Only a real redhead understands the stress and heartbreak of having a hairdresser not understand ‘please stay true to my tone, please keep it real’. Our red hair is not just our hair ... it’s part of our soul and who we are. ‘Palermo’ is true to tone and keeps it real. It’s undone the damage a hairdresser did (‘no, trust me ... it needs more than just a refresh, you’ll love it!) and, after a couple of washes to settle it in, Palermo will restore my true tone. Covered my greys beautifully and the product is pure bliss to use. You really do need to sell the shampoo and conditioner as part of the range ... it’s just gorgeous. The photos shows my hair coloured about an hour ago, dried naturally. I’m 54 and it’s left it so lovely and soft ... and no ammonia stench! Love it, I’m hooked ... thank you.