I don't usually colour my own hair but, when lockdown forces your hand, I wouldn't use any other product than The Shade. Everything about it leads to a positive experience. From the easy to use website, excellent customer service, flexibility in delivery schedules that never ties you down and, most importantly, to the amazing product. The website assists tremendously to colour choice and you have the option to chat with a colour consultant if you wish. The product application instructions are well explained. There are no nasty chemical smells that you get with other brands and there are small sachets of a product that helps prevent any colour remaining on your skin. The shampoo and conditioner are fabulous and I have purchased full sized bottles of each of these to use regularly.