I selected Sorrento colour, as I wanted a cool ash blonde shade. My hair was previously coloured with fine blonde foils. As you can see from the attached photo, my hair came out, including the new hair growth, a toffee colour. It doesn’t look anything like the images on your site. Whilst it isn’t bad, it isn’t what I wanted. I have considered purchasing Veneto next time, however I am unsure it will be a cool ash blonde colour due to my previous experience. I did speak to a colourist, who was lovely however she didn’t explain why my natural blonde uncoloured hair would be darker and have a warm appearance with Sorrento. I am thinking about canceling my subscription and waiting until my colour grows out and/or going to a salon. Your product was easy to apply and left my hair texture soft and shiny so if the colour had come out like the photos displayed on your website I would have been happy to continue to use The Shade products. Thank you Joanne