The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,072 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,072 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 1st September 2025

Courtney S

The Shade 5 star review on 25th August 2025

Kristy N

The Shade 5 star review on 25th June 2025

Heather P

560

Anonymous

Anonymous // 01/01/2019

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“I have been using The Shade for over 6 months now and absolutely love it. Covers greys, doesn't have that awful smell, no itchy or burning scalp. Great price and I know that it will be at my doorstep every 6 weeks. Highly recommend!!”

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“love the colour”

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“If you’re after a classic chocolate brown that looks like you just walked out of a salon without the price tag, this one delivers. Rich colour, healthy hair, and solid longevity. I’d definitely use it again!”

The Shade 5 star review on 22nd July 2025

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“The dye is great but too many other things that come as a package and too much packaging. I would like to just buy the dye and developer.”

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“First time using this product. Looking for a cost effective way to colour my greying and ageing hair without killing it. The Shade products and accessories are great quality but I was hesitant because I've tried others and been very disappointed. I used the vitamin C pigment remover to reduce box dye buildup. Then my colour. In short: great value; great quality and easy to use. Absolutely 100% grey coverage. My hair feels beautifully conditioned. Early days yet but so far it's a yes from me 😊”

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“Love these toners and colour's. The pack that arrives has everything you need and I had many compliments on my hair. Ill be reordering soon 😊”

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“I absolutely loved how my colour turned out, it was the perfect shade, easy to apply at home, and delivered a beautiful result. The only minor issue I encountered was that one of the developer packets had a small hole and leaked slightly. It wasn’t a major problem, but improved packaging could help prevent this in the future.”

The Shade 5 star review on 21st July 2025

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“I really liked the experience I had when dying my hair with The Shade colour. I’ve never thought that it had such a nice smell - unlike the other brands. The experts recommended the perfect colour for me. I will definitely buy it again!”

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“The result of the colour was ok not dramatically different but would say feel way more confident buying this than a supermarket product The winner for me was the toner Def buy the toner again”

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“I love this product. The colour i used came out exactly as i expected. The product was easy to use and the instructions were easy to follow. The kit had everything i needed. I will definetly be purchasing again.”

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“Just contacting you to say I'm so chuffed with my The Shade experience. Your consult (very impressive diagnosis!) as well as the shopping, and delivery - and then to unbox such a beautifully thought out package. Was not expecting shampoo, barrier cream, gloves or mini cape (I was probably in too much of a rush to read about that) And the clips/mixing dish and brush were a brilliant. Easy to follow steps - though I had to take over from my nervous husband (😆) but he did the back of my head. So stoked with the result - this will literally save me over a thousand dollars this year. Am definitely subscribing now. Please pass on my thoughts to the team - I wish I'd known about this years ago. As an avid Aveda user (that's all my sensitive scalp will allow) I am so excited to have found an at home alternative that won't make me break out in hives. Feeling pretty smug right now… 😉 Sent some photos for you to see!”

The Shade 5 star review on 17th July 2025

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“As a first time purchase love the shade! I love the accessories it came with and the colour is great, and also being ammonia and cruelty free is awesome. Will definitely purchase again.”

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“This product is so easy to use, no horrible strong smell, the end result is better than anything I’ve ever used before. Even my hairdresser asked what I’m using as she noticed the difference! The colour is full and luxurious. I am 100% grey.”

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“My initial review was driven by frustration over the delay and lack of tracking updates. While the parcel had some leakage, it arrived after 3 weeks and the contents were still usable”

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“I have been dying my hair a lighter shade for some years not to help cover the greys. I was really worried about tring to colour my hair myself. After doing the survey and speaking via email with a colourist I ordered two colours and mixed them together. I am so happy with the colour!! The ordering was easy and fast shipping. Applying the colour was easy and hassle free. So glad I took the plunge to give this a go.”

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“So happy I found The Shade! I'm not going back to the hairdresser now, love the service and the whole idea of getting a salon colour at home. Camilla from the online team was so friendly and helpful. She helped me find a colour for my hair. I wouldn't have had a clue otherwise if I didn't reach out. The product was easy to use and I loved the kit it came with (bowl,tint brush, cape and clips). I love the price aswell. Will be continuing to use The Shade, definitely would recommend to anyone wanting to colour their hair at home.”

The Shade 5 star review on 14th July 2025

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“With a lot of grey to cover I really appreciated the colourists advice. It was exactly the shade I wanted and blended beautifully with previously coloured hair. The product is easy to use and has very little chemical smell.”

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“The colour turned out perfect, exactly what I was hoping for with no brassy tones at all, which is such a win! The application was easy, and the result looked fresh and vibrant straight away. I'm still waiting to see how it holds up after a few washes, but based on first impressions, I’ll definitely be purchasing again. Highly recommend! Before & After attached”

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“Love The Shade products! I find ‘normal’ hair dye to sting so I initially chose The Shade for the ammonia free ingredients. I mix two colours to get a dark brown and it covers my hairs perfectly. I get compliments after every application as my hair is lovely and shiny after! Highly recommend!”

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“I have long think hair and good amount of colour and shade is great hair feels amazing as well and easy to style”

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The Shade is rated 4.5 based on 2,072 reviews