I recently used The Shade to color my hair. As I am 70 yers old and I am grey I wondered how this more gentle product would go. WONDERFULLY, I love it. Previously I used the more natural, less chemical loaded, hair products as well but some did still sting a little. The Shade did not sting at all. And had absolutely no yucky odour. The coor takes well and the greys are covered nicely. I am nearly a week past the day I put the color in and my hair is silky and shiny. The idea of adding a pre-clor to help the greys take up the color shows a good understanding of the needs of us older generations who still want to keep our hair colored. Thank you to the tea at The Shade