Great product! It's a bit daunting buying hair colour on the internet for obvious reasons but I don't have time (or honestly the patience) to sit in a chair. My last hair (foils) took 4 hrs. I opted for Chocolate Blonde which in my hair came out as a dark red which is a fun colour. I loved the dramatic change. I've included photos these were taken under the heat lamp so show the end result as closer to how it looked in real life. The last photo was in average bathroom lighting. It covered my greys and is lasting really well considering I wash my hair everyday. The colour has faded into more of a soft brown which is nice. Definitely will buy again - to have new hair at home in 35 minutes is fantastic. The packaging and product is great and the conditioner that came with it is amazing so will have to buy that too!