It has been a long time since I coloured my own hair - but with the new world order of COVID-19, I was looking for something high quality and easy... and The Shade fits the bill. The colour selecting process was great - very detailed and easier to use than facing hundreds of boxes in the supermarket! The customer service was exceptional - very quick responses and always very helpful. There was a delay on shipping that was because of Australia Post - nothing to do with The Shade - but they were patient and understanding and offered several options with regards to my subscription to help. The process of dying my hair was a little tricky - but only because it had been so long since I did it! The kit comes with everything you could need (and then some!). Beautiful packaging and the team clearly thought about everything. The only thing - and it really is the only thing - that I would change is the two sachets of colour protecting shampoo and conditioner: they were really tricky to open in the shower!! But such a small thing and certainly wouldn't put me off giving them a well-deserved five stars. The colour covered all of my greys (I am in my 40s, so have a few!) and left my hair soft and manageable. Love it and highly recommend The Shade!