The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,986 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,986 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 18th June 2025

552

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Love, Love, Love this product. Value for money non-toxic hair treatment without the chemical hazards. Easy to use (could do with better gloves) and no guilt sink clean-up. I highly recommend this product.”

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“My colour is an equal mix of 6.1 and 5.1 with 27 volume developer. I absolutely love it and it covers my greys really well. My only wish would be to know more easily when you have half a tube of colour!”

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“I ordered light blond and my hair is red not happy I tried emailing your company it came back to me not a valid email. I wish not to get my next order being billed January 12. Thank you Debra Zuliani”

Helpful Report

Hi Debra, I have just checked your order, and you ordered Torino 8.3 Golden Blonde which is a warm-based colour. A warm result is expected when Torino is used. As it seems you ordered the incorrect colour, please contact us at support@theshade.com.au and we would be happy to send you out a replacement Colour Kit. Regards, Marco The Shade

“I was very hesitant to use this product as all boxed colours never turn out how they should. I was beyond happy with my colour and just had an appointment at my hairdressers for a haircut who thought i had it done professionally. Will definitely use again and highly reccommend!”

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“I'm slightly dissatisfied with my hair colour as I am relentlessly trying to avoid having warm, brassy tones through my hair, and choosing the colours that are supposed to avoid this, but still I see them in my hair?”

Helpful Report

Dear Julie, I'm sorry you aren't happy with your result. The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. Please also read the following blog: https://theshade.com.au/i-coloured-my-hair-blonde-and-it-went-orange-whats-going-on/ I hope this helps!

“I bought this product as I’m very conscious of unnecessary chemicals But I didn’t realise until I purchased the hair colour that it had Propylene Glycol which is a bad ingredient they use in car engines etc Why would you state free from all nasties but it’s not ?? I’m very disappointed I wasted my money on this product”

Helpful Report

Hi Kerrie, Propylene Glycol is perfectly safe to use in hair care products in concentrations less than 50%, which our products most certainly are. It is a common ingredient in hair care products due to its ability to help products retain moisture and prevent them from drying out. Propylene Glycol is also commonly found in many packaged foods, such as drink mixes, dressings, dried soups, cake mix, soft drinks, popcorn, food coloring, fast foods, bread and dairy products. All of our ingredients are clearly listed on our website: https://theshade.com.au/ingredients/ I hope this helps!

“This hair colour company is amazing! Everytime I colour my hair it’s always seamless and I get so many compliments.”

The Shade 5 star review on 2nd January 2025

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“Thankfully I undertook a patch test prior to full head application. I have never had a reaction to a product as badly as yours. Appalling waste of money.”

Helpful Report

Hi Caroline, Sorry to hear that you have had a reaction to our products. We only hear of reactions very rarely, but it's generally because of an allergy to an ingredient in our colour. Our colour formula has eliminated some of the key ingredients which can trigger allergic reactions (such as PPD) but there are lots of other ingredients in our colour and you may be allergic of any of them. Some of our colours have slightly different ingredients than others, so we have listed the ingredients for each colour seperately, which you can find here: https://theshade.com.au/ingredients/ There is also ingredients for all our other products including the developer which you mix with the colour. So the best thing to do is take note of the ingredients of the exact colour you used and provide that information to your GP. Your doctor should be able to help with that, which will then help you avoid products with that ingredient in the future. Wishing you the best. X

“I find the shade colors easy to use, long lasting and covers all my greys. Highly recommend these products .”

The Shade 5 star review on 1st January 2025

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“High quality of colour, no smell, excellent natural look. My color is golden brown”

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“It was great for a while but then two of my orders are still in the mail, so I had to order another and I still haven’t received the other two months later and no refund. I’m not sure what’s going on so I’ve paused my membership. I can’t keep paying for things I don’t receive.”

Helpful Report

Dear Clare, So sorry that you had such a frustrating experience! Unfortunately, when orders are collected by the courier, they are literally out of our hands. Almost all packages are delivered promptly, but during peak periods such as Black Friday/Christmas, delays can occur due to the sheer volume. We note that you have ordered from us ten times this year, so we are glad that you are happy with the product overall and the delivery times for your other orders from us. Unfortunately in this instance, one of your orders was delayed and the other was misplaced by the courier. As promised, when the courier deemed one of your orders to be "lost in transit", we immediately issued a full refund. We apologize for your inconvenience, and wish you the best!

“Hi I am happy with the performance of my colour, covered my greys Unfortunately it was about 3 shades darker than I expected”

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“Wonderful colour. The colour I usually use is highly rsted and good, but not as good as this. Perfect shade of brown, with red and copper highlights. Not brassy, not dull - perfect.”

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“For someone who has never home coloured their hair I was apprehensive about choosing, using and getting the colour results I Iike. I have very fine hair down to my waist with a mix of dark blondes, reds and fading white blondes from bleaching and dare I admit it, some greys ("sparkles") as my niece calls them. So its not easy to colour for even an expert hairdresser! I wanted to go a little darker and get grey coverage. The result was a beautful shade of chesnut that actually far better suits my skin tone and my eyebrow tattoo colours. I am so happy with this first attempt! The advice Camilla has given me for the next round if I want to create some low and high-lights is very detailed and I feel like I can't go wrong. I am really happy I chose to use "The Shade". The selfie is my old colour and the other is me trying on my dream wedding dress for next year with my new stylish hair colour!”

The Shade 5 star review on 18th December 2024

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“The product is easy to apply and shade coverage/colour is outstanding !!”

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“I worked at a well known hair salon for a few years before having children, and every time I’ve gone to treat myself to a salon visit the colour never comes out right, with the shade I achieved the most perfect auburn from the comfort of my own home without the crazy expensive bills ontop! Never using anything else, you’ve got a customer for life!! Super impressed!”

The Shade 5 star review on 17th December 2024

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“It’s very gentle on my scalp. I love it being ammonia free. I’ve combined brown and ash brown together and the result came out great! Thank you The Shade! I’ll be coming back for more and will definitely be recommending you to friends and family. Cheers!”

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“The application was easy and no strong smell!!! I love how it covered all greys evenly and colour was spot on. I will be buying this product again.”

The Shade 5 star review on 16th December 2024

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“I'm loving the colour kit & it came with shampoo & conditioner too. All fabulous 👌 👏 👍 😍 Conditioner, repair spray & Tsubaki oil delivered today...can't wait to try them also. Great products, keep up the great work people❤️”

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“This is a great product with excellent grey coverage. I have thick curly hair with resistant greys and this works really well I have health issues that prevent me using a lot of products but this has never given me issues at all The smell is a lot more minimal and I have zero reactions for great hair colour afterwards”

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The Shade is rated 4.5 based on 1,986 reviews