The Shade Reviews

4.5 Rating 1,640 Reviews
87 %
of reviewers recommend The Shade
Based on 1,640 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 89%
Accurate And Undamaged Orders
Customer Service
Communication Channels
Email, Live Chat
Queries Resolved In
Under An Hour
Customer Service
4.4 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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23 Milton Parade Malvern VIC 3144, ,

The Shade 5 star review on 30th March 2024
Virginia T
The Shade 5 star review on 30th March 2024
Virginia T
The Shade 5 star review on 10th March 2024
Allison C
The Shade 5 star review on 3rd March 2024
Sarah T
The Shade 5 star review on 2nd March 2024
Audrey G
The Shade 5 star review on 22nd February 2024
Andrea M
The Shade 4 star review on 21st February 2024
Micaela D
Anonymous  // 01/01/2019
Like the idea of the subscription and less chemicals in the product. Liked the packaging and kit you get. Was never happy with the result though. I have dark brown hair and a lot of grey. I was recommended to use a pre developer and did every time. Result looked great for about 2 days then the brassiness came through on the greys and looked orange. I did discuss options and changed to a different shade but had the same results. Supermarket packets give me a better result than this did so I am going back to that and have cancelled my subscription.
Helpful Report
Hi Anita, Thanks for getting in touch. I'm sorry you weren't happy with your result. We now have 27vol developer available which is specially formulated for stubborn greys. It will also reduce brassiness. I would be happy to ship you a free Colour Kit with 27 vol developer for you to try. I would also suggest you try Toscano 4.1 Dark Ash Brown which is a cool colour which will eliminate any warm tones. I am very confident that you'll be happy with the result. Please contact Support at for your free Colour Kit. If you need help with your colour, please don't hesitate to contact one of our colourists here: I hope this helps!
I really love the colour, it is the perfect shade for me. So easy to apply and last longer than my previous colours. Have just received second order
Helpful Report
Colour good, as expected. I have good coverage. A lot of packaging and wastage which is a bit of a shame. The package contents will easily do 2 dyes for my length hair if it doesn’t dry out in the meantime. Order to delivery turnaround was great.
Helpful Report
Love The Shade products! I've been using them for a couple of years now and it gives my hair with a rich colour without leaving it dry and brittle. The kit also provides more than enough shampoo and conditioner, unlike other brands!
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Made the mistake of trying to bleach some of my hair and it went all shades of yellow and gold. I toned it with the beige blonde and it covered all of yellow/gold and looks great. It is slightly darker than I wanted but still looks 100% better than it was. Thanks Shade!
The Shade 5 star review on 26th December 2023
Helpful Report
I have emailed you three times asking you to cancel the re order function,butcyou have never replied. I will have to contact Dept Fair Trade to resolve this problem.
Helpful Report
Hi Frances, We received an email from you on December 4th and 7th and replied to both emails within a few hours. Please check you inbox and other email folders. This is the email we sent to you on both occasions: Thanks for your email and your order. As you selected the "one time purchase" option rather than the "membership" option, there are no recurring orders. You will need to re-order the next time you want to order. I hope this help!
I am very happy with The Shade. Love the shampoo and conditioner. I chose the Ash Brown and I am thrilled with the result. So easy! 💓
Helpful Report
The colour is good, i got the light ash brown in the semi and my hair is a dark brown and it gives it a nice shine and doesn't look brassy. However, my hair does get very dry afterwards which is a little disappointing.
Helpful Report
After many years of using box colour my hair felt a bit like straw and I could never get the right colour. I tried The Shade because I liked the idea of a colourist as well as the price, well that colourist was amazing recommending a duo of Bellaria and Montecristo with a 27 developer it is exactly what I wanted and my hair is so much softer since colouring. It was so easy to apply and everything being delivered to my door on a schedule is amazing, I never have to worry about having the right shade at the right time.
The Shade 5 star review on 22nd December 2023
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My first experience with Shade was successful and excellent experience. I was really happy with colour, it was easy to use with kit, covered my greys/all hair really well. It was just as good as salon (better colour than my last) and I did it myself.
The Shade 5 star review on 20th December 2023
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I don't know how I ended up going on auto order but it happened. I tried to undo it, but then got another colour! The wrong colour! Now I have 2 wrong colours still in the box unopened but cannot return them! Not happy with how easy it is to go on auto delivery and how hard it is to get out of it.
Helpful Report
Hi Janette, Thanks for getting in touch. When you place an order, you are given the option of either a one-time purchase, or a membership with auto-ship. You selected the membership option. You can cancel, pause or modify your membership from your online account at anytime. I can see that you've cancelled your membership, so you won't receive anything further. I hope this helps!
Ordered golden copper brown for roots and golden copper blonde for mid length and ends. I am really pleased with the outcome. It was fun to do at home as a little pamper for myself rather than 5 hours at the hairdressers for $300 +. The results are a really lovely vibrant colour. Absolutely must use a treatment after dye though due to it being quite harsh on the hair. After the treatment though it feels just like leaving the salon. Love love love the packaging and kit provided so handy. Will definitely use again.
The Shade 5 star review on 19th December 2023
Helpful Report
Love this hair dye! It doesn't make my hair dry and dull like so many others I've tried. No irritation at all, no itchy little bumps on my scalp! The shampoo and conditioner smell wonderful and leave my hair soft and shiny. Absolutely recommend this product!
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This product is fantastic, I have been using it since Covid lockdown. I love the fact it is excellent coverage, leaves my hair super shiny and conditioned without the nasty chemicals in .I also have to give customer service 10 out of10 !
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I like using The Shade products at home to minimise cost and decide at the last moment to colour hair, without the hassle of getting a hairdresser appointment. I feel more able to keep on top of hair looking good, when I am in control. Furthermore, avoid problems with hairdresser not listening to what you want. I was worried about continual permanent dye going through my entire lengths, also a different colour every time because they just mix it up randomly and don't keep a record. I felt like the hairdressers didn't really care as long as you walk out today looking good. The other thing is I was looking for natural products and concerned about what nasties are being absorbed into the body.
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Love my product and love that it's always ready for me to use each month. So convenient.
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Very good, easy to use, quick delivery. The colour wasn't exactly what I was looking for but it was good anyway, my hairs shiny and feels healthy still
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I purchased this product as they don't contain a lot of the chemicals that other brands do. Made in Italy (sounds nice!) and the range of colours is great. I love that I can customise my colour. Having the colourist on hand to answer questions is so reassuring and handy. I love that I can alter my order at any time! There's nothing to not love about The Shade! My hair feels beautiful after I'm done and lasts for weeks! Thanks for making home colouring so easy!!!!
Helpful Report
I was surprised with the results. The product had a pleasant scent and you can tell it is far gentler than any other colorants I have tried, even in comparison to the ones from the salon. Easy to use as all you need is included in the colouring kit. The shampoo and conditioner were devine so gentle and smells great. So happy I gave this a try. Will definitely be switching to this now than going back to expensive salons.
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Even though first try, I am very happy with this product. Easy to apply and hair is much softer. Will be using again.
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The Shade is rated 4.5 based on 1,640 reviews