Package arrived quickly and was grateful for the packaging that was as sustainable as possible. Usually I use the at home foam dyes but this paint on dye really was easy. I focused on the roots and then slathered it all together for the mids-ends. It actually smelt nice and I wasn't inhaling chemicals as I did it. Next - the shampoo and conditioner! Unexpectedly great - my hair has never smelt so good for so long after washing. Usually with at home dyes my hair feels kinda yuck for a week or so after, like it's got an extra layer on top, but after using The Shade my hair felt natural, smooth and soft. Finally, I was happy with the colour - just a nice all over brown that wasn't stark. No complaints! I will be continuing with subscription but probably won't need all over colour. Would be great if you could do a half pack for root touch ups. Thanks!