user friendly. I absolutely love the result and all of my friends have complimented my hair and were shocked when I said I did it at home. I purchased an demi permanent just incase I didn’t like the colour as it washes out in approx 10 washes but I will definitely be buying it again but this time I will be buying the permanent colour. I genuinely feel like I have salon quality colour at home at a fraction of the price. If you’re on the fence about buying, take the plunge and give it a go. I’m very happy with how my hair turned out and have told all of my friends about it.”

The Shade 5 star review on 10th May 2026

Helpful Report

“I used 7.1 and my hair turned orange...I sent an email (with photo's) via the website to seek advice. It has been just over two weeks and I have not heard back on suggestions on how to fix it.”

Helpful Report

Hi Nicole, I'm sorry, but we haven't received an email from you. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. We look forward to hearing from you. Regards, The Shade team

“Great service and comes with everything you need. Colour wasn't what i would expect but was terrible either. Will buy again and trial some different colours until i find the right one”

Helpful Report

“I’ve been alternating between the moisture shampoo and conditioner, and the peppermint shampoo and conditioner. These are beautiful products that have made a massive improvement in the health of my hair. Leaving it soft nourished and bouncy. I have fine postpartum colour damage hair. I’ve also been using the oil on the ends and once a week, the repair mask. Highly recommend if you want to take your hair health to the next level”

Helpful Report

“I just love “The Shade”. I’ve been using Golden Copper Brown as my colour for years now. The benefit of the product is that there is no harsh chemicals, and the result is always beautifully healthy hair.”

Helpful Report

“It has been many years since I’ve coloured my hair myself .. so much money has been spent at hairdressers over the years .. so it was with a little trepidation that I ordered colour from Shade. The process was easy, shipped quickly & I'm absolutely delighted with the result .. no smell, no sting just glorious gleaming colour .. couldn’t have been easier .. thank you this has definitely changed my opinion of home colouring .. highly recommended ..sold 😊”

Helpful Report

“You can be confident when ordering through The Shade. I used the personal consultant, and I bought exactly what was recommended. After using I know I need not mix up the full colour for roots only. The toner applied to dry hair is different, hairdresser does all in one appointment. But not a big inconvenience. Overall a great result.. before and after pics attached.”

Helpful Report

“Since discovering the shade in covid I know longer have to panic about grays The shade is so convenient I can fit it in around work & travel while at the same time save time & money always happy with result it is gentle on my aging hair”

Helpful Report

The Shade is rated 4.5 based on 2,315 reviews