The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,012 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,012 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 10th July 2025

Sarah S

The Shade 5 star review on 9th July 2025

Helen C

The Shade 5 star review on 8th July 2025

Gemma M

The Shade 5 star review on 25th June 2025

Heather P

562

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Took the recommendation of the colourist and it did not work. I still have a dark band of colour through the second third of my hair which I was trying to eliminate, as well as hot roots. The gloves provided were very hard to work with.”

Helpful Report

Hi Felicity, Sorry you didn't get the result you were looking for. Please contact our colourist team again who can recommend a more intensive method to assist you with your colour banding issue. I hope this helps! The Shade team

“Beautiful colour with long stay”

Helpful Report

“Very pleased with The Shade. I purchased colour (brown) for my very grey roots and toner (ash brown) for my highlighted ends. I was initially nervous at touching up at home, but I’m extremely happy with the results and have saved myself hundreds of dollars! Product directions are easy to follow and I especially loved the cape that comes with the starter pack.”

Helpful Report

“I loved the easiness of using this product. I love the colour but the and result was not what I expected. The roots went orange so I now have to redo them with more product but I found the smell very nice. I however didn’t receive any of the oil used to protect the ends so maybe the ends may not have frizzed as much not sure.”

Helpful Report

“So happy with how my hair turned out. I saved a huge amount from not having to go to the hairdressers.”

Helpful Report

“Turned my hair orange when I was supposed to go ash blonde Will not buy again”

Helpful Report

Hi Hollie, I'm sorry you didn't get the result you are looking for. Please see this blog: https://theshade.com.au/i-coloured-my-hair-blonde-and-it-went-orange-whats-going-on/ The best thing would be to contact one of our colourists who would be happy to assist. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“Fantastic products Easy to use Great results Quick delivery”

Helpful Report

“Love the convenience of colouring my hair at home with non toxic products. The Shade Kits are an all in one with everything needed for at home colour. Managing subscriptions is handy and can be changed as needed. Thank you The Shade!”

Helpful Report

“Very easy to apply and plenty of product to cover my shoulder length hair. I have ALOT of grey, about 90%, so I was very happy with the coverage of my grey hair! So pleased to have found a natural product that works for me and I don't have to resort back to harsh chemicals or a costly visit to the hairdresser.”

Helpful Report

“At 51, I obviously have a little sprinkle of glitter coming through. I was sick and tired of paying a small fortune to cover them. I discovered The Shade after it popped up on my Facebook feed. It is one of the best things I have purchased for my hair. Covers the glitter, my hair is soft and shiny. I can now touch up at home, I don’t have to spend hundreds to look fab! And I have some time back as well, can apply to my roots, go about my household chores then rinse it off, no more leaving the house and spending hours at the salon!!!! Highly recommend The Shade, I’m an extremely happy customer and will be a regular!!!!! Thank you for coming into my life!! My hair and wallet thank you too!!!!”

Helpful Report

“I tried out this kit as my hairdresser was on holiday & I genuinely won’t be going back! The colour was spot on and absolutely no itchy feeling while it’s in or afterwards. Super simple and plenty of instructions. Bonus that it’s more natural than the dyes from the salon!”

Helpful Report

“My hair was dull and dry from years of blonde. Now it's softer, shiny, vibrant and WOW! I love this product, it smells great, its easy to use, and I don't need to spend hours in the salon.”

The Shade 5 star review on 1st February 2025

Helpful Report

“Very happy with my first purchase! I needed my roots done and wanted to lower the maintenance cost of colouring my hair. So so happy with how the colour has blended in and toned the colour I already have.”

The Shade 5 star review on 30th January 2025

Helpful Report

“I recently used The Trento-ash brown hair colour and was happy with the result-it provided great coverage and left my hair feeling soft and healthy. However, I was expecting a more ash tone. After a few washes, I noticed that the copper tones became more visible rather than the ash colour I was hoping for. Overall, it's a high-quality product, but I would love if the ash tones lasted longer.”

Helpful Report

“I purchased this product following recommendations from a friend. I did the quiz and chose my shade. The result ended up being darker than I expected, but the overall result was good. The kit I received was missing the stain remover satchet though, which was disappointing. I suggest you state on the advertisement that you need to psosess a dye brush as this is not included in the kit.”

Helpful Report

“Love my new hair colour especially after it was over bleached by a hairdresser back in october. I used light blonde and ash blonde combo after the suggestion from a colourist. I'm in love with this new colour and will be ordering again.🩷”

The Shade 5 star review on 27th January 2025

Helpful Report

“It's amazing to get a product and service like this online. The gloss in my hair is great, compared to what most good hairdressers had used on me. To get a virtual colour consultation and extra help when needed, advice on a duo, and some after care shampoo and conditioner - I am a convert and told many people about this.”

The Shade 5 star review on 25th January 2025

Helpful Report

“Excellent product, colour is spot on. Won’t spend another dollar at a salon.”

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“Amazing colour! I tried the semi permanent and could not be happier. Feels and looks salon quality, for the price of a box dye! What a great product. Try it, you won't be disappointed.”

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“It’s a great colour and doesn’t have any red tones in it like a lot of the colours do.”

Helpful Report

The Shade is rated 4.5 based on 2,012 reviews