I’ve been using The Shade hair colour in Salento (Darkest Ash Brown) for over a year now, and I honestly couldn’t be happier. Before switching, I was paying over $200 every 3 months at the salon just to keep my roots fresh, and now I get the same beautiful result at home for a fraction of the cost. What I love most is the ingredients. It’s one of the least toxic hair colours I’ve come across, way better than most of the boxed dyes you find in chemists or supermarkets. It’s so easy to apply, I just pop it on while watching TV or getting a few chores done. The colour is always rich, even, and leaves my hair feeling soft, never dry or brittle. It’s honestly been a game-changer. Affordable, effective, and kind to my hair and scalp. Couldn’t recommend it more if you’re looking to ditch salon prices without compromising on quality! A large Developer bottle would be a great addition to the range.