The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,996 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,996 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 28th May 2025

550

Anonymous

Anonymous // 01/01/2019

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“LOVE my new hair colour! The consultant was super helpful in picking the shades for me to try, thank you! 😀”

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“First time buying from the shade and really happy with the toner. Customer service was great to deal with to. Will be buying again.”

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“Super easy to use, brilliant colour and fast delivery! I’ve set it to automatic delivery every 6 weeks which is perfect for my growth rate- just set and forget 💕”

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“I recommenced dyeing my hair this year at 65 - after going grey at 56. I started using products that reflected what was important to me - no nasties in their products - not tested on animals and a great range of colours. All the colours that I initially tried from other companies produced very flat colours that dried my hair so much that it felt like straw. And then recently I was very lucky to find ‘The Shade’ and their products have given me great colour - and colours I can mix and match - and they are an ethical company with no nasties in their products across their whole range. I also love that you can purchase permanent colours with different volumes of developer with the 27 volume developer catering to more resistant grey hair - such as mine! And their customer service is fantastic! My whole experience of The Shade as a company and with their range of products is as close to a salon as possible with so many variations of colour and care available to you. The Shade is nothing like my usual experience of buying a box of colour tint in a shop or online - I am loving my new hair colour and the condition of my hair.”

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“Absolutely love the peppermint shampoo and conditioner, it’s lovely”

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“Dark Ash Blonde is wonderfully adaptive. I started with 40% grey, now I am 80 % grey, and you can see the coverage in the photo. Highly satisfactory!”

The Shade 5 star review on 18th May 2025

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“Absolutely perfect colour! Better than a salon job!”

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“So easy to use with consistently awesome results. I have very sensitive skin but do not react at all.”

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“Very pleased with the dark brown colour. Covered grey bits and has lasted well even though my hair grow quickly due to my own recipe which I only do every 10 washes (black Jamaican caster oil/coconut oil/olive oil). What I can say is The Shade easy to apply and no itchy scalp! Which as I have got older happens with supermarket colours. Will definitely repurchase.”

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“An excellent experience. The colour was perfect and the advice provided was helpful. I will certainly buy from this company again. I’ve just reduced the level of stress involved in paying a fortune for hair colour and wasting my life energy listening to the endless, irritating noise of a salon. You should do well in Canberra!”

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“**Review: Excellent Dye Kit Experience** I recently tried this dye kit and was thoroughly impressed with the quality of both the dye and the additional accessories, including the cape, clips, and bowl. The dye applied smoothly and left minimal mess, making the process much more enjoyable. I particularly appreciated the inclusion of the special oil with the pack; it added a nice touch. The dye itself felt like high quality, but I did notice that the color turned out to be more red-toned than the golden shade I was aiming for. I’ll definitely adjust my choice for a different color next time. Overall, a great product! Highly recommended for anyone looking to dye their hair at home.”

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“It is my favourite color of the shade golden brown”

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“Love the product I've been using it for years. Great colours, lasts long than others and the shampoo and conditioner smell amazing”

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“Yes the light ash blonde is definitely the best colour.”

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“Excellent service fast delivery and amazing product”

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“Love it! Its the best grey coverage I have ever had and the colour really blends well into my whispy hair. Finally found a product that works!!”

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“I was sceptical always been a hairdresser girl...but this covered my greys perfectly. Their colour recommendation was a tad dark so went the colour down and perfect! Lovely ash tone too.”

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“The Shade has been a game changer for me! I can finally colour my hair at home with salon quality results. The products come beautifully packaged and the mixing bowl and extras are of high quality. The results from my first colour were perfect. I combined level 4 and 5 colour, the result is a vibrant dark brown, not a flat boring colour like normal home hair dyes! 100 percent recommend. Saves time attending a hair dresser, with even better colour!”

The Shade 5 star review on 11th May 2025

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“I’m in love with the colour and it’s very gentle on my hair. I got the 10 vol developer and it did exactly what it said and gradually faded very naturally. Will buy again!”

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“Since finding The Shade some time ago I have stopped colouring at my hairdresser; the colourist there always admires my hair and its colour and I know she couldn't replicate it. I can't remember how I learned about The Shade, but every time the new packet arrives I am so very pleased that I did. My hair has never looked so good, thanks to The Shade and their wonderful colourists who answer my every question so helpfully and cheerfully!”

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The Shade is rated 4.5 based on 1,996 reviews