The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,084 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,084 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th September 2025

565

Anonymous

Anonymous // 01/01/2019

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“I just wanted to say how amazing this product is😍 I can't remember the last time I had full coverage, and such a beautiful shade. It's amazing!!!! It's shining and healthy again🙏🩷 Thank you Tammy. I also did the colour strip, that alone made my hair feel silky smooth😍”

The Shade 5 star review on 7th August 2025

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“I am so pleased that I took the chance to try out these stunning products. I have been having my hair highlighted and coloured for so many years and was worried to try doing my hair myself. All I can say is WOW, I am so impressed with the outcome of my colour.”

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“I’ve been using The Shade hair colour in Salento (Darkest Ash Brown) for over a year now, and I honestly couldn’t be happier. Before switching, I was paying over $200 every 3 months at the salon just to keep my roots fresh, and now I get the same beautiful result at home for a fraction of the cost. What I love most is the ingredients. It’s one of the least toxic hair colours I’ve come across, way better than most of the boxed dyes you find in chemists or supermarkets. It’s so easy to apply, I just pop it on while watching TV or getting a few chores done. The colour is always rich, even, and leaves my hair feeling soft, never dry or brittle. It’s honestly been a game-changer. Affordable, effective, and kind to my hair and scalp. Couldn’t recommend it more if you’re looking to ditch salon prices without compromising on quality! A large Developer bottle would be a great addition to the range.”

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“This was my first time using The Shade after my salon colours had become an unjustifiable expense. I was very pleasantly surprised with how well it turned out! The colour was a little darker than I had expected but that was my fault for choosing the darker shade. I've gotten used to it now though and I love it! There was no unpleasant smell like you get in the salon and I honestly think the colour is better than my last couple of salon colours! It has excellent coverage of greys. It will be interesting to see if it fades between colours.”

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“I’m really enjoying The Shade My hair feels amazing afterwards and so shiny I had to change my original color as it wasn’t covering my greys enough and their customer service was fantastic. Immediate replies and they recommended a different shade which I’ve stuck to. Price wise I find it way better than cheap supermarket products and going to hair dressers which costs a kidney!!! Definitely sticking to this and have recommended it to all my friends who constantly compliment my hair Highly recommend”

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“The product to lift the old colour did not work at all. I applied twice and following instructions.”

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Hi Lilian, I'm sorry you didn't get the result you were looking for. Please contact one of our colourist here who can assist you: https://theshade.com.au/colourist/ I hope this helps!

“Brilliant product with beautiful colours! Work colleagues always ask where I get my hair coloured - and I tell them!! So happy with this product and the amazing value.”

The Shade 5 star review on 5th August 2025

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“The products are of very high quality. I love the smell and the shine of the hair.”

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“I love the shade, I will not use anything else. The coloring process is gentle, lasting and leaves my hair soft and healthy. In this pic I used the dark ash brown.”

The Shade 5 star review on 29th July 2025

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“Love the colour, I've had so many compliments. Convienent as I get a new colour sent every 5 weeks, no waiting around in salons for hours. My hair is so soft and shiney after as well. I can't recommend this product highly enough!”

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“Favourite at home hair colour ~ Especially love the low smelling formula”

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“I love how easy it is to use the shade. I’ve used many different products over the years but the shade not only gives a great colour but your hair feels great too. I love that you can easily mix in a duo colour for extra dimension. I’m currently using dark brown and dark mahogany brown.”

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“I have been using The Shade for over 6 months now and absolutely love it. Covers greys, doesn't have that awful smell, no itchy or burning scalp. Great price and I know that it will be at my doorstep every 6 weeks. Highly recommend!!”

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“love the colour”

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“If you’re after a classic chocolate brown that looks like you just walked out of a salon without the price tag, this one delivers. Rich colour, healthy hair, and solid longevity. I’d definitely use it again!”

The Shade 5 star review on 22nd July 2025

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“The dye is great but too many other things that come as a package and too much packaging. I would like to just buy the dye and developer.”

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“First time using this product. Looking for a cost effective way to colour my greying and ageing hair without killing it. The Shade products and accessories are great quality but I was hesitant because I've tried others and been very disappointed. I used the vitamin C pigment remover to reduce box dye buildup. Then my colour. In short: great value; great quality and easy to use. Absolutely 100% grey coverage. My hair feels beautifully conditioned. Early days yet but so far it's a yes from me 😊”

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“Love these toners and colour's. The pack that arrives has everything you need and I had many compliments on my hair. Ill be reordering soon 😊”

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“I absolutely loved how my colour turned out, it was the perfect shade, easy to apply at home, and delivered a beautiful result. The only minor issue I encountered was that one of the developer packets had a small hole and leaked slightly. It wasn’t a major problem, but improved packaging could help prevent this in the future.”

The Shade 5 star review on 21st July 2025

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“I really liked the experience I had when dying my hair with The Shade colour. I’ve never thought that it had such a nice smell - unlike the other brands. The experts recommended the perfect colour for me. I will definitely buy it again!”

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The Shade is rated 4.5 based on 2,084 reviews