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The Shade Reviews

4.5 Rating 1,847 Reviews
87 %
of reviewers recommend The Shade
4.5
Based on 1,847 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 91%
Accurate And Undamaged Orders
99%
Customer Service
Communication Channels
Email, Live Chat, Telephone
Queries Resolved In
Under An Hour
Customer Service
4.4 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 1st February 2025
Melissa N
The Shade 5 star review on 30th January 2025
Sandra V
The Shade 5 star review on 27th January 2025
Melanie R
The Shade 5 star review on 25th January 2025
Liz B
The Shade 5 star review on 25th January 2025
Liz B
The Shade 5 star review on 18th January 2025
Ashleigh D
The Shade 5 star review on 15th January 2025
Kathryn H
511
Anonymous
Anonymous  // 01/01/2019
I was absolutely happy with the result! Product does exactly as claimed Will be a return customer forever
The Shade 5 star review on 21st August 2024
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Loved my colour thanks šŸ˜Š I will definitely be ordering again šŸ‘šŸ’œ
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Love love love the shade. I went from brown with blonde highlights to black and I'm so happy. Very easy process, steps & equipment were just awesome. I'm actually upset I'll eventually have to go to a professional hairdresser for a hair cut otherwise it's literally the BEST HAIR system. Thankyoubso much.
The Shade 5 star review on 20th August 2024 The Shade 5 star review on 20th August 2024 The Shade 5 star review on 20th August 2024
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I absolutely love the colours from The Shade, I wanted i drastic change and to try something new. I used 2 colours to get my perfect Cherry red, 6.34 Tresite and 5.5 Mahogany. From the help of a colourist at The Shade and did myself at home and saving a lot of money. I havenā€™t been to the hairdresser all year because I love the shades and that the hair dye does not damage your hair. The new look turned out perfect. Highly recommend.
The Shade 5 star review on 19th August 2024 The Shade 5 star review on 19th August 2024
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I gave them feedback on how poorly the product worked for me and no one ever got back to me. I don't believe in outing people through reviews but I feel like in this instance they've had lots of time to respond.
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Hi Leonie, Thanks for getting in touch. We received an email from you on August 6th, and we replied to you on the same day with the following: Hi Leonie, Thanks for getting in touch. I'm sorry you didn't get the grey coverage you were looking for. Seems you have very colour-resistant greys. If you wanted to boost grey coverage, then I would suggest that you add some heat to your roots for 2-5 minutes with your hairdryer while the colour is processing, which will help soften and lift the cuticle on your greys, which helps the colour enter to be deposited within the hair too. Pop a shower cap on your head after you have added some heat during the colouring process too, as this will help retain heat and soften and lift the cuticles of the hair which will then allow the colour pigments to enter to be permanently deposited within the hair. The above approach has been effective on even the most stubborn greys, and I am confident that it will work for you as well. I would be happy to send you a free Colour Kit so you can try this technique. Please advise if you would like me to process an order. Best Regards, Could you recheck your emails from August 6th? Best Regards, Marco
Iā€™ve been using the new Shade Semi-Permanent Hair Color, and I couldn't be happier! The colo solutely stunning, and I love that it arrives at my doorstep every month. No more stressing a nning out or finding my favorite shade gone from the supermarket shelves. The packaging is id the kit comes with everything I need for a flawless application. It's so convenient, and the r re fantastic. A very happy customer here I highly recommend it!
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I ordered a blonde colour to enhance my already blonde hair. They very clearly sent me the wrong one or the colour is faulty as my previously golden hair is now very much brown. Not happy at all.
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Hi Savannah, I'm sorry you weren't happy with the semi-permanent colour you applied. As you didn't complete our online colour consultation or contact one of our colourists, we have no knowledge of your hair history, or condition so I can't make any comment. Darker results are often seen when the hair is porous. Please contact one of our colourists here who would be happy to assist you: https://theshade.com.au/colourist/ I hope this helps!
Great product, worked really well.
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Brought 2 toners now. Find it great as my hair was a bit yellow and this fixed it up.
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I bought The Shade-Brown #5 to cover up blonde highlights gone wrong after a salon treatment. Fair to say that I am pleasantly impressed and have decided that I won't ever need to return to a salon for colour. My hair now feels soft and the damage after the salon bleaching, is on the road to recovery. I will be a returning customer to The Shade.
The Shade 5 star review on 12th August 2024
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Nice colour setting with all that you need. Beautiful colour of the hair dye without strong smell and no side effects despite my sensitive scalp.
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Great product! Colour and coverage are excellent and easy to use. I love having it delivered regularly too, so convenient
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Covered my grey regrowth wonderfully! Duo combo of Toscano and Trento. My hair is so soft and shiny!
The Shade 5 star review on 11th August 2024 The Shade 5 star review on 11th August 2024
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Very good love the product
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Only started having my hair coloured in my 40's as my natural light red hair was fading and losing its "copper". I love being a redhead and wanted to maintain a natural look, but salon visits were expensive (& not to mention time consuming!) ...then along came The Shade! Their colour consultation service was fantastic, and the colour combo they recommended for me was spot-on! I use Palermo (golden copper) & Sicily (medium blonde) Semi permanent.
The Shade 5 star review on 8th August 2024
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It is a good product and we enjoy doing it ourselves
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I purchased the Golden Copper Blonde (7.43) shade and it is came out very much like a medium Auburn colour. It was more orange than I'd hoped after initially colouring as I had old blonde highlights that absorbed the colour quickly, but it's now settled after a couple of washes to a really beautiful auburn colour. My natural hair is base 7, which is why I selected this colour. It is a little darker than I was expecting (probably because I'd been blonde for so long), but it's a really lovely colour. There's no overpowering smell and the shine and gloss is amazing. My hair looks so healthy and soft now. Highly recommend.
The Shade 5 star review on 7th August 2024
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Best home colouring kit have used in a long time. Colour exactly as chosen. Covers the greys perfectly. Still vibrant 3 weeks on. Definetly recommend. Best of all. The initial smell doesn't burn the nose :)
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Worst experience ever - donā€™t do it!! Had a consult first and was recommended two colours that would suit me based on my natural colour. They colorist advised a bleach wash first to get some warmth out and apply the toner after. The bleach wash was incredibly aggressive and my hair turned yellow/orange. I followed the instructions to the letter. The toner afterwards did not help much. I ended up paying $400 at a hairdresser to get it fixed. Iā€™m sure this service works great for darker colours or a root fix up but not for blonde. If in doubt - DONT DO IT!
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Hi Lotte, Sorry that you weren't happy with your colour result. You already had colour in your hair and you wanted to go two levels lighter, and given that colour cannot lighten colour, the only way to lighten coloured hair is with a lightening process. We did advise that the bleaching process does reveal natural warmth, which is a natural effect of lightening (as all hair has warmth within it which is revealed during lightening). Some people need to extend the bleach time or repeat the process to remove all the warmth in their hair (which we mentioned in the advice we provided). We also advised that the lightening process will dry your hair a bit and that it is very important to do deep conditioning treatments before and after any lightening process, so it would have been helpful if you had done some treatments as they would have restored moisture and condition to your hair. I hope this helps!
Lovely easy to use products, with very nice accessories and kits available. I really like the shampoo and conditioner and that it feels like it doesnā€™t damage my hair. I used the Trento Ash Brown 5.1 and it came up nice, but definitely a bit more red than the pictures.
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The Shade is rated 4.5 based on 1,847 reviews