The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,138 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,138 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

571

Anonymous

Anonymous // 01/01/2019

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“Love this hair dye and the kits have everything, barrier oil, hair. Dye wipes for hair line and outcome is great”

The Shade 5 star review on 3rd October 2025

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“I live Shade! Have been using this for about 4 years now. From the first application, my hair was far more glossy, and doesn't go dull between. I have a hairdresser who kindly let's me use my Shade product and I pay her for the application. I find it hard to apply anything on my head and she gets it right. So I'm very happy with that. I mix two colors, after consulting with Shade and verifying my choice with my hairdresser as my hair iscall- white but natural used to be auburn. I am a convert and the extent of service is terrific. *photo was spontaneous, no hairdo. Taken today - 1 week after my cut and colour.”

The Shade 5 star review on 2nd October 2025

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“I was a bit unsure at first only having salon dyed my hair since turning grey. I went with the recommendation for Palermo & Sicily and the result was quite stunning. I followed instructions that were easy than I thought. I have found the colour has faded somewhat since application; perhaps my greys might be resistant. Either way I feel confident that support is just an email away :-)”

The Shade 5 star review on 29th September 2025

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“I absolutely love this hair colour , looks so natural I’ll certainly be ordering again 5 stars 🌟”

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“I’m pleased with the results. I’m 77 with faded chestnut brown hair. The light brown colour came up very nice with good coverage of the grey. My fine curly hair has remained soft. Waiting to see how it lasts after washes.”

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“I’ve been thinking about ordering from here for a while, as I love doing my hair myself. The process from ordering to choosing my shade, to the application was a great process. I highly recommend to everyone.”

The Shade 5 star review on 27th September 2025

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“I couldn’t decide on a colour for months, unsure of what would suit me. I changed my mind last minute and chose golden brown. When the package arrived it had everything I needed and the instructions were clear and straight forward. The colour looked quite reddish when I was applying which made me a little nervous, but when it washed out the colour was beautiful and suited me very well. The shampoo and conditioner included were also really nice. I have recommended The Shade to everyone who likes to colour their hair and I’ll be buying it again when I want to colour my hair again. I chose the option that washes out the fastest incase I wasn’t a fan but I’ll choose the most permanent option next time. It was difficult but doable to colour my own hair and one pack was enough, but if anyone has longer hair two packs is definitely a good option for even coverage.”

The Shade 5 star review on 26th September 2025

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“I’ve been using The Shade for over a year now, and I couldn’t be happier. The hair colour itself is beautiful, and I love how it smells—it makes the whole process so much nicer than other brands I’ve tried. Delivery is always quick and reliable, and the overall service has been excellent. I’m genuinely very satisfied with everything about The Shade and wouldn’t use anything else for my hair colour. Highly recommend!”

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“I have been using The Shade for a few years now to cover my greys. Blend 2 colours 'Verona chocolate brown and Trieste light copper brown. Love the colour. Use permanent colour on my roots and a semi permanent colour on the rest of my hair.”

The Shade 5 star review on 25th September 2025

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“Very impressed colour looks great and easy to apply”

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“I love the colour choices. Any queries get answered fast with results. Very fast shipping to Adelaide SA”

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“I cannot believe how much money I have saved since switching to colouring my hair with The Shade! My last hairdressers appointment cost over $500 and i was in there for over 7 hours! As a mum of 4 with a FIFO hubby, i dont have the time (or the money) to do this consistently so as a result, I kept putting off getting my hair done until it looked terrible. With The Shade, I get it delivered to my door every 6 weeks and can do it myself when my kids are in bed. I haven't looked back! Thank you for providing such a positive service! My self esteem has never been higher! 🥰”

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“Always found my scalp to be very itchy and irritable after having salon or home treatment. Thought I would give this a try and it is just great...No irritation at all! Now I can colour my hair more often than not, covering those greys - which did a marvellous job by the way!”

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“First time experience using The Shade . I have been extremely surprised at the blonde range , I have used a single color once which I was very happy with and my second time I used two blonde colors together . I will never go back to a hairdressers again the color was perfect . I love the colors ,its easy and simple instructions to follow . great work The Shade you have made a long term customer out of me and I will share with all my friends how good you are . I love the blondes and they are PERFECT for me. No irritations ,no burning no issues at all .”

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“I couldn’t believe it when I found you guys online ! Sooo happy - great website and great product and value for money. My hair was so soft afterward - my go to moving forward - thank you !”

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“Using The Shade's subscription service has been a game changer for me. I live in a small country town and the knowledge that I will have my colour of choice in my hot little hand on schedule is so fantastic I can't even put it into words. I have thick, shoulder length hair and there is plenty of colour in one pack for good coverage. I use a demi permanent and it is gentle on my hair and gives good grey coverage (of which I have many). The mix is gentle on my hair, and the Dark Ash Blonde colour I have chosen doesn't fade to orange like many other colours I have used, or leave a horrid build up on the ends of my hair. So, so happy. If you are a home "colourist" I cannot recommend the shade enough.”

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“Fast delivery and such a diffrent smell than the normal chemicals i am used to. Smells amazing and the colour is great!”

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“The consultation process was amazing. I was very excited to get the box. The box was very exciting too, lots in it and great instuctions. But I had the consultation and ordered the Sorrento 9.1 Light Ash Blonde with vol. 10 developer as directed to counteract orange tone in my hair and after following the instructions to the letter my hair is... exactly the same. Very disappointed. Was trying to avoid going back to the hairdresser, but now I'll have that expense in addition to this one.”

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“I was doubtful about covering greys coming through at first as tried colour shampoo that doesn’t really work. Saw Shade on facebook and decided to try. Results amazing 🤩 very happy!!”

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“Loved the prompt help I got from choosing the colours. The colour feels luxurious and has covered my greys! Thank you.”

The Shade 5 star review on 10th September 2025

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The Shade is rated 4.5 based on 2,138 reviews