I no longer wished to bleach my hair and wanted to find a shade as close to my natural hair colour as possible and one that would cover my greys. The Shade ad popped up on my Facebook newsfeed so I thought I’d investigate further. I ordered my first kit and my husband dyed my hair two weeks ago for me. I love how natural the colour looks. The shampoo and conditioner are fabulous. After dying my hair always feels like dry straw but as soon as I put some of the conditioner on it it magically became soft and smooth! I’d highly recommend The Shade to others. I am so happy with my hair.